Connect with us

Buzz

Infomo merges with Australian AdTech firm Adfomo to create a self-serve media management platform for large publishers in India

– Looking to disrupt the USD 12 billion advertising industry in India (Digital, Print, TV, OOH, Radio and DOOH channels)
– Targeting a 15 % market share in the next 12 months across advertising platforms
– In advanced talks with leading publishers and telecom carriers in India
BENGALURU, India, March 30, 2021 /PRNewswire/ — Infomo and Adfomo today announced they had entered into a binding strategic merger agreement, subject to shareholder approval, to create a multi-channel self-serve media management platform for large publishers, and advertisers, globally. The platform extends the capabilities of the legacy Google Delivery Network (GDN/Programmatic) to include the selling and buying of traditional media.
The new multi-channel self-serve media sales platform delivers unique capabilities that enable large multi-channel media publishers to standardize and automate their sales processes to cover all types of media advertising including Digital, Print, Radio, TV, Out-Of-Home (OOH) and Digital-Out-Of-Home (DOOH) channels.
The platform standardizes and automates traditional media buying and selling and enables publishers to take control over digital ad sales. Infomo’s standardized media sales process provides substantial benefits to media buyers supporting marketing and advertising needs of brands, agencies, and the SME sector.
This initiative extends Infomo’s total addressable market significantly. According to Magna1, in 2020 the global ad spend was US$569 billion of which traditional media was estimated to be US$233 billion. Unlike USA, Australia, and a number of European countries, ad-spend with traditional media still outweighs digital ad spend. In India, digital advertising is still in its infancy with 2020 data revealing that digital advertising accounted for only 11% of the US$12.2 billion yearly ad spend.
Speaking about the merger, Peter Jermyn, Chairman of Infomo, said: “Infomo’s vision has always been centred around empowering sellers to take control over their own marketing value chains. By aggregating the significant potential of Adfomo with our own, we will be able to automate and standardize the digital and traditional media selling process and more strongly project ourselves as a unique media advertising group. The merger, in my view, creates the classic business equation of 1+1=3.”
Julian Glynn, the Chairman of Adfomo, noted: “Merging with Infomo will provide Adfomo an opportunity to immediately address a global market. Adfomo is a perfect fit with Infomo’s global strategy adding necessary components to integrate the selling of all types of traditional media sales into Infomo’s digital sales platform.”
Welcoming this merger, Infomo Founder & CEO Ananda Rao said: “Advertisers in today’s world require self-serve automated solutions to buy media and they need extensive audience reach, known audience targeting, and measurable audience engagement. Our partnerships with telecom carriers and leading publishers around the world provide advertisers access to massive known audiences. Our merged platform provides a range of new and powerful capabilities enabling publishers to directly expose multi-channel inventory and advertisers to directly target, engage and interact with known audiences.”
Speaking about the strategic possibilities, Adfomo Founder & CEO George Papadopoulos commented: “Adfomo was founded to provide a standalone marketplace to sell and buy traditional media inventory. Empowering publishers with their own comprehensive multi-channel media sales solution will automate and standardize the buying of any kind of media. Most media publishers run traditional and digital channels separately. It is difficult to commercially justify a stand-alone digital division. Further, running separate traditional and digital businesses is not efficient. Together with Infomo, we now deliver one fully integrated media management platform that makes it extremely easy for publishers and advertisers to work collaboratively to design and run customized multi-channel campaigns.”
1 https://magnaglobal.com/magna-advertising-forecasts-december-2020/
About Infomo:
Infomo is the first company in the world to design and deploy a publisher-centric platform to sell digital inventory. Infomo provides an innovative web and app advertising ecosystem that harnesses the unique power and reach of telecom operators and large publishers and their significant subscriber communities to deliver engaging, media-rich, and highly targeted premium advertising and promotional content to subscribers during their everyday online activities. Learn more at www.infomo.com.
Media Contact: Jigar Chatwanijigar@wearevicara.com+91-9819026976Vicara PR

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Buzz

Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

Continue Reading

Buzz

Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

Continue Reading

Buzz

Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

Continue Reading

Trending