Connect with us

News Wire

Historic moment for Indian art & culture as Vishwarang reaches millions of viewers globally across 25+ countries

The festival that celebrates Indian literature, culture, art, music and cinema creates history with impactful performances and celebration of traditional Indian art forms and culture across the Globe

BHOPAL, India, Dec. 1, 2021 /PRNewswire/ — ‘Vishwarang 2021’ – the global Art, Culture and Literature festival came to an exciting closure with a promise to return in 2022, with a message of peace and unity across the globe. The month-long festival was inaugurated by the Union Minister Mr Prahlad Patel, in the presence of Vishwarang Director Aditi Vats, to bring forth the vision helmed by Social Entrepreneur, Chancellor of RNTU and Director General of Vishwarang- Mr Santosh Chaubey. Minister Prahlad Patel also launched the website for ‘Vishwarang’, created to focus on the cultural trends and creativity of the younger generation. Mr Patel also unveiled the idol of Rabindranath Tagore, which gave an exciting head-start to the pomp and show, along with a ‘yatra’ at Rabindranath Tagore University (RNTU).

Madhya Pradesh Cabinet ministers -Mr Kamal Patel, Mr Vishwas Sarang and Ms Pragya Thakur were the guests present at the mega event of ‘Vishwarang 2021’.

The third edition of Vishwarang was inaugurated with a press conference in collaboration with thirty countries, who participated seeking inspiration from the goal of harmony of ‘Vishwarang’, set three years ago when the festival started. Set out with the vision to encompass literature and arts while highlighting the universal aspect and nature of Indian language and culture, Vishwarang amplified the festival to be witnessed and accepted at a global platform. 

Key highlights of Vishwarang 2021

This year, the festival was in a hybrid format and events were held on both offline and online platforms, and has reached around 42 million across 25+ countries. Vishwarang festival was trending no. 2 on Twitter across India during the event and the content around Indian Art & Culture was viewed by 18 million viewers.

Partner Country Festival – The partner country festival continued from 10th to 24th November with various discussions on Indian culture, classical art and children’s literature, with participation from the Netherlands, New Zealand and the USA. 26 countries participated in the Vishwarang Partner Country Festival and various other events on Arts and Literature. The virtual sessions in America, Netherland, New Zealand, Spain, Russia, Ukraine and UAE witnessed participation from culture enthusiasts. It is noteworthy that the Vishwarang festival that emerged from Central India is now gaining fame in other countries. The first session of the day, being addressed from the Netherlands, was presided over by Director of Gandhi Kendra, Mr Mohan Singh. Mr Mohan said that the purpose of children’s literature was not limited only to entertain but also to enhance the personalities of our students. Through literature, we can give strength to the growing minds of children, so the spirit of dedication and culture can be instilled among them. 

Vishwarang Youth Festival – Vishwarang Youth Festival featured some of the most popular Indian artists and bands like the Indian Ocean, Twin Strings Band, Ustad Rashid Khan, Salman Ali, Mame Khan, Jaspinder Narula, and Maithili Thakur to name a few. An International Mushaira featured poets and Shayars like Shakeel Azmi, Khushbeer Singh Shad, Farhat Shahzad, Rajesh Reddy, Deepti Mishra, Nusrat Mehdi, Parveen Kaif, Alok Srivastava, Badr Vasti and others presented their pieces. There was also a special cultural performance by Kathak dancer Kshama Malviya

Children Literature, Art & Music Festival – Children’s Literature, Art & Music Festival organised by Get Set Parent with Pallavi, one of the biggest parenting channels in India. The fun-filled online extravaganza for children had world-class shows, including a Puppet show and workshop by IGT fame Satyajit Padhye, Music Concert and workshop by Subramaniam Academy of Performing Art (Kavita Krishnamurthy’s Academy), Storytelling sessions by Master Storytellers from publishers like Amar Chitra Katha, Karadi Tales, Tulika, Pratham, etc. Several workshops were also organized by famous artists from across India, on art & craft, theatre, photography, creative writing, illustrations, Mandala design, dance, music etc. Swangwale Performing Arts and Social Work committee presented the play R2G2, written and directed by Dhanendra Kawade. There was a session with Editor-In-Chief, Tinkle Comics Studio, who spoke about children’s literature. 

Vishwarang International Children’s Film Festival – Screenwriter, actor and director Amole Gupte, known for his work on Bollywood films like Taare Zameen Par, Stanley ka Dabba, Kaminey and others, was also a guest at the Children’s Film Festival. He answered questions on behalf of the children asked by Sudip Sohni, Co-director of Vishwarang, where he spoke that he felt safe and happy with children because they are honest. Gupte further said that he always wanted to stand by children by staying childlike, to lower his frustration thrown by the pressures of adult life. He believes that Films should be taught in schools, just like other subjects, like Physics and Chemistry. 

Prominent children’s filmmakers like Sanjay Chauhan, Narayan Parshruman, and Saumitra Ranade interacted with art critic Vinay Upadhyay on issues related to cinema production in the afternoon sessions. A famous children’s movie ‘Pahuna: The Little Visitors’ was screened at the Vishwarang festival, an Indian-Nepali language film produced by Priyanka Chopra and directed by Pakhi Tyrewala. Following the screening, the film’s co-producer Pragya Rathore interacted with the youth, talked about the nuances related to filmmaking and children cinema.

AISECT Group of Universities organised a programme called “Shikshak Samman” to felicitate the teachers who did excellent work for education. The teachers who will be felicitated later this year were announced during the concluding ceremony of ‘Vishwarang-2021’. At least six teachers have been selected from across the country through online student voting. 

Speaking of the festival, Mr Santosh Kumar Chaubey said, “Vishwarang is not just about knowledge or education, it is about harmony and diversity too. This edition of Vishwarang is dedicated to 75 years of cultural independence. The objective of Vishwarang is to celebrate the true spirit of poetry, art, music, culture & literature to a global audience. Over the last 10 days, we had artists and eminent personalities from 25+ countries joining hands to enlighten and appreciate their country’s culture, art and literature. We will be back next year again with the 4th edition of Vishwarang where more people can get a chance to widen their horizons and improve cultural awareness about the culture and heritage of India and celebrate it across the world.

Closing the 3rd edition, Rabindranath Tagore University has set the tone for the next edition of the festival scheduled in 2022. The festival will return with more grandeur and a promise to enthral art & culture enthusiasts worldwide.

To watch, listen & read engaging content on Indian art & culture from Vishwarang you may visit the website www.vishwarang.festival.com  or follow Vishwarang social media handles on Facebook, Twitter, and Instagram to get live updates on Vishwarang.

 

Photo: https://oyefilmy.com/wp-content/uploads/2021/12/historic-moment-for-indian-art-culture-as-vishwarang-reaches-millions-of-viewers-globally-across-25-countries-1.jpg

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More

MUMBAI, India, April 24, 2026 /PRNewswire/ — Reliance Digital announces limited-period offers on the latest Apple products with significant price drops and consumer finance offers.

The All About Apple campaign by Reliance Digital is bringing high-quality products to consumers at affordable prices. The initiative aims to make premium Apple products more accessible to a broader segment of buyers during the ongoing promotional window. From the mighty iPhone 17 to the ultra-light MacBook Air (M5), upgrading is more accessible than ever.

Customers can experience the best technology without straining their budgets with attractive exchange bonuses, instant in-store discounts and flexible EMI options. These combined benefits substantially lower the effective acquisition cost, especially for buyers trading in older smartphones or laptops.

One of the spotlight offers includes the iPhone 17 256GB (Magichromatic finish), listed at an MRP of Rs. 82,900. With applicable cashback, combined with exchange benefits of up to Rs. 15,000 and an additional exchange bonus of Rs. 6,000, the effective price can go as low as Rs. 59,990.

Apple’s MacBook lineup has also become more affordable in the ongoing sale, particularly with the introduction of newer-generation processors and pricing benefits. The latest models, powered by the next-generation M5 chip, aim to deliver faster processing, improved battery efficiency, and seamless multitasking. The MacBook Air (M5) can be owned with EMIs starting at just ₹2,803*, inclusive of student and teacher discounts, exchange benefits, and financing schemes. Exchange bonus of 10,000 rupees is also available to MacBook Neo buyers.

This promotional campaign is time-bound, with all major offers scheduled to conclude on 23rd May. Customers are advised to hurry and verify eligibility for cashback, exchange benefits, and coupon discounts before completing their purchase, as terms may vary across models and store locations.

About Reliance Digital

Reliance Digital is one of India’s leading consumer electronics retail chains, offering a wide selection of smartphones, laptops, home appliances, and digital products. With a strong omnichannel presence, it provides customers access to competitive pricing, authorised products, and after-sales support through services such as Reliance resQ.

*Terms and Conditions Applied

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/reliance-digitals-all-about-apple-campaign-brings-best-apple-deals-and-price-drops-on-iphone-17-macbook-more-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/reliance-digitals-all-about-apple-campaign-brings-best-apple-deals-and-price-drops-on-iphone-17-macbook–more-302752778.html

Continue Reading

News Wire

Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market

Express Delivery, Curated Style & Seamless Digital Experience Now Live on Google Play Store & Apple App Store

MUMBAI, India, April 22, 2026 /PRNewswire/ — Apparel Group, the leading global fashion and lifestyle retail conglomerate, announces the official launch of the ALDO India mobile app. This strategic rollout marks a significant milestone in Apparel Group’s mission to redefine omnichannel retail and enhance the digital shopping ecosystem for premium footwear and accessories in India.

Now available on Google Play Store and Apple App Store, the dedicated app is designed to bring ALDO’s world-class style directly to the fingertips of the Indian consumer. By leveraging Apparel Group’s robust retail infrastructure, the app introduces express delivery services, ensuring that fashion-forward shoppers receive their favourite pieces with unprecedented speed and efficiency.

Built with modern consumer expectations in mind, the ALDO app empowers users to explore the latest collections, access exclusive product drops, and enjoy a streamlined shopping experience tailored for fast, effortless browsing. A defining feature of the app is its express delivery service, designed to get fashion essentials into customers’ hands as swiftly as possible, reflecting a new era of immediacy in style and service.

Apparel Group is committed to integrating advanced technology with high-street fashion, providing a secure and effortless checkout process tailored to the evolving needs of the modern, connected shopper. Whether discovering trend-led silhouettes or selecting everyday staples, shoppers now enjoy smooth navigation, secure checkout, and personalised recommendations all supported by ALDO’s commitment to quality and design excellence.

Tushar Ved, President of Apparel Group India, said: “The launch of the ALDO app is a definitive step in Apparel Group’s journey to pioneer a tech-forward retail environment in India. By integrating our cutting-edge logistics with a seamless interface, Apparel Group continues to set the pace for the future of commerce in the region, ensuring our customers enjoy speed, style, and convenience like never before.”

With the introduction of this dedicated platform, Apparel Group continues to solidify its position as a retail leader, focused on localized digital innovation and superior customer engagement.

The ALDO app is now live and available for download.

Download: https://onelink.to/aldoshoes

About ALDO

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.

For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.

Instagram: @aldo_shoes

Facebook: ALDO Shoes

Website: ALDO Shoes

About Apparel Group (India) Pvt. Ltd.

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, ALDO, ALDO Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit:

Apparel Group India | LinkedIn | Download Club Apparel App

Contact

Amruta Khatavkar

amruta.khatavkar@apparelgroup.in

+91-9870337833

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/apparel-group-strengthens-digital-footprint-with-the-launch-of-aldo-app-for-the-indian-market-1.jpg

Logo: https://mma.prnewswire.com/media/2827441/5662920/Apparel_Group_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/apparel-group-strengthens-digital-footprint-with-the-launch-of-aldo-app-for-the-indian-market-302750223.html

Continue Reading

News Wire

Angel One’s ‘Cricket Park’ sparks strong participation, brings a generation back to the pitch

MUMBAI, India, April 22, 2026 /PRNewswire/ — Angel One Limited, India’s intelligent investing companion and Official Associate Partner of the Tata IPL (2024–2028), recently hosted Cricket Park”, an immersive cricket-led experience that brought alive a simple yet powerful idea – Chalo, Cricket Khelte Hai. Held at TSG Sports Arena in Mumbai, the event witnessed strong participation and high on-ground energy, bringing together around 300 attendees, including India’s top digital creators and cricket enthusiasts, to rediscover the joy of playing the game.

At a time when cricket is widely consumed but rarely played, Cricket Park tapped into a deep cultural insight, that while the love for the game remains strong, the reasons to step out and play have steadily declined. By creating the right environment and format, Angel One turned passive fandom into active participation.

Designed as more than just a tournament, Cricket Park reimagined the childhood cricket experience into a dynamic, interactive format. The experience was paired with 14 interactive cricket installations and 5 live pitches, including Khidki Tod, Zero Kaata Bhaago, Ziddi Target, Bat Pakad and Ringa Ringa Catches, each crafted to bring back the spontaneity and thrill of the game. The event followed a unique flow, with creators arriving early to engage with and take over the installations, setting the tone for the experience, while fans stepped in at sundown, with matches continuing till late.

The event also saw participation from impactful personalities, adding to the overall energy and appeal of the experience. Notable digital creators including Jake Jeakings, Vyom (vyom25), CA Deepak Bhati (cadeepakbhati), Shrishti Gosavi (nerd_in_you), and Anmol Sharma (financebyanmoll) were part of the experience, further amplifying the event both on-ground and across digital platforms. With moments crafted for shareability, Cricket Park extended well beyond the venue, resonating strongly with a wider audience online.

Assisted by Badass Media and designed by Doodle Mapuls, Cricket Park was designed as a high-energy, community-led experience that blends culture, community, and digital storytelling.

Cricket Park is rooted in Angel One’s larger philosophy of enabling action. Much like how the platform simplifies investing for a new generation, the initiative aimed to remove friction from participation, meeting people where their interest already exists and giving them a compelling reason to act. In doing so, the brand’s invitation, “Chalo, Cricket Khelte Hai,” became more than a line, it turned into a lived experience on-ground.

Zameer Kochar, Chief Marketing Officer, Angel One, said, Cricket Park is built on a very simple insight, people don’t lack interest, they lack the right trigger to act. Whether it’s investing or something as personal as cricket, the gap often lies between intent and action. With this initiative, we wanted to create an experience that feels intuitive, inclusive, and engaging enough for people to step in and participate. The response we’ve seen has been extremely encouraging.”

With Cricket Park, Angel One has taken a step towards building a scalable, community-led property that blends culture, participation, and digital amplification and redefining how brands can create meaningful engagement beyond the screen.

About Angel One Limited:

Angel One Limited, (NSE: ANGELONE) (BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company, providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business.

Angel One Limited extensively uses Artificial Intelligence, Machine Learning and Data Science to create a superior digital experience. The company has built a host of digital properties like Angel One Mobile App, ‘SmartAPI’ a free-to-integrate API platform and ‘Smart Money’ an investor education platform of 37.4 million clients.

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/angel-ones-cricket-park-sparks-strong-participation-brings-a-generation-back-to-the-pitch-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/angel-ones-cricket-park-sparks-strong-participation-brings-a-generation-back-to-the-pitch-302750103.html

Continue Reading

Trending