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India needs an Act to regulate kids’ content; provide parenting guidelines

Essential for broadcasters and kids content creators to develop content that balances education and entertainment

 

To develop and improve the mind set of citizens it was of utmost importance that children were exposed to responsible entertainment and education. Right kind of education was more important than Right to Education. Children consists one-third of India’s population, hence it becomes critical for broadcasters and content creators to develop content which adds value and balances education and entertainment. Therefore, India needs an Act that regulates and monitors the content viewed by children as they are the future citizens of the country. The Act should also provide parenting guidelines.

 

This was stated by eminent media and entertainment industry veterans at a session on ‘India needs a kids content Act’ on day two of FICCI FRAMES. The kids programming in India needs customization and original content. An effective Act will ensure the largest kids population that India has gets the right content, education through entertainment and save the Indian cultural values and ethos by bringing in the right balance between the foreign content and Indian content.

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Mr. Subhash Ghai, Film Maker, said for children to grow as real architects of the nation it was essential that they received extensive and in-depth knowledge about their culture and values. He pointed out that the state of education in India was mediocre and there were many great Indian stories that could be explored for creating content for kids.

 

Mr. M Srinivasan, Founder, GEAR Education, said that the personality of child develops in the first 10 years and it becomes essential that they were exposed to quality content. Hence, some regulations were needed to ensure that kids received quality exposure. He added that a comprehensive guideline for parents was also needed as the ambience of a child created his/her character.   

 

Mr. Rajiv Chilaka, Creator of Chhota Bheem, said that there were 630 million kids below the age of 16 years in India and kids’ content creators needed to add value to their properties. He suggested that to reach kids in the rural areas, there was a need for a dedicated channel like Doordarshan Kids as these regions may not have access to cable TV.

 

Mr. Mukesh Khanna, Chairman, CFSI, said that non-Indian content was being viewed by children as producers were scared to make products for kids as they were bound to lose money. Therefore, a regulation was needed that could encourage producers to develop original content for kids.

 

Citing the example of the film Baahubali, Mr. Nishith Takia, Producer, Delhi Safari, said that Indian content can be successful. Today children have lost respect for their own culture   and the need was to promote kids content which was rich in Indian values. He added that kids must be taught to value their heritage and they should not be ashamed of their roots.

 

Ms. Nina Jaipuria, EVP & GM Sonic & Nickelodeon India, Viacom 18 Media Pvt. Ltd., said that when Viacom ventured into the kids segment, 100 per cent content was from overseas but today almost 65 per cent content was Indian. She added that with digitization sharper segmentation has taking place which is helping in reaching more kids as well.

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The moderator of the session was Mr. Ashish Kulkarni, Chairman, FICCI Animation & Gaming Forum.

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Jacqueline Fernandez gives a shout out to Marathi film selected for the Venice International Film Festival

It is incredible to see actress Jacqueline Fernandez come in support for Chaitanya Tamhane’s The Disciple. The marathi movie became the first Indian movie to land at Venice Film Festival competition after almost 20 years, making our nation proud. It’s a huge achievement for Indian cinema and perhaps she is the first mainstream actor to give them a shout out and congratulate them. 
A blend of good story, a receptive audience and strong backing from a influential actress such as Jacqueline will make the regional cinema flourish and make a global impact. She wants to be a part of good storytelling and believes in promoting such regional cinema that otherwise don’t get the support they deserve. 
Ever since its entry to the competition, The Disciple has been in talks for multiple reasons. One of them being how this film needs as much support especially from Bollywood because of its reach. By doing so it makes the platform of cinema more accepting. With Jacqueline’s massive social media following, her support is definitely going to draw more eyeballs towards the movie. 
Jacqueline has a beautiful soul that is very well reflected in the humanitarian deeds she engages in. Be it speaking to a COVID survivor to raise awareness or supporting animal welfare, Jacqueline has always extended her support for those who would need it. It’s due to her philanthropic approach that the actress is admired by her fans and is one of the most followed celebrities on social media.

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Abhay 2 Cast Announcement

ZEE5’s ABHAY 2 FEATURES A PHENOMENAL ENSEMBLE CAST INCLUDING A GUT-WRENCHING ARRAY OF VILLAINSAsha Negi & Nidhi Singh will star opposite Kunal Kemmu .


Bidita Bag, Raghav Juyal, Indraneil Sengupta and Asheema Vardhan join Abhay 2 in a never seen before villain avatarIndependence Day weekend premiere on 14th August 2020 National, 25th July 2020: ZEE5 has earned the reputation of presenting some of the best crime-thrillers in the web space and the platform continues to reign with the second season of Abhay. Premiering on 14th August, ‘Abhay 2’ #TheRoadToJustice is one of the most unpredictable crime thrillers that will feature a gut-wrenching array of villains. 
The 8-episode series also has an ensemble cast, all of whom are power-packed performers. Joined by Asha Negi and Nidhi Singh opposite Kunal Kemmu. Bidita Bag, Raghav Juval, Indraneil Sengupta and Asheema Vardhan will be joining them in a never seen before villain avatar. The second season has meticulously paid attention to every character making it one of the most sought out crime thrillers to have launched. The story and narrative of all the villains will hook the audiences to their devices leaving them wanting for more. 
“Let me start by saying that this is a character that no one has seen me play yet and that is really exciting for me. The details will be revealed when you watch Abhay season 2, but I can tell you for sure that you are going to see me in a completely different avatar. I cannot tell you if it is good or bad (that’s a secret), but I play a role of a journalist, who is extremely passionate, but as the season moves ahead, you will see the different shades of my character slowly unfold. The transition from playing romantic roles to the thriller genre has been very exciting for me and I am looking forward to the Abhay 2 premiere on 14th August on ZEE5.” expressed Asha Negi.
“As an actor it’s great to have references to look at, but when a script comes across talking about a prostitute who kills men and gets orgasms by watching them drown. I mean, it’s a complete blank canvas and that is the most exciting part for an artist. Abhay 2 has meticulously paid attention to every character development. It has been extremely challenging and thrilling at the same time. I am looking forward for it to premiere on 14th August on ZEE5, giving the show, characters and story the global reach it deserves” expressed Bidita Bag.
Recently, ZEE5 gave the audience a glimpse of the most devious supervillain in the second season i.e Ram Kapoor and also introduced another villain i.e Chunky Pandey who will be
seen in his most challenging role, yet. Both the video created a lot of conversation amongst media and fans alike.
ZEE5’s franchise ‘Abhay’ earned much praise for its first season. The narrative revolves around Abhay Pratap Singh, a sharp investigating officer who understands a criminal’s
mindset. He can go to any extent to solve a case but ends up dealing with his personal demons. Season 2 marks the return of Kunal Kemmu aka Abhay Pratap Singh, a role that has won him a lot of praise. 

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Did you know that Shakuntala Devi, pointed out a mistake made by a computer during her BBC London interview and got the name ‘Human computer’

The upcoming biopic of Shakuntala Devi, directed by Anu Menon has been the talk of the town ever since its inception. Giving us insights into her life, Vidya Balan will be seen essaying the role of Shakuntala and her magic will yet again leave us amazed. Sanya Malhotra essays the role of Anupama Banerjee, Shakuntala’s daughter. The movie is making its way on Amazon Prime Video on 31st July.

While we are looking forward to witness ups and downs of Shakuntala’s life, did you know how did Shakuntala ended up with a title of ‘Human computer’.It so happened that during her BBC London interview back in 1950, Shakuntala Devi was given a complex maths problem to be solved but she pointed out that the question given by the computer was incorrect. Nobody believed her then, until the next day when the channel realised that Shakuntala was correct. Ever since then,  ‘Human Computer’ has become synonymous with Shakuntala Devi.

The cast and crew of the movie, actually shot at yesteryears BBC studio. Adding to the authenticity and making it more relatable, Vidya shared, “It was wonderful to be shooting there. You know actors want that, the real locations and when it has that sort of history and all, it makes it that much more real and relatable.”

It’s only after that show, that Shakuntala became a household name and her mathematical gifts soon became an inspiration to many. Through this movie, we not only get to see her genius side but also her struggle of being a mother amidst her achievements.

While the entire nation awaits to meet her on the screen, the movie will also bring out a beautiful relation of a mother – daughter duo.


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