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Introducing ForPaws – An AI-driven Lost & Found service for Pets by Mars Petcare

This Lost & Found service helps users find their missing pets with only a photo of the pet.

Users will become part of our incredibly strong community of pet parents, rescues & pet lovers who are all  looking out for each other’s pets. 

BENGALURU, India, Nov. 17, 2021 /PRNewswire/ — MARS Petcare, the world’s leading pet food company, announces the launch of a  new app called ForPaws. The ForPaws app is a free mobile app that uses bespoke facial recognition technology to help a wide network of kind pet lovers (parents and pet rescues in your city) quickly identify, locate, and reunite lost pets with  their families. 

The app uses a recent photo of the pet to create a Smart ID that is unique to them. In the unfortunate instance that a pet goes missing, ForPaws can use the photo to highlight unique facial features and visual characteristics of the pet, helping people in the ForPaws network connect lost pets with their families. The technology is powered by an advanced machine learning algorithm that constantly improves accuracy rate with the addition of more photos to its database.

Every festive season, many pets tend to get frightened and run away due to the bursting of crackers and other loud noises associated with the festivities. With the help of ForPaws, pet owners on the network can rely on the app’s artificial  intelligence-based image analysis to find their missing pet. Similarly, individuals who come across a lost pet can take a  photo and find a match on the app if another user is looking for that pet.

The app is initially launching in Bangalore and will be providing this service first for dogs before expanding to more cities and including more pets like cats. 

“With the increase in smartphone penetration & sharp drop in internet data costs, more & more services are leveraging  smart tech to solve consumer pain points. With ForPaws we want to leverage facial recognition technology & a network  of pet lovers to solve a serious problem of tracking missing pets & helping them find their way home.”

– Mohit Arora, Global Digital Marketing Lead, MARS Petcare

The pet food and pet services category is one of the fastest-growing in India. Dogs and cats are now considered  members of the family, as confirmed by consumer trends within the pet owner category. A Euromonitor report in 2020  showcased a significant rise in the sale of pet products and forecasted a 68% increase in value growth by 2025. This  can be attributed to the rapid growth in pet ownership in the last 18 months, especially during the lockdown period.

“We are happy to launch the ForPaws app that can reduce the instances of pet owners losing their pets permanently,  through the use of technology and a widespread network of pet lovers. With the rise in the number of pet adoptions in  the past few years, the pet care category has witnessed tremendous growth. In addition, there has been an attitudinal  shift as pets are now increasingly being seen as members of the family. Mars Petcare is a leader in the pet food category  with brands like Pedigree and Whiskas, and making a better world for pets is at the core of our organizational purpose.  We hope people will use this app and help pet parents have the joy of recovering their lost pets.”

– Ganesh Ramani, Managing Director, MARS Petcare

MARS Petcare has been leading the category development in the country through its various initiatives and activities,  including the education of pet owners, veterinarians and other stakeholders about the right nutrition and wellness  requirements of pets. Mars Petcare works closely with NGOs on adoption, stray feeding, vaccination and neutering  programs as well as with school children to sensitize them towards pets and responsible pet parenting. Consequently,  MARS Petcare is leveraging its role in the industry to support the use of technology and innovation in petcare, providing  impetus to the growth of the category.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with  how we do business today. This idea is at the center of who we have always been as a global, family-owned business.  Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact  on the world around us. 

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ  133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we  produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®,  TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and  5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™,  BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The  Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action  every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

For more information about Mars, visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. Please follow the QR code for more content:

Guest Speakers 

Ms. Priya Chetty Rajgopal – NGO- CJ Memorial Trust

An impactful businessperson, CXO search consultant & now civic evangelist, Priya Chetty Rajagopal is well known in  business and industry circles. On the Boards of TiE, Bangalore, Akshara Foundation & Civilia, she has been in the  People Consulting space from 2004; her previous assignment was as Board Member & Executive Director- Leadership  & Board Practice, RGF Executive Search. Priya was nominated Femina Woman of the Year 2017, conferred the Indira  Gandhi Priyadarshini Award for Excellence in 1997. 

Priya is the Founder of CJ Memorial Trust is a trust in the memory of a beloved pet CJ, that focuses on promotion of  Community Guardianship, and is strong voice in advocacy of ABC, #AdoptDontShop, animal welfare et al. Runs the  Facebook groups Cubbon Park Canines, The Global Indie, India Pet Grief Support, Dwiddlywinks (Dogs with Disability)  and many more – covering over 15000 members. It has many successes & campaigns to its credit – ##NotWithoutMyDog  #BanOnlinePetSales. The Annual CJ Memorial Community Guardian Award is well known recognition champions in  dog welfare.

Ms Sudha S Narayanan – Charlies Animal Rescue Centre (CARE) 

CARE is headed by Ms Sudha Narayanan, Founder Trustee of CARE who comes with her immense expertise,  knowledge and skills of over two decades. Charlies Animal Rescue Centre – CARE is an animal shelter established in January 2013 with the aim of providing timely medical aid to injured and ill animals of the street in Bangalore city. They aim to provide lifesaving veterinary care on par with private veterinary setups to all animals, irrespective of their ownership status. CARE has a rescue helpline, animal ambulance services and a fully equipped veterinary trauma care unit. No animal left behind is main motto.

CARE strives to provide dignity to animals, who are old, blind, paraplegic & suffering from chronic diseases and allow them to live out their lives at the shelter in a safe & peaceful environment. CARE is home to many dogs, cats, rabbits, ducks, hens, pigs, Guinea pigs, birds & terrpins.

Apart from rescue & shelter services, CARE also provides adoptions, humane education in schools, animal cruelty prevention & control and volunteering opportunities.

Dr. Shiela Rao, Co-Founder Trustee, CUPA 

Shiela Rao is a veterinarian and trustee of CUPA (Compassion Unlimited plus Action), an NGO that she co-founded to  take animal welfare to the next level. She is also a Trustee of WRRC (Wildlife Rescue and Rehabilitation Centre) and  has done extensive research on Captive Elephants in India. She is a veterinarian and an alumnus of the Bangalore  Veterinary College in Hebbal. In 1991, along with Ms. Crystal Rogers,and Mrs. Suparna Ganguly and under the  guidance and mentorship of Ms. Crystal Rogers, CUPA was started. What started in a single room in Crystal Rogers’  house, has, in 30 years, grown into one of the most well-known animal welfare organisations, not just in Bengaluru and  India, but also in other countries around the world. She is very active in the domain of Animal Welfare at Bangalore.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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