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Obvious launches a Smart contract wallet on Ethereum, that enables users to pay gas fees in a token of their choice with its intuitive mobile app, solving a major pain point for blockchain users

  • Obvious recently launched an EIP-4337-based Smart contract wallet on the Ethereum ecosystem powered by Biconomy Account Abstraction Stack.
  • With the Obvious Smart wallet, users can pay gas fees using any (ERC-20) token of their choice, and approve & sign transactions in a single click.
  • Obvious Smart wallet is a Smart contract wallet that is based on a Smart contract instead of public and private key pairs like the old EOA wallets. This provides more customizations for wallet users.

BENGALURU, India, Aug. 9, 2023 /PRNewswire/ — Obvious, a mobile-based, multichain smart contract wallet is pleased to announce the launch of an Account Abstraction-based Smart Contract wallet powered by Biconomy Account Abstraction Stack. Smart contract wallets are blockchain wallets that use the functionalities of Smart contracts on the blockchain.

Traditional wallets or EOA wallets use private keys, allowing users to access and manage their funds. In contrast, smart contract wallets add an additional layer of functionality by integrating programmable logic. This logic allows for the automation of transactions, the implementation of customized rules, and the facilitation of complex financial interactions.

Obvious is one of the first wallets to use the new technology made possible by EIP-4337 and bring a smart contract wallet to multiple chains on the Ethereum ecosystem. Since the launch of its wallet in May, more than 10,000 wallets have been created on the Obvious app.

What is EIP-4337 and its significance?

EIP-4337 is an improvement proposal passed by the Ethereum community that enables the benefits of Account Abstraction without changing the consensus layer. This enables anyone to create contract accounts on Ethereum.

Accounts created using Account Abstraction are called smart Contract wallets. They provide greater security and flexibility to users as they are based on a smart contract rather than a private key and are made possible by the ERC-4337 protocol. This provides enhanced security and customizations, as the risk of private key exposure reduces.

With its new smart contract wallet, Obvious has enabled ‘Pay Any’ as a core feature. This enables users to pay blockchain transaction fees known as ‘gas fees’ in a token of their choice. This eliminates the inconvenience faced by many users when transacting on crypto wallets as transactions often get blocked due to insufficient balance of tokens needed to complete the transaction.

Obvious is committing to several consumer focussed features for its smart contract roadmap in 2023. Pradeep BV, CPO and Co-founder of Obvious said, “Smart contract wallets bring us close to modern bank accounts, in fact, a step ahead. The ability to customize the wallet based on user needs is really exciting. Some of the features that are expected to be released include setting spending limits, 2FA on transactions, the ability to batch transactions, and support for more chains in the EVM ecosystem.

Himanshu Retarekar, CEO and Co-founder of Obvious added, “At Obvious we are committed to bringing the best user experience for everyone on the blockchain. Account Abstraction has the potential to massively simplify the user experience for people in crypto and blockchain and help onboard millions to the ecosystem. We are excited to be one of the first ones to power this movement, especially on mobile. We are just getting started, and there is a lot more to come from Obvious in the future.Biconomy has been a really great partner for us in this endeavor.

About Obvious

Obvious is a mobile-based self-custody wallet that brings together assets across EVM & non-EVM chains and powers your cross-chain transactions by providing you safe, fast, and affordable bridging & swapping routes within the app. Obvious Wallet is one of the best apps out there for your multi-chain experience with its exceptional user experience and a wide variety of features in its mobile app. Obvious is mobile-first and is designed for experiencing crypto on the go. Launched in January 2023 by a team of ex Yahoo, Flipkart, Ola, Swiggy, Grab executives, Obvious (https://obvious.technology) is available to users worldwide on the app store and play store and has users from 100+ countries, using the Obvious app for their wallet needs.

About the executive team:

Himanshu Retarekar | Co-founder, CEO | himanshu@obvious.technology

Himanshu is a serial entrepreneur, with 14+ years of Engineering experience leading engineering teams at the top startups across India. His last stint was as VP of Engineering at Freight Tiger. Prior to that, he was the Director of Engineering at Ola for consumer apps. He has had multiple entrepreneurial stints and sold his last startup to Ola.

Ex – Freight Tiger, Olacabs, Citrix

https://twitter.com/hretarekar | https://www.linkedin.com/in/hretarekar/

Jebu Ittiachen | Co-founder, CTO | jebu@obvious.technology 

Jebu leads all things tech at Obvious. He has been a serial tech entrepreneur and has 25+ years of experience in tech. He has worked at major tech companies in various roles. He was also the Architect at Ola cabs and Chief Architect at Freight tiger before starting Obvious. He has substantial experience in the crypto space and understands blockchain at a fundamental level.

Ex – Freight Tiger, Olacabs, Yahoo, Infosys

https://twitter.com/jebui | https://www.linkedin.com/in/jebuittiachen/

Pradeep Banavara | Co-founder, CPO | pradeep@obvious.technology 

Pradeep leads all things product and community at Obvious. He has been a serial entrepreneur and has 20+ years of experience in product, strategy & growth. Pradeep has led product teams at top startups across India and South East Asia, most recently at Swiggy. He has also started up multiple ventures and has a deep understanding of building consumer apps for billions of people.

Ex – Swiggy, Grab, Olacabs, Flipkart, Yahoo

https://twitter.com/pradeepbv | https://www.linkedin.com/in/pradeepbv/

More Information

https://www.obvious.technology/blogs/best-smart-contract-wallet-for-ethereum-ecosystem

Contact:

Aayush Mittal,

Obvious

aayush@obvious.technology

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Simplilearn and Saïd Business School, University of Oxford, Partner To Launch Three AI-Focused Programmes To Equip Leaders for Enterprise Transformation

Launch of three programmes addressing critical AI talent shortage through accessible, practice-led learning in business analytics, strategic decision-making and cyber-resilient transformation

PLANO, Texas, March 18, 2026 /PRNewswire/ — Simplilearn, a leading digital skills training provider, has partnered with Saïd Business School, University of Oxford, to launch three AI-focused programmes for professionals leading AI integration within their organisations. The programmes – Oxford Programme in AI and Business Analytics; Oxford Programme in Strategic Analysis and Decision-Making with AI; and Oxford Programme in Cyber-Resilient Digital Transformation – are designed to address the widening AI talent gap and train leaders with the frameworks and technical fluency required to lead responsible AI integration at scale.

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As artificial intelligence transforms industries at an unprecedented velocity, organisations face acute shortages of experienced professionals capable of translating AI capabilities into business value while managing associated risks. According to a recent McKinsey report, 88% of companies now use AI regularly in at least one business function, up from 78% last year, yet less than a third of executives feel their organisations have adequate AI talent to execute strategic initiatives effectively. These programmes address this critical gap by preparing professionals with the strategic frameworks, ethical considerations and practical implementation capabilities required to lead AI integration initiatives that deliver measurable business impact.

Speaking about the programmes, Kashyap Dalal, Co-founder and COO of Simplilearn, said: “AI has moved from experimental adoption to become foundational infrastructure across every sector, yet the leadership skills required to harness its potential responsibly remain scarce. Our partnership with Saïd Business School, University of Oxford, reflects our commitment to making advanced AI education more accessible and bringing industry and academia closer together.

The curriculum is built to develop strategic judgement, governance frameworks and implementation capabilities to lead enterprise-wide AI transformation with confidence. As AI reshapes competitive dynamics and operational models, organisations need leaders who can translate analytics into strategy, integrate AI responsibly into decision-making frameworks and build cyber-resilient digital infrastructures. By making the School’s world-class faculty expertise accessible through flexible, online formats designed for professionals worldwide, we are addressing a critical market need while advancing our mission to develop future leaders who lead responsibly and effectively.”

The three programs collectively form a comprehensive AI leadership curriculum addressing complementary dimensions of AI-enabled business transformation:

  • Oxford Programme in AI and Business Analytics focuses on translating descriptive, predictive and prescriptive analytics into strategic business decisions, preparing leaders to bridge the divide between data science and boardroom strategy through real-world case studies, including Hartford HealthCare and the Rialto e-commerce capstone project.
  • The Oxford Programme in Strategic Analysis and Decision-Making with AI enables professionals to strengthen their strategic thinking capabilities by leveraging AI as a decision-support partner, exploring frameworks such as PESTEL analysis and Porter’s Five Forces and using generative AI tools for scenario planning, competitive analysis and evidence-based recommendation development.
  • The Oxford Programme in Cyber-Resilient Digital Transformation addresses the critical imperative of embedding cyber-risk thinking into AI-powered enterprises, teaching leaders to evaluate emerging technologies, protect critical assets and communicate technology risks effectively at the board and executive levels.

Designed using evidence-based learning principles grounded in the Universal Design for Learning framework, the programme is developed by Oxford Saïd faculty and includes self-paced modules alongside live sessions that support applied learning and practical application. This approach offers flexibility for working professionals while maintaining strong academic rigour and practical relevance.

Commenting on the partnership, Rishad Lilani, Associate Director, Oxford Saïd Online, at Saïd Business School, University of Oxford, said: “The collaboration with Simplilearn represents a strategic alignment between academic excellence and global accessibility in addressing responsible AI integration at an organisational level. Cybersecurity, strategic analytics and AI-driven decision-making are core leadership imperatives that require judgement, ethical frameworks and the confidence to navigate uncertainty. With these programmes, we are equipping leaders with the analytical rigour, human-in-the-loop oversight principles and cross-functional integration capabilities required to drive digital transformation that withstands executive and board-level scrutiny while creating measurable business value.”

Learners will earn a certificate of attendance from Saïd Business School, University of Oxford, upon successful completion of the programme, subject to meeting the requirements outlined in the programme orientation module. They will also join the Oxford Saïd elumni community, a global network of over 50,000 professionals across more than 195 countries, with access to exclusive resources, events and opportunities.

These programmes are designed for professionals in strategic, leadership, or management roles. This includes business managers and functional leaders, strategy and transformation professionals, analytics and business intelligence leaders, consultants advising on AI-driven change, product and digital and technology leaders responsible for enterprise AI initiatives.

About Saïd Business School

Saïd Business School is a vibrant and innovative school, embedded within the University of Oxford, offering accredited degrees and diplomas for undergraduates and postgraduates and a broad portfolio of on-campus and online courses for business executives. The School educates global business leaders, change makers and innovators across every industry and sector. Its ground-breaking research and exceptional teaching transforms individuals, who transform businesses, which transforms the world and creates impact from within.

In partnership with Simplilearn, the School’s professional programmes are promoted and delivered to professionals worldwide through a high-quality digital learning experience. This partnership brings together Oxford’s academic excellence and Simplilearn’s digital learning strengths, offering a transformative and future-ready learning journey for aspiring leaders.

About Simplilearn

Founded in 2010, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training for individuals and businesses. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners worldwide. Its programs are designed and delivered in collaboration with world-renowned universities, top corporations and leading industry bodies. From early-career professionals to managers, executives, small businesses and large enterprises, Simplilearn’s role-based, skill-focused, industry-recognized and globally relevant training programs provide ideal upskilling solutions for diverse career or business goals.

For more information, please visit www.simplilearn.com

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Agentic Marketing Will Redesign How Growth Decisions Are Made

Rajesh Jain, MD & Founder at Netcore Cloud explains why Agentic Marketing will redefine growth, retention, and customer economics

MUMBAI, India, March 18, 2026 /PRNewswire/ — Marketing technology is entering a new phase as artificial intelligence moves beyond automation toward autonomous decision-making. According to Rajesh Jain, Founder and MD of Netcore Cloud, the next evolution of marketing lies in Agentic Marketing, where autonomous systems continuously evaluate customer signals and take action to optimise outcomes such as revenue, profit, lifetime value, and retention.

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For nearly two decades, martech has been paying revenue tax for acquiring the same set of customers and customers that they didn’t really lose,” Jain said. “At Netcore, our North Star is simple: Never lose customers. Never pay twice. Never pay fixed. Our agentic marketing efforts are built to deliver exactly that.”

Jain explained that earlier martech systems largely focused on automation by scaling workflows, improving targeting, manual segmentation, A/B testing, and orchestrating channels more efficiently. While automation improved productivity, it did not fundamentally change how decisions were made. Humans still defined the rules in advance and systems executed them at scale.

Agents with agency represent a structural shift. An agentic system does not rely solely on predefined rules or static workflows. Instead, it evaluates context in real time, interprets behavioural signals, weighs economic trade-offs, and determines the next best action based on defined outcomes such as revenue, profit, lifetime value, or retention. It also learns from past interactions and continuously refines its decision-making within governance boundaries.

“The difference between AI-enabled and agentic is authority,” Jain noted. “Many systems today provide recommendations. An agentic system has the authority to act autonomously within guardrails. It closes the loop between insight and execution. This transition moves marketing from programmed execution to autonomous optimisation.”

Jain also emphasised that Agentic Marketing changes the economics of growth. Digital marketing over the past decade prioritised scale, often at the expense of relevance. Acquisition became easier through platforms, but dependence on paid channels increased. Retention remained under-optimised, and discounts were frequently deployed broadly rather than with precision.

Agentic Marketing introduces economic intelligence at the level of each customer interaction. Every decision whether and when to intervene, which channel to use, what incentive to offer, and how much budget to allocate can be evaluated based on past purchasing behaviours rather than aggregate averages.

This has three important effects. Effective customer acquisition cost declines because better retention reduces the need for reacquisition. Lifetime value expands because engagement becomes continuous and adaptive rather than episodic. Discounting becomes precise, protecting margins.

“When customer relationships compound over time, the value created is measurable in incremental revenue, higher contribution margins, and reduced reacquisition spend,” Jain said.

While the shift begins with AI capabilities, Jain argues that Agentic Marketing ultimately represents a redesign of how marketing organisations operate. Campaigns and workflows evolve from episodic initiatives into continuous decision systems aligned to clear business outcomes.

“If treated as a purely technology-led shift layered onto existing structures without changing how decisions, metrics, and accountability work, agentic marketing will underdeliver,” he said. “Agentic Marketing is not a tool adoption decision. It is a redesign of how growth decisions are made inside the company.”

The industry’s heavy investments in predictive intelligence have not yet translated into proportional growth outcomes, Jain added, largely because of execution latency. Generative AI systems often generate insights, but humans still need to interpret those insights, coordinate across teams, build campaigns, and deploy changes. Markets, however, operate in real time.

“Intelligence without authority to act does not create a compounding advantage,” Jain said. “Agentic Marketing integrates prediction and execution within a governed system. The same intelligence that detects opportunity can initiate action immediately.”

Autonomy, he noted, must remain structured. CMOs define the outcomes, strategic intent, risk tolerance, and brand constraints that become the guardrails for agentic systems. Humans remain responsible for objectives and compliance, while agents handle micro-decisions at scale, including timing, sequencing, offer calibration, and channel selection.

Agentic Marketing also changes the role of campaigns. Campaign-centric marketing was designed for a broadcast era and assumes engagement happens in bursts. Customer behaviour today is continuous and dynamic, requiring persistent optimisation rather than episodic interventions.

One of the most overlooked inefficiencies in digital marketing, Jain said, is reacquisition spend. Brands often allow engagement to weaken and then rely on paid platforms to win customers back.

Agentic systems continuously monitor behavioural signals, purchase cycles, and engagement decay, allowing brands to intervene early through owned channels when signs of churn appear. Over time, this shifts growth from rented channels to stronger direct customer relationships.

In this environment, Jain believes the role of the CMO will evolve significantly. “In an agentic marketing world, the next generation CMO will stand out not because they run better campaigns, but because they build better systems.”

Future CMOs will focus on profit ownership measuring retention, contribution margin, and customer lifetime value rather than clicks or campaign metrics. They will also define the governance structures within which autonomous agents operate.

“In simple terms,” Jain said, “the next-generation CMO is not just a marketer. They are a systems designer, an AI orchestrator, and a profit leader turning marketing from a cost centre into a true growth engine.”

About Netcore Cloud

Netcore Cloud, a leading agentic marketing platform, leverages its comprehensive Customer Engagement Suite to create personalised, omnichannel experiences. Leveraging AI to analyse customer data, Netcore enables targeted segments and meaningful digital interactions. Trusted by over 6,500 brands across sectors like Ecommerce, Retail, Banking and Financial Services, Media and Entertainment, and Travel, its marquee clients include Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs. Netcore Cloud is appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited, reaffirming its commitment to process excellence. Netcore Cloud has also been recognised in G2’s Best Software Awards 2026, ranking among the Best Software Companies in APAC and India, based entirely on verified customer reviews and satisfaction scores. For more information, visit netcorecloud.com

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Bengaluru-based TerraTern Emerges As a Global Hub for AI-Powered Immigration, Work & Study Abroad Guidance

BANGALORE, India, March 17, 2026 /PRNewswire/ — Since the advent of artificial intelligence is transforming global mobility and global education processes, TerraTern, a technology platform based in Bengaluru, is spearheading the immigration-tech transformation in India. Within less than two years, this AI-native platform has combined intelligent automation with certified human expertise to solve complex global talent mobility challenges for Indian professionals. With a 99.7% visa success rate and over 3 million lives impacted, TerraTern demonstrates how technology can democratize access to international opportunities.

Visionary Direction and Rapid Growth

Founded by serial entrepreneur Divyansh Chaudhari, former co-founder of IELTSMaterial.com (acquired by CollegeDekho Group in 2022), TerraTern brings deep edtech and immigration expertise to the mobility sector. The company has achieved remarkable milestones:

  • 10,000+ visas approved through AI-optimised pathways
  • 8,000+ job interviews secured via intelligent matching algorithms
  • 100+ services covering 30+ countries
  • 120+ specialised team members combining tech and immigration expertise

These metrics reflect not just growth, but the increasing demand in 2026 for structured, technology-enabled global mobility solutions that eliminate guesswork and delays.

How TerraTern’s AI Technology Transforms Immigration

The proprietary technology created by TerraTern covers all parts of the immigration process using five fundamental innovations:

  1. Smart Eligibility Check: Engine evaluates several data points – age, education qualifications, language scores, work experience, and country-specific point systems to present real-time and accurate eligibility checkouts in less than 3 minutes in 30-plus destinations.
  2. Artificial Intelligence-based Job Matching: It applies predictive analytics to compare the profiles of the candidates with real-time job databases worldwide to find an opportunity based on skills and immigration friendly employers. This has facilitated 8000 plus job interviews, in many cases, prior to the arrival of the candidates in their host country.
  3. Automated Document Verification: This is based on optical character recognition (OCR) and natural language processing (NLP) to scan and verify as well as highlight inconsistencies in application material. Absent documents and formatting mistakes are spotted by the AI and prevented according to submission, which minimises the rejection rate.
  4. Real-time Tracking of Applications: It offers personalised dashboards that are aligned to government processing schedules. It has automated alerts that inform clients of changes in status and impending deadlines, which is proactive case management.
  5. Predictive Analytics: It uses previous case history to estimate the probability of approval and suggests potential strategic options, like improving language scores or alternative routes, prior to the filing of an application. TerraTern has a 99.7% success rate, and this is supported by this data-driven approach.

The Human + AI Advantage

As much as automation promotes efficiency, TerraTern understands that complex cases need human decisions as far as immigration is concerned. The platform integrates AI to instantly screen the eligibility, verify the documents, and track the deadline with human experts to customise the strategy and interpret policies and review compliance. This is a hybrid model that provides technology speed and the assurance of experienced immigration professionals.

Comprehensive Service Portfolio

TerraTern offers AI-enabled services across multiple verticals: immigration services including Express Entry and PR pathways, work overseas programs featuring job seeker visas and Ausbildung programs in Germany, study abroad guidance for 30+ countries, language preparation with AI-powered practice tools, post-landing integration support, family reunification services, and investment immigration programs. For Canada, they optimise Express Entry CRS scores and Provincial Nominee Programs. Australia’s services include Skilled Independent visas and regional migration strategies. Germany pathways feature the EU Blue Card, Opportunity Card, and healthcare worker routes. Additional expertise covers Austria’s Job Seeker Visa and PR pathways for the UAE, Portugal, Sweden, and New Zealand.

ICU Nurse  Priya in Pune opted to follow the Ausbildung pathway in Germany after the AI tool offered by TerraTern suggested training programs and matched them to her healthcare background. She claimed that the Germany-specific guidance on the platform was the most significant; she was guided on the details of the B2 language needs, the dual education system was explained using simple terms, and even showed the contacts of employers who offered apprenticeship contracts even before she applied for a visa. In 4 months, she received her training contract and visa. She said that had TerraTern not provided a country-specific breakdown, she would have wasted her time by posting adverts to generic job boards that were not familiar with the special Ausbildung system of Germany.

Industry Credentials and Partnerships

TerraTern’s technology is validated by industry-leading certifications. The team includes British Council-certified experts, IDP IELTS and CELTA-certified trainers, IID-certified immigration professionals, and International Migration Law specialists (IOM-UN Migration-certified). While talking to the Senior management, Achuth Reena added that Strategic partnerships with RCIC (Regulated Canadian Immigration Consultants), MARA-registered agents for Australian applications, Pearson PTE, and the Indo-German and Indo-American Chamber of Commerce strengthen the vision of bringing transparency to immigration processes.

Technology-driven Results

TerraTern’s 99.7% success rate stems from its AI-first approach that only advances high-probability cases. Recent outcomes include experienced professionals relocating through AI-optimised CRS improvements, tech talent securing pre-landing job interviews, healthcare workers accessing Ausbildung pathways in Germany, and students selecting optimal programs based on AI-driven ROI analysis. The platform’s predictive analytics eliminates the trial-and-error approach common in traditional consulting.

Leading the Future of Digital Immigration

As governments worldwide integrate AI into immigration processing, TerraTern has positioned itself ahead by building AI-native processes rather than digitising outdated workflows. The platform creates modern client experiences matching digital-first professionals’ expectations for instant information, transparency, and control.

TerraTern invites professionals, students, and families to begin their global journey with a free AI-powered eligibility assessment. As AI reshapes global immigration, TerraTern stands as the trusted partner turning international ambitions into data-backed, achievable realities.

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