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National Cricket League Kicks Off “Cricket for Good”: Billions Have Access to Watch a Purpose-Driven Tournament

Cricket for a Better Tomorrow: NCL Brings Fans Together with Compassion and Impact at UT Dallas

DALLAS, Sept. 30, 2024 /PRNewswire/ — The National Cricket League (NCL) will make a global impact with its highly anticipated Sixty Strikes Tournament at UT Dallas from October 4th to October 14th. This 10-day celebration of cricket will not only feature world-class players and Coachella style entertainment, but also showcase meaningful themes that resonate far beyond the pitch. Themed nights will bring purpose, and spotlight causes like domestic violence awareness, veterans’ appreciation, sustainability, and police, fire and healthcare hero recognition.

National Cricket League USA

With billions of fans expected to watch globally and thousands attending daily, the NCL is changing the sports scene. The league consists of 6 teams nationwide. The NCL, recently approved by the International Cricket Council (ICC) and partnering with Dubai based SEE Holdings on sustainability efforts, led by Commissioner Haroon Lorgat. The NCL is positioning itself as a leader in the global cricket community in the U.S.

In a major highlight, Sports Illustrated is an official partner of the NCL, boosting the league’s presence in U.S. sports and bringing its vision of cricket to a broader audience.

“We’ve created something extraordinary with the National Cricket League,” said Arun Agarwal, Chairman of the NCL. “Not only is it about world-class cricket, but it’s about making a difference in the world through sport. These themed nights will inspire and connect fans to meaningful causes.”

The themed nights, “Cricket with a Purpose” are as followed:

  • October 4th: Kick Off the National Cricket League in Style at UT Dallas.



  • October 5th: Domestic Violence Awareness Night

    Every run matters. This night is dedicated to raising awareness and supporting survivors of domestic violence. Join the NCL in making a stand for a safer future.



  • October 6th: Community Partner Appreciation Night

    Honoring the people and organizations who stand side by side of NCL’s success. From local heroes to key stakeholders, this night celebrates the backbone of the league and their contributions.



  • October 7th: Veterans Night

    Join us for a heartfelt tribute to those who have served. Sons of Yankee legends Mickey Mantle and Billy Martin—David Mantle and Billy Martin Jr.—will be signing autographs, with all proceeds benefiting the Special Forces Charitable Trust. Let’s honor our veterans with performances by Danny Gringo and Raga Boyz, celebrating their bravery and sacrifice.



  • October 8th: Healthcare and Public Safety Heroes Night

    The National Cricket League, in partnership with UTSW as our official healthcare partner, will honor the memory of Officer Darron Burks, who made the ultimate sacrifice in the line of duty. Together, we salute the everyday heroes—healthcare professionals, first responders, and public safety officers—who keep our communities safe and healthy. A special performance by Javed Ali will pay tribute to their dedication and service.



  • October 9th: Sustainability Night

    The NCL is committed to becoming a carbon-neutral event by 2030. On this night, powered by solar energy, the league will plant a tree for every boundary hit. Wajid Ali will perform as we celebrate the future of green sports.



  • October 10th: UT Dallas Alumni Night

    Comet pride takes over as the NCL honors UT Dallas alumni. Featuring a performance by Tanmay Chaturvedi, it’s a night of school spirit and cricket.



  • October 12th-14th: The Playoffs

    The stakes are high—win or go home. The top teams will compete for the ultimate prize as the tournament reaches its thrilling finale. Fans will witness the best of cricket under the Texas lights.

The NCL tournament opens with Bollywood superstar Mika Singh and features themed nights, bringing a Coachella-like energy. This season, NCL brings together cricket legends known worldwide—Sunil Gavaskar, Zaheer Abbas, Wasim Akram, Dilip Vengsarkar, Sir Vivian Richards, Venkatesh Prasad, Sanath Jayasuriya, Moin Khan, and Blair Franklin. The cricketing heroes will mentor and coach the next generation of players. 

The league will also feature top-tier players from around the world, including Shahid Afridi, Suresh Raina, Dinesh Karthik, Shakib Al Hasan, Robin Uthappa, Tabraiz Shamsi, Chris Lynn, Angelo Mathews, Colin Munro, Sam Billings, Mohammad Nabi, Johnson Charles.

With its partnership with Sports Illustrated and broadcasting through ESPN, SONY Max, SKY, and Fox Sports, the NCL is bringing cricket to over 2.5 billion fans worldwide. As one of the most-watched sports globally, cricket’s footprint in the U.S. is growing at a fast pace, with the NCL at the forefront.

Headquartered in Dallas, the National Cricket League (NCL) USA is redefining the sport of cricket in the United States through its innovative Sixty Strikes format, a fast-paced version of the game. Approved by the prestigious International Cricket Council (ICC), the NCL is establishing cricket as a key player in American sports. Supported by SEE Holdings, a Dubai-based leader in sustainability, the NCL is implementing eco-friendly initiatives that set a new standard for responsible sports management.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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