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Nature inFocus launches their first production ‘Project Tiger’

A celebration of the 50th Anniversary of Project Tiger, the feature-length documentary film reveals the extraordinary untold story of India’s audacious mission to save a global icon from extinction

BENGALURU, India, Oct. 30, 2023 /PRNewswire/ — Nature inFocus, a leading production house specializing in stories from the natural world, announced the launch of its documentary film, ‘Project Tiger’, today. This documentary, set to debut on 4th November 2023, is an unprecedented account of India’s flagship conservation initiative, ‘Project Tiger’, which has become the largest and most ambitious conservation project in history.

Trailer Link: https://www.youtube.com/watch?v=ZYkEt4Rwj-o

Backed by The Sandur Manganese and Iron Ores Limited, Discovery Village and Rainmatter Foundation, the documentary reveals the hidden story of this remarkable endeavour, showcasing a narrative filled with scandal, intrigue, and political and social conflict at the heart of India’s democracy. It takes you behind the scenes and offers an intimate look into the world of tigers and the ancient forests where they thrive, while uncovering the shocking truths behind multinational wildlife crime networks as they weave a mesmerising tale behind Project Tiger, the planet’s greatest conservation success story.

Kalyan Varma, Filmmaker, Nature inFocus also added, “This documentary is a testament to the legacy of India, a narrative that instills a sense of national pride, and fosters the values of hope and resilience intertwined with the profound connection between humanity and the wilderness. However, the road to the success of India’s mission to save tigers has been anything but easy. This documentary is a humbling tribute to the unwavering dedication of the individuals, some perhaps left with no alternative, who played a pivotal role in catalyzing this transformative journey. As one of the largest communities of wildlife photographers, filmmakers and conservationists, we believe that awareness is the first step towards meaningful change and this documentary is our attempt to make that happen.”

Rohit Varma, Filmmaker, Nature inFocus, said, “This documentary is close to our hearts, and as a production house, we take pride in the fact this is an Indian story of the largest and most ambitious conservation project in the world, and must be shared worldwide. India harbours more than 70% of the global wild tiger population and their increased presence through Project Tiger has redefined the landscape of conservation in our nation and serves as a beacon of inspiration globally. So far, the full story has remained out of the public eye. With our documentary, we aspire to showcase the legacy of this transformative project to audiences worldwide, where through the tiger we saved something more valuable — its habitat — and restored the natural ecosystem around it. Ultimately it’s a story of hope. A story of Indian conservation told by Indian people, in a country where their deep-rooted connection with nature has manifested into a single movement. This is the essential conservation narrative for our times.” 

Project Tiger is the largest and longest running wildlife conservation effort in the world. No other country has put in this kind of effort to save a species the way India has. At the end of the day, this is not just the tiger’s story. It is also the story of people, those who live in and close to forests, with wildlife around them. They need to be celebrated too, along with the forest department staff who have given it all to save this iconic species and its habitat.

The film features a passionate group of contributors, including Belinda Wright, Emmy award-winning Indian filmmaker and conservationist, and Debbie Banks, a leading big cat conservationist with extensive experience in tackling wildlife crime networks. Bittu Sahgal, one of India’s most beloved conservationists and the founder of Sanctuary Nature Foundation adds his insights alongside Dr Rajesh Gopal, Secretary General, Global Tiger Forum; Deep Contractor, Field Director, BRT Tiger Reserve; Dr. K Ullas Karanth, the world’s foremost tiger expert; Mahesh Rangarajan, an environmental historian with expertise in British and contemporary India; Valmik Thapar, a charismatic and outspoken figure in tiger conservation; and Sita Jamra, a forest officer with over 15 years of experience on the frontlines of conservation. They dig deep into their experience to throw light on the real cost of conservation in human terms and its impact. Indian Ocean, the pioneering Indian folk fusion rock band, has composed the theme song ‘Baagh Aayo’ and the entire background score for the film.

The documentary delves into the past to understand why and how we reached a state where the majestic tiger became almost extinct. It elaborates on how India rallied its people to support the cause to save this global iconic species from extinction, overcome several challenges and in turn saved not just the tiger but the larger ecosystem. From almost losing all our tigers to becoming the only country to run a project like this for the past 50 years and counting, this documentary captures the complete story and is a compelling call to action.

The film will be premiered in Bengaluru on 4th Nov 2023 at Marakata, Chamara Vajra, Jayamahal, Bengaluru. The premier will be followed by a live performance by Indian Ocean.

Movie Screening Registration: https://www.natureinfocus.in/projecttiger

About Nature inFocus

Nature inFocus is a media and production house dedicated to narrating stories that celebrate and champion nature. Founded in 2014 by Rohit Varma and Kalyan Varma, it hosts the annual Nature inFocus Festival and Awards, bringing together India’s nature and wildlife community under one roof.

Photo: https://oyefilmy.com/wp-content/uploads/2023/10/nature-infocus-launches-their-first-production-project-tiger-1.jpg

 

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

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