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Manipal Hospital Sarjapur Road and Jayanagar Hosts World Kidney Day Event: Experts Emphasize Early Detection and Prevention

BENGALURU, India , March 24, 2025 /PRNewswire/ — On the occasion of World Kidney Day, Manipal Hospitals launched the ‘Kidneys Across the Country Are Resigning’ – a thought-provoking campaign to highlight the growing crisis of kidney disease. Kidney disease is often asymptomatic until it reaches an advanced stage, making early detection and regular screening very important in preventing severe complications.

On this note, Manipal Hospital Sarjapur Road and Manipal Hospital Jayanagar hosted a World Kidney Day Event on 15th March 2025. Two panel discussions were held where leading nephrologists and urologists shared valuable insights on the importance of kidney health, covering topics of kidney disease prevention, early detection, and advanced treatment modalities. About 90 attendees, comprising senior citizens and students, attended the event and shared their concerns, learning practical tips for maintaining optimal kidney function and preventing kidney-related ailments.

In the first panel discussion, Dr. Pallavi Patri, Consultant – Chief of Nephrology, Manipal Hospital Sarjapur Road began by emphasizing the importance of early screening and lifestyle modifications among the younger generation. She stated, “Lifestyle habits formed early in life play a huge role in kidney health. The younger generation often goes by the belief that they are immune to kidney disease and only the elderly population is affected with kidney disease. But, many young individuals are also at risk of being diagnosed with kidney conditions. We must remember that our kidneys work tirelessly, and neglecting them can lead to severe consequences. Thus, to maintain kidney health and prevent any ailments, consider regular check-ups along with lifestyle measures like proper hydration, diet, and avoidance of over-the-counter medications.”

Dr. R. Sanjay Rampure, Senior Consultant – Nephrology, Manipal Hospital Sarjapur Road and Jayanagar highlighted the increasing cases of hypertension and diabetes leading to chronic kidney disease (CKD). He stressed the need for regular monitoring of blood pressure and sugar levels, as poor control can lead to kidney complications. “Hypertension and diabetes are two major contributors to Chronic Kidney Disease (CKD), especially in the elderly. Unfortunately, many patients neglect simple preventive measures, like consistent medication adherence and timely health parameters like monitoring of blood pressure, blood sugar, and kidney function tests. We must shift our focus from reactive to proactive care. Regular check-ups and doctor visits, even if done every 3 to 6 months, combined with home-based testing, can make a huge difference in reducing the disease burden.”

Dr. Hemanth Kumar M K, Consultant – Interventional Nephrology, Manipal Hospital Jayanagar, addressed concerns related to dialysis and kidney function parameters. He explained, “Dialysis is not determined by creatinine levels alone but by how severe the symptoms of kidney disease are. Early signs like increased creatinine and protein leakage in urine, especially in long-standing diabetic patients, need more attention. Many people ignore minor kidney function changes in the early stage of kidney dysfunction. But, we need to remember that acceptance of potential kidney issues is the first step toward preventive action. Early intervention can prevent CKD from progressing to a stage where dialysis or transplant becomes necessary.”

Dr. Manohar Bhadrappa, Senior Consultant – Chief of Urology, Renal Transplant Surgeon & Uro Oncology Surgeon, Manipal Hospital Sarjapur Road, touched upon the advancements in surgical techniques, such as laser and robotic surgery, for kidney problems. He said, “Kidney disease detection should begin early. Young individuals should be screened for congenital issues, while older patients must monitor their prostate health and kidney stones. Surgical intervention plays a vital role in preserving kidney function and improving patient outcomes. Advanced surgical techniques, including laser, laparoscopic, and robotic surgeries, have made treatments for kidney stones, prostate conditions, and tumours more efficient, ensuring minimal disruption to surrounding structures. The key is to seek medical advice before the condition worsens.”

Dr. Surya Kant Choubey, Senior Consultant – Urology, Manipal Hospital Old Airport Road and Sarjapur Road spoke about kidney stones and their prevention. He advised, “Prevention is better than cure – it is applied everywhere in all sorts of medical sciences. Kidney stone is a very common yet preventable condition caused primarily by poor hydration. Metabolic disorders and a family history of kidney stones are to be considered in this matter. This can, however, be prevented with a few simple measures like adequate hydration, especially in young individuals, and a balanced diet. Those with a history of kidney stones should avoid high-uric acid foods and maintain a fluid intake of at least 3-3.5 liters daily. Patients experiencing recurrent kidney stones should also consider a metabolic workup to identify underlying causes and take preventive measures accordingly.”

Dr. Harsha R, Associate Consultant – Urology and Renal Transplant Surgery, Manipal Hospital Sarjapur Road, highlighted the need for proactive measures for patients with recurrent kidney stones. He stated, “Ignoring kidney stones, prostate issues, or infections can lead to irreversible kidney damage. Hydration and timely medical intervention are key to preventing kidney diseases from progressing to chronic stages. We see a lot of people relying on online information and end up self-medicating which is wrong on all ends. We encourage patients to seek professional medical advice once they find a health concern so that proper measures can be taken on time.”

Through this event, Manipal Hospitals aims to drive public awareness on kidney health, emphasizing the importance of regular screening, early intervention, and lifestyle modifications.

For more information, please visit: https://www.manipalhospitals.com/

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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