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Leading travel show in Asia, 2024 edition of OTM receives an overwhelming response from global tourism markets

  • With 50 percent increase in scale, already registers 95 percent sold-out exhibition space 
  • Connects 35,000 travel professionals, 1600+ exhibitors across 60 countries and 30 Indian states/UTs 

MUMBAI, India, Jan. 24, 2024 /PRNewswire/ — OTM 2024, the leading travel show in Asia, scheduled from 08-10 February 2024 at the Jio World Convention Centre, BKC, Mumbai, is all set to bring together an impressive lineup of over 1600 exhibitors and more than 35,000 industry professionals from 60+ countries and 30 Indian States & UTs. Uniting new exhibitors and global destinations, the event will see the debut of new countries in the Indian market via OTM. Additionally, destinations that have previously been promoted in India are making a substantial impact by showcasing themselves with larger pavilions. The show size has grown by over 50 percent compared to its 2023 edition.

Amidst and post-pandemic, domestic travel became a crucial pillar for the hospitality industry, persisting as local travelers stepped in to compensate for the absence of international visitors. Following the reopening of international travel post-pandemic, Indian explorers displayed an insatiable appetite for new experiences. Despite facing visa obstacles and disruptions in some countries, their unwavering enthusiasm remained undiminished.

The journey of OTM mirrors India’s remarkable surge in domestic and outbound travel. With a notable increase of 10 million outbound travelers in 2023 compared to the previous year, the Indian market demonstrated resilience and vitality. Analysts predict that collective spending on outbound trips will surpass $42 billion by the end of 2024, solidifying India’s position as one of the most lucrative outbound tourism markets globally. This significant growth sets the stage for OTM 2024, positioned to shape the future landscape of the travel industry.

This year’s edition has already achieved a groundbreaking 95% sold-out exhibition space, a testament to its focus on quality when it comes to networking and the overall trade show experience. Tourism boards and private stakeholders from more than 60 countries are expected to participate, showcasing a diverse range of global and domestic travel offerings across two separate exhibition floors of over 250,000 sq. ft, including 35+ country pavilions in the three-day expo.

The largest international pavilion at OTM 2024 will be from Saudi Arabia, with Sri Lanka, Malaysia, Qatar, Bahrain, Morocco, the Maldives, and Azerbaijan following suit. Among the Indian States, Uttarakhand takes the lead in size, closely followed by Kerala, Gujarat, Jammu and Kashmir, Himachal Pradesh, and others. In the private sector, some of the most substantial pavilions are from Travel Boutique Online, followed by NEOM and Tripjack. (List of participating countries at the end)

This year’s edition of OTM, the most impactful one to date, is aimed to foster invaluable connections within the travel industry, offering a platform for exhibitors to engage with a varied audience comprising vetted travel agents, tour operators, MICE & corporate buyers, wedding planners, and film, TV & OTT producers. The event presents a unique opportunity for businesses to tap into the expansive Indian market, which represents a significant portion of domestic and outbound travel. In addition, OTM hosts over 300 qualified trade buyers nationwide, with 150+ attendees specifically hosted from Delhi NCR, showcasing the extensive reach and potential of the event. Travel trade buyers from across India have registered as visitors, set to engage with thousands of sellers during the three-day exhibition.

98 percent of our exhibitors in 2023 stated that OTM effectively connects them with their desired business audience. The event has emerged as the leading travel trade show in not only India but all of Asia in 2023. OTM 2024 has consolidated further on this lead, with the show growing approximately by 50% in the area and revenues,” said Sanjiv Agarwal, Chairman & CEO of Fairfest Media Ltd. (organisers of OTM).

He further added, “The pandemic shock and geopolitical shifts thereafter have put India on a sweet spot in both, domestic and outbound travel, which is reflected in the unprecedented growth of OTM 2024. World class facilities at the recently opened JWCC have also helped immensely.”

According to a survey recently conducted by Ipsos, the world’s third-largest market research agency, OTM is voted the Leading Travel Show in India and across Asia in 2023. It surpassed its competition, with 62 percent of respondents acknowledging it as the top show in India and 50 percent recognizing it as the premier event in Asia. Additionally, 77 percent rated OTM positively, considering it equal to or better than some of the leading international exhibitions.

What our partners have to say:

  • We’ve been participating in OTM for many years. It is a great opportunity that provides us and various stakeholders including tour operators, travel agents, hoteliers, and even homestay owners from Uttarakhand to interact, network and showcase offerings to trade buyers from participating states and countries. We expect OTM 2024 to be bigger and better than previous years. This year we would like to introduce our new initiatives like Himalaya darshan by helicopter, adventure tourism in the state as well as an update on the special train promoting hidden gems in Uttarakhand especially the Manaskhand (Kumaon) region,” said Shri. Sachin Kurve, IAS, Secretary, Department of Tourism, Government of Uttarakhand & CEO, Uttarakhand Tourism Development Board.

  • We’ve been associated with Fairfest Media, the organizers of OTM since 2017. OTM is one of the largest travel shows in India. This year’s event is being held at the Jio World Convention Centre in Mumbai with countries like Azerbaijan, Bahrain, Turkey, Portugal among others participating as exhibitors. I truly feel that OTM is a must attend event for MICE operators, travel agents, wedding planners, for a truly holistic global experience,” said Mr. Gajesh Girdhar, National Coordinator, Network of Indian MICE Agents (NIMA).

  • “Travel and destination weddings go hand-in-hand, and OTM is the platform where the two meet. Great energy, lots of conversations, and meaningful networking!” echoed Mr. Parthip Thyagarajan, CEO, WeddingSutra.

  • OTM for us as a company is very meaningful. It has helped us to meet a lot of buyers serving in the market especially west of India. The networking and the time spent at the event helps us in building our relationship further. You meet some new customers, suppliers, or the people you’re working with. For me, it’s a festival of the travel industry. I’m very excited to be there for three days. OTM 2024, especially now with Jio, the whole execution and the aura of the event has completely changed since the event happened last year and I’m sure the event will be big in 2024. The event is getting extremely strong in the outbound plus inbound and domestic as there are people willing to travel more and more. I think India plays an extremely important role in the outbound ecosystem. It will only grow from here on and I believe everyone wants a piece of India. Hence, I truly believe OTM is going to be the biggest show when it comes to supply and exhibitors in the recent years of OTM. This year like all years will be a fruitful productive year for everybody,said Mr. Ankush Nijhawan, Co-Founder, TBO.com.

List of participating countries:

  • Azerbaijan Tourism Board
  • Bahrain Tourism & Exhibitions Authority
  • Bangkok Metropolitan Authority
  • Bhutan Tourism
  • Cambodia Tourism
  • Cuba Tourist Board
  • Egyptian Tourism Authority
  • ENIT Italy
  • Greek National Tourism Organisation
  • Tourism Fiji
  • Israel Tourism Board
  • Korea Tourism Organization
  • Karelia Tourism (Russia)
  • Mauritius Tourism Promotion Authority
  • Malaysia Tourism Board
  • Maldives Marketing and PR Corporation
  • Ministry of Culture & Tourism, Republic of Indonesia
  • Visit Morocco
  • Nepal
  • Tourism Promotions Board Philippines
  • Polish Tourism Organisation
  • PROMPERÚ
  • Qatar Tourism
  • Rwanda Tourism Board
  • Saudi Tourism Authority
  • Sri Lanka Tourism Board
  • Seychelles Tourism Board
  • Taiwan Tourism Administration
  • This is Athens-Convention & Visitors Bureau
  • Tourism Authority of Thailand
  • Turkiye Tourism Promotion and Development Agency

amongst others, in addition to exhibitors from 30+ Indian States & UTs.

About OTM:

OTM Mumbai is The Leading Travel Show in Asia. Each year, OTM brings together India and Asia’s travel community under one roof. 35,000 travel and tourism professionals, Tourism Ministers, CEOs of travel brands, and businesses from over 80 countries and all Indian States attend OTM each year. OTM 2024 is scheduled to be held at the world-class Jio World Convention Centre in Mumbai on the 8th, 9th and 10th of February 2024. OTM is organised by Fairfest Media Limited. (https://otm.co.in/)

About Fairfest:

With clients from over 100 countries, Fairfest is a leading media company providing world-class platforms for doing business in one of the fastest-growing markets in the world – India. Established in 1989, Fairfest organises the industry-leading TTF and OTM international travel fairs for the rapidly expanding tourism industry, as well as Municipalika, a leading event on municipal management and sustainability.Fairfest also runs DailyBrief, one of India’s highest-rated news apps and publishes Travel News Digest (TND), collating the world’s relevant news for the travel trade fraternity. (https://fairfest.in/)

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Santokbaa Humanitarian Award 2026 Marks 20 Years of Compassion and Service

SURAT, India, June 18, 2026 /PRNewswire/ — The Santokbaa Humanitarian Award 2026, instituted by Shree Ramkrishna Knowledge Foundation (SRKKF), the philanthropic arm of Shree Ramkrishna Exports (SRK), marked 20 years of honouring individuals who have made a lasting difference through compassion, service and leadership. The awards were presented recently in Surat.

This year’s Santokbaa Humanitarian Award was conferred on Padma Shri Dr. Gullapalli N. Rao, renowned Indian ophthalmologist and Founder-Chair of the LV Prasad Eye Institute, and Padma Shri Smt. Reema Nanavaty, development worker and Director of the Self-Employed Women’s Association (SEWA). Their work has touched millions of lives through healthcare, empowerment and community development.

In a significant addition this year, SRKKF introduced the Social Entrepreneur Award to recognise leaders who combine business excellence with measurable social impact. The inaugural award was presented to Shri Srikanth Bolla, Founder of Bollant Industries, a sustainable manufacturing company known for disability-inclusive employment and environmentally responsible practices.

The event was graced by Chief Guest Shri Harivansh Narayan Singh, Hon’ble Deputy Chairman of the Rajya Sabha and Guests of Honour Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat; along with several other distinguished personalities.

Established in 2006 by Shri Govind Dholakia, Founder & Chairman Emeritus of Shree Ramkrishna Exports Pvt. Ltd. and SRKKF, the award reflects the legacy of compassion and selfless values embodied by his mother, Santokbaa. Over the past two decades, it has become a platform to honour individuals whose lives and work continue to inspire society.

The awardees are selected through a rigorous and transparent process led by an independent jury comprising leaders from diverse fields. The 2026 jury included Shri Govindan Rangarajan, Director, Indian Institute of Science (IISc), Bengaluru; Shri A.S. Kiran Kumar, Former Chairman, ISRO; Admiral R. Hari Kumar (Retd.), Former Chief of the Indian Navy; Shri Rishabh Shroff, Partner, Cyril Amarchand Mangaldas; and Shri Shreyans Dholakia, Entrepreneur and Brand Custodian, SRK.

Addressing the gathering, Chief Guest Shri Harivansh Narayan Singh said that the SRK Foundation is carrying forward Santokbaa’s legacy to the next generation by celebrating service, sacrifice and compassion over wealth or fame. He added that the family’s effort to connect this legacy with social entrepreneurship reflects the values of nation-building.

Shri Harsh Sanghavi said the Santokbaa Award reminds us that true achievement lies not only in personal success, but in bringing light and happiness to others. Shri Govind Dholakia said his mother Santokbaa spent her life guided by truth, love and compassion, and that her values continue to inspire the family’s work. He added that the award’s 20-year journey is a tribute to changemakers whose efforts have strengthened communities across the country.

Speaking on the honour, Dr. Gullapalli N. Rao said it was a privilege to receive the recognition on behalf of all those working to expand access to quality eye care. He said restoring sight restores dignity and opportunity, and praised SRK’s world-class operational systems. Smt. Reema Nanavaty said the award belonged to the millions of women whose resilience and entrepreneurial spirit continue to inspire SEWA’s mission. She noted that when women are empowered, they become agents of change for their families and communities. Shri Srikanth Bolla said his journey has shown that limitations often exist more in perception than reality, and that the award is a reminder that with the right support, every individual can contribute meaningfully to society.

Over the past 20 years, the Santokbaa Humanitarian Award has honoured 20 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar. With the introduction of the Social Entrepreneurship Award in 2026, the milestone celebration reaffirmed the importance of empathy, service and purposeful leadership in building a better future.

About Santokbaa Humanitarian Award:

Over the past 20 years, the Santokbaa Humanitarian Award has honoured 19 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar, among other eminent personalities. In 2026, SRKKF also instituted the Santokbaa Social Entrepreneurship Award, with Shri Srikanth Bolla becoming its inaugural recipient.

As the Santokbaa Humanitarian Award completed a remarkable 20-year journey, the milestone celebration reaffirmed the enduring importance of empathy, service and purposeful leadership in shaping a better future. The journey endures, contributing to nation-building through compassion, innovation and service to humanity.

For more information, visit: https://srk.foundation/honours

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Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

  • Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
  • Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
  • Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

The thumbnail for the ‘Implant System Introduction’ lecture, the most-watched content on Denall TV India
  •  Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

  • Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

  • Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

  • Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

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