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Myntra StyleCast rolls out Campus Ambassador Program, kick starting the journey for ~500 aspiring young creators from leading colleges
The Squad of ambassadors include micro creators from among the top universities in tier-1 and tier-2 cities
StyleCast has scaled its offerings by 5X since launch to over 35,000 styles, offering Gen-Z shoppers a one-of-a-kind shopping experience
More than 1000 influencers are part of the StyleCast influencer campaign, of which ~500 influencers are on leading campuses across India to drive salience for Myntra StyleCast and its partner brands
BANGALORE, India, June 27, 2022 /PRNewswire/ — Strengthening its proposition for Gen-Z further, Myntra announces the launch of its Campus Ambassador program, onboarding ~500 aspiring fashion influencers from leading colleges across tier–1 and 2 cities in the country to engage deeply with its thriving cohort of Gen-Z consumers.
The Campus Ambassador program is a part of the overall Myntra StyleCast Creator initiative which collectively comprises over 1000 uber-trendy and fashion-first Gen-Z influencers, with a deep passion for creating fresh digital content. Myntra chooses campus influencers on the basis of their relevance with the Gen-Z audience, understanding of the content creation industry, their knack for edgy and trendy fashion, and their diversity and reach. Through this program, Myntra will enable opportunities for these young, budding fashion enthusiasts to learn the ropes of content creation and hone their skills. They will also get the opportunity of being mentored by some of the popular macro Myntra Style Squad influencers as well as get a chance to be featured on Myntra’s live commerce propositions, Myntra-Studio and M-Live, and social media channels, helping them build their fandom and give their content creation pursuit the right kickstart.
The Campus Squad includes an array of students aged 17-21 years from some of the leading institutions in the country, including Indian Institute of Art & Design, Pearl Academy, NIFT, Lady Shri Ram College, Delhi University, Mount Carmel College – Bengaluru, Indian Institute of Fashion Technology and Symbiosis Institute of Design – Pune to name a few. These campus ambassadors are the faces of Myntra StyleCast on their respective campuses. They are among the coolest and the most fashionable kids on campus that everyone looks up to for their fresh and edgy fashion sensibilities. As part of this initiative, they will be tasked with driving strong FOMO (Fear of Missing Out) around the Myntra StyleCast range by creating content around the latest trends from the world of fashion, with access to a range of Instagram-worthy merchandise from StyleCast, thus establishing brand salience for Myntra StyleCast among their social media clout, including circles on campuses. With Gen-Z’s heavy reliance on social media influencers for shopping inspiration, this program will not only help Myntra StyleCast amplify its share of voice on social media, but also drive end conversions on Myntra, creating a higher volume of contextual and engaging content.
As per industry reports, the creator economy is worth $104.2 billion, with $800 million being invested into creator economy start-ups since 2020. *(Creator Earnings: Benchmark Report 2021 (influencermarketinghub.com)) Myntra with its pioneering efforts in the influencer space is poised to tap into this rich pool and grow engagement for the platform, as well as social media equity for influencers involved. As Myntra continues to strengthen its offering for the fashion-forward customers across tiers, age groups and genders, the creator-backed commerce plays a crucial role in regulating decision making and awareness amongst the consumer groups in question.
Introduced in December 2021, Myntra StyleCast was launched as a separate section on the app, with ~7000 styles. It has since scaled its unique style offerings by 400%, to over 35,000 styles. Myntra StyleCast has grown 2x in demand since its launch, six months back, with high traction being observed from Maharashtra, Uttar Pradesh, Karnataka, Delhi and Haryana regions. Along with top-performing brands like Urbanic, Sassafras, H&M, Mango and Tokyo Talkies, Myntra StyleCast has recently added several new brands including bebe, Trendyol, and Bo-Street, further bolstering the options on the platform. The top trending categories on Myntra StyleCast include dresses, tops, jeans and t-shirts, which make up 55% of the overall demand for the category, with styles including abstract and floral dresses, bustier tops, crop-tops, Mandarin collared shirts, low-rise jeans and joggers trending among the Gen-Z.
Commenting on the StyleCast Influencer and Campus Ambassador Program launch, Padmakumar Pal, Vice President & Business Head – Apparel, Myntra, said, “We are excited to launch the Campus Ambassador program, as it provides budding influencers an opportunity to grow in the creator ecosystem as well as hone their skills to become the country’s leading fashion influencers. With creator-backed commerce being at Myntra’s core, this will further enable us to build highly engaging communities on social platforms including Myntra and M-Live, while showcasing a wide range of trending styles on Myntra StyleCast to our audiences, thus propelling shopping based on community recommendations – just how the Gen-Z prefers.”
About Myntra
Myntra is one of India’s leading platforms for fashion brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over 19,000 pin codes across the country.
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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