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Katha expands Leadership Team, charts a path for Sustainable Expansion

NEW DELHI, Aug. 24, 2023 /PRNewswire/ — Celebrating an incredible journey of over 30 years, Katha‘s Governing Council has announced a transformative restructuring that paves the way for even greater reach and sustainability. In line with Katha’s mission of 35 years – to bring the joy of quality education to millions of underserved children in India– Katha will now be headed by 3 CEOs who will scale Katha’s impact together. Ms. Parvinder Kaur, a dedicated member of the Katha family for two decades, will lead Katha Kalpvariksham, the Centre for Sustainable Learning. Mr. Rajesh Soundararajan has the deep global corporate experience to unleash Katha’s innovative spirit as the CEO of its newest and promising Katha 300M Initiative. Mr. Ravin Carr, an experienced executive in marketing and sales, takes the helm as CEO of Katha Vilasam, its Story Research and Resource Centre, Katha’s oldest division. Together, this restructuring weaves a new chapter in Katha’s vibrant narrative, strengthening our commitment to literacy, creativity, and the endless potential of every learner in India.

Empowering Leaders, Expanding Impact

Ms. Parvinder Kaur, who has been with Katha for over 20 years, steps into the CEO role of Katha Kalpvariksham, the Centre for Sustainable Learning. She brings a wealth of experience working with Governments and Donors. She has been responsible for the rapid growth of Katha’s Education Programs, which include the Katha Lab School and Katha Magic Labs, now reaching more than nine states. Katha’s unique StoryPedagogy, a cornerstone of their teaching principles, makes learning an immersive, engaging process and creates a lasting impact. With over 30 years of empowering underprivileged, first-time learners from underserved communities, Katha’s innovative pedagogical approach has been instrumental in shaping India’s educational landscape.

Expressing her excitement about the future of Katha’s Education Programs, Parvinder commented, “This is an exciting time for Katha and me. As we increase our footprint, the challenges amplify. But with every challenge emerges an opportunity to create an impactful difference. Together, we are determined to shape a promising future for the children of this country.”

Adding to Katha’s leadership strength, Rajesh Soundararajan, with his profound global corporate experience, assumes the role of CEO of the newest and fledgling Katha 300M Initiative. The 300 Million Citizens’ Challenge synergises Katha’s publishing and pedagogical prowess to forge a stronger bond with millions of children and teachers via its unique technology platform learn.katha.org and grassroots partnerships.

On his new responsibility, Rajesh conveyed: “There is a world of potential in the 300 million children out there waiting to be tapped who can build a strong and resilient India. We can impact millions of children by sharing our rich and proven experience in content and pedagogy with grassroots partners. With the 300M anytime, anywhere platform, we bring the best of both worlds – child-centric content with facilitator-led delivery anytime, anywhere.”

A Fresh Chapter for Katha Vilasam

As part of this transformative narrative, Ravin Carr has been appointed CEO of Katha Vilasam, the Story Research and Resource Centre and Katha’s oldest division. Leveraging his experience in marketing, sales, and technology services, Ravin aims to infuse new energy and foster growth of the publishing arm, an integral part of Katha’s ambitious expansion plan.

Ravin shared his views on this strategic step, “It is an honour to step into this vital role. Katha’s stories are unique in the world of children’s literature, and with over 425 titles for children and young adults, Katha is already an established leader in the Indian publishing industry. It is a matter of great pride that over 70% of Katha’s readers are from underprivileged communities.”

“We look forward to expanding Katha’s reach and making Katha’s world-class stories available to every child in India by growing existing relationships and building new channels.”

Executives and council members are not alone in their enthusiasm for India and her future. Geeta Dharmarajan, the Executive President of Katha and a Padma Shri awardee, sees this expansion as a pivotal moment in Katha’s journey. “This restructuring is an opportunity to dream bigger, to stretch our boundaries, and magnify our impact. Each of our leaders embodies the spirit of Katha – tenacity, innovation, and an unwavering commitment to empowering our children through education. We have laid a strong foundation; it’s time to build a brighter future together.”

With these strategic appointments, Katha continues its mission to educate and empower children across India, fostering an environment where every child, regardless of their socio-economic background, can flourish.

For more information about Katha and its mission, please visit www.katha.org.

Media Contact:

Sameeksha Gupta

Sameeksha.Gupta@Katha.Org  | +91 99996 30391

About Katha:

Katha, a “profit for all” organization, was founded in New Delhi in 1988 by Padma Shree Geeta Dharmarajan, loves children! We make fabulous books for children, and create learning spaces that children love to explore and build their imaginations in. Working predominantly with children who come from non-literate families and live in urban or rural poverty; our books and education set benchmarks for quality and deep learning. For over three decades, Katha’s work has grown to span the literacy to literature continuum, reaching 10 million + underserved children in India. By seamlessly connecting grassroots work in education and urban resurgence, Katha brings children living in poverty into reading and quality education. Our holistic education programmes include our flagship Katha Lab School in Govindpuri, Katha’s Slum Resurgence Initiative (SRI), Katha English Academy (KENGA), Katha School of Entrepreneurship (KSE), I Love Reading campaign and 300 Million Citizens’ Challenge. More information about Katha can be found at www.katha.org; www.kadl.org

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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