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IAS Study Finds More Media Experts to Invest in Supply Path Optimization for 2022

MUMBAI, India, Nov. 18, 2021 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new study uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimization (SPO) differently.

“This report showcases that a fundamental shift is underway towards quality path optimization. Rather than simply focusing on low cost ad inventory within programmatic environments, marketers are carefully deploying SPO strategies to seek high quality media underpinned by efficient investments,” said Tony Marlow, CMO, IAS.
Programmatic buying continues to grow worldwide – estimated to top $154 billion in ad spend in 2021 – and more advertisers are tapping into supply path optimization strategies to achieve better results. The latest study from IAS found:
Video ads dominate programmatic buying, while CTV and Audio are up and coming
The majority of advertisers (52%) say that more than half of their advertising budgets are bought programmatically today, while 80% say it represents one-third or more of their spend. Video ads lead the pack when it comes to programmatic buying, especially in mobile and social environments. Social video (71%), mobile web video (61%), and mobile app video (60%) formats topped the rankings in this survey, while emerging formats including CTV (38%) and Digital Audio (37%) show there’s still room for growth.
Benefits abound, but transparency and media quality issues persist for media experts
Advertisers continue to lean into programmatic, with 54% saying that maximizing audience reach and scale is the primary benefit. However, advertisers say a lack of transparency in programmatic (42%) is a top challenge, along with increased ad fraud (44%) and brand risk (46%). In some cases, brands and agencies don’t see eye to eye; nearly 1.5x more agency experts are concerned about increased ad fraud in programmatic than brands. To address concerns around transparency, many industry experts are turning to supply path optimization strategies for their campaigns.
SPO strategies are on the rise, but brands and agencies disagree on who’s responsible
60% of ad buyers already activate SPO strategies to maximize the efficiency of their campaigns. As these tactics grow, 95% of ad buyers will boost their SPO efforts by working with external consultants or supply path verification technologies. 48% currently use or plan to implement third-party verification and monitoring technology to control and optimize campaigns toward supply paths with the most cost-efficient, high-quality media. While they agree on the opportunity, brands and agencies don’t see eye to eye on who should take responsibility for SPO and media quality. When asked about this, 47% of brands and 38% of agencies agree that brands are responsible for day-to-day SPO activities; by contrast, 29% of brands and 38% of agencies believe that agencies are responsible for these tasks. This disconnect highlights the importance of greater alignment between media buyers to fully achieve the benefits of supply path optimization.
The Perfecting Your Supply Path: The Expansion of SPO in Programmatic study from IAS surveyed 200 U.S. brands and agencies to better understand perceptions of programmatic advertising and how they activate supply path optimization strategies.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Contact:
Pooja Singh+65-90615135psingh@integralads.com

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AiPPT.com Expands Its Approach to Turning Information into Ready-to-Use Presentations in India

NEW DELHI, April 27, 2026 /PRNewswire/ — AiPPT.com has refined its platform as demand continues to grow in India for faster ways to turn everyday information into structured presentations.
Across universities, coaching centers, startups, and corporate teams, presentation work often begins with scattered material from notes, documents, and online sources. The platform focuses on converting this workflow into a single process that produces usable slides from raw input. The aim is to reduce preparation time while keeping presentations clear and ready for use.A Workflow Built Around ContentAiPPT.com allows users to start in familiar ways. A topic can be entered directly, or files such as Word and PDF documents can be uploaded. Web content can also be converted into slides via the URL-to-PPT feature, which turns online information into structured presentations.The system analyzes the input and builds a presentation with clear sections and logical flow. Slides are generated with formatting applied automatically, reducing manual effort.For users looking for inspiration, AiPPT.com also provides resources such as easy presentation topics to help them get started more quickly.From Scattered Information to Clear CommunicationIn academic and workplace settings, information is often spread across multiple formats. Turning this into a structured presentation can take time.AiPPT.com simplifies this process. A report can become a meeting deck. A research paper can be turned into a seminar presentation. Startups can quickly build investor materials using the AI pitch deck generator. Educators can create structured lessons with support from tools designed for teaching, such as AI for teachers.A Flexible System for Editing and ConversionAiPPT.com supports full editing after generation. Users can adjust text, change slide order, or refine structure. Presentations can also be edited directly through its online PPT editor.Users can also choose from a range of presentation templates to match different use cases. This flexibility helps users adapt presentations for classrooms, meetings, and digital sharing without rebuilding them.About AiPPT.comAiPPT.com is an AI-powered PPT generator focused on turning information into structured presentations. The company builds tools that connect content creation, organization, and presentation in one workflow. Its goal is to support clearer communication by helping users transform ideas and materials into ready to use slides efficiently.Contact InformationCompany Name: PIXELBLOOM PTE. LTD.Email: support@aippt.comWebsite: https://www.aippt.com/

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Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More

MUMBAI, India, April 24, 2026 /PRNewswire/ — Reliance Digital announces limited-period offers on the latest Apple products with significant price drops and consumer finance offers.

The All About Apple campaign by Reliance Digital is bringing high-quality products to consumers at affordable prices. The initiative aims to make premium Apple products more accessible to a broader segment of buyers during the ongoing promotional window. From the mighty iPhone 17 to the ultra-light MacBook Air (M5), upgrading is more accessible than ever.Customers can experience the best technology without straining their budgets with attractive exchange bonuses, instant in-store discounts and flexible EMI options. These combined benefits substantially lower the effective acquisition cost, especially for buyers trading in older smartphones or laptops.One of the spotlight offers includes the iPhone 17 256GB (Magichromatic finish), listed at an MRP of Rs. 82,900. With applicable cashback, combined with exchange benefits of up to Rs. 15,000 and an additional exchange bonus of Rs. 6,000, the effective price can go as low as Rs. 59,990.Apple’s MacBook lineup has also become more affordable in the ongoing sale, particularly with the introduction of newer-generation processors and pricing benefits. The latest models, powered by the next-generation M5 chip, aim to deliver faster processing, improved battery efficiency, and seamless multitasking. The MacBook Air (M5) can be owned with EMIs starting at just ₹2,803*, inclusive of student and teacher discounts, exchange benefits, and financing schemes. Exchange bonus of 10,000 rupees is also available to MacBook Neo buyers.This promotional campaign is time-bound, with all major offers scheduled to conclude on 23rd May. Customers are advised to hurry and verify eligibility for cashback, exchange benefits, and coupon discounts before completing their purchase, as terms may vary across models and store locations.About Reliance DigitalReliance Digital is one of India’s leading consumer electronics retail chains, offering a wide selection of smartphones, laptops, home appliances, and digital products. With a strong omnichannel presence, it provides customers access to competitive pricing, authorised products, and after-sales support through services such as Reliance resQ.*Terms and Conditions AppliedPhoto: https://mma.prnewswire.com/media/2964925/Reliance_Digital_All_About_Apple.jpg 

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Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market

Express Delivery, Curated Style & Seamless Digital Experience Now Live on Google Play Store & Apple App StoreMUMBAI, India, April 22, 2026 /PRNewswire/ — Apparel Group, the leading global fashion and lifestyle retail conglomerate, announces the official launch of the ALDO India mobile app. This strategic rollout marks a significant milestone in Apparel Group’s mission to redefine omnichannel retail and enhance the digital shopping ecosystem for premium footwear and accessories in India.

Now available on Google Play Store and Apple App Store, the dedicated app is designed to bring ALDO’s world-class style directly to the fingertips of the Indian consumer. By leveraging Apparel Group’s robust retail infrastructure, the app introduces express delivery services, ensuring that fashion-forward shoppers receive their favourite pieces with unprecedented speed and efficiency.Built with modern consumer expectations in mind, the ALDO app empowers users to explore the latest collections, access exclusive product drops, and enjoy a streamlined shopping experience tailored for fast, effortless browsing. A defining feature of the app is its express delivery service, designed to get fashion essentials into customers’ hands as swiftly as possible, reflecting a new era of immediacy in style and service.Apparel Group is committed to integrating advanced technology with high-street fashion, providing a secure and effortless checkout process tailored to the evolving needs of the modern, connected shopper. Whether discovering trend-led silhouettes or selecting everyday staples, shoppers now enjoy smooth navigation, secure checkout, and personalised recommendations all supported by ALDO’s commitment to quality and design excellence.Tushar Ved, President of Apparel Group India, said: “The launch of the ALDO app is a definitive step in Apparel Group’s journey to pioneer a tech-forward retail environment in India. By integrating our cutting-edge logistics with a seamless interface, Apparel Group continues to set the pace for the future of commerce in the region, ensuring our customers enjoy speed, style, and convenience like never before.”With the introduction of this dedicated platform, Apparel Group continues to solidify its position as a retail leader, focused on localized digital innovation and superior customer engagement.The ALDO app is now live and available for download.Download: https://onelink.to/aldoshoesAbout ALDOFounded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.Instagram: @aldo_shoesFacebook: ALDO ShoesWebsite: ALDO ShoesAbout Apparel Group (India) Pvt. Ltd.Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, ALDO, ALDO Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.For more information, please visit: Apparel Group India | LinkedIn | Download Club Apparel AppContactAmruta Khatavkaramruta.khatavkar@apparelgroup.in+91-9870337833Photo: https://mma.prnewswire.com/media/2963116/ALDO_app_Apparel_Group.jpgLogo: https://mma.prnewswire.com/media/2827441/5662920/Apparel_Group_Logo.jpg 

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