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‘MEGHALAYAN AGE’ STORE CREATES CULTURAL BUZZ IN DELHI

NEW DELHI, Dec. 10, 2021 /PRNewswire/ — Meghalaya is well known for its arts, crafts, textiles and agri-produces. However, the State’s artisans and farmers have not been able to command a premium price for their products due to the lack of an overarching marketing platform that can provide design inputs, quality control and market connect that can elevate the State’s products into a niche consumer segment willing to pay top-price for quality and genuineness.
The Meghalayan Age Store, that was inaugurated on 9th December 2021, is poised to be this overarching platform that will enable the artisans and farmers of the State to reach-out to the upper echelons of patrons in India and abroad. The store hosts a wide range of curated products, ranging from Larnai pottery to Ryndia silk. Additionally, the store also markets indigenous agri-products of Meghalaya such as Lakadong Turmeric, Wild Forest Honey and Sohiong Jam.
Shri. Piyush Goyal, Hon’ble Union Minister for Textiles and Commerce & Industries, inaugurated the store in the presence of Shri. Conrad Sangma, Hon’ble Chief Minister of Meghalaya.
Shri. Conrad K. Sangma, the Hon’ble Chief Minister of Meghalaya, stated, “Meghalaya is home to some of the best artisans and farmers in the country; however, unfortunately they have not been able to get the real worth of their efforts and ingenuity, and that the Meghalayan Age Store is a step taken by the Government towards enabling artisans and farmers of the State to attain a higher value and appreciation for their products. He also stated that the store will be a platform for the people of Meghalaya to showcase their products and talent at the Nation’s capital, to a niche consumer segment willing to pay a premium price.”
Smt. R. V. Suchiang, I.A.S. , the Chief Secretary of Meghalaya, stated, “The Meghalayan Age brand is an opportunity for the State’s artisans and farmers to sell their products under a unified umbrella, and that all of the products that are being sold in the store are curated and quality controlled to ensure that it suits to the taste of a premium clientele.” For this, she said that artisans and farmers were given the necessary guidance and design inputs through the Ateliers Meghalaya Program. She also thanked the Development Commissioner for Handicrafts, Government of India for providing a space in the Rajiv Gandhi Handicrafts Bhavan at Connaught place, a location that attracts localities and international tourists alike, for setting-up the Meghalayan Age Store.
The Meghalayan Age Store is located within the Rajiv Gandhi Handicrafts Bhavan at Baba Kharak Singh Road, Connaught Place, New Delhi. Apart from being a marketing platform for the State’s products, the Store also acts as a gateway for tourists who are wanting to visit the State, by enticing them with a showcase of the State’s culture and its tranquil nature.
For sourcing the arts, crafts and textiles for the Store, the Meghalayan Age Ltd., the State-owned company owning and operating the store, through its ‘Ateliers Meghalaya Program’ provided a grant of Rs. 5 Lakhs each to select 22 master-artisans/curators to work with individual artisans across product segments to develop and aggregate marketable products that can be pitched to a premium market segment. At every stage of production of these products, artisans were handheld by the master-artisans/curators selected through the Ateliers Meghalaya Program to ensure quality and adhere to design aesthetics suited to a premium clientele.
Dr. D. Vijay Kumar, I.A.S., the Chairman and Managing Director of the Meghalayan Age Ltd. who is also the Commissioner & Secretary to the Government of Meghalaya for Tourism and Agriculture Departments when enquired about the reason for the choice of the name of the brand stated, “It is a reference to the geological time period that we are in, and that this era was coined after the name of the State due to the discovery of a stalagmite in the Mawmluh Cave situated in Meghalaya which led to the addition of ‘Meghalayan Age’ to the geological timescale of the planet.”
Talking of the store, Dr. D. Vijay Kumar, stated, “The Meghalayan Age Store at Delhi is a showcase of the State’s rich heritage, its arts, crafts, culture, music, literature and food; and that it is also a welcoming call to tourists from across the globe to visit Meghalaya and experience its rich cultural heritage and serene nature. He also stated that each of the products placed at the store tells a story of the place, the people who made it and their traditions through which tourists will be enticed to visit Meghalaya.” He went on to say, “Agriculture, tourism, crafts and culture are all facets that are intertwined in the story of the people of Meghalaya and are essentially inseparable from each other; and therefore, each product is a treasure that can only be fully relished when the customer visits the region where the product was made in. While asked about the future expansion plans of the store, he replied that an online version of the store is also being prepped to be launched in the next 2-3 months, and future expansion of the store to other major cities in India is also being planned.”
The architecture of the store embodies the rich cultural heritage of the 3 major tribes of Meghalaya, the Khasi, Jaintia and Garo, in a modern architectural esthetic; a true depiction of the State’s connect to its roots.
The Meghalayan Age Store is part of the State Government’s initiative to enhance the value for the produces of the State, and to ensure that artisans and farmers get their fair share of the enhanced value. Meghalaya Age Ltd. is also working on an online version of the store, this expected to be launched within the next 2-3 months. Future expansion of the store to other majors cities in India is also in the pipeline.
ABOUT MEGHALAYA
Meghalaya, meaning “abode of clouds”, is one of the Seven Sister States of northeast India. The state of Meghalaya is mountainous, with stretches of valley and highland plateaus, and it is geologically rich. About 70% of the state is forested. The Meghalayan forests are considered to be among the richest botanical habitats of Asia. These forests receive abundant rainfall and support a vast variety of floral and faunal biodiversity. The main tribes in Meghalaya are the Khasis, the Garos, and the Jaintias. Each tribe has its own culture, traditions, dress, and language. The majority of the population and the major tribal groups in Meghalaya follow a matrilineal system where lineage and inheritance are traced through women.
For more information, please visit:
www.meghalayatourism.inwww.mymeg.meghalaya.gov.in
For media enquiries, please contact:
Ruchika Sharma, +91-93115 78977, Ruchika.s@conceptpr.com
Sruti Mitra, +91-98302 19791, sruti@conceptpr.com 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Canara HSBC Life Insurance Celebrates Father’s Day with a Heartwarming Tribute to Dad Jokes

The digital film highlights how fathers express love through humour, turning everyday moments into lifelong memoriesNEW DELHI, June 20, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.

Presented in the style of a mock documentary, the film follows a sibling duo as they recount some of their father’s most memorable jokes—ranging from playful puns to classic one-liners. While the film begins with humour and nostalgia, it gradually reveals a deeper truth: behind every seemingly cringe-worthy dad joke lies a father’s sincere effort to connect, bring joy, and remind his family that he is always there for them.The campaign is rooted in the insight that fathers often express their emotions differently. Rather than through words alone, they communicate their care through everyday actions, practical guidance, shared experiences, and sometimes, through humour. Dad jokes may not always receive the loudest laughs, but they often become lasting reminders of a father’s presence, warmth, and unwavering support.Through relatable storytelling and candid family moments, the film celebrates fathers who may not always wear their emotions on their sleeves but consistently show up for their loved ones in their own unique ways. It captures how these seemingly ordinary interactions become treasured memories that families carry forward for years.Reflecting the campaign’s central message, Canara HSBC Life Insurance reiterates its belief in standing by every promise that matters. Just as fathers quietly support and protect their families through every stage of life, the company remains committed to helping customers secure their loved ones’ future and fulfil their financial commitments, truly embodying its promise of being a ‘Promises Ka Partner’.The campaign is now live across Canara HSBC Life Insurance’s X (twitter), LinkedIn, Facebook and Instagram channels.IG- https://www.instagram.com/reel/DZwH5IKhCzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FB- https://www.facebook.com/share/v/1cSkxsFWNY/X- https://x.com/CanaraHSBCLI/status/2067808467205918962?s=20Li- https://www.linkedin.com/feed/update/urn:li:activity:7473574831364468737Photo – https://mma.prnewswire.com/media/2997652/Canara_HSBC.jpgLogo – https://mma.prnewswire.com/media/2739906/6008480/Canara_HSBC_Logo.jpg

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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