Connect with us

News Wire

Life Insurance awareness and adoption surges amongst Urban Indians; Protection Quotient now at 45: Max Life IPQ 6.0 Survey*

Key Findings of the IPQ 6.0 Survey

  • India’s Protection Quotient (IPQ) reveals that 3 in 4 urban Indians now own life insurance
  • Urban India’s heightened awareness about life insurance products drives the overall Knowledge Index to 61; higher importance being ascribed to Cover and Riders while buying Term Life Insurance
  • The South Zone most financially prepared; West India has the highest increase in IPQ over the last year
  • Increase seen in the Protection Quotient of working women; now at par with working men
  • Digitally-savvy urban Indians have a significantly higher Protection Quotient of 54 vs non-digital at 45  

NEW DELHI, Feb. 22, 2024 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life“/ “Company”) today unveiled the findings of the sixth edition of its flagship survey, the India Protection Quotient survey (IPQ)* conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. Tapping 4,700 respondents across 25 Indian cities, this widely inclusive survey uncovers urban India’s pulse on financial protection. Marking its 6th edition, the IPQ stands as one of the most comprehensive and long-running financial studies, covering varied cohorts, including Generation-Z, Women and Millennials, carrying forward the theme of ‘Protection for All’.

Max Life Insurance Logo

As per IPQ 6.0, urban India demonstrates remarkable progress in financial readiness, with 3 out of 4 urban Indians now owning life insurance products. The Protection Index is at an all-time high of 45 in IPQ 6.0, up from 43 in IPQ 5.0, reflecting a positive trajectory in the nation’s evolving protection awareness and adoption. This is reflected in the Knowledge Index increasing from 57 (IPQ 5.0) to 61 (IPQ 6.0) and life insurance ownership levels moving from 73 (IPQ 5.0) to 75 (IPQ 6.0). Over a five-year period, the India Protection Quotient has witnessed an impressive 10-point increase, from 35 in IPQ 1.0 to 45 in IPQ 6.0, that reiterates Urban India’s constant journey towards building financial resilience.

The latest insights unveil a shift in the nation’s financial well-being as well. Despite a modest increase from 63% in IPQ 5.0 to 65% in IPQ 6.0, urban Indians’ financial security levels have yet to fully recover to pre-pandemic levels. Corresponding with last year’s observations, metro cities are approaching the 50-point milestone this year, boasting a Protection Quotient of 49 points. In contrast, life insurance ownership and adoption in Tier II cities remain stagnant, with IPQ lagging at 36 points. In line with previous findings, South India retained its position as the most financially protected zone with a Protection Quotient of 49 points. This was followed by West India, which showcased a marked improvement in financial preparedness from 42 points in IPQ 5.0 to 46 points in IPQ 6.0. North and East zones lagged in financial protection at 41 and 40 points in this edition, respectively.

Unveiling key demographic insights, IPQ 6.0 sheds light on an interesting trend as millennials closely trail older age groups in financial preparedness, scoring at 45 and 46 for millennials and non-millennials, respectively. On the flip side, Gen Z emerges as the least financially shielded age group, holding a Protection Quotient of 42 points, largely due to lower insurance ownership. In a significant achievement, working women have successfully narrowed the financial protection gender gap. The Protection Quotient for working women has surged to 47 points, aligning with their male counterparts. Notably, 8 out of 10 working women are now investing in life insurance, marking a positive shift.

Prashant Tripathy, CEO and Managing Director, Max Life Insurance said, “Over the past five editions, the India Protection Quotient has become a true barometer for measuring urban India’s financial protection levels. By including incremental cohorts’ year-on-year, IPQ has become stronger, bigger, and more inclusive. Today, we are witnessing a remarkable shift in the financial consciousness of this diverse group, with 3 out of 4 urban Indians now owning life insurance. This opens opportunity areas for us in the space of digital transformation, creating tailored products, and building greater awareness initiatives that will help ensure an even larger insurance penetration in the country and support the vision of ‘Insurance for All by 2047′”.  

Soumya Mohanty, MD & Chief Client Officer, South Asia, Insights Division, Kantar commented, “We are happy to collaborate with Max Life Insurance in advancing awareness about life insurance and addressing the pressing need for financial security across the nation. As one of the longest-running studies in India, the India Protection Quotient Survey serves as a valued tool in providing critical statistical insights for the life insurance sector. Over the course of six years, the IPQ findings have revealed substantial data relating to financial behavior, savings patterns, and insurance uptake amongst urban Indians, making it an indispensable marker of the country’s financial preparedness.”

About India Protection Quotient

Instituted in 2019, India Protection Quotient is an annual property by Max Life Insurance in association with Kantar aimed at understanding the pulse of Indian consumers in the financial protection space. Launched with the underlying objective of increasing penetration of term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of urban Indians with regards to current financial security levels, changing savings and investment patterns, key anxieties, and triggers of financial protection in a contemporary world. The India Protection Quotient is a proprietary tool developed by Max Life in partnership with Kantar to gauge the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (term, endowment, and ULIP).

The following findings reveal insights that highlight urban India’s shift in attitude and approach towards financial preparedness studied by India Protection Quotient 6.0:

FINANCIAL PREPAREDNESS OF URBAN INDIANS

  • Highest progress seen in awareness of life insurance products, with more than 50% rise in the Knowledge Index since IPQ 1.0; Life insurance ownership soars to 75%

    In a positive move, urban India has made huge strides in awareness about life insurance over the past six years, with the Knowledge Index increasing from 39 in IPQ 1.0 to 61 as per the IPQ 6.0 study. Life insurance ownership too witnessed a steady improvement from 65% in IPQ 1.0 to 75% in the IPQ 6.0 survey indicating urban India’s steady path towards financial protection from unforeseen challenges.
  • Metro and Tier II findings reveal a large gap in the Protection Quotient 

    IPQ 6.0 revealed a large gap in the IPQ scores of Metro and Tier II cities, with Metro cities inching towards the halfway mark at 49, followed by Tier I cities securing 45 points but Tier II trailing at 36 points. This disparity underscores the ongoing challenge of promoting life insurance awareness and accessibility in smaller urban centers, highlighting the need for targeted interventions to address barriers to financial pliability.
  • Interesting trends in urban India’s financial behavior and savings patterns

    The burden of rising medical expenses has emerged as the top concern among urban Indians, with nearly two-thirds of the population expressing significant apprehensions. Despite growing focus on attaining a financially stable retired life, saving for retirement takes a back seat as urban Indians prioritize other savings goals like children’s education and marriage.

OUTLOOK TOWARDS TERM INSURANCE

  • Gap between Awareness and Uptake of Term Insurance widens as per IPQ 6.0

    Despite heightened awareness about term plans, from 64% in IPQ 5.0 to 70% in IPQ 6.0, term insurance ownership has seen negligible improvement since the previous edition, standing at 31% in IPQ 6.0, up from 30% in IPQ 5.0. The widened gap between ownership and awareness of term insurance products reflects shifting savings priorities, as IPQ 6.0 reveals how safeguarding against the untimely death of the breadwinner holds lower importance amongst respondents. In terms of other life insurance products, IPQ 6.0 highlights that 4 out of 10 urban Indians now own one or more savings products, whereas preference for ULIPs remains low at 14% ownership levels. It has also been seen that urban Indians assign higher importance to Cover and Riders while buying Term Insurance, while the priority assigned to premiums has diminished. Not thinking about life insurance, and other investments are the major barriers witnessed in this edition. An interesting point to note is that today 1 out of 4 Indians prefer Health Insurance over Life Insurance, underscoring the value ascribed to health by Indians.

MILLENIALS & NON MILLENIALS

  • Financial preparedness across generations reveals disparities

    The latest data from IPQ 6.0 reveals an intriguing shift in financial preparedness across different generations. While millennials are nearing parity with non-millennials in terms of financial readiness with a Protection Quotient of 45 and 46, respectively, Generation Z trails slightly behind with a Protection Quotient of 42 points. IPQ 6.0 highlights a notable gap in life insurance ownership levels, with Generation Z at 69 compared to non-millennials at 79. Interestingly, Generation Z demonstrates higher scores in Security levels, indicating a strong sense of financial security at 66, surpassing non-millennials at 63. While Generation Z shows promise in financial planning, there is room for improvement, particularly in term insurance uptake.

SALARIED VS SELF-EMPLOYED

  • Self-employed urban Indians exhibit a 9-point improvement in Knowledge Index in just one year

    As per IPQ 6.0, while salaried individuals have maintained relatively stable IPQ scores, self-employed urban Indians are making strides in financially preparing for an uncertain tomorrow. Reflecting a significant enhancement in financial literacy and awareness, the Knowledge Index of self-employed segment stands at 64 – 3 points above the nationwide Knowledge Index scores. This surge in knowledge is paralleled by a tangible increase in ownership levels, with a rise from 73% to 77%, indicating how the cohort is actively addressing gaps in financial protection.

DIGITALLY SAVVY URBAN INDIANS

  • With an IPQ of 54, Urban India’s digitally savvy consumers are more financially protected than any other cohort

    IPQ 6.0 reveals that the Protection Quotient of digitally-savvy urban Indians is 9 points higher than their non-digital counterparts, with the score of the cohort at 54, whereas the non-digital cohort stands at 45 points. The Knowledge Index remains highest in the digitally savvy urban Indian cohort at 73, with 80% of respondents owning life insurance. While traditional channels like agents remain prevalent, there’s a shift towards online channels, reflecting digitally-savvy consumers’ preference for convenience and accessibility. The substantial jump from 11% to 24% in fitness app subscribers within a year underscores the evolving lifestyle choices and preferences of urban Indians.

Read more about the India Protection Quotient at – https://www.maxlifeinsurance.com/maxlife-ipq 

Disclaimer:

The study is conducted in the top 25 Urban metros, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities in Urban India only.

  • Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai
  • Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune
  • Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli
  • IPQ 6.0 vs IPQ 5.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 and 10 Tier 2]
  • The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964%

* Findings represented here are as per the IPQ 6.0 survey and Max Life doesn’t assume responsibility or liability for any contradictions.

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital. As per the annual audited financials for FY2022-23, Max Life has achieved a gross written premium of INR 25,342 Cr.

For more information, please visit the Company’s website at www.maxlifeinsurance.com

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

For more information, visit www.kantar.com 

Logo – https://oyefilmy.com/wp-content/uploads/2024/02/life-insurance-awareness-and-adoption-surges-amongst-urban-indians-protection-quotient-now-at-45-max-life-ipq-6-0-survey-1.jpg

Cision View original content:https://www.prnewswire.com/in/news-releases/life-insurance-awareness-and-adoption-surges-amongst-urban-indians-protection-quotient-now-at-45-max-life-ipq-6-0-survey-302067869.html

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Firstsource Partners with Typeface to Launch Agentic Marketing Services

New full-stack offering turns content operations into an agentic growth engine

NEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.

 

Firstsource Logo

 

Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.

“At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.

“CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”

The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.

“AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.” 

While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.

Industry view

“In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.”

– Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member

“Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”

– Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.

With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)

About Typeface

Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.

Logo: https://oyefilmy.com/wp-content/uploads/2026/04/firstsource-partners-with-typeface-to-launch-agentic-marketing-services-1.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/firstsource-partners-with-typeface-to-launch-agentic-marketing-services-302759005.html

Continue Reading

News Wire

Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals

HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.

Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.

The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.

Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.

Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”

Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.” 

Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”

The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.

Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.

About Woxsen University, Hyderabad

Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/shaping-future-ready-school-leaders-woxsen-university-leads-design-thinking-initiative-for-principals-1.jpg

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/shaping-future-ready-school-leaders-woxsen-university-leads-design-thinking-initiative-for-principals-2.jpg

Logo: https://mma.prnewswire.com/media/1771070/5365059/Woxsen_University_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/shaping-future-ready-school-leaders-woxsen-university-leads-design-thinking-initiative-for-principals-302758443.html

Continue Reading

News Wire

HarperCollins is proud to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani

Published by HarperCollins

Hardback | Non-Fiction/Self-Help | 140 pp | INR 399

Available wherever books are sold | Releasing on 24 April 2026

NEW DELHI, April 29, 2026 /PRNewswire/ — HarperCollins Publishers India is thrilled to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani, a practical guide towards a spiritual and psychological transformation.

ORDER HERE

ABOUT THE BOOK

Everyone in the world has good days and bad days. But what if there was a way to unleash one’s radiant self every day? Something simple yet profound—something the reader could reach for every day to centre themselves and remember what really matters.

The Book of Daily Brilliance is designed to speak to the heart and the highest self. Meant to be read over 111 days and covering topics that resonate with all—relationships, self-worth, love, pain, abundance, manifestation, surrender and much more—this daily reader will guide the one through a gentle yet powerful spiritual and psychological journey.

There is no fixed start date. No pressure to be perfect. If a day is skipped or there is a pause for a while, that is okay. All that’s needed to do is come back when it feels right. For those who choose to commit to the 111-day journey, the experience reveals the unfolding of a deeper truth within. 

So, take a deep breath. Open the page to Day 1 and let this be an invitation to return to oneself —one day, one page, one insight at a time.

Pamela Puja Kirpalani says, “One page can really just change the way you show up for your life. I wrote The Book of Daily Brilliance to be something you return to, not just read once — a daily pause that brings clarity, perspective and healing. In a fast-paced world, I believe even a single mindful page a day can create powerful inner psychological shifts. This 111 Daily Reader is my way of helping people reconnect with themselves— and if it helps someone feel more present, more grounded, and more like themselves, then it has done exactly what I hoped it would.”

Sachin Sharma, Publisher, HarperCollins India, says, “The Book of Daily Brilliance offers a perfect pause amidst the busyness of life. Readers will appreciate how the book gently guides them through a journey of transformation—without any pressure—one step, one day at a time.”

ABOUT THE AUTHOR

Pamela Puja Kirpalani is the Founder of Inner High Living and a distinguished thought leader in the world of behavioural psychology and neuro-behaviour. Her vision materialized as she started coaching individuals, couples and parents on achieving their goals initially using Neuro-linguistic Programming (NLP) as a modality. She is certified by ABNlp (Australian Board of Neuro-Linguistic Programming), IEMT (Integrated Eye Movement Technique) Practitioner, member of the APSS Singapore and the NLP Association of Singapore.

ABOUT HARPERCOLLINS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 2,000 titles across print and digital formats. Our authors include APJ Abdul Kalam, Agatha Christie, Amish Tripathi, Amitav Ghosh (Erasmus Prize 2024), Jhumpa Lahiri, Paulo Coelho, Raghuram Rajan, Sudha Murty, Ruskin Bond and many more.

HarperCollins India has been honoured with seven Publisher of the Year awards and proudly represents global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne and National Geographic Children.

We have also been certified as a Great Place to Work for two consecutive years, a testament to our culture, creativity and people.

Photo: https://oyefilmy.com/wp-content/uploads/2026/04/harpercollins-is-proud-to-announce-the-publication-of-the-book-of-daily-brilliance-111-days-to-transformation-by-pamela-puja-kirpalani-1.jpg

Logo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/harpercollins-is-proud-to-announce-the-publication-of-the-book-of-daily-brilliance-111-days-to-transformation-by-pamela-puja-kirpalani-302757097.html

Continue Reading

Trending