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UP is the new flavour of 2017 in Bollywood.

UP is the new flavour of 2017 in Bollywood.

With a number of films having released already this year, the audience has a new flavour that has emerged to be a hit amongst the masses. Films set against a backdrop of Utter Pradesh are striking cords with the viewers across quarters.

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Films like Badrinath Ki Dulhania, Toilet: Ek Prem Katha, Bareilly Ki Barfi, Shubh Mangal Saavdhan and Lucknow Central have received a unanimous thumbs-up from the audience and have been a hit the ticket windows.

Lucknow central being the latest example of a Uttar Pradesh based rooted film with its main lead Farhan Akhtar playing a character of Kishen Mohan Girhotra from Moradabad js receiving a warm reception from the audience.

There is an evident trend that is witnessed in the consumption behavior of the audience who are seen showering footfalls for cinema i.e. rooted at heart.

Not only characters hailing from UP but also locations from the state are being explored by filmmakers, while some others are incorporate UP as the basic premise of the film.

2017 has witnessed a slew of rooted content hitten the bull’s eye with commercial and critical acclaim.

Here is a roundup of all the films based in UP entertained the audience in 2017.

Lucknow Central: The latest film having UP in its backdrop is Lucknow Central. The film features Farhan Akhtar, Gippy Grewal, Diana Penty, Ronit Roy, Deepak Dobriyal, Rajesh Sharma, Inaamulhaq. The crux of the story is Moradabadi Kishen aka Farhan, his character has a dream of making it big as a singer, but as fate turns out, he is convicted of an alleged high-profile murder and is sent to one of the most dreaded jails -Lucknow Central. The film has garnered tremendous positive acclaim from film critics and is gradually making way to the audience hearts with strong word of mouth.

 

 
Shubh Mangal Saavdhan: This film is a rom-com starring Ayushmann Khurrana and Bhumi Pednekar as the lead pair. The film revolves around a love story of Gurgaon boy falling in love with his lady love and their struggle throughout is the major highlight.
 
Bareilly Ki Barfi: The film showcased Kriti Sanon the female lead who lived a small town of UP.  The film is a quirky rom-com revolving around the character of Bitti played by Kriti Sanon alongside Ayushmann Khurrana, Rajkummar Rao in a love triangle. Bareilly Ki Barfi went on to become a sleeper hit of 2017.
Toilet: Ek Prem Katha: The film was set against the backdrop of a small town in UP which showcased Akshay Kumar as the lead actor who tries to woo his lady Bhoomi Pednekar by building a toilet. It is based on the issues of toilet sanitation faced by rural people.The film went on to become a success at the box office.
 
Badrinath Ki Dulhania: This film brought to the audiences a romantic comedy shot in Jhansi a small town in UP. Varun Dhawan and Alia Bhatt were seen as the lead pair who are on a run to achieve their dreams. The film has done good business at the box office.

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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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