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Humanz & Boss Entertainment Partner To Revolutionize Indian Influencer Marketing

MUMBAI, India, March 9, 2021 /PRNewswire/ — Humanz, an AI-powered platform for influencer campaigns of all levels, partners with Boss Entertainment, a creative marketing firm that is popularly known as India’s largest youth activation company, to bring the Humanz platform to India and bridge the gap between local marketers and influencers. Through the partnership, the Humanz platform will optimize collaborations between local marketers and influencers across India, thereby ensuring the sustainable growth of the country’s influencer marketing sector.
The Humanz platform serves as a tool for discovery and direct influencer engagement – thereby fixing the broken elements of influencer marketing, including the lack of transparency, lack of audience demographics, and fraud. The platform allows marketers to make data-driven decisions based on influencer specifications tailored to marketing needs, including gender, age, interests, demographics, previous content shared, and quality of followers. Influencers can access parts of their own data, meet other creators, and participate in paid campaigns – all by simply registering. The engagement and collaborations between marketers and influencers on the platform is done in a smart, safe, efficient, and measurable manner.
Boss Entertainment is known for creating intellectual properties to excite and inspire India’s youth. The company focuses on independent technology-driven ventures with shared visions and values. Operating under the guidance of serial entrepreneur Shailendra Singh, who launched 23 successful startups in 23 years. Each of his companies set new benchmarks across the entertainment, media, and communications space. (https://shailendrasingh.me/#new-page-3)
“In India, local influencers inspire young adults to make decisions at rates far greater than celebrities,” says Liav Chen, Co-Founder, and CEO of Humanz. “The influencer marketing arena is growing rapidly in the region, and it is crucial for collaborations between marketers and influencers to be as optimal and impactful as possible. Our values align with that of Boss Entertainment, and we’re excited to see what unfolds.”
“The tech venture with Humanz in India is a massive opportunity for us to unlock the positive power that our influencers possess to strengthen a brand’s reputation, improve audience engagement, and increase conversions,” says Shailendra Singh. “It is high time marketers and business owners in India recognize the importance of influencer marketing and use it to their advantage.”
About Humanz:
Founded by five veterans of the elite Intelligence Corps Unit 8200 of the Israeli Defense Forces (IDF), Humanz is an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for marketers and influencers. The solution addresses the major pain point of marketers being able to identify, in large scale, relevant and authenticated content creators; and to thereafter manage an entire campaign process from influencer selection, content approval, payment and ROI analytics on a single platform. Leading global multinational clients have chosen to use Humanz, including McDonalds, Kimberly-Clark, Zara, L’Oréal, Nestlé, Unilever, Group M, Omnicom, and Universal McCann. Humanz has expanded rapidly across territories to satisfy customer demand, with operations in Israel, South Africa, Turkey, Nigeria, Brazil, India, and the UK- with U.S operations set to launch in the near future.
About Boss Entertainment:
Founded in 2016 by Shailendra Singh with the aim of curating unique and entertaining experiences for the youth of India. In 2017, Boss Entertainment became India’s largest youth Activation company with the Guestlist4Good festival organised with Hardwell, the worlds no. 1 Dj. Through Guestlist4Good, Boss India Entertainment has educated over 120,000 children through the magic bus foundation. Boss India Entertainment from there diversified into digital and sports marketing being partners for football clubs like Watford FC, Wolverhampton Wanderers and many more for starters. Boss India Entertainment takes pride in being India’s largest youth activation company from concerts to digital marketing and sports business and now Humanz. Boss India truly believes that Technology can be used to bridge the gaps that will empower and entertain the youth and allow them to maximise their potential!

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Style Baazar Hosts Star Cast of Upcoming Bengali Film Abhhiman at Avani Riverside Mall

KOLKATA, India, June 24, 2026 /PRNewswire/ — Style Baazar welcomed the cast and creators of the upcoming Bengali film Abhhiman at its store at Avani Riverside Mall, Kolkata, on June 20, 2026. The special event saw the presence of Bengal’s iconic superstar Prosenjit Chatterjee, acclaimed actor and producer Jisshu U Sengupta, and filmmaker Indraadip Dasgupta, who interacted with fans and shared insights about the much-anticipated film.

Produced by Why So Serious Films, Abhhiman is an emotional drama that explores themes of memory, music, relationships, and redemption through the lives of its central characters. The film brings together some of Bengali cinema’s most celebrated talents in a compelling story of human connection and self-discovery.The event marks Style Baazar’s association with Abhhiman, reinforcing the brand’s commitment to celebrating regional culture and meaningful storytelling.Commenting on the association, Mr. Shreyans Surana, Managing Director, Style Baazar, said: “At Style Baazar, we have always believed in building meaningful connections with our customers through culture and community. Bengali cinema holds a special place in the hearts of our consumers, and we are delighted to associate with a film like Abhhiman, which brings together some of the industry’s finest talents and a powerful story. We were thrilled to host the cast and creators at our Avani Riverside Mall store and look forward to supporting this cinematic journey.”Speaking about the collaboration, the team behind Abhhiman expressed appreciation for Style Baazar’s support in bringing audiences closer to the film through such consumer-focused engagements.With over 270 stores across 10 states, Style Baazar continues to strengthen its cultural connect by partnering with initiatives that celebrate entertainment, creativity, and community engagement. 

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management educationMUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.
These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.SPJIMR cases in the Bestsellers 2025–2026 listDisciplineCase titleSPJIMR facultyCommunications (#1)             Is That an Order?Prof. Vineeta Dwivedi and Prof. Tulsi JayakumarEconomics & Public Policy (#2) Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?       Prof. Tulsi JayakumarEconomics & Public Policy (#3)Is Japan’s Monetary Policy a Rational Expectations Saga?Prof. Preeta George and Prof. Monika GuptaEntrepreneurship (#6) Savemom: The Smart Wearable Solution for Maternal Health Care Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)Management Science (#3)Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary           Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)Management Science (#8)     JSW Steel Ltd.: A Logistics Dilemma         Prof. Amol S. Dhaigude and Prof. Debmallya ChatterjeeMarketing (#1)            Snaqary Snacks: Building a Start-Up Brand Prof. Ashita Aggarwal (with co-author Suraj Commuri)Strategy (#5)   Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry           Prof. Ashita Aggarwal and Prof. Rajiv AgarwalThe Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty membersSPJIMR cases in the Classics 2016–2026 listDiscipline Case title SPJIMR facultyGeneral Management, International Business (#7)Building a Backdoor to the iPhone: An Ethical Dilemma Prof. Tulsi Jayakumar and Prof. Surya TahoraAccounting, Entrepreneurship, International Business (#15)Anandam Manufacturing Company: Analysis of Financial StatementsProf. Vinay Goyal (with co-author S.K. Mitra)Entrepreneurship, International Business, Marketing (#22)Evoe Spring Spa: A Positioning Dilemma Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.For more news and updates, visit our Newsroom.About SPJIMRBharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.Visit SPJIMR.org for more information.Logo: https://mma.prnewswire.com/media/1896222/5639305/SPJIMR_Logo_1.jpg

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Chandigarh University Uttar Pradesh Signs MoU with Film Society of India to Establish ‘Film Gurukul Studio’ to Nurture Future-ready Filmmakers

Chandigarh University UP Collaborates with Film Society of India to Cultivate Future-ready Media Professionals through Expert Mentorship & Experiential LearningLUCKNOW, India, June 22, 2026 /PRNewswire/ — To provide experiential learning to its students in media and filmmaking, Chandigarh University, Uttar Pradesh has signed a Memorandum of Understanding (MoU) with the Film Society of India (FSI). As part of the collaboration, a Film Gurukul Studio would be established at the varsity campus to provide students with industry-oriented training, internship opportunities and hands-on exposure to filmmaking, workshops, masterclasses, exposure to live industry projects and guest lectures by FSI’s network of filmmakers, media professionals and cultural practitioners.

The MoU was signed between Chandigarh University’s School of Media Studies and Film Society of India (FSI) recently in the presence of Dr. TP Singh, Pro Vice-Chancellor, Chandigarh University Uttar Pradesh, and Dr. Durgesh Pathak, President, Film Society of India, among other senior officials of Chandigarh University Uttar Pradesh.As part of the collaboration, CU Uttar Pradesh and FSI would jointly organize film festivals, media conclaves, screenings and cultural events that enrich the campus creative ecosystem. The agreement would also encourage collaborative research, publications and creative media projects of academic and cultural significance, nurturing an environment of entrepreneurship and innovation in media, entertainment and the creative arts sector. The MoU is also expected to open new opportunities for students interested in exploring careers in media, cinema, content creation and other creative domains.In a joint statement released by CU UP and FSI, officials mentioned that as part of the collaboration, students will have access to a range of short-term courses and specialized training programmes covering various aspects of filmmaking and media production. The programmes will combine theoretical knowledge with practical learning to help students develop a deeper understanding of storytelling, cinematography, editing, sound design, production processes and other critical aspects of the creative industries. The proposed Film Gurukul Studio is expected to serve as a dynamic learning space where students can engage in practical projects, receive mentorship from industry professionals and gain exposure to contemporary filmmaking practices.Jai Inder Singh Sandhu, Managing Director, Chandigarh University, said, “At Chandigarh University, we lay emphasis on providing experiential learning to our students by exposing them to live industry projects. The MoU signed between CU and FSI will go a long way in polishing the budding talent of Chandigarh University and transform them into future-ready professionals in media, art and entertainment industries. The programmes are intended to combine theoretical knowledge with practical training, enabling learners to gain deeper insights into the functioning of the creative and entertainment industries. Our students will no longer just read about cinema in textbooks; they will create it.”About Chandigarh University Uttar Pradesh (Lucknow)Envisioned to foster a culture of sustainability and empower future global leaders, Chandigarh University, Uttar Pradesh, immerses 21st-century learners in a personalised and experiential learning experience, integrating an AI-powered academic model and a multidimensional, futuristic perspective on education. Our Uttar Pradesh campus carries forward the venerable legacy of more than a decade of Chandigarh University, Punjab, which has established itself as India’s No. 1 Private University and a torchbearer of groundbreaking pedagogy and research-driven innovation. The AI-augmented new campus offers a broad spectrum of industry-driven futuristic academic programs encompassing data-driven insights, virtual reality experiences, real-world simulations, corporate mentorship, international perspective, interdisciplinary research, cultivation of entrepreneurial spirit, and professional competencies.Website address: https://www.culko.in/Photo: https://mma.prnewswire.com/media/2998171/Chandigarh_Univ_UP_MoU_FSI.jpg 

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