News Wire
JACK&JONES and Bollywood superstar Ranveer Singh team up to break the rules of fashion with DON’T HOLD BACK 3.0
~ JACK&JONES and Bollywood superstar Ranveer Singh, who is also India’s biggest fashion icon, are back with yet another electrifying video for the brand’s nationwide campaign #DONTHOLDBACK3.0~
MUMBAI, India , Oct. 6, 2022 /PRNewswire/ — Assembling all the rule breakers and the rebels, the outsiders and the oddballs, the misfits and the mavericks, contemporary menswear brand JACK&JONES launches one of its biggest campaigns of the year with India’s biggest fashion icon and Brand Ambassador Ranveer Singh. Titled ‘DON’T HOLD BACK 3.0’, the campaign is a celebration of undaunted authenticity and individuality. DON’T HOLD BACK 3.0 picks up from where it left off – channeling fashion as a means of self-expression.
JACK&JONES has always been at the forefront of high on-trend fashion. Kick-starting the festive season, the brand elevates its positioning further with a high-octane campaign film. The film opens in an everyday setting – a bunch of corporates and working professionals going about their daily routine, dressed as per the norms. Enter the protagonist Ranveer Singh who embodies the ‘Don’t Hold Back’ spirit – he stands for what he believes in, embraces his inner self and encourages everyone around him not to hold back from their authentic self. Styled in statement pieces from the latest collection by JACK&JONES, Ranveer completely transforms the setting from an ordinary day to an extraordinary extravaganza. To the backdrop of an upbeat soundtrack that celebrates non-conformity and inspires an out-of-the-box attitude, the film showcases how anyone can transform a situation from drab to fab by just being their true and unique self and defining it their own path rather than following the one that has been created.
“I am extremely pumped to be back with JACK&JONES for Don’t Hold Back 3.0. This campaign has been very special as it has allowed me to showcase aspects of my personality that I truly enjoy while experimenting with fashion-forward styles from JACK&JONES. The brand ethos reflects my philosophy about my life as I strive to stay true to myself, everyday. I do not let anyone define me or hold me back and this campaign is an extension of how I feel about life which makes this a really special one!” says Brand Ambassador Ranveer Singh.
Speaking on the campaign, Mr.Vineet Gautam, CEO and Country Head at BESTSELLER India, says, “We are more than thrilled to have the country’s biggest superstar, trendsetter and fashion icon – Ranveer Singh, team up with JACK&JONES once again. With DON’T HOLD BACK 3.0, we plan to go bolder with our collection, bringing in edgy, contemporary streetstyle-looks that resonate with the brand’s core essence of not being afraid to hold back! We are super excited to introduce the third video of the #DONTHOLDBACK campaign, which celebrates Ranveer’s unmatchable zeal, energy and enthusiasm.”
Be ready to groove and move with RANVEER SINGH as the music video “Don’t Hold Back 3.0” drops today.
Watch the video on: https://youtu.be/19rdDHIZhQY
About BESTSELLER India:
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com
Today, we provide fast affordable fashion for women, men, teenagers and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world
BESTSELLER India markets and sells the five BESTSELLER brands JACK&JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT. BESTSELLER India currently has 388 exclusive brand outlets and is present in over 1251 shop-in-shops in external multi-brand stores throughout India.
About JACK&JONES:
More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied.
Many years later, we‘re still just one of the guys and it’s still all about jeans, but we‘ve added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range of urban sportswear, casual classics, neat suits, accessories and footwear. Basically, we‘ve got it covered for every occasion you might end up in.
That’s why we like to think of ourselves as more than just a brand. We‘re brotherhood, a club, a community – bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama-free zone, it is shopping made easy. It’s good jeans with good vibes. This is the philosophy behind our brand.
JACK&JONES India currently has 127 stores and 547 shop-in-shops spread across the country. JACK&JONES is available online at www.jackjones.in and presents with leading online partners.
Photo: https://oyefilmy.com/wp-content/uploads/2022/10/jackjones-and-bollywood-superstar-ranveer-singh-team-up-to-break-the-rules-of-fashion-with-dont-hold-back-3-0-1.jpg
Logo: https://oyefilmy.com/wp-content/uploads/2022/10/jackjones-and-bollywood-superstar-ranveer-singh-team-up-to-break-the-rules-of-fashion-with-dont-hold-back-3-0-2.jpg
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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