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Introducing ForPaws – An AI-driven Lost & Found service for Pets by Mars Petcare

This Lost & Found service helps users find their missing pets with only a photo of the pet.

Users will become part of our incredibly strong community of pet parents, rescues & pet lovers who are all  looking out for each other’s pets. 

BENGALURU, India, Nov. 17, 2021 /PRNewswire/ — MARS Petcare, the world’s leading pet food company, announces the launch of a  new app called ForPaws. The ForPaws app is a free mobile app that uses bespoke facial recognition technology to help a wide network of kind pet lovers (parents and pet rescues in your city) quickly identify, locate, and reunite lost pets with  their families. 

The app uses a recent photo of the pet to create a Smart ID that is unique to them. In the unfortunate instance that a pet goes missing, ForPaws can use the photo to highlight unique facial features and visual characteristics of the pet, helping people in the ForPaws network connect lost pets with their families. The technology is powered by an advanced machine learning algorithm that constantly improves accuracy rate with the addition of more photos to its database.

Every festive season, many pets tend to get frightened and run away due to the bursting of crackers and other loud noises associated with the festivities. With the help of ForPaws, pet owners on the network can rely on the app’s artificial  intelligence-based image analysis to find their missing pet. Similarly, individuals who come across a lost pet can take a  photo and find a match on the app if another user is looking for that pet.

The app is initially launching in Bangalore and will be providing this service first for dogs before expanding to more cities and including more pets like cats. 

“With the increase in smartphone penetration & sharp drop in internet data costs, more & more services are leveraging  smart tech to solve consumer pain points. With ForPaws we want to leverage facial recognition technology & a network  of pet lovers to solve a serious problem of tracking missing pets & helping them find their way home.”

– Mohit Arora, Global Digital Marketing Lead, MARS Petcare

The pet food and pet services category is one of the fastest-growing in India. Dogs and cats are now considered  members of the family, as confirmed by consumer trends within the pet owner category. A Euromonitor report in 2020  showcased a significant rise in the sale of pet products and forecasted a 68% increase in value growth by 2025. This  can be attributed to the rapid growth in pet ownership in the last 18 months, especially during the lockdown period.

“We are happy to launch the ForPaws app that can reduce the instances of pet owners losing their pets permanently,  through the use of technology and a widespread network of pet lovers. With the rise in the number of pet adoptions in  the past few years, the pet care category has witnessed tremendous growth. In addition, there has been an attitudinal  shift as pets are now increasingly being seen as members of the family. Mars Petcare is a leader in the pet food category  with brands like Pedigree and Whiskas, and making a better world for pets is at the core of our organizational purpose.  We hope people will use this app and help pet parents have the joy of recovering their lost pets.”

– Ganesh Ramani, Managing Director, MARS Petcare

MARS Petcare has been leading the category development in the country through its various initiatives and activities,  including the education of pet owners, veterinarians and other stakeholders about the right nutrition and wellness  requirements of pets. Mars Petcare works closely with NGOs on adoption, stray feeding, vaccination and neutering  programs as well as with school children to sensitize them towards pets and responsible pet parenting. Consequently,  MARS Petcare is leveraging its role in the industry to support the use of technology and innovation in petcare, providing  impetus to the growth of the category.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with  how we do business today. This idea is at the center of who we have always been as a global, family-owned business.  Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact  on the world around us. 

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ  133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we  produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®,  TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and  5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™,  BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The  Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action  every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

For more information about Mars, visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. Please follow the QR code for more content:

Guest Speakers 

Ms. Priya Chetty Rajgopal – NGO- CJ Memorial Trust

An impactful businessperson, CXO search consultant & now civic evangelist, Priya Chetty Rajagopal is well known in  business and industry circles. On the Boards of TiE, Bangalore, Akshara Foundation & Civilia, she has been in the  People Consulting space from 2004; her previous assignment was as Board Member & Executive Director- Leadership  & Board Practice, RGF Executive Search. Priya was nominated Femina Woman of the Year 2017, conferred the Indira  Gandhi Priyadarshini Award for Excellence in 1997. 

Priya is the Founder of CJ Memorial Trust is a trust in the memory of a beloved pet CJ, that focuses on promotion of  Community Guardianship, and is strong voice in advocacy of ABC, #AdoptDontShop, animal welfare et al. Runs the  Facebook groups Cubbon Park Canines, The Global Indie, India Pet Grief Support, Dwiddlywinks (Dogs with Disability)  and many more – covering over 15000 members. It has many successes & campaigns to its credit – ##NotWithoutMyDog  #BanOnlinePetSales. The Annual CJ Memorial Community Guardian Award is well known recognition champions in  dog welfare.

Ms Sudha S Narayanan – Charlies Animal Rescue Centre (CARE) 

CARE is headed by Ms Sudha Narayanan, Founder Trustee of CARE who comes with her immense expertise,  knowledge and skills of over two decades. Charlies Animal Rescue Centre – CARE is an animal shelter established in January 2013 with the aim of providing timely medical aid to injured and ill animals of the street in Bangalore city. They aim to provide lifesaving veterinary care on par with private veterinary setups to all animals, irrespective of their ownership status. CARE has a rescue helpline, animal ambulance services and a fully equipped veterinary trauma care unit. No animal left behind is main motto.

CARE strives to provide dignity to animals, who are old, blind, paraplegic & suffering from chronic diseases and allow them to live out their lives at the shelter in a safe & peaceful environment. CARE is home to many dogs, cats, rabbits, ducks, hens, pigs, Guinea pigs, birds & terrpins.

Apart from rescue & shelter services, CARE also provides adoptions, humane education in schools, animal cruelty prevention & control and volunteering opportunities.

Dr. Shiela Rao, Co-Founder Trustee, CUPA 

Shiela Rao is a veterinarian and trustee of CUPA (Compassion Unlimited plus Action), an NGO that she co-founded to  take animal welfare to the next level. She is also a Trustee of WRRC (Wildlife Rescue and Rehabilitation Centre) and  has done extensive research on Captive Elephants in India. She is a veterinarian and an alumnus of the Bangalore  Veterinary College in Hebbal. In 1991, along with Ms. Crystal Rogers,and Mrs. Suparna Ganguly and under the  guidance and mentorship of Ms. Crystal Rogers, CUPA was started. What started in a single room in Crystal Rogers’  house, has, in 30 years, grown into one of the most well-known animal welfare organisations, not just in Bengaluru and  India, but also in other countries around the world. She is very active in the domain of Animal Welfare at Bangalore.

Photo: https://oyefilmy.com/wp-content/uploads/2021/11/introducing-forpaws-an-ai-driven-lost-found-service-for-pets-by-mars-petcare-1.jpg

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World Phygital Community Announces Global Qualifying Tournament Season 2025/2026

Season anticipated to be biggest ever before the Games of the Future 2026 in Kazakhstan

HONG KONG, April 15, 2025 /PRNewswire/ — Today, the World Phygital Community (WPC) announces the 2025/2026 ranking tournament season for athletes and clubs aiming to qualify for the Games of the Future in Kazakhstan next year. Running from August 1st to December 15th, 2025, the tournaments hosted by WPC members worldwide, will provide the opportunity for clubs and athletes to show their prowess in phygital sports and qualify to compete at the largest global phygital sport’s event next year.

During the season, phygital competitors will participate in a round of regional tournaments within each participating country called Phygital Origins, followed by national tournaments, which are called Phygital Rivals.

Dan Merkley, Chairperson of the WPC, said, “This new season will be the biggest ever. With 96 World Phygital Community members across 92 countries, this is the chance for anyone who wants to be part of this fast-growing phenomenon to step up and prove themselves. Phygital sport is for everyone, and we are eager to see which phygital superstars emerge this season.”

Tournaments can feature the following core disciplines: Phygital Football, Phygital Basketball, Phygital Shooter and Phygital Dancing. The first three consist of two stages—a digital round, where athletes compete in a video game version of the discipline, followed by a physical round, where they face off in a real-world version of the discipline. Phygital Dancing tournaments use well-known dancing video games to deliver the phygital experience in a single stage.

Following conclusion of these tournaments in December, rankings are calculated and the top two clubs and athletes in each discipline will go straight through to the Games of the Future 2026, while clubs and athletes placed 3rd – 26th will go through to the Phygital Contenders tournament to fight for their place at the event.

Prior to the season starting, all WPC members can apply to host Phygital Origins and Phygital Rivals tournaments from May 1st till July 31st, 2025.

Notes to Editors:

About the World Phygital Community (WPC):

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital communities globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the Phygital Origins and Phygital Rivals. The winners from the Phygital Origins progress to the Phygital Rivals, facing other Phygital Origins winners, for a chance to compete at the Games of the Future.

For more information please visit: https://worldphygital.org/

About the Games of the Future (GOTF):

 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the UAE while The Games of the Future 2026 will be held in Kazakhstan.

For more information please visit: https://gofuture.games/

Video – https://mma.prnewswire.com/media/2665161/World_Phygital_Community.mp4

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/world-phygital-community-announces-global-qualifying-tournament-season-2025-2026-1.jpg

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/world-phygital-community-announces-global-qualifying-tournament-season-2025-2026-2.jpg

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Phygital athletes competing in the digital part of a phygital ranking tournament.

 

Phygital athletes competing in the physical part of a phygital ranking tournament.

 

World Phygital Community (WPC) Logo

 

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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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UNITED BREWERIES, WELLA, JIO BP TO LEAD FOR HOUSE OF ROSE PROFESSIONAL’S 2025 INDIA EDITION OF BREAK THE CEILING TOUCH THE SKY®

India’s most successful organizations and inspirational leaders to convene on Sept 30, 2025 in Mumbai.

MUMBAI, India, April 14, 2025 /PRNewswire/ — House of Rose Professional Pte Ltd.  (HORP), announced today that the 2025  India Edition of Break the ceiling touch the sky® (BTCTTS)- the success and leadership summit for women  will be held in  Mumbai, India on Sept. 30, 2025. United Breweries the Wella Company and Jio BP are leading as early partners for the summit.  HORP also called out India as a priority market for leadership excellence in support of India’s status as the fastest growing major economy in the world.  The summit will also celebrate the 2025 Break the ceiling touch the sky® Most Inspirational Women in Leadership in India list which will be announced ahead of the summit on Sept 30.  

Break the ceiling touch the sky® is a rapidly growing community of the world’s most inspirational female executives across industries. The 2025 India Edition of Break the ceiling touch the sky® offers participating organizations opportunities to: Network and build powerful new business connections; enhance their corporate reputation and employer brand; exchange best practices on leadership, Diversity & Inclusion, and success across industries and  train their leadership talent for greater contribution and impact.  The summit will include inspirational sharings on the future of work and leadership, the road to the C-suite, global leadership in a complex but interconnected world and also showcase valuable insights from HORP’s proprietary global research on gender balance and business impact. 

Research shows that gender- balanced led Companies outperform non gender-balanced led Companies. India has an incredible opportunity ahead of it with under 8% of executive management team members and under 18% of Boards members of Fortune India 500 Companies being female.  

Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared, “Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world’s best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn’t as high when you decide to push past it.” 

Pravesh Saha, General Manager, South Asia, Wella Company shared, “Max Amen, Managing Director – UK & Ireland,  The Wella Company commented, “At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky®  in India, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact.”

Nishi Vasudeva, Former Chairman & Managing Director, HPCL and Independent Director on the Boards of L&T Finance, Tata Power Renewable Energy and Crisil and Consultant, House of Rose Professional shared, “The advantages of gender balanced leadership have been extensively documented with the clear takeaway that gender balanced led companies deliver better on business, growth and social impact. The world’s largest and most respected Companies are becoming increasingly gender diverse at the top. The sharing of best practices amongst India’s most successful leaders at Break the ceiling touch the sky® is an excellent opportunity to invest not just in women, but in sustainable, better businesses.” 

Added Sam Balsara, Chairman, Madison World; “I have been involved as a speaker at Break the ceiling touch the sky® for several years and also honoured to serve as a current Break the ceiling touch the sky® Global Male Champion for Gender Equality. As a premier Media Agency, Madison has a unique role in shaping attitudes and mindset of leaders towards women overall and the continued advancement of women in leadership as a critical enabler of business. I am looking forward to sharing and learning at the 2025 India Edition of Break the ceiling touch the sky®.

Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit, “The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world’s most successful companies (versus reinventing the wheel internally),  develop their leaders and accelerate business growth via gender-balanced leadership. We are delighted to be able to contribute to incredible India’s growth story via the Break the ceiling touch the sky® summit.”  

Since 2014, Break the Ceiling Touch the Sky®  has enabled the success of  over  50,000 leaders across over 600 companies globally via 38 international summits and other trainings. House of Rose Professional Pte. Ltd. (HORP) is a leader in global executive development via its Talent (BeliEVE® executive search) Training (Break the ceiling touch the sky® – the success and leadership summit for women) and Transformation (CEOSmith® – reputation, executive excellence and business advisory services for the C-Suite) verticals.  

TO LEAD AS A CORPORATE SPONSOR please email anthony@houseofroseprofessional.com 

TO SIGN AS A PARTICIPATING COMPANY visit https://houseofroseprofessional.com/india-edition-2025/ 

MEDIA AND CUSTOMER  INQUIRIES:

Anthony A. Rose at anthony@houseofroseprofessional.com

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