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HRH Prince Mohammed bin Salman announces the establishment of TROJENA, the global destination for mountain tourism in NEOM

NEOM, Saudi Arabia, March 3, 2022 /PRNewswire/ — His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, announced today the establishment of TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
 
 
His Royal Highness said: “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”
NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.”
TROJENA features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM.
Outdoor skiing is a unique feature of TROJENA that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breathtaking views. The blue waters of the Red Sea, beauty of the NEOM mountain ranges and the golden desert sand dunes will provide skiers a first-of-its-kind experience that combines these diverse environments with fun-filled and adventurous moments.
The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.
To enrich the lives and enhance the well-being of residents and visitors, the development, in accordance with international standards, will feature sports, art, music, cultural festivals and a range of recreational activities. TROJENA expects to attract 700,000 visitors and 7,000 permanent residents to live in TROJENA and its adjacent residential districts by 2030. All construction activity will adhere to NEOM’s strict environmental principles, which include a commitment to minimize disruption to the local ecology and to ensure long-term sustainability.
TROJENA will act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM’s latest development is vital to achieve what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a vibrant society full of innovation and promoting economic prosperity.
TROJENA works to provide a different and unique tourism model, combining economic and community development, and environmental sustainability – a model which develops tourist destinations in accordance with principles and practices of sustainable tourism. Highlights of the development include the all-year ski village; a stunning man-made freshwater lake; ‘The Bow’ Hotel, an architectural masterpiece that will offer an unrivalled hotel experience; and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway into TROJENA. The development will also include the ‘Slope Residences,’ which will be located near the ski slope overlooking the lake, designed to blend in with the surrounding landscape, as well as luxurious mansions with panoramic views designed to reflect the beauty of the environment.
TROJENA will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature. The region is characterized by clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.
TROJENA is situated in the center of NEOM, 50 kilometers from the Gulf of Aqaba coast, in a region characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to change current perceptions of visitors and residents about the services that can be provided by mountain resorts, through its exceptional design, advanced architecture and technology that integrates reality with the virtual world.
In 2022, NEOM will announce more projects with different ideas, but all will be aligned in their respect for the environment and achieving balance, because NEOM’s ambitious vision seeks to shape the future in which living and working are integrated in a sustainable way.
About NEOM 
NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.
NEOM will include hyperconnected, cognitive towns and cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity – all supported by a progressive law compatible with international norms and conducive to economic growth. 
This material is distributed by Teneo Strategy LLC on behalf of NEOM Company. Additional information is available at the Department of Justice, Washington, DC.
Press kit: https://we.tl/t-88UeaEk1TJ
Photo – https://mma.prnewswire.com/media/1758995/NEOM_TROJENA.jpg
For further information email media@neom.com  or visit www.neom.com  and www.neom.com/en-us/newsroom.
 

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Firstsource Partners with Typeface to Launch Agentic Marketing Services

New full-stack offering turns content operations into an agentic growth engineNEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
  Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.”At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.”CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.”AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.” While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.Industry view”In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.” – Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member”Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”- Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board MemberAbout FirstsourceFirstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)About TypefaceTypeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.Logo: https://mma.prnewswire.com/media/2515360/Firstsource_Logo.jpg

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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals

HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.

Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.” Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.About Woxsen University, HyderabadWoxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.Photo: https://mma.prnewswire.com/media/2969917/Woxsen_PSPA_1.jpgPhoto: https://mma.prnewswire.com/media/2969918/Woxsen_PSPA_2.jpgLogo: https://mma.prnewswire.com/media/1771070/5365059/Woxsen_University_Logo.jpg 

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Ryan Group of Schools Hosts First In Math® — 24® Game National Tournament in Mumbai

MUMBAI, India, April 30, 2026 /PRNewswire/ — Ryan Group of Schools successfully hosted the first of three National First In Math® — 24® Game Tournaments in Mumbai on Friday, April 24, bringing together some of the brightest young mathematical minds from across Western and Central India.

A total of 124 top-performing students from the West Zone were selected to compete in the live tournament, representing Ryan schools from across the region. Their participation reflects the remarkable scale of Ryan Group’s commitment to numeracy and skill-based learning. Today, 92 Ryan schools across India actively participate in the First In Math® program, with students having collectively solved nearly 3.5 crore maths problems through year-round practice.The live tournaments are a high-energy numeracy initiative centered around the iconic 24® Game series, created in 1988 by engineer-inventor Robert Sun, who also developed the First In Math® program. Designed to make mathematics engaging, fast-paced, and rewarding, the competition sharpens students’ logical reasoning, focus, critical thinking, and problem-solving skills.Students arrived with great enthusiasm and pride, ceremoniously collecting their MVP badges along with personalised score cards bearing their seating assignments. The event began on an inspiring note with a message and prayer, followed by spirited cheerleading performances that energized participants and audiences alike.The tournament format tested both speed and accuracy. In the first round, four students were seated at each table, where proctors issued challenge cards one at a time. Each card required students to use all four numbers shown, without repetition, to create a three-step solution equaling 24. The first student to solve the challenge within 15 seconds earned the card’s score value by stating the solution clearly and accurately.After an exciting opening round, students progressed to the semifinals, which featured two thrilling tiebreaker moments, before the final round saw the top four players in each grade group compete for top honours.Final Round Winners were:Champions of Champions (Tablet Winner): Mst. Gaurang Roy, Grade 7, Ryan International School, ICSE, Malad.Grade Group Level Champions: Mst. Nehaan Sethia, Grade 4, Ryan International School, Sanpada and Mst. Varad Gunjal, Grade 6, Ryan International School, SanpadaUnder the visionary leadership of Dr. Grace Pinto, Managing Director, Ryan Group of Institutions, Ryan schools across India adopted the First In Math® program with a clear goal: to ensure that every Ryanite experiences both the joy and the power of mathematics. The initiative continues to build lifelong skills in students, including logical reasoning, critical thinking, concentration, and strong analytical ability.Dr. Snehal Pinto, Director, Ryan Group of Schools, said: “At Ryan Group of Schools, we believe mathematics is not just a subject, but a powerful way to develop confidence, logical thinking, and problem-solving skills for life. The First In Math® — 24® Game Tournament beautifully brings together learning and excitement, inspiring students to enjoy the challenge of numbers in a dynamic and meaningful way. As Ryan Group proudly celebrates 50 years of nurturing young minds, initiatives like these reflect our continued commitment to innovation in education and to empowering every Ryanite to excel with skill, spirit, and determination.”Following the successful Mumbai tournament, the National First In Math® — 24® Game Tournaments will next travel to Delhi and Bangalore, continuing Ryan Group’s nationwide celebration of numeracy excellence and student achievement.About Ryan Group of Schools: Ryan Group of Schools is a premier educational institution in India with a widespread network of 150+ schools across 20+ states and 40+ cities, reaching learners across the country and abroad. Founded on the vision of fostering holistic development and academic excellence, the group is dedicated to nurturing lifelong learners who are equipped to face the challenges of a rapidly changing world.With a rich legacy spanning 50 years, Ryan Group of Schools has established itself as a beacon of educational excellence, combining academic rigor with character-building values.Photo: https://mma.prnewswire.com/media/2968951/First_in_Math_2026_Ryan_Group_of_Schools.jpgLogo: https://mma.prnewswire.com/media/1687598/5934106/Ryan_Group_Logo.jpg 

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