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Mission GraHAQ 3.0: Amazon India Expands Flagship Consumer Awareness Campaign with Aim to Reach 50 million Customers Across India

  • Mission GraHAQ 3.0 scales up ongoing consumer awareness efforts to pan-India level
  • Aims to reach 50 million (5 crore) consumers across India
  • Campaign will run from November 2024 through February 2025

NEW DELHI, Dec. 13, 2024 /PRNewswire/ — Reinforcing its commitment to consumer awareness and safety, Amazon India launched the third phase of Mission GraHAQ, its flagship consumer awareness initiative, at SMBhav Summit 2024, Amazon’s annual SMB Summit. This campaign aims to reach over 50 million customers, with a focus on Tier II and III cities, over the three-month period from December 2024 to February 2025. This phase of Mission GraHAQ introduces the GraHAQ Chakra, a series of murals across 30 cities on chai stalls, auto-rickshaws, and public walls, bringing consumer education directly into communities. Additionally, Amazon will leverage social media to amplify key messages across semi-urban and rural regions in multiple regional languages

Through this effort, Amazon seeks to engage directly with consumers at the grassroots level, reinforcing trust and choice in India’s rapidly expanding e-commerce sector. Mission GraHAQ builds on the Department of Consumer Affairs’ Jago Grahak Jago initiative, supporting the government’s efforts to empower Indian citizens as informed online shoppers. The campaign will cover topics such as grievance redressal, duties of online shoppers, safe payment methods, and the importance of product information.

This year, the campaign has partnered with organizations such as Internet and Mobile Association of India, Indian Institute of Public Administration, Consumer Voice, India SME Forum, Consumer Education and Research Centre, CyberPeace Foundation and the Bengal Chamber of Commerce and Industry to expand the reach and impact of the campaign.

Unveiling the first ever Mission GraHAQ logo, Hon’ble Union Minister Shri Pralhad Joshi, Ministry of Consumer Affairs, Food and Public Distribution and Ministry of New and Renewable Energy congratulated Amazon India and campaign partners on the launch of the third edition of the campaign.

He said, Ecommerce is no longer limited to metros; it has expanded beyond these hubs, reaching Tier 2 and Tier 3 cities and even penetrating rural regions. Under the visionary leadership of Prime Minister Shri Narendra Modi ji, the government has undertaken several initiatives to foster a trusted and secure e-commerce environment. The Consumer Protection Act of 2019 has been enacted to address unfair contracts, enforce stricter regulations, and enhance consumer protection in e-commerce. I am happy to share that National Consumer Helpline serve as an integrated grievances rehearsal mechanism, bringing all the stakeholders together on a single platform. We have three tiers to address the consumer complaints at the district, state and national level.”

“Amazon is also working with the Department of the Consumer Affairs to further strengthen the grievance and redressal mechanism. Additionally, Jago Grahak Jago campaign led by the Department of Consumer Affairs, educates the consumers about the fraud and the common issues, while the Jagriti Mascot empowers the citizen with the knowledge about their rights,” Hon’ble Minister added.

With a pan-India approach, Mission GraHAQ will emphasize outreach in Tier II and III cities, including semi-urban and rural areas, with multilingual content to ensure broad accessibility.

Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said, “At Amazon, we believe that customer trust is the bedrock and the future of e-commerce in India. The sector’s growth will be driven by confident, empowered online shoppers, and we are honored to contribute to this national priority, which aligns closely with the government’s vision. Through Mission GraHAQ, we’re broadening our commitment across India, with a particular focus on tier 2 and tier 3 cities. Our goal is to ensure that every customer, regardless of location, is well-informed about their rights and responsibilities in the digital marketplace. This initiative reflects our dedication to fostering a safe, transparent, and trustworthy e-commerce ecosystem that benefits all of India.”

Launched in 2022, Mission GraHAQ focused on educating consumers on their rights and responsibilities through street plays across over 100 cities, engaging over 16 million people, particularly in Tier II and III areas. In 2023, the campaign expanded to India’s Northeastern states, reaching an additional 15 million people through regional radio shows in partnership with All India Radio, further extending the initiative’s reach and impact.

 

About Amazon India

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Media Contact:

Bidya Sapam; bidsapam@amazon.com 

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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