Connect with us

Buzz

‘MEGHALAYAN AGE’ STORE CREATES CULTURAL BUZZ IN DELHI

NEW DELHI, Dec. 10, 2021 /PRNewswire/ — Meghalaya is well known for its arts, crafts, textiles and agri-produces. However, the State’s artisans and farmers have not been able to command a premium price for their products due to the lack of an overarching marketing platform that can provide design inputs, quality control and market connect that can elevate the State’s products into a niche consumer segment willing to pay top-price for quality and genuineness.
The Meghalayan Age Store, that was inaugurated on 9th December 2021, is poised to be this overarching platform that will enable the artisans and farmers of the State to reach-out to the upper echelons of patrons in India and abroad. The store hosts a wide range of curated products, ranging from Larnai pottery to Ryndia silk. Additionally, the store also markets indigenous agri-products of Meghalaya such as Lakadong Turmeric, Wild Forest Honey and Sohiong Jam.
Shri. Piyush Goyal, Hon’ble Union Minister for Textiles and Commerce & Industries, inaugurated the store in the presence of Shri. Conrad Sangma, Hon’ble Chief Minister of Meghalaya.
Shri. Conrad K. Sangma, the Hon’ble Chief Minister of Meghalaya, stated, “Meghalaya is home to some of the best artisans and farmers in the country; however, unfortunately they have not been able to get the real worth of their efforts and ingenuity, and that the Meghalayan Age Store is a step taken by the Government towards enabling artisans and farmers of the State to attain a higher value and appreciation for their products. He also stated that the store will be a platform for the people of Meghalaya to showcase their products and talent at the Nation’s capital, to a niche consumer segment willing to pay a premium price.”
Smt. R. V. Suchiang, I.A.S. , the Chief Secretary of Meghalaya, stated, “The Meghalayan Age brand is an opportunity for the State’s artisans and farmers to sell their products under a unified umbrella, and that all of the products that are being sold in the store are curated and quality controlled to ensure that it suits to the taste of a premium clientele.” For this, she said that artisans and farmers were given the necessary guidance and design inputs through the Ateliers Meghalaya Program. She also thanked the Development Commissioner for Handicrafts, Government of India for providing a space in the Rajiv Gandhi Handicrafts Bhavan at Connaught place, a location that attracts localities and international tourists alike, for setting-up the Meghalayan Age Store.
The Meghalayan Age Store is located within the Rajiv Gandhi Handicrafts Bhavan at Baba Kharak Singh Road, Connaught Place, New Delhi. Apart from being a marketing platform for the State’s products, the Store also acts as a gateway for tourists who are wanting to visit the State, by enticing them with a showcase of the State’s culture and its tranquil nature.
For sourcing the arts, crafts and textiles for the Store, the Meghalayan Age Ltd., the State-owned company owning and operating the store, through its ‘Ateliers Meghalaya Program’ provided a grant of Rs. 5 Lakhs each to select 22 master-artisans/curators to work with individual artisans across product segments to develop and aggregate marketable products that can be pitched to a premium market segment. At every stage of production of these products, artisans were handheld by the master-artisans/curators selected through the Ateliers Meghalaya Program to ensure quality and adhere to design aesthetics suited to a premium clientele.
Dr. D. Vijay Kumar, I.A.S., the Chairman and Managing Director of the Meghalayan Age Ltd. who is also the Commissioner & Secretary to the Government of Meghalaya for Tourism and Agriculture Departments when enquired about the reason for the choice of the name of the brand stated, “It is a reference to the geological time period that we are in, and that this era was coined after the name of the State due to the discovery of a stalagmite in the Mawmluh Cave situated in Meghalaya which led to the addition of ‘Meghalayan Age’ to the geological timescale of the planet.”
Talking of the store, Dr. D. Vijay Kumar, stated, “The Meghalayan Age Store at Delhi is a showcase of the State’s rich heritage, its arts, crafts, culture, music, literature and food; and that it is also a welcoming call to tourists from across the globe to visit Meghalaya and experience its rich cultural heritage and serene nature. He also stated that each of the products placed at the store tells a story of the place, the people who made it and their traditions through which tourists will be enticed to visit Meghalaya.” He went on to say, “Agriculture, tourism, crafts and culture are all facets that are intertwined in the story of the people of Meghalaya and are essentially inseparable from each other; and therefore, each product is a treasure that can only be fully relished when the customer visits the region where the product was made in. While asked about the future expansion plans of the store, he replied that an online version of the store is also being prepped to be launched in the next 2-3 months, and future expansion of the store to other major cities in India is also being planned.”
The architecture of the store embodies the rich cultural heritage of the 3 major tribes of Meghalaya, the Khasi, Jaintia and Garo, in a modern architectural esthetic; a true depiction of the State’s connect to its roots.
The Meghalayan Age Store is part of the State Government’s initiative to enhance the value for the produces of the State, and to ensure that artisans and farmers get their fair share of the enhanced value. Meghalaya Age Ltd. is also working on an online version of the store, this expected to be launched within the next 2-3 months. Future expansion of the store to other majors cities in India is also in the pipeline.
ABOUT MEGHALAYA
Meghalaya, meaning “abode of clouds”, is one of the Seven Sister States of northeast India. The state of Meghalaya is mountainous, with stretches of valley and highland plateaus, and it is geologically rich. About 70% of the state is forested. The Meghalayan forests are considered to be among the richest botanical habitats of Asia. These forests receive abundant rainfall and support a vast variety of floral and faunal biodiversity. The main tribes in Meghalaya are the Khasis, the Garos, and the Jaintias. Each tribe has its own culture, traditions, dress, and language. The majority of the population and the major tribal groups in Meghalaya follow a matrilineal system where lineage and inheritance are traced through women.
For more information, please visit:
www.meghalayatourism.inwww.mymeg.meghalaya.gov.in
For media enquiries, please contact:
Ruchika Sharma, +91-93115 78977, Ruchika.s@conceptpr.com
Sruti Mitra, +91-98302 19791, sruti@conceptpr.com 

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Buzz

Firstsource Partners with Typeface to Launch Agentic Marketing Services

New full-stack offering turns content operations into an agentic growth engineNEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
  Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.”At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.”CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.”AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.” While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.Industry view”In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.” – Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member”Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”- Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board MemberAbout FirstsourceFirstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)About TypefaceTypeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.Logo: https://mma.prnewswire.com/media/2515360/Firstsource_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/firstsource-partners-with-typeface-to-launch-agentic-marketing-services-302759005.html

Continue Reading

Buzz

Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals

HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.

Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.” Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.About Woxsen University, HyderabadWoxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.Photo: https://mma.prnewswire.com/media/2969917/Woxsen_PSPA_1.jpgPhoto: https://mma.prnewswire.com/media/2969918/Woxsen_PSPA_2.jpgLogo: https://mma.prnewswire.com/media/1771070/5365059/Woxsen_University_Logo.jpg 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/shaping-future-ready-school-leaders-woxsen-university-leads-design-thinking-initiative-for-principals-302758443.html

Continue Reading

Buzz

Ryan Group of Schools Hosts First In Math® — 24® Game National Tournament in Mumbai

MUMBAI, India, April 30, 2026 /PRNewswire/ — Ryan Group of Schools successfully hosted the first of three National First In Math® — 24® Game Tournaments in Mumbai on Friday, April 24, bringing together some of the brightest young mathematical minds from across Western and Central India.

A total of 124 top-performing students from the West Zone were selected to compete in the live tournament, representing Ryan schools from across the region. Their participation reflects the remarkable scale of Ryan Group’s commitment to numeracy and skill-based learning. Today, 92 Ryan schools across India actively participate in the First In Math® program, with students having collectively solved nearly 3.5 crore maths problems through year-round practice.The live tournaments are a high-energy numeracy initiative centered around the iconic 24® Game series, created in 1988 by engineer-inventor Robert Sun, who also developed the First In Math® program. Designed to make mathematics engaging, fast-paced, and rewarding, the competition sharpens students’ logical reasoning, focus, critical thinking, and problem-solving skills.Students arrived with great enthusiasm and pride, ceremoniously collecting their MVP badges along with personalised score cards bearing their seating assignments. The event began on an inspiring note with a message and prayer, followed by spirited cheerleading performances that energized participants and audiences alike.The tournament format tested both speed and accuracy. In the first round, four students were seated at each table, where proctors issued challenge cards one at a time. Each card required students to use all four numbers shown, without repetition, to create a three-step solution equaling 24. The first student to solve the challenge within 15 seconds earned the card’s score value by stating the solution clearly and accurately.After an exciting opening round, students progressed to the semifinals, which featured two thrilling tiebreaker moments, before the final round saw the top four players in each grade group compete for top honours.Final Round Winners were:Champions of Champions (Tablet Winner): Mst. Gaurang Roy, Grade 7, Ryan International School, ICSE, Malad.Grade Group Level Champions: Mst. Nehaan Sethia, Grade 4, Ryan International School, Sanpada and Mst. Varad Gunjal, Grade 6, Ryan International School, SanpadaUnder the visionary leadership of Dr. Grace Pinto, Managing Director, Ryan Group of Institutions, Ryan schools across India adopted the First In Math® program with a clear goal: to ensure that every Ryanite experiences both the joy and the power of mathematics. The initiative continues to build lifelong skills in students, including logical reasoning, critical thinking, concentration, and strong analytical ability.Dr. Snehal Pinto, Director, Ryan Group of Schools, said: “At Ryan Group of Schools, we believe mathematics is not just a subject, but a powerful way to develop confidence, logical thinking, and problem-solving skills for life. The First In Math® — 24® Game Tournament beautifully brings together learning and excitement, inspiring students to enjoy the challenge of numbers in a dynamic and meaningful way. As Ryan Group proudly celebrates 50 years of nurturing young minds, initiatives like these reflect our continued commitment to innovation in education and to empowering every Ryanite to excel with skill, spirit, and determination.”Following the successful Mumbai tournament, the National First In Math® — 24® Game Tournaments will next travel to Delhi and Bangalore, continuing Ryan Group’s nationwide celebration of numeracy excellence and student achievement.About Ryan Group of Schools: Ryan Group of Schools is a premier educational institution in India with a widespread network of 150+ schools across 20+ states and 40+ cities, reaching learners across the country and abroad. Founded on the vision of fostering holistic development and academic excellence, the group is dedicated to nurturing lifelong learners who are equipped to face the challenges of a rapidly changing world.With a rich legacy spanning 50 years, Ryan Group of Schools has established itself as a beacon of educational excellence, combining academic rigor with character-building values.Photo: https://mma.prnewswire.com/media/2968951/First_in_Math_2026_Ryan_Group_of_Schools.jpgLogo: https://mma.prnewswire.com/media/1687598/5934106/Ryan_Group_Logo.jpg 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/ryan-group-of-schools-hosts-first-in-math–24-game-national-tournament-in-mumbai-302758318.html

Continue Reading

Trending