CHONGQING, China, June 12, 2025 /PRNewswire/ — Located in southwest China’s Chongqing Municipality, the Dazu Rock Carvings have held UNESCO World Heritage status since 1999. Sprawled across 75 recognized cultural relics protection zones, the site shelters over 50,000 breathtaking statues. As one of the eight great grottoes of the world, Dazu Rock Carvings epitomize the pinnacle of world grotto art dating from the 9th to the mid-13th century from different aspects. Celebrated as “the last monument of world grotto art,” Dazu, together with Mogao, Yungang, Longmen and other grottoes, constitute the complete history of Chinese grotto art.

Recent initiatives have rejuvenated Dazu’s cultural presence. In an 8K dome theater, the Thousand‑Armed Guanyin’s benevolent gaze fills the screen, inviting viewers into a celestial embrace. The dance‑drama Tian Xia Dazu (For an Eternal Homeland — Dazu Rock Carvers’ Legacy) animates the carvers’ epic tale with immersive stagecraft. Even video games now feature Dazu’s statues, their contours and stories woven into virtual adventures. This thousand‑year‑old sanctuary is stepping firmly into the present.

The 8k full-dome film Dazu Rock Carvings awakens all 50,000 statues in layered streams of live footage and CG animation, transforming the physical space into a digital world. Reclined within the dome, audiences look up through a canopy of digital stars, accompanied by haunting Buddhist chants and soulful light interplay. Time‑weathered halos reform around sculpted robes — reborn in pixels yet rooted in antiquity.

In Black Myth: Wukong, the Monkey King cleaves through primordial chaos with his magical staff, the thousand-armed Guanyin of Dazu Rock Carvings smiles serenely amid dimensional rifts — holding a flower between her fingers. In the digital Buddhist world, gamers traverse a meticulously rendered Dazu, encountering Buddhist iconography amid mythic quests — an interactive bridge to Eastern philosophy. Meanwhile, CCTV’s China in Intangible Cultural Heritage devoted its Chongqing episode to Dazu, describing the site’s living legacy as “like stars falling all over mountains and rivers in Chongqing,” rekindling collective memory through the screen.

On stage, dancers echo the chiseling rhythms of bygone artisans. Silk‑flowing costumes swirl as performers burst from stone walls, transforming history into kinetic art. This isn’t a static reenactment — it’s a cultural translation, transmitting the carvers’ spirit through flesh, motion, and emotion.

The Dazu Rock Carvings are being revitalized through digital technology and cultural innovation. Digital projection breathes new life into carvings in the virtual spaces, enabling dialogues across time and space; Stage arts, meanwhile, imbue them with contemporary vitality. Technology extends their reach, while culture revitalizes their essence. Through this symbiosis, this millennium-old treasure resonates with the modern era, radiating timeless splendor.

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MUMBAI, India, June 12, 2025 /PRNewswire/ — This year, Pride@Godrej builds on a decade-long project of cultural inclusion within the Godrej Industries Group, to create a meaningful platform for authentic queer storytelling, entrepreneurial spirit and artistic expression.

The Group recently hosted a vibrant Pride March at its headquarters, Godrej One, led by Manish Shah, Managing Director of Godrej Capital, and joined by senior leaders across the organization. This march was a powerful demonstration of solidarity with the LGBTQIA+ community, including Godrej’s queer employees in India and globally, alongside their allies.

A key highlight of Pride@Godrej 2025 was the launch of Queer Directions—a pioneering publishing imprint in collaboration with Westland Books, dedicated to amplifying queer voices and narratives. The event began with the Pitch Bazaar, where over a dozen unpublished queer writers connected with publishers and media professionals. In parallel, a Queer Bazaar showcased products from queer-owned small businesses, fostering visibility and economic opportunities.

The celebration culminated in a delightful performance of Jhumkewali, a play supported by Godrej Properties Limited, which explores themes of lesbian first love and self-discovery set in the 1970s. Performed in multiple Indian languages, the play embodied the event’s inclusive ethos, celebrating the intersection of queerness with India’s linguistic and cultural diversity.

This day-long celebration seamlessly blended culture, conversation, and community through thoughtfully curated experiences.

“What excites me most about this celebration is how we moved beyond just rainbow flags to create real opportunities,” said Parmesh Shahani, Head of the Godrej DEI Lab and author of Queeristan. “When queer writers feel confident enough to pitch their stories to industry professionals, when small queer businesses get a platform to showcase their work, that’s when you know inclusion is working. We are not just talking about diversity; we are actively creating pathways for queer voices to thrive.”

“The launch of Queer Directions represents our belief that great stories deserve great platforms,” said Karthika V.K., Publisher at Westland Books. “This isn’t just about publishing—it’s about ensuring that authentic queer narratives find their rightful place in Indian literature and reach readers who need to see themselves reflected in books.”

Throughout June, the Group companies will engage in a series of impactful Pride-focused initiatives, moving beyond symbolic gestures to drive meaningful change. Godrej Properties is celebrating Pride Month across its zones with Pride marches, storytelling sessions, inclusive workshops, and creative activities such as art contests and wall painting. Godrej Capital is fostering inclusion through events at Pride@Godrej One, including Nukkad Nataks, allyship panels, LGBTQIA+ hiring drives, and wellness programs. Godrej Consumer Products is leading QueeRising 2025, a global campaign celebrating queer identity through conversations, connections, and inspiring change. Godrej Chemicals is championing Pride Month with awareness campaigns and LGBT+ sensitization workshops, while Godrej Agrovet Limited is organizing employee workshops focused on workplace allyship.

This year too, a Pride flag and other queer-affirming signage have sparked meaningful conversations among employees and visitors alike, reflecting the organization’s evolving commitment to visibility, dialogue, and genuine inclusion.

About the Godrej DEi Lab

The Godrej DEI Lab empowers inclusion ecosystems both within and outside the Godrej Industries Group.

www.godrejdeilab.com

About Godrej Industries Group

Godrej Industries Ltd. is the holding company of the Godrej Industries Group (GIG). We are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

www.godrejindustries.com

About Westland Books

Westland Books is an award-winning Indian publisher with a diverse and exciting range of books from popular and literary fiction to business, politics, biography, spirituality, popular science, health and self-help. Its key publishing imprints include Context, Ekadā, Tranquebar, Westland Sport, Westland Business, IndiePress, IF and Red Panda.

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MUMBAI, India, June 11, 2025 /PRNewswire/ — Cipla Health, a leading player in consumer healthcare, announced the launch of its latest campaign, ‘Cipladine – Aapka Fast Aid Expert’, featuring acclaimed actress Neena Gupta as the brand ambassador. The campaign reinforces Cipladine’s positioning as India’s No.1 trusted solution for cuts, wounds, burns, and infections — delivering fast and effective healing when it matters most.

In a world where every second counts, everyday injuries like cuts, burns, and wounds can disrupt a person’s journey towards new experiences. Consumers seek a quick-acting reliable solution that empowers them to get back to their daily lives without delay. Backed by its Povidone Iodine (PVPI) formula, Cipladine is proven to stay longer on the skin, penetrate deeper, and start acting within just 30 seconds, making it not just a first aid but true Fast Aid Expert. ^[1]

Commenting on the campaign, Mr. Shivam Puri, MD & CEO, Cipla Health Ltd. said, “Cipladine has long been a trusted name in first aid, making it India’s No. 1 antiseptic ointment. With our new ‘Fast Aid’ campaign, we’re redefining timely care, delivering quick, effective relief when it’s needed most. This latest narrative reaffirms Cipladine’s place as a household essential, trusted across both urban and rural India. We’re delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward.”

Conceptulised by Lowe Lintas, the new campaign creatively brings the ‘fast action’ benefit of Cipladine to life through a series of films featuring Neena Gupta and Shashie Verma. In these quirky and relatable stories, Neena, a meticulous and quick-witted character, is often seen outpacing her slow, laid-back assistant, echoing Cipladine’s rapid action on wounds.

Neena Gupta, Actress & Brand Ambassador, shared her excitement about the association, saying, “As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.”

Sharing his thoughts, Subramanyeswar S. Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Global said, “Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight – speed – a critical need in first aid. That’s when we reimagined Cipladine not just as a product, but as a solution—a FASTAID EXPERT in the world of FIRSTAID solutions.”

Sarvesh Raikar, President (Creative), Lowe Lintas added, “The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘FIRST-AID to ‘FAST-AID’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.”

The campaign is now live across TV, digital, print, OOH and trade visibility assets, to ensure maximum reach and engagement.

Catch the film here –

•  Film 1
•  Film 2

Agency Credits: 

Agency: Lowe Lintas

Creative: Sarvesh Raikar, Ninad Gawhankar, Prashant Pawar

Servicing: Adhideb Ghosh, Jonita Quadros, Nisha Jaffer

Planning: Shipra Chinchankar

Production House: Thunder Films

Director: Vivek Dubey

Client Credits:

Marketing Team

Category Director: Abhiroop Chatterjea

Marketing Managers: Trishna Shah, Kunal Mehta

About Cipla Health Limited:

Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India. Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20 brands with most key brands being No. 1 or No. 2 in their respective categories. The portfolio includes products in Pain Care (Omnigel), Smoking Cessation (Nicotex), Oral Rehydration Solutions (Prolyte), Medicated Ointments (Cipladine), Cough & Cold (Cofsils and Naselin), Multi Vitamins (Maxirich), Weight Gain (Endura Mass) and Personal Care (Rivela Dermascience, Cetafresh, Tugain Essentials).

 Source:

^[1] Cipladine Contains Povidone Iodine And It Acts On Microbes Infecting Wounds. Lachapelle JM, Et Al. Clin. Pract. (2013) 105(5), 573–592

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