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Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

 

The new brand identity underpins the company’s transformation into a standalone, tech-forward company

CHICAGO, Oct. 27, 2020 /PRNewswire/ — Today, Nielsen’s Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen’s Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company’s dynamic and optimistic spirit, as well as a bold, one-of-a-kind typeface that represents our strength and creativity.

“Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence,” said David Rawlinson, CEO of Nielsen’s Global Consumer Business. “We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represents our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”

Recognized as the world’s prevailing data authority for nearly 100 years, NielsenIQ will move forward with an unwavering mission to deliver the complete truth and provide solutions oriented around client needs. NielsenIQ will honor its legacy while embracing the evolution of its business and disruption of the consumer packaged goods industry.

“NielsenIQ is embarking on a journey to drive sustained growth and optimize performance for our clients,” said Jacqueline Woods, Chief Marketing Officer of Nielsen’s Global Consumer Business. “We are excited to launch a complete brand experience that will accelerate our company’s growth by expanding our footprint across the entire digital landscape, including our products, solutions, and platform. Our brand represents transformative thinking — inspired by our data and technology — that allows our clients to make faster and more confident decisions leading to successful outcomes.”

“We are on an exciting journey to meet the unique needs of our clients,” said Rawlinson. “The Nielsen brand—with a nearly century-old legacy—is recognized throughout the world. Our new brand reinforces our commitment to deliver the accuracy our clients depend on to make critical decisions confidently, coupled with a name and design that doesn’t lose sight of our heritage.”

For more information about NielsenIQ please visit our new website and social channels (LinkedIn, Twitter, Facebook, Instagram and YouTube). 

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com

Nielsen logo (PRNewsFoto/Nielsen)

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KITABOO Converts a Textbook PDF Into a Working Student Simulation in Ten Minutes, With No Human Involvement

MUMBAI, India, June 26, 2026 /PRNewswire/ — Ten minutes is all it takes for KITABOO’s new AI capability to analyze a standard textbook PDF, isolate the exact concept students struggle with most, and engineer an interactive simulation around that specific learning friction point.

This automated pipeline instantly transforms flat text into an active digital environment: a physics chapter becomes a pendulum a student can control; an algebra lesson shifts into a digital balance scale; and a biology unit evolves into an ecosystem where students manipulate variables to observe cause and effect. The final output is delivered via a single, shareable URL that anyone can access instantly—no user accounts or logins required.

Publishers globally are sitting on years of curriculum content in PDF format. The quality of that content has never been the problem. The production cost of converting it into something genuinely interactive has been. A full conversion project has historically required a specialist team, a vendor engagement, and months of time. Most publishers have done the math and deprioritised it.

KITABOO’s new capability removes that constraint. By introducing an end-to-end automated pipeline, the platform allows publishers to bypass traditional development bottlenecks:

  • The AI instantly reads any uploaded PDF chapter, determines grade appropriateness, and targets core conceptual friction points.
  • Without any human involvement between upload and output, the system builds tailored, subject-specific simulations using the publisher’s own material.
  • The final interactive asset is delivered via a shareable URL, requiring no logins or user accounts for student access.

“K12 publishers have spent years building content that students deserve to actually interact with,” said Darshit Shah, K12 Lead at KITABOO. “What took a team and a production budget now takes ten minutes. That changes who can afford to go digital, and when.”

The timing matters. In the US, emergency federal education funding that kept many publisher production pipelines running ended in 2024. In Europe, governments are mandating digital transitions and accessibility compliance, while publishers are expected to absorb the cost from existing resources. The publishers who find a faster, lower-cost path to interactive content this year will be positioned for the adoption windows ahead. Those who wait are extending a gap that is already widening.

Publishers who want to test this with their own content can do so at: kitaboo.com/turn-textbook-into-interactive-learning

About KITABOO

KITABOO is a digital publishing and learning platform. The platform enables K12 publishers, educational institutions, and content providers to create, distribute, secure, and measure digital content across web and mobile platforms. KITABOO serves publishers in more than 25+ countries, supporting over six million active users across 7,000 school districts.

For more information, visit https://kitaboo.com.

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management education

MUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.

SPJIMR_Logo_1

These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.

Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.

With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.

SPJIMR cases in the Bestsellers 2025–2026 list

Discipline

Case title

SPJIMR faculty

Communications (#1)            

Is That an Order?

Prof. Vineeta Dwivedi and Prof. Tulsi Jayakumar

Economics & Public Policy (#2)

Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?      

Prof. Tulsi Jayakumar

Economics & Public Policy (#3)

Is Japan’s Monetary Policy a Rational Expectations Saga?

Prof. Preeta George and

Prof. Monika Gupta

Entrepreneurship (#6)

Savemom: The Smart Wearable Solution for Maternal Health Care

Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)

Management Science (#3)

Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary          

Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)

Management Science (#8)    

JSW Steel Ltd.: A Logistics Dilemma        

Prof. Amol S. Dhaigude and Prof. Debmallya Chatterjee

Marketing (#1)           

Snaqary Snacks: Building a Start-Up Brand

Prof. Ashita Aggarwal (with co-author Suraj Commuri)

Strategy (#5)  

Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry          

Prof. Ashita Aggarwal and Prof. Rajiv Agarwal

The Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty members

SPJIMR cases in the Classics 2016–2026 list

Discipline

Case title

SPJIMR faculty

General Management, International Business (#7)

Building a Backdoor to the iPhone: An Ethical Dilemma

Prof. Tulsi Jayakumar and Prof. Surya Tahora

Accounting, Entrepreneurship, International Business (#15)

Anandam Manufacturing Company: Analysis of Financial Statements

Prof. Vinay Goyal (with co-author S.K. Mitra)

Entrepreneurship, International Business, Marketing (#22)

Evoe Spring Spa: A Positioning Dilemma

 

Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)

This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.

Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”

The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.

For more news and updates, visit our Newsroom.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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