News Wire
InterGlobe Foundation and IndiGoReach commence ‘My City My Heritage’ campaign to promote local heritage and culture
NEW DELHI, Nov. 16, 2022 /PRNewswire/ — InterGlobe Foundation (IGF), the philanthropic arm of InterGlobe Enterprises, and IndiGoReach, the CSR arm of IndiGo, announced the ‘My City My Heritage‘ campaign today to raise awareness about the value and importance of heritage and culture in India. The campaign commenced with a panel discussion at the India Habitat Centre, Delhi, with Shri. G. Kamala Vardhana Rao, IAS – Director General, Ministry of Tourism, Government of India and Managing Director (ITDC) as the Chief Guest and keynote speaker, along with other eminent personalities such as Ms. Amita Baig, Executive Director, World Monuments Fund India; Mr. Sanjoy Roy, Managing Director, Teamwork Arts; Mr. Aman Nath, Founder and Chairman of Neemrana Hotels; Mr. Dipak Deva, Managing Director, Travel Corporation of India; and Ms. Junhi Han, Progarmme Specialist and Chief of Section – Culture at UNESCO. The campaign, which is focussed on rediscovering the culture and heritage potential of Indian cities, will be further sustained through a series of heritage walks, to be held in five cities, starting December 2022.
As part of the ‘My City My Heritage‘ campaign, IndiGoReach, supported by InterGlobe Foundation, will organise heritage walks across Prayagraj, Bhubaneswar, Nashik, Hyderabad, and Indore over the next few months. This is in line with their vision to raise awareness and preserve and promote India’s tangible and intangible heritage in various cities. These walks also aim to set the tone for conversations and partnerships around the preservation of built heritage and to instil a sense of pride among the communities living in the vicinity of these monuments and the travellers visiting these cities.
At the event, the audience was inspired by the distinguished panel’s views on the significance of heritage conservation. The panel discussed how promoting and preserving heritage not only gives people who live in historic districts a sense of identity, but also fulfils our duty to pass on India’s rich heritage to the next generation. Another key topic discussed was how to harness and activate meaningful partnerships across sectors to strengthen both tangible and intangible heritage. The panelists, drawn from diverse fields, delved into their experiences, and shared how public-private partnerships between businesses, civil society, and the government can collaborate to create an environment where both heritage conservation and tourism can thrive, as well as generate livelihoods for the communities.
The ‘My City My Heritage‘ campaign draws on material previously developed by InterGlobe Foundation in partnership with Sahapedia as part of a project to explore, document, and spread the diverse heritage and cultural aspects of ten Indian cities: Prayagraj, Indore, Nashik, Bhubaneshwar, Hyderabad, Ahmedabad, Chandigarh, Goa, Kolkata, and Shillong. More than two hundred cultural points of interest were identified as part of this project, and the material developed, including cultural mapping articles, self-guided trails, listicles, museum mapping, cultural calendars, photography, etc., has been captured in the form of city booklets, which are now available to the public in both print and digital formats.
Rohini Bhatia, Chairperson, InterGlobe Foundation, said, “A concerted effort to preserve our heritage is an important link to our cultural, educational, and aesthetic legacies. Our goal with the ‘My City My Heritage‘ campaign is to raise awareness and motivate people to preserve, protect, and promote our cultural roots. We hope to encourage greater participation in the preservation of our built and cultural heritage, which reflects our rich past and links us to our future. The promotion of local art and culture through heritage preservation is closely linked to tourism as well as to the social well-being of the community at large. InterGlobe Foundation is committed to its vision of building pride in communities through providing sustainable livelihoods, conserving the environment, and preserving the heritage and culture of our country.”
Pieter Elbers, CEO IndiGo said, “A country so rich in culture and heritage, India has some of the most extraordinary ancient monuments of cultural and historical significance. It is imperative we conserve the architectural wonders by inculcating awareness and pride among people so that these treasures are available for generations to come. IndiGoReach, partnering with InterGlobe Foundation, takes pride in the collective goal of preserving the heritage and culture through ‘My City My Heritage‘ campaign. We will continue to demonstrate our commitment to being responsible and contributing back to the community we serve while enhancing the accessibility to these architectural marvels through our unparalleled route-network in India, connecting people and places.”
Both, InterGlobe Foundation and IndiGoReach have individually taken forward various projects for promoting heritage conservation and preservation in India. Some of the major projects of InterGlobe Foundation include, the conservation and cultural revival of Abdur Rahim Khan-I-Khanan’s mausoleum in Delhi, the cultural mapping and documentation of ten cities, and the restoration of the stepwell ‘Indra Kund‘ in Delwara, Rajasthan. IndiGoReach also undertook projects for the Conservation of Muhammed Qutb Shah’s Mausoleum at the Qutb Shahi Heritage Park in Hyderabad and the restoration of the interiors of the Lal Bagh Palace in Indore, Madhya Pradesh.
InterGlobe Foundation recently has also launched the InterGlobe HERITAGE Fellowships to engage a cross-section of the public in documenting and researching the cultural heritage of India and help increase its awareness.
About InterGlobe Foundation (IGF)
InterGlobe Foundation (IGF) is the philanthropic arm of InterGlobe Enterprises Private Limited, a leader in Aviation, Hospitality and Travel related services. IGF is committed to building a society that is just, equitable, inclusive, and utilizes resources in a sustainable manner. It nurtures partnerships and supports initiatives that bring together resources and expertise in the areas of Culture and Heritage Preservation, Environment Protection and Conservation, and Livelihood Promotion.
About IndiGo Reach
IndiGoReach is the Corporate Social Responsibility (CSR) arm of InterGlobe Aviation Ltd (IndiGo). Our CSR interventions emphasizes on sustainable development while reaching out to various communities through Education, Women Empowerment, Environment and Heritage. IndiGoReach touches the lives of communities through a network of very efficient partner organizations spread across 18 states of India and currently reaches out to more than 1,00,000 beneficiaries.
We reach out not just with our planes, but also with our hearts.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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