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Maternity wear gets increasingly popular with Indian women, however market lacks style and affordable options: Mylo survey

Key Findings:

–  76% of Indian women believe that one should invest in maternity wear

–  56% wear oversized clothing rather than adopting specially-suited maternity clothes

–  Maternity dress (33%) found to be more popular than the salwar kameez (26%) with pregnant women

–  Most popular purchase platform for maternity wear were general e-commerce sites (54%) followed by maternity-specific D2C portals (21%)

GURUGRAM, India, Sept. 29, 2022 /PRNewswire/ — Mylo, a leading full-stack solution for expecting and new mothers, today announced the results of a survey done with expecting and new moms around their preferences in maternity wear. Mylo surveyed 5400 mothers pan India in their community to understand whether the category was actually popular with Indian women and the maturity level of the category in the apparel business.

While pregnancy is a happy time for women, it can also be an overwhelming and confusing time for many. During this stage of life, one’s body goes through a number of changes as it gets ready to support the growth and development of a baby. As a consequence, this period requires quite a few lifestyle modifications such as changing eating habits, as well as revamping the wardrobe to include clothing that can accommodate the growing body. Maternity wear then becomes a must-have to accomodate the pregnancy bump and to ensure absolute comfort. 76% of Indian mothers surveyed believe that one should invest in maternity wear. Despite the overwhelming recognition of its practicality, more than half of the women (56%) surveyed revealed that they usually size up and wear baggy outfits during pregnancy, rather than wearing clothing that is specially suited for maternity use.

Although the salwar kameez, with its give and forgiving silhouette, has been the go-to option for pregnant women in the country for generations, its ubiquity may be declining. The Mylo survey found that after oversized options, the second most popular pregnancy clothing item was maternity dresses, worn by one-third of women (33%), followed by the salwar kameez (26%). Maternity tops were donned by 13% of women, while maternity bottoms (leggings and trousers) were used by less than 10% of the respondents. When it came to post-pregnancy clothing, 32% of women reported wearing nursing bras and 30% said that they had used support belts.

Almost every woman who was surveyed reported prioritising comfort when selecting maternity clothing, with a preference for breathable yet structured options that can provide adequate support. However, a yearning for comfort does not equate to a complete disregard for style, with the majority (60%) of respondents describing that their least favourite quality about maternity wear was that it was too casual and not very flattering. A third of the respondents felt that the market was too limited in general and didn’t have enough choices, while almost 40% of the women reported there were not many affordable options for them.

Most women browsed and shopped for maternity wear online, the most popular option being on general e-commerce clothing sites (54%), followed by maternity-specific direct-to-consumer (D2C) portals (21%). Word-of-mouth was the strongest guiding factor for making a purchase, with the majority of respondents (60%) relying on friends and family for advice, followed by  20% depending on recommendations from online influencers. According to Mylo’s survey, celebrities did not come across as influencers for maternity wear with only 2% of Indian women taking their cue from celebrities.

Commenting on the survey findings, Shaveta Gupta, Head, Content & Community, Mylo, said, “Pregnancy is a time when many women experience physical discomfort such as back pain, body ache and  sore breasts. Maternity wear is essential to help reduce discomfort and as well as make mothers look and feel good. Women across the country are still looking for the right maternity wear option that not only provides optimal comfort, but does not compromise on style and is available in every budget. Now with the growth of new-age D2C players entering the maternity wear market, the segment is gaining favour with Indian women.”

About Mylo

Mylo is an ITC-backed leading full-stack D2C platform for expecting and new mothers. It acts as a close companion to mothers as they embark upon this journey of raising a family. The platform provides a personalised experience, a helpful community of mothers & experts, and curated products – everything a mother needs for her parenting journey. Last year, Mylo launched its own D2C Brands for Mothers & Babies in personal care, premium Ayurveda and daily essentials based on community feedback and leveraging its R&D capabilities. Recently, Mylo has launched Mylo Clinic, where a new or expecting mom gets access to curated health packages and can book consultations with doctors and experts. Mylo has recently raised $17 mn in Series B funding. At Mylo, the company’s vision is to – “Raise Happiness” of all mothers as “Happy moms raise happy families”.

For more info visit: https://mylofamily.com

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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