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Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally

MUMBAI, India, Dec. 3, 2021  /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements.

 

“We first launched Context Control to help our customers transform their targeting strategies, and it’s already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to customize their campaigns, while publishers need to drive greater monetization,” said Lisa Utzschneider, CEO, IAS. “With strong response from both buyers and sellers, we’ve continued to build on the success of Context Control, delivering even more value and technology that helps solve for the future growth of contextual targeting.”
Brand risk continues to be a global challenge, according to the latest IAS Media Quality Report, and more programmatic buyers are activating Context Control within top DSPs to navigate these issues. Advertisers can now leverage more than 300 contextual segments from IAS on a pre-bid basis to avoid undesirable content or target towards content that is suitable for their campaigns. Major DSPs including Adelphic, Adform, Amobee, MediaMath, Xandr, Yahoo, and others have integrated Context Control, making these tools readily available for advertisers wherever they choose to buy. By activating Context Control, advertisers can see a significant decrease in block rate, a 36% decrease in cost per click, and a 19% decrease in cost per acquisition in a recent campaign.
Now available globally, IAS also offers Context Control Optimization for publishers. Working with IAS, publishers can now maximize their revenue potential by matching contextual settings with an advertiser’s brand suitability needs. Publishers can now activate Context Control segments directly in their ad servers to avoid or target towards contextually relevant content. This builds on existing smart inventory classification and packaging capabilities available for publishers. With IAS’s Context Control Optimization, publishers can generate a greater return on inventory, delivering a 20% lift in CPMs and a 120% lift in clickthrough rates in a recent activation.
“Context Control Optimization has proven to be an incredibly effective tool to classify our inventory and deliver better contextual targeting options for brands,” said Leigh Horton, Head of Ad Operations at Insider. “Working with IAS, we now provide our advertisers with even greater control over content suitability across their campaigns so that we can deliver on their KPIs.”
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Contact:
Pooja Singh+65-90615135psingh@integralads.com

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India Emerging as Stable Investment Anchor in Turbulent Global Economy, Say Investors at IGF Mumbai 2026

Capital allocators at IGF Mumbai 2026 assess India’s role as conflict in West Asia reshapes global markets.MUMBAI, India, March 12, 2026 /PRNewswire/ — As military conflict in West Asia disrupts energy supplies through the Strait of Hormuz and global liquidity tightens, leading investors, policymakers and capital markets leaders gathered at IGF Mumbai 2026: Catalysing Capital to assess India’s position in an increasingly fragmented global economy.

The third edition of India Global Forum’s flagship Mumbai gathering brought together authoritative voices from private equity, venture capital, public markets and policy to examine how shifting geopolitics, supply-chain disruptions and tightening financial conditions are reshaping global capital flows – and where India fits within this evolving landscape.Despite global uncertainty, investors at the forum expressed strong confidence in India’s structural growth story.Speaking at the forum, Howard Morgan, Chairman of B Capital, said the current moment reflected more than just rising foreign investment.”What makes this moment different is not just the amount of foreign capital – it is the spirit and confidence within India itself.”Morgan added that global investors increasingly see India evolving beyond its traditional role as a services hub.”There’s a strong belief that India can become a global technology player, not just a services provider or a support hub for the rest of the world. India can produce goods and services for global markets, and for its own domestic market, which is now larger than China’s.”Reflecting on India’s position in a rapidly changing global landscape, Manoj Ladwa, Chairman of India Global Forum, said the country’s strategic balance is becoming increasingly important as global capital recalibrates.”In this evolving global landscape, India occupies a uniquely powerful position. Large enough to matter, open enough to integrate, and independent enough to make sovereign choices. India can expand trade while strengthening resilience, attract global capital while building domestic capability, and partner widely without becoming narrowly dependent. That balance will define the next phase of India.”Several speakers highlighted the growing importance of domestic capital in strengthening India’s financial resilience.Sunjay Sudhir, former Indian Ambassador to the UAE, offered a sobering assessment of the regional conflict that framed the day’s discussions.”The geopolitics of the Middle East are changing rapidly, and history is being written in real time. What we are witnessing now is unprecedented in this part of the world. The region has always been volatile, but few imagined that tensions could escalate to this extent.”Amit Chandra, Chairperson of Bain Capital Private Equity, pointed to the scale of local investment capacity.”Domestic capital is becoming one of India’s biggest strengths. Indian investors are increasingly deploying capital through equities and SIPs, while the country also holds vast untapped wealth in assets like gold.”Market participants also noted the rising maturity of India’s financial ecosystem and the expanding role of domestic investors in supporting market stability.Radhika Gupta, Managing Director & CEO of Edelweiss Mutual Fund, said increasing participation in mutual funds reflects changing investor behaviour.”February 2026 numbers for the mutual fund industry were actually 10% higher than January 2026 numbers. I think that reflects rising consumer maturity.”Similarly, Manisha Girotra, CEO of Moelis, highlighted how domestic investors are increasingly competing with global capital in major transactions.”One of the most encouraging trends is the rise of domestic capital. Indian strategic players are now competing with global investors to acquire assets. That rarely happened earlier.”Karthik Reddy, Co-founder and Managing Partner of Blume Ventures, highlighted India’s continued ability to sustain public listings as a meaningful differentiator, noting that despite periodic foreign outflows from Indian equities, global investors continue to allocate meaningfully to Indian primary markets, particularly IPOs.Vani Kola, Managing Director of Kalaari Capital, offered the long view: “In the last 40 years that I have been professionally engaged in the world of startups, conflict cycles come and go. They don’t matter if you take a long-term perspective.”Against a backdrop of geopolitical uncertainty and shifting capital flows, the conversations at IGF Mumbai 2026 underscored a growing consensus among global investors: India’s economic scale, domestic capital strength and institutional resilience are positioning the country as a defining force in the next phase of the global capital order. For investors navigating an uncertain world, India is increasingly becoming a market of stability rather than speculation.About India Global ForumIndia Global Forum tells the story of contemporary India. The pace of change and growth India has set itself is an opportunity for the world. IGF is the gateway for businesses and nations to help seize that opportunity.For more information, visit: www.indiaglobalforum.com Twitter: @IGFUpdates | @manojladwaLinkedIn: India Global ForumPhoto: https://mma.prnewswire.com/media/2932542/Manoj_Ladwa_Howard_Morgan_IGF.jpgLogo: https://mma.prnewswire.com/media/2566069/IGF_Logo.jpg 

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.The all new iQOO 15R is now available at Reliance Digital stores nationwide.Photo: https://mma.prnewswire.com/media/2931475/iQOO_15R.jpg 

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Power Creator Awards – Women’s Edition by Times Entertainment, Lights Up Mumbai, Celebrating Digital Trailblazers on International Women’s Day

MUMBAI, India, March 11, 2026 /PRNewswire/ — In a dazzling celebration of creativity, influence, and impact, Times Entertainment successfully hosted the Power Creator Awards – Women’s Edition on March 9th at The Lalit, Mumbai. Marking International Women’s Day, the gala honored the extraordinary women who are not just creating content but are building communities and driving meaningful change across India’s digital landscape.

The evening brought together the biggest names from the world of entertainment and digital media. The ceremony was graced by high-profile personalities including Hina Khan, Kusha Kapila, Sanjana Sanghi, Sona Mohapatra, Sonnalli Seygall, and Sumukhi Suresh, who stood as a testament to the growing synergy between traditional stardom and digital influence.A Distinguished JuryThe ‘Jury Choice’ winners were selected after a rigorous deliberation process by an esteemed panel of industry veterans. The jury featured:Divya Dutta (National Award-winning Actor & Author)Rasika Dugal (Versatile Actor known for Mirzapur & Delhi Crime)Shweta Tripathi Sharma (Acclaimed Actor and digital pioneer)Anup Soni (Renowned Actor and Anchor)”To witness so many creators through the jury process was a reminder that creation is a reflection of who we are,” said Shweta Tripathi Sharma. Rasika Dugal added, “I was particularly moved by the ‘Breaking the Bias’ category; the courage and honesty of these women is truly inspiring.”Celebrating the WinnersThe awards followed a dual-winner format—Jury Choice and Popular Choice (voted for by millions of fans nationwide)—covering over 20 diverse categories.CategoryWinner (Jury/Popular Choice Highlights)Power Comedy CreatorSrishti Dixit / Aanchal AgrawalPower Fashion & StyleRachel D’cruz / Jhanvi BhatiaPower Breaking BiasMira Erda / Saniya Mistri KaiyumuddinPower Music CreatorSantvani Trivedi / Melissa SrivastavaPower Food CreatorNatasha Gandhi / Kriti BhoutikaPower Fitness IconNeha Singh / Vibha MahajanPower Podcaster CreatorAleena Qureshi/ Srishti Ganguli and Salonie PatelCheck out the full winners list here – https://timesofindia.indiatimes.com/women/voices-of-power/times-entertainments-power-creator-awards-womens-edition-complete-winners-list-palak-muchhal-ira-khan-and-more-honored/articleshow/129344078.cmsPhoto: https://mma.prnewswire.com/media/2931390/Power_Creator_Awards.jpg 

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