Connect with us

News Wire

Maruti Suzuki Devils Circuit Celebrates its 10th Anniversary

Returns with a massive 8–City Rollout for Season 2022-23

NEW DELHI, Oct. 31, 2022 /PRNewswire/ — The epic running event, Maruti Suzuki Devils Circuit, one of the coolest concepts of running introduced to India by Volano Entertainment Pvt Ltd, marks its return with an 8-city rollout. The toughest race in Asia looks at attracting over 50,000 devilslayers. who will test their fitness levels and endurance on a 5km long rugged track, interspersed with 15 challenging obstacles.

Returning after a 30-month gap due to the pandemic, The Maruti Suzuki Devils Circuit will attract athletes and thrill-seekers alike. The winners of the Maruti Suzuki Devils Circuit Legends Cup in the past, represent an intrepid milieu of army personnel, fitness trainers, and professionals with an affinity and passion towards personal fitness, healthy living and well-being.

Maruti Suzuki Devils Circuit is a unique disruptive sports property that has already ushered a revolution in the entire fitness and running category mix. Its model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high warped walls, barbed wire and ice.

In today’s new post pandemic world, this concept is an even bigger draw for the organisations that are looking for opportunities of connecting and engaging with a diverse employee base. At Devils Circuit, historically over 70% of participants have come from corporate backgrounds and this season the expectation is that this number shall be surpassed. According to previous participants, at the Maruti Suzuki Devils Circuit races, everyone works towards the same motto of – ‘leaving no man behind’. The organic camaraderie and team spirit that arises, sets up a perfect way to team build and create deep connections.

The Devils Circuit races in India introduced the concept of obstacle running, and in the last 10 years, it has hosted participants from over 200 cities and 30 countries. In fact, the winner of the last Season (2019-20) in the male category, was a German from Berlin – Lucas Kempe – who holds podium finishes in almost all major obstacle races globally. For the previous season, this honour of winning the Devils Circuit went to major Sukhchain Singh, from the 85th Armoured Regiment of the Indian army.

Speaking at the launch of the season, Adnan Adeeb, Founder of Devils Circuit, said, “I am very emotional as we celebrate the 10th year milestone, and I wish to dedicate this coming season of the Maruti Suzuki Devils Circuit race to the never die spirit of Indians. In the last 10 years, it has been an absolute privilege to have hosted participants from over 200 cities, and 30 countries. And now with this upcoming season, I have no doubt in my mind that we will fly even higher. I can’t wait to see the start line in Chennai and welcome the first lot of devilslayers for this season”.

A similar thought was echoed by Mr. Shashank Srivastava, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India Ltd.: “We truly believe in the potential of this epic event and find tremendous synergies between Maruti Suzuki Swift and Devils Circuit. Designed to appeal to the young and vibrant India, Maruti Suzuki Devils Circuit builds oneness and camaraderie among participants. Brand Swift has a cult following among the youth owing to its sporty design and powerful performance. It provides an adrenaline rush with its driving dynamics and resonates perfectly with the Devils Circuit, pushing participants to ‘Be Limitless’, just like the Swift.”

He added, “Our endeavour with this strategic alliance is to create platforms that allow young and aspiring Indians to break free from the mundane and explore new avenues. We feel Devils Circuit is the right platform for this engagement, we will work together as a team towards a bigger and better experience.”

The concept has grown popular among fitness enthusiasts as well, as more corporates are joining in seeking to build a healthy team spirit and promoting well-being amongst the larger organisation. Maruti Suzuki Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 70 years. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.  

With a grand prize of a brand new Maruti Suzuki Swift up for grabs, in both the male and female participation categories, this fitness race also offers the biggest prize in amateur sports in the country, today.

About Devils Circuit

About Volano Entertainment Pvt. Ltd. 

Volano Entertainment Pvt. Ltd. is India’s Leading participative sports Firm headquartered in Gurgaon, Haryana. Credited with the conceptualisation and execution of some of India’s biggest participative sports properties, Volano has been responsible for creating brands such as the Devils Circuit, Devils Circuit Swift Challenge, and GameOnIndia.

Co-Founded by Adnan Adeeb and Zeba Zaidi, Volano brings path-breaking and disruptive sports properties that comprise a unique amalgamation of fun and fitness for everyone. With close to 4 decades of experience between the co-founders, Volano has secured trust from brands like, Maruti Suzuki, and Apollo Healthcare, amongst others. As the first mover in the space of participative sports, Volano introduced the concept of obstacle running by establishing Devils Circuit in 2012. This was done with the vision of increasing sports participation among the masses and revolutionizing the concept of running.

Photo: https://oyefilmy.com/wp-content/uploads/2022/10/maruti-suzuki-devils-circuit-celebrates-its-10th-anniversary-2.jpg

Logo: https://oyefilmy.com/wp-content/uploads/2022/10/maruti-suzuki-devils-circuit-celebrates-its-10th-anniversary-1.jpg

 

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

Continue Reading

News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

Continue Reading

News Wire

Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

Continue Reading

Trending