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IIDE Students Win Big at the Global Online Marketing Academic Challenge – GOMAC 2021

MUMBAI, India, Nov. 2, 2021 /PRNewswire/ — This year, IIDE’s student team has bagged the 2nd position in the prestigious international competition – the Global Online Marketing Academic Challenge (GOMAC) 2021 in the Asia Pacific, Middle East and Africa region.
Four students from the MBA-level Postgraduate Programme in Digital Marketing – Anand Shinde, Swetank Sharma, Bhavika Budhdeo, and Sakshi Shriwas – faced more than 100+ student teams from across the globe and were amongst the top 8 global finalists. They were also awarded the 5th position in the overall global ranking for their excellent 360-degree digital marketing strategy.
GOMAC is a highly competitive and distinguished international competition that invites students from undergraduate and postgraduate programs to design, execute and demonstrate their marketing strategies and prowess.
In an 8-month long competition from September to May, the student teams have to create a digital marketing strategy to boost the sales of an actual company and run marketing efforts in real-time to demonstrate the effectiveness of their campaign.
Every student team is presented with a budget to utilise and generate actual revenue for their respective client companies. They have to prepare a pre-campaign and post-campaign report to show clear ROI, their learnings and how they adapted their campaigns. Their reports are then presented to judges who determine if the teams have succeeded in their efforts.
For the competition, the student team came up with a holistic digital marketing strategy for XP – Pens, the seller of graphic tablets. With the given budget, the student team was able to generate real time sales – generating a 5x ROI of their marketing budget in revenue.
Their strategy included the usage of various channels such as Google Display ads, Search ads as well as Social Media platforms which showcased brilliant real-time results. The student team’s efforts stood out amongst the rest of the participants due to their holistic multi-channel digital marketing approach – going above and beyond just the suggested usage of Search Marketing.
Prathmesh Kavishwar, the permanent faculty member who was the mentor and guide for the student team during the competition, was delighted with the results and their valiant efforts.
“I am beyond thrilled to have had such an amazing team to mentor at GOMAC. Speaking on behalf of the entire institute and all the teachers from IIDE, we are boundlessly happy about their success. It was a pleasure working with these bright minds and strategizing with them through all the steps of the campaign. The students truly deserve all the recognition and credit they are getting for all their hard work,” he added as a congratulatory note on the success of his students in the prestigious international competition.
IIDE is one of the rare institutes that always encourages a hands-on learning culture via live projects and assignments. GOMAC presented the students with the experience of crafting, executing and monitoring a real-life digital marketing strategy from start to finish while still being in their learning phase – that too on a global stage.
Such opportunities are great for students to gather confidence in their abilities and explore their strengths in a competitive environment – a great simulation for their bright futures to come.
IIDE’s GOMAC Team:
Anand Shinde Swetank Sharma Bhavika Budhdeo Sakshi ShriwasAbout IIDE:
Established in 2016, IIDE – Indian Institute of Digital Education has grown to become one of the most reputed digital marketing colleges.
With 4 campuses spread across India, they offer digital marketing education in various formats like advanced live online courses, post graduation programs, and short-term certification courses. They have partnered with 100+ colleges globally to expand their reach for imparting quality digital education. They have successfully shaped the careers of more than 2,35,000 learners.
IIDE is known for its rare “student-first” approach and focuses on the overall upliftment of its learners. Top industry leaders and subject-matter experts ensure a holistic & practical hands-on training environment for the students. It focuses on upskilling candidates in the new-age professional discipline of digital marketing. IIDE continually ensures that their students are trained in soft skills that are in sync with the current industry requirements.
In 2020, IIDE was recognized as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards. This year they were awarded as the “Best Digital Marketing Institute” by the World Education Congress 2021.
Website: www.iide.co Email: connect@iide.co Phone: +91 96199 58615 Instagram: www.instagram.com/iideonline/

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”About KreativespaceKreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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Times of India Launches Inaugural ‘TOI AI Quotient Awards’ to Celebrate Pioneers in AI Innovation

In collaboration with Knowledge Partner Adrosonic, the premier nomination-led platform will honor excellence, scalability, and measurable impact across India’s AI ecosystem. NEW DELHI, June 18, 2026 /PRNewswire/ — The Times of India has announced the launch of the inaugural edition of the TOI AI Quotient Awards—India’s most credible, nomination-led recognition platform celebrating excellence in artificial intelligence adoption, innovation, and impact.

Organized in collaboration with Adrosonic as the official Knowledge Partner, the awards will bring together pioneering enterprises, technology leaders, startups, innovators, and institutions that are harnessing the power of AI to drive business transformation, optimize decision-making, and enhance customer experiences.As AI becomes a core driver of competitiveness and productivity, this initiative marks the beginning of a prestigious annual celebration. The awards aim to spotlight those leveraging AI to solve complex challenges, unlock new opportunities, and deliver meaningful, scalable outcomes across sectors.Leadership Insights”The conversation around AI has rapidly moved from experimentation to execution. For modern brands, a high AI Quotient is now a boardroom priority. The TOI AI Quotient Awards will serve as India’s most credible validation platform, spotlighting the enterprises that are successfully navigating this transition to drive real business outcomes and stronger governance. We look forward to uncovering the incredible stories of human-machine collaboration that are redefining the future of Indian industry.” — Prasad Sanyal, Group Business Head – TOI, IndiaTimes, WhatsHot”AI will not replace human intelligence, it will amplify it. The organisations that succeed with AI will be those that combine technology with human judgement, domain expertise and a clear focus on business outcomes. The true measure of AI success is not how much AI is deployed, but how effectively it improves decision making and delivers measurable value. Achieving this requires clear objectives, strong governance and responsible guardrails. The TOI AI Quotient Awards celebrate organisations turning AI potential into meaningful business impact.” — Mayank, Founder & CEO, AdrosonicAward Tracks & CategoriesThe initiative features 25+ awards distributed across 4 distinct tracks: Industry, Functional AI, Maturity-based, and Special Jury Awards. Key categories include:Sector Excellence: BFSI, Retail & Commerce, Healthcare & Wellness, Travel & Hospitality, Media & Content.Functional & Strategic AI: Customer Experience, HR & Talent, Risk & Compliance.Enterprise & Impact: Social Impact, Women in AI, Legacy to AI Transformation, and Native Enterprise.To ensure absolute credibility, the evaluation matrix leverages Adrosonic’s deep technical consulting frameworks for an objective initial screening. Following a preliminary audit by the expert TOI Editorial Board, the final winners will be selected by an esteemed, independent jury comprising leading AI experts, technology pioneers, industry veterans, and business visionaries.Why Nominate Your Organization?The TOI AI Quotient Awards offer more than just recognition—they provide a premier platform for national visibility and industry-wide alignment:National Recognition: Showcase your AI-led innovations and business impact before a distinguished audience of industry leaders and decision-makers.Credible Validation: Gain elite positioning backed by TOI’s powerful media reach and Adrosonic’s technical validation frameworks.Industry Benchmarking: Measure your achievements against the rapidly evolving AI ecosystem to strengthen your market leadership.How to ParticipateIs your organization setting new benchmarks in AI adoption and implementation? Do you know an enterprise driving measurable transformation through artificial intelligence?Nominate your organization or a deserving industry leader today to secure your place among India’s most forward-thinking, AI-driven enterprises.Learn more and submit your nomination here: toievents.indiatimes.com/ai-quotient-awards 

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Santokbaa Humanitarian Award 2026 Marks 20 Years of Compassion and Service

SURAT, India, June 18, 2026 /PRNewswire/ — The Santokbaa Humanitarian Award 2026, instituted by Shree Ramkrishna Knowledge Foundation (SRKKF), the philanthropic arm of Shree Ramkrishna Exports (SRK), marked 20 years of honouring individuals who have made a lasting difference through compassion, service and leadership. The awards were presented recently in Surat.

This year’s Santokbaa Humanitarian Award was conferred on Padma Shri Dr. Gullapalli N. Rao, renowned Indian ophthalmologist and Founder-Chair of the LV Prasad Eye Institute, and Padma Shri Smt. Reema Nanavaty, development worker and Director of the Self-Employed Women’s Association (SEWA). Their work has touched millions of lives through healthcare, empowerment and community development.In a significant addition this year, SRKKF introduced the Social Entrepreneur Award to recognise leaders who combine business excellence with measurable social impact. The inaugural award was presented to Shri Srikanth Bolla, Founder of Bollant Industries, a sustainable manufacturing company known for disability-inclusive employment and environmentally responsible practices.The event was graced by Chief Guest Shri Harivansh Narayan Singh, Hon’ble Deputy Chairman of the Rajya Sabha and Guests of Honour Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat; along with several other distinguished personalities.Established in 2006 by Shri Govind Dholakia, Founder & Chairman Emeritus of Shree Ramkrishna Exports Pvt. Ltd. and SRKKF, the award reflects the legacy of compassion and selfless values embodied by his mother, Santokbaa. Over the past two decades, it has become a platform to honour individuals whose lives and work continue to inspire society.The awardees are selected through a rigorous and transparent process led by an independent jury comprising leaders from diverse fields. The 2026 jury included Shri Govindan Rangarajan, Director, Indian Institute of Science (IISc), Bengaluru; Shri A.S. Kiran Kumar, Former Chairman, ISRO; Admiral R. Hari Kumar (Retd.), Former Chief of the Indian Navy; Shri Rishabh Shroff, Partner, Cyril Amarchand Mangaldas; and Shri Shreyans Dholakia, Entrepreneur and Brand Custodian, SRK.Addressing the gathering, Chief Guest Shri Harivansh Narayan Singh said that the SRK Foundation is carrying forward Santokbaa’s legacy to the next generation by celebrating service, sacrifice and compassion over wealth or fame. He added that the family’s effort to connect this legacy with social entrepreneurship reflects the values of nation-building.Shri Harsh Sanghavi said the Santokbaa Award reminds us that true achievement lies not only in personal success, but in bringing light and happiness to others. Shri Govind Dholakia said his mother Santokbaa spent her life guided by truth, love and compassion, and that her values continue to inspire the family’s work. He added that the award’s 20-year journey is a tribute to changemakers whose efforts have strengthened communities across the country.Speaking on the honour, Dr. Gullapalli N. Rao said it was a privilege to receive the recognition on behalf of all those working to expand access to quality eye care. He said restoring sight restores dignity and opportunity, and praised SRK’s world-class operational systems. Smt. Reema Nanavaty said the award belonged to the millions of women whose resilience and entrepreneurial spirit continue to inspire SEWA’s mission. She noted that when women are empowered, they become agents of change for their families and communities. Shri Srikanth Bolla said his journey has shown that limitations often exist more in perception than reality, and that the award is a reminder that with the right support, every individual can contribute meaningfully to society.Over the past 20 years, the Santokbaa Humanitarian Award has honoured 20 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar. With the introduction of the Social Entrepreneurship Award in 2026, the milestone celebration reaffirmed the importance of empathy, service and purposeful leadership in building a better future.About Santokbaa Humanitarian Award:Over the past 20 years, the Santokbaa Humanitarian Award has honoured 19 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar, among other eminent personalities. In 2026, SRKKF also instituted the Santokbaa Social Entrepreneurship Award, with Shri Srikanth Bolla becoming its inaugural recipient.As the Santokbaa Humanitarian Award completed a remarkable 20-year journey, the milestone celebration reaffirmed the enduring importance of empathy, service and purposeful leadership in shaping a better future. The journey endures, contributing to nation-building through compassion, innovation and service to humanity.For more information, visit: https://srk.foundation/honoursPhoto: https://mma.prnewswire.com/media/2997209/20th_Santokbaa_Humanitarian_Award_2026.jpg 

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