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Link in bio, but make it shoppable: Meet Linkpop, Shopify’s newest offering for creators in India

With Linkpop, merchants can create a cohesive brand experience across social channels and sell products directly from their link in bio page
MUMBAI, India, March 29, 2022 /PRNewswire/ —  Ever make a mental note to look into that new product a favorite TikTok star keeps recommending, only to lose the plot as soon as one gets to the Google search bar? That’s part of the reason to launch Linkpop, the new link in bio tool that’s commerce-first—meaning that creators and merchants can not only house all of their important brand-building links in one place, but launch social storefronts to sell directly on the platforms where they’re already engaging with followers. Consumers can then browse a Shopify merchant’s curated selection of products and purchase directly on Linkpop, without ever leaving the social app they were using (or trying to remember what to search).
That’s good news for consumers because the creator economy—which is estimated to include more than 50 million creators globally—is only growing. In 2021 alone, investors backed the industry with more than $1.3 billion in funding. At Shopify,it is believed that, investing in supporting creators of all kinds by expanding access to world-class commerce technology and by building tools will help merge creativity, community, and commerce. And hence Linkpop was launched.
Merchants can set up an account, link it to their Shopify store, and start populating their Linkpop page with shoppable links, as well as links to websites, articles, videos, and playlists (among other possibilities!) in less than five minutes. Shoppable links automatically sync with a merchant’s product catalog to feature all of the product details a customer will need directly on the merchant’s Linkpop page.
“We have an incredible community on social, and with Linkpop we’re able to turn our followers into customers and brand advocates,” said Evie, YouTuber and founder of LongHairPrettyNails. “The results speak for themselves: We used Linkpop to support our most recent product launch and were able to increase our social sales conversions by over 600%.”
Linkpop gives merchants the ability to create a branded, social storefront that they can share wherever they engage with their followers. With Linkpop, merchants can:
Provide buyers with a best-in-class checkout experience: Linkpop is powered by Shopify, so consumers are able to enjoy a fast and secure checkout experience when they make a purchase from a merchant’s Linkpop. And because checkout happens right on Linkpop, consumers never have to leave the platform they were already browsing on to make a purchase.Track toward success: With Linkpop’s free, built-in analytics tool, merchants can better understand the behaviors and choices of visitors to their Linkpop. In addition to providing high level metrics like link clicks and unique visitors, Linkpop shows merchants how well individual links are performing—giving merchants invaluable insight into what their followers are engaging with most.Customise their page: Merchants can customise many aspects of their Linkpop page—from the background color and font to the profile description, logo, and beyond—to create a page that reflects their brand. Merchants can also upload photos to accompany specific links, creating a truly curated experience for their followers.Add up to 200 links & shoppable links: Once a merchant sets up an account, they can start adding links and shoppable links to their page. Since merchants can share up to 200 links on their Linkpop, they’re free to include all the touchpoints that are most important to their brand—whether that’s a link to a new YouTube video, a shoppable link featuring a new product, or something else entirely.”Merchants and creators today are using multiple channels to engage with customers, and that number of touchpoints will only continue to grow,” said Amir Kabbara, Director of Product at Shopify. “With Linkpop, we’ve created a surface that unifies all links merchants post across social channels. What’s even better, we’ve made it a shoppable destination so it’s easy to purchase products directly on Linkpop, which is a win-win for merchants and buyers alike.”
“We have long believed that the future of retail is everywhere: consumers are now shopping whenever, wherever and however they prefer to. With consumption patterns in India diversifying and evolving in the last few years, e-retail has become mainstream and at Shopify, we’ve had the opportunity to work with businesses across scale to help them bridge the offline to online shift. With the rising social commerce wave, we are now excited to be creating more value and opportunities in the social world. Linkpop has been introduced to help harness the benefits of evolved consumer spending behaviours through more selling opportunities to makers, creators, influencers and curators,” says Bharati Balakrishnan – Country Head & Director, India
For creators who are just getting started and haven’t yet launched a business, choosing tools that can grow alongside their audience and brand is crucial. They can use Linkpop to help grow their audience, and when they’re ready to launch their store on Shopify, they’ll be able to share products directly on their Linkpop page—seamlessly merging their existing community with their commerce ambitions. And for creators who are already merchants, Linkpop makes it easy to sell products directly on the social platforms that are most important to their brands.
About Linkpop
Linkpop is free and available globally in English, whether the user is a Shopify merchant or not. Shoppable links are currently only available to Shopify merchants. To learn more about Linkpop and get started, visit Linkpop.com.
About Shopify
Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Nush by Anushka Sharma, Raymonds, Starstruck, John Jacobs eyewear and many more. For more information, visit www.shopify.in.
 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Canara HSBC Life Insurance Celebrates Father’s Day with a Heartwarming Tribute to Dad Jokes

The digital film highlights how fathers express love through humour, turning everyday moments into lifelong memoriesNEW DELHI, June 20, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.

Presented in the style of a mock documentary, the film follows a sibling duo as they recount some of their father’s most memorable jokes—ranging from playful puns to classic one-liners. While the film begins with humour and nostalgia, it gradually reveals a deeper truth: behind every seemingly cringe-worthy dad joke lies a father’s sincere effort to connect, bring joy, and remind his family that he is always there for them.The campaign is rooted in the insight that fathers often express their emotions differently. Rather than through words alone, they communicate their care through everyday actions, practical guidance, shared experiences, and sometimes, through humour. Dad jokes may not always receive the loudest laughs, but they often become lasting reminders of a father’s presence, warmth, and unwavering support.Through relatable storytelling and candid family moments, the film celebrates fathers who may not always wear their emotions on their sleeves but consistently show up for their loved ones in their own unique ways. It captures how these seemingly ordinary interactions become treasured memories that families carry forward for years.Reflecting the campaign’s central message, Canara HSBC Life Insurance reiterates its belief in standing by every promise that matters. Just as fathers quietly support and protect their families through every stage of life, the company remains committed to helping customers secure their loved ones’ future and fulfil their financial commitments, truly embodying its promise of being a ‘Promises Ka Partner’.The campaign is now live across Canara HSBC Life Insurance’s X (twitter), LinkedIn, Facebook and Instagram channels.IG- https://www.instagram.com/reel/DZwH5IKhCzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FB- https://www.facebook.com/share/v/1cSkxsFWNY/X- https://x.com/CanaraHSBCLI/status/2067808467205918962?s=20Li- https://www.linkedin.com/feed/update/urn:li:activity:7473574831364468737Photo – https://mma.prnewswire.com/media/2997652/Canara_HSBC.jpgLogo – https://mma.prnewswire.com/media/2739906/6008480/Canara_HSBC_Logo.jpg

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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