News Wire
India’s greenest music festival Echoes of Earth celebrates the ‘Circle of Life’ in a glorious convergence of music, art and sustainability in it’s 5th edition this year
With over 20,000 people in attendance across two days, the music and lifestyle event was a celebration of India’s ecosystems and stories of conservation and restoration
BANGALORE, India, Dec. 15, 2022 /PRNewswire/ — Stories of sustainability, revelry and festive fervour came alive last weekend as India’s greenest music festival made its grand return to its home turf in Bengaluru. Echoes of Earth, in its fifth edition this year, paid a tribute to the ‘Circle of Life’ as it celebrated the melange of nature, culture and great live music in the midst of sprawling 180-acred lush green vistas of the Embassy Riding School on the 3rd and 4th of December 2022.
The event is crafted to bring diverse, especially the new age audiences, under an umbrella theme to celebrate the Earth through music and art. This year’s theme, ‘Circle of Life,’ moved onus towards an inclusive circle where all life begins and thrives alongside wildlife and nature conservation and regeneration stories from unexplored corners of India’s diverse ecosystems. It witnessed an eclectic mix of over 40 local and international artists converge on 4 upcycled stages – the Johnnie Walker non-alcoholic refreshing mixer Amur Falcon stage, The Himalayan Ibex stage, The Budweiser Indian Red Scorpion stage and the solar-powered Big Tree stage.
Bringing unique global sounds to the fore, the festival was a melting pot of music genres like Electronic, Soul, World fusion, Jazz, Techno, Blues, Reggae, Rock, Live Electronica and more. As audience swooned over enthralling performances by Hanumankind, The Lojal Experience, Anyasa, Vairaagi, Tara Lily, The Yussef Dayes Experiences, Henry Saiz & Band presents Moonlight Wolves, Vieux Farka Toure, T.ill Apes, and others, the festival gave greater momentum to the idea of living life eco-consciously.
Roshan Netalkar, Festival Director at Echoes of Earth says, “We are ecstatic about the response to Echoes of Earth 2022. Our eclectic line-up of musicians from different genres created a seamless musical journey and appealed to a very diverse audience in terms of age, culture and nationality. In these two days, we have witnessed the incredible energy and passion of over 20,000 people who celebrated responsibly – keeping the ethos of the festival alive – In spite of the large turnout we were able to create a zero-waste festival.”
“Echoes of Earth theme for 2022 was Circle of Life – we collaborated with over 40 artists to create 24 installations on site. The artist line up represented the best of international and Indian musicians – all this has culminated in a fantastic response both at the festival and on social media platforms – the love for brand Echoes grows stronger each year. It is our endeavour to innovate further and to make the festival carbon neutral in the years to come,” he adds.
With sustainability at its core, Echoes of Earth was a two-day home to over 20 homegrown, sustainable labels promoting slow living across fashion, decor, accessories and more at its solar-powered flea market. It also hosted 30+ food stalls and first-of-its-kind experiential spaces on the greener side, with pop-up restaurants from across the city for attendees to grab a bite of wide-ranging homegrown delectables. They could also indulge in some tipple at the solar-powered bar by Budweiser that set new benchmarks of sustainability.
The festival’s theme served as the foundation for each art display, with the mission of giving artists and environmentally conscious communities a forum to discuss diverse ecological concepts and ideas in order to increase public awareness of the need to live more sustainably.
Further creating a path for a greener and cleaner world, Echoes of Earth ensured waste was recycled and reused tactfully yet aesthetically. And consequently, 20 spectacular displays of larger-than-life installations, furnishings and decor set-up were built using 100% upcycled materials from past editions as well as discarded IKEA furniture and products.
Echoes of Earth extended its inclusive circle to all, including pets and kids. A dedicated kids-zone offered a string of interactive workshops like face-painting, dapo learning, tiara-making and asalato making as well as interesting activities such as a photo exhibit and nature trails.
Over the past 6 years, Echoes of Earth has endeavoured to be a platform where artists highlight eco-conscious philosophies while promoting an alternate, sustainable way of life to the attendees. This year’s edition, bound by the passion for a clean and green future, was a revelry of the Earth in all its forms, reinforcing the philosophy of ‘not just surviving, but thriving’, through diverse music and distinct art in the lap of nature.
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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