Connect with us

News Wire

Interpublic Group Launches IPG DXTRA

— Evolved CMG Offering Puts Collaboration at the Core of a Global Collective of Specialized Marketing Services Firms Designed to Deliver Effective, Integrated Solutions —

NEW YORK, Oct. 28, 2020 /PRNewswire/ — Interpublic Group (NYSE: IPG) announced today that it has evolved its Constituency Management Group (CMG), the holding company’s global collective of 28 marketing services and agency brands anchored by Weber Shandwick, Golin, Octagon, FutureBrand and Jack Morton, into an entity called IPG DXTRA.

IPG DXTRA infuses the highly specialized group of companies with a powerful collaboration engine designed to enhance the impact and simplify the execution and management of integrated solutions.  It was born of increasing demand from clients to reimagine the traditional model to deliver approaches that are agile, inclusive, rooted in culture, measurably effective and efficient.

The IPG DXTRA agencies offer clients best-in-class expertise across public relations, experiential, sports and entertainment, branding, digital experience, social content, influencer marketing and more.  The new branding also strengthens the group’s link to parent company IPG for the Open Architecture solutions its companies deliver on shared clients around the globe.

“Independently, each agency is a powerhouse,” said Andy Polansky, Chairman and CEO of IPG DXTRA. “When we bring any combination of this group together to solve for a client, we make great work and create extraordinary impact.”

Polansky notes that clients today are looking for different ways to succeed in complex business environments.  “We have seen how uniquely configured agency solutions and diverse teams can bring powerful business results,” he said.  “IPG DXTRA is built to deliver a highly strategic, focused approach to real integration.  It’s a collaborative model that melds the power and vision of specialized organizations in a way that honors their differences and maximizes client investment.”

He noted that the proposition is not so much aspirational as it is reflective of how IPG DXTRA firms are already working together to configure solutions for clients across diverse areas of expertise. “Nine out of ten of IPG DXTRA’s largest clients tap our teams across channels and disciplines today,” Polansky said.

Beyond the five core brands that span from public relations to experiential to sponsorship to branding, the IPG DXTRA global portfolio includes award-winning companies such as R&CPMK, which connects clients through entertainment, lifestyle, influence and pop culture; full-service digital marketing agency, Genuine; digital experience agency, Hugo & Cat; social content firm, That Lot; global influencer marketing agency, ITB; organizational and business transformation consultancy, United Minds; and earned-first advertising agency, The Brooklyn Brothers.

“IPG DXTRA’s approach allows for agency brands to maintain their unique cultures and individuality while collaborating to help clients be more resilient and relevant in an increasingly complex world,” Polansky said. “We are many brands and thousands of talented people with a shared purpose — to bring business impact to our clients through creative and collaborative ingenuity because, above all else, we believe that good things happen when different people come together,” Polansky added.  

Polansky took over as Chairman and CEO of IPG DXTRA (formerly the Constituency Management Group, or CMG) in July 2019 after serving as Weber Shandwick’s CEO since 2012.  

The launch of IPG DXTRA follows the appointment of the management group’s leadership team in late 2019 that includes Cathy Calhoun, Chief Growth Officer, Laura Schoen, Chief Healthcare Officer, Abby Gold, Chief Human Resources Officer, Margenett Moore-Roberts, Chief Diversity and Inclusion Officer, Christopher Carroll, Chief Financial Officer and Josh Kauffman, General Counsel and Senior Vice President, Business and Legal Affairs.

IPG DXTRA’s companies include: Advantage, Cappuccino, Current Global, DeVries Global, dna Communications, Flipside, Frukt, FutureBrand, Futures Sport & Entertainment, Genuine, Golin, Hugo & Cat, ITB, Jack Morton, KRC Research, Milkmoney, Octagon Sports & Entertainment, Powell Tate, Prime Weber Shandwick, R&CPMK, Resolute Digital, ReviveHealth, That Lot, The Brooklyn Brothers, United Minds, UXUS, Virgo Health, Weber Shandwick.

The new brand, identity and new website (www.IPGDXTRA.com) were developed by FutureBrand and Hugo & Cat, both part of the IPG DXTRA brand collective.  

ABOUT IPG DXTRA

IPG DXTRA, part of Interpublic Group, is a global collective of 28 marketing specialty brands and more than 7,000 employees, anchored across Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand.   IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. For more information, please visit www.IPGDXTRA.com.

About Interpublic

Interpublic is values-based, data-fueled, and creatively driven. Major global brands include Acxiom, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.

Logo – https://mma.prnewswire.com/media/1320232/IPG_DXTRA_Logo.jpg

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

SPJIMR holds Annual Convocation 2025 with HUL’s Nitin Paranjpe as Chief Guest

802 graduates embark on a journey to lead with integrity, passion, and a growth mindset

MUMBAI, India, May 22, 2025 /PRNewswire/ — Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research, one of India’s leading business schools, hosted its Annual Convocation 2025 at its Mumbai campus on Saturday, 17 May. The event celebrated the achievements of over 800 graduating participants from across the Institute’s full-time and modular postgraduate programmes, including two (2) Fellow Programme in Management (FPM) scholars.

The Convocation was graced by Mr. Nitin Paranjpe, Non-Executive Chairman of Hindustan Unilever, as Chief Guest. Also, present were Mr. Deepak Parekh, Chair of SPJIMR’s Governing Council; Dr. Varun Nagaraj, Dean, SPJIMR; faculty and staff; and family members of the graduating participants.

Delivering the Convocation Address, Mr. Nitin Paranjpe drew upon his decades of global business experience to urge the graduating cohort to lead with purpose, resilience, and a commitment to continuous growth. Speaking of India’s bold aspiration to become a Viksit Bharat by 2047, he highlighted the need for a new kind of leadership—one that is ethical, compassionate, and driven by the common good.

Mr. Paranjpe shared three powerful life lessons drawn from his personal and professional journey: “There’s no such thing as a good job or a bad one — it’s the mindset you bring that shapes your experience. The real joy, and the foundation for excellence, lies in loving what you do. Don’t chase being the best in the world — strive to be the best version of yourself. Continuous self-improvement is your right, your responsibility, and your greatest opportunity. Purpose is that inner force that fuels your energy and passion. When you find what truly drives you, hold on to it — it’s the most precious gift you’ll ever have.”

In his address, Dean Dr. Varun Nagaraj shared a candid reflection on the challenges graduates face in an uncertain world—geopolitical tensions and the dual promise and peril of AI. He urged them to enter this complex landscape with confidence, guided by SPJIMR’s mission of value-based growth and wise innovation.

He reaffirmed SPJIMR’s commitment to nurturing leaders who combine knowledge with empathy and impact with purpose: “Tomorrow you will be a different and better person than today. Embrace a growth mindset—remember, you are a work in progress, not a finished product. The world offers no ready-made answers; solutions come only through hard work and wise innovation.”

Sixteen (16) top achievers across programmes were presented with Scholastic Medals by Chief Guest Mr. Nitin Paranjape, and 50 recipients from the Dean’s Honour List received their commendation certificates from the Dean. 

Diplomas were conferred across the Institute’s full-time and modular programmes, including the Post Graduate Diploma in Management (PGDM), Post Graduate Programme in Management (PGPM), PGDM (Business Management), Post Graduate Executive Management Programme (PGEMP), Post Graduate Programme in Development Management (PGPDM), Post Graduate Programme in General Management (PGPGM), and Post Graduate Programme in Marketing & Business Management (PGPMBM).

The Convocation ceremony concluded with the traditional hat throw, celebrating the graduates’ journey and the beginning of their next chapter as responsible, value-based leaders.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

Photo: https://oyefilmy.com/wp-content/uploads/2025/05/spjimr-holds-annual-convocation-2025-with-huls-nitin-paranjpe-as-chief-guest-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/spjimr-holds-annual-convocation-2025-with-huls-nitin-paranjpe-as-chief-guest-302463079.html

Continue Reading

News Wire

12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

MUMBAI, India, May 22, 2025 /PRNewswire/ — 12BET, a trusted name in global iGaming since 2007, is excited to announce the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.

12BET_Logo

Crash Games: A New Player Favorite Now on 12BET

Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing, and excitement.

By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.

Licensing Matters: Keeping the Fun Safe and Secure

With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.

As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.

A Trusted Platform for Next-Gen Gaming

Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.

About 12BET:

12BET, founded in 2007, is a pioneering igaming company with over a decade of experience delivering multilingual services across Europe and Asia. Recognized globally and ranked 17th by eGaming Review Magazine’s Annual Power 50, 12BET has become a major force in Asia’s igaming market. Built on the core values of sincerity, fairness, and kindness, 12BET provides a secure, reliable, and exceptional entertainment experience for users around the world.

Website: 12BET.com

X : 12BET India

YT: 12BET India

FB: 12BET India

IG: 12BET India

Contact Information:

Toomas Saar

Marketing Manager

pr@12bet.com 

Logo: https://oyefilmy.com/wp-content/uploads/2025/05/12bet-brings-the-aviator-craze-to-players-with-spribes-trending-games-1.jpg 

 

Cision View original content:https://www.prnewswire.com/in/news-releases/12bet-brings-the-aviator-craze-to-players-with-spribes-trending-games-302463034.html

Continue Reading

News Wire

Herbalife India Releases Second Episode of Podcast Series – Live Your Best Life, Unscripted

‘Nutrition Simplified: Protein, Supplements, and Smarter Choices’ with Dr. Parag Singhal and Dr. Ratnesh Lal

BENGALURU, India, May 22, 2025 /PRNewswire/ — Following the impactful debut episode, Herbalife India, a premier health and wellness company, community, and platform, has released the second episode of its engaging podcast series — Live Your Best Life, Unscripted.

Titled ‘Nutrition Simplified: Protein, Supplements, and Smarter Choices,’ this episode brings together two distinguished voices from the health and wellness space:

  • Dr. Parag Singhal, a UK-based consultant physician and endocrinologist specializing in diabetes, obesity, and hormone-related disorders, and
  • Dr. Ratnesh Lal, a medical expert with Herbalife India and a leading advocate for science-backed supplementation.

In a conversation led by Mr. Ajay Khanna, Managing Director of Herbalife India, the episode explores foundational topics such as macronutrients, micronutrients, protein intake, and the science behind supplements. It aims to demystify nutrition, offer practical guidance, and help individuals make smarter, more personalized dietary choices.

Commenting on the episode, Mr. Ajay Khanna, Managing Director of Herbalife India said, “Live Your Best Life, Unscripted is our way of cutting through the noise and bringing clarity to the wellness conversation. This episode helps listeners decode their nutritional needs and highlights how simple, informed changes can drive lasting impact.”

From understanding protein requirements by age and lifestyle, to identifying safe and effective supplementation strategies, the episode offers tangible insights and a strong call for moderation, balance, and awareness.

Watch & Listen Now:

YouTube: https://shorturl.at/PlRF8

Apple Podcasts: https://shorturl.at/Ni76S

Spotify: https://shorturl.at/7xeeP

Amazon Music: https://shorturl.at/P5ulX

The journey continues — ‘Live Your Best Life, Unscripted‘ will keep spotlighting voices that inspire smarter choices, healthier living, and empowered communities.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

Photo: https://oyefilmy.com/wp-content/uploads/2025/05/herbalife-india-releases-second-episode-of-podcast-series-live-your-best-life-unscripted-1.jpg

Logo: https://mma.prnewswire.com/media/2238437/5333389/Herbalife_Logo.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/herbalife-india-releases-second-episode-of-podcast-series–live-your-best-life-unscripted-302462968.html

Continue Reading

Trending