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Nissan India Turnaround as a case study in IIM Ahmedabad (IIMA) on success of Nissan Magnite
- The case study documents the strategy behind the launch of the Nissan Magnite during the challenging times of the pandemic and Covid-19 lockdown
- Case study is available on the IIMA portal for download: [Link]
- Nissan Magnite completed three years of success in the Indian market, crossing the production milestone of 100,000th in 2023
GURUGRAM, India, Dec. 12, 2023 /PRNewswire/ — Nissan launched the game changing Big, Bold, Beautiful Nissan Magnite in India, three years ago in December 2020 during the challenging times of Covid-19 pandemic, making a turnaround for Nissan India. Nissan Magnite, with its innovative value proposition, became an instant customer favourite with 32,800 customer bookings in the first month of launch. It broke boundaries by attracting customers from the SUV, sedan, and hatchback segments and won multiple awards from auto journalists and media fraternity.
The phenomenal success story of the launch and the strategy behind it is now highlighted in a case study documented by the Indian Institute of Management Ahmedabad (IIMA).
The case study, titled ‘Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India,’ was developed by Professor Amit Karna, Professor of Strategy at IIMA and his Research Associate Bushra Kureshi. It covers the entire journey of Nissan India from planning to execution, highlighting the key challenges and opportunities, innovations to overcome the obstacles faced during the pandemic on the launch of Nissan Magnite. It also outlines how Nissan India leveraged its innovative Nissan NEXT strategy to turnaround its position on the resurgence in the highly competitive Indian auto market.
Rakesh Srivastava, Managing Director of Nissan Motor India, said, “We are proud that the success story of the game changer Big, Bold, Beautiful Nissan Magnite has been spotlighted by IIMA, one of the best B-schools in the world. This case study will provide valuable strategic insights to future leaders into problem solving real-world business challenges and best practices on execution. We hope that this case study will inspire to overcome challenges by embracing change and innovation especially in uncertain times. Nissan Magnite led the resurgence of Nissan in the highly competitive Indian auto market enhancing the commitment on investment in India.”
Professor Amit Karna, co-author of the case study, said, “The case on Nissan’s launch of Magnite in India underscores our commitment to actively seek and engage with organisations to document compelling real-life situations that offer students valuable insights into navigating through dynamic business landscapes. The story of the launch of Nissan Magnite, achieved under challenging circumstances, presents a fascinating scenario for management students to analyse and learn from it. At IIMA, we are dedicated to fostering such collaborations that not only enrich the learning experiences of our students but also significantly contribute to the collective knowledge in the field of strategic management.”
Nissan India was awarded the Global Nissan President Award in 2020 in recognition of its outstanding global contribution to Nissan. The Nissan Magnite, a subcompact SUV, has been well-received by customers and critics alike for its stylish design, spacious interiors, and advanced features. Recently, Nissan introduced two new variants of the Magnite: the Magnite EZ-Shift and the Magnite KURO Special Edition. Both these variants offer a range of benefits that cater to the diverse needs of Indian customers, making them a great value proposition. As Nissan’s bestselling car, the Nissan Magnite is a testament to Nissan’s global SUV DNA of relentless innovation, advanced technology, and Japanese engineering excellence.
In line with the manufacturing philosophy of Nissan Motor India – ‘Make-In-India, Make for the World,’ the Big, Bold, and Beautiful Nissan Magnite has achieved a significant milestone with the production rollout of its 100,000th unit. Exported to 15 global markets, the Magnite has recently been launched in Seychelles, Bangladesh, Uganda, and Brunei. In recent years, Nissan India has shifted its primary export market from Europe to Middle Eastern countries, including Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) incorporated in 2010 is a 100 percent subsidiary of Nissan Motor Co. Ltd. Japan, serving both the domestic and export markets with a manufacturing plant and R&D Centre in Chennai. Nissan with its Global Alliance partner Renault has made an investment of $1.8 billion in the Indian economy facilitating over 70,000 direct and indirect employment and skilling opportunities.
Please visit www.nissan.in for more information.
FOR FURTHER MEDIA QUERIES PLEASE CONTACT:
Naraayan Kannan
Director – Communications, Nissan Motor India Pvt. Ltd.
Email: naraayan.kannan@email.nissan.in
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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