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PEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM

David Beckham continues his journey with Pepsi in a new campaign to inspire fans to go after what they love

NEW YORK, April 25, 2025 /PRNewswire/ — Pepsi® is back with a fresh take on its “Thirsty For More” platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message: “If you love it, it’s never a waste.”

“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love—big or small—without second-guessing. It’s about choosing to do what you find most fun and enjoyable, regardless of what others might expect. Whether it’s a daily ritual, a personal passion, or a spontaneous decision, Thirsty For More encourages people to lean into what feels right and make everyday moments as enjoyable as possible—because if you love it, it’s never a waste.

Whether it’s football or motorbiking, David Beckham has always gone all-in on what he loves. That’s what Thirsty For More is all about. It’s not about chasing the next big thing—it’s about doing what you truly enjoy, regardless of what others might expect. No pressure. No pretending. Just real moments, lived fully.

 Pepsi’s new campaign film celebrates just that. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because—it’s a snapshot of the moments that make life even more fun. The film ends with David Beckham delivering the campaign’s Thirsty For More message: “If you love it, it’s never a waste.”

David Beckham adds: “It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I’m excited for what’s to come.”

Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, adds: “David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You’ll see it come to life with local activations across the world.”

Long-standing fans may remember some of David Beckham’s most memorable Pepsi ads, including the legendary 2002 “Sumo” match, which saw him, and his teammates go head-to-head with a group of sumo wrestlers. In 2003, Pepsi transformed a Western-style duel into a humorous penalty shootout featuring David Beckham as part of its “Wild West” film, shortly followed by “Football Warriors” in 2004, which saw him using his football skills to help protect the protagonists’ hoard of soft drinks—whilst dressed in warrior guise.

Stay tuned—the adventure is just beginning!

For more information about the unmissable new partnership, head to Pepsi channels: TikTok, Instagram, Facebook.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that

includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)Instagram, Facebook, and LinkedIn @PepsiCo. 

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PEPSI® IS BACK WITH A NEW CHAPTER OF “THIRSTY FOR MORE” FEATURING DAVID BECKHAM 01

 

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AIDCF Releases Landmark Report Highlighting Job Loss Crisis and Urges for Urgent Reforms in India’s Cable TV Sector

NEW DELHI, June 10, 2025 /PRNewswire/ — All India Digital Cable Federation today launched a landmark study titled State of Cable TV Distribution in India. Developed in collaboration with EY India, the report offers critical insights into the challenges, evolution, and future of India’s cable television ecosystem. It brings together extensive field data and sectoral analysis to present a comprehensive view of the Cable TV distribution landscape.

Based on inputs from over 28,000 Local Cable Operators (LCOs) across India, the report highlights a sharp decline in cable TV subscriptions—driven by rising channel costs and competition from unregulated platforms—which, in turn, has led to a significant employment crisis.

Key findings of the report include:

  • The workforce of surveyed LCOs declined by 31% since 2018, with a reported loss of 37,835 jobs. When extrapolated nationally, the estimated job loss ranges between 1.14 lakh and 1.95 lakh.
  • Pay TV households declined by 40 million, from 151 million in 2018 to 111 million in 2024.
  • 93% LCOs reported a decline in their subscriber base since 2018;
  • 49% of LCOs reported a drop in their monthly income.
  • 35% reported subscriber loss of over 40%.

Key reforms suggested by the report include:

  • Enabling of level-playing field across all content distribution mediums
  • Permitting differential pay TV pricing for different territories based on ability to pay
  • Activating over 20 million inactive STBs in India
  • Restrict or limit the provision of live or slightly delayed transmission of pay TV content for free on other platforms
  • Take a unified stand against piracy

Mr. Sanjiv Shankar, Additional Secretary, Ministry of Consumer Affairs; Former Joint Secretary, Ministry of Information and Broadcasting, shared his remarks: “This report is truly one of its kind—comprehensive, data-driven, and grounded in the realities of the ground-level cable ecosystem. It brings into focus the structural shifts and challenges within the sector, and provides a valuable evidence base for future policy-making.”

Mr. S.N. Sharma, CEO of DEN Networks Limited and President of AIDCF, expressed his enthusiasm about the report: “This report is perhaps the most comprehensive bottom-up view of the Pay TV distribution sector in recent times.”

“The report presents not just statistics but stories of lost livelihood impacting families and entrepreneurship, and they need be heard across the broadcasting ecosystem.”

“While the report presents conservative estimates, the situation is even more grave. When factoring in the closure of approximately 900 MSOs and 72,000 LCOs over the past six years, the total cumulative job loss is estimated to exceed 5.77 lakh.”

“We urge all stakeholders — including broadcasters, regulators, and our parent ministry — to use the report as a base to bring practical reforms and support the cable TV industry to thrive once again.”

Mr. Ashish Pherwani, Partner, Media & Entertainment Sector, EY India, remarked that: “This is a first-of-its-kind report that captures the true pulse of the cable TV distribution network in India. Its scale, depth of field data, and insight into last-mile realities make it a valuable resource for both industry and policymakers alike.”

The report was released during a special event held at Shangri-La Eros, New Delhi, where senior policymakers, industry leaders, and key stakeholders from across the broadcasting and media landscape came together to deliberate on the findings and implications of this industry-first report.

The report can be accessed from AIDCF’s official website or by clicking on this link.

About All India Digital Cable Federation (AIDCF) 

All India Digital Cable Federation is the apex body for Digital Multi-System Operators (MSOs) in India. AIDCF is the official voice for the Indian digital cable TV industry and works towards the overall growth of the sector.

AIDCF has consistently championed the interests of the cable TV distribution industry and remains committed to promoting a fair, competitive, and sustainable broadcasting ecosystem. The members of the federation have a combined market share of > 65%.

Members of AIDCF includes Asianet Satellite Communications Limited, DEN Networks Limited, Fastway Transmission Private Limited, GTPL Hathway Private Limited, Hathway Cable & Datacom Limited, Kerala Communicators Cable Limited, NXT Digital, SITI Cable Network Limited and UCN Cable Network Private Limited.

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IIHM Receives National Honour for ‘Excellence in Global Hospitality Education’ from Union Education Minister Dharmendra Pradhan

NEW DELHI, June 9, 2025 /PRNewswire/ — The International Institute of Hotel Management (IIHM) has added another remarkable milestone to its legacy. At the ABP Smart Education Summit 2025 held in New Delhi, IIHM was presented with the ‘Excellence in Global Hospitality Education’ award by Union Education Minister Shri Dharmendra Pradhan, recognising the institute’s pioneering contribution to global-standard hospitality education and transformative technological integration.

During the ceremony, Minister Pradhan lauded IIHM for redefining hospitality education in India by “building global pathways from Indian classrooms,” and credited the institution with contributing to India’s growing soft power in service leadership and innovation.

The award was received by senior executives of IIHM New Delhi on behalf of Dr Suborno Bose, Chairman of IIHM, entrepreneur, visionary educationist, and globally recognised AI evangelist in the hospitality domain.

Reacting to the conferring of this award Dr Bose said, “This recognition is a testament to IIHM’s vision of inclusive, future-forward education that fuses tradition with technological intelligence. It strengthens our resolve to position India as the global epicentre of hospitality learning.”

AI + Hospitality: A Revolution Led by India

Dr Bose has been at the forefront of driving the global conversation on Artificial Intelligence in hospitality and tourism. In 2024, his groundbreaking book, ‘Harmonizing Human Touch and AI in Tourism & Hospitality,’ was launched by Union Minister for Tourism, Shri Gajendra Singh Shekhawat, at the Bharat 24 Summit in Goa.

Minister Shekhawat saw the book as a visionary roadmap that places India on the frontlines of intelligent hospitality and credited it for “offering a model for the ethical and strategic integration of AI in a people-first industry.”

The book has since become a reference point for both academic institutions and hospitality enterprises exploring AI in operations, personalisation, guest experience, and workforce transformation.

Global Hospitality Joins Hands: 60 Countries Sign the Knowledge Sharing Declaration

In an unprecedented global initiative, IIHM led the creation and signing of the Global Knowledge Sharing Declaration on AI in Hospitality Education, bringing together educational institutions, thought leaders, and policymakers from over 60 countries.

This declaration envisions a collaborative global framework to share curricula, research, practices, and AI innovations that can uplift hospitality education equitably across developed and developing economies. It promotes chain-agnostic, brand-neutral learning with a focus on inclusivity, accessibility, and AI literacy for students and professionals alike.

The initiative underscores IIHM’s status as a convening power in global hospitality education, capable of bridging continents through technology, pedagogy, and purpose.

NamAIste – The World’s First Hospitality GPT is Made in India

In February 2025, Dr Bose and IIHM made headlines globally with the launch of NamAIste – IIHM Hospitality GPT, the world’s first generative AI-powered knowledge engine for the hospitality industry.

Unveiled at the IIHM Young Chef Olympiad in Goa before delegates from 50+ countries, the platform was developed in collaboration with Entiovi Technologies, a leading deep-tech solutions provider. NamAIste is India’s first domain-specific Large Language Model (LLM) designed exclusively for hospitality operations, learning, research, and innovation.

Dr Bose has called NamAIste “India’s gift to the global hospitality world – made in India, made for the world.”

This latest national recognition by the Union Education Ministry further strengthens IIHM’s mission to shape the next generation of global hospitality leaders through transformative education, global collaboration, and ethical AI innovation.

For media enquiries, please contact:

Sujay Gupta

Group Director – Communications & Media, IIHM

+91 9923057937

sujay.gupta@iihm.ac.in

www.iihm.ac.in

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Latest Economy Observer report from Dun & Bradstreet reveals India’s steady rise as inflation eases and financial markets strengthen

MUMBAI, India, June 9, 2025 /PRNewswire/ — Dun & Bradstreet, a global leader in business decisioning data and analytics, has released its Economy Observer report for June 2025. Economy Observer is a monthly report sharing in-depth analysis of key macroeconomic developments in India and provides forecasts for key economic indicators, and insight into the expected direction of the Indian economy.

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Key economic forecast:

Real Economy: India’s GDP in the final quarter of FY25 expanded by an impressive 7.4% from the provisional estimate of 6.5%. Looking ahead, D&B forecasts a moderation in India’s Industrial Production Index (IIP) to 1.8% in May from 2.7% in April— reflecting a combination of cyclical and sector-specific weaknesses. Domestic demand is robust, and international ties are improving. Industrial growth faces short-term headwinds. These include base effects, inventory corrections (destocking), and supply disruptions caused by the early monsoon season. Urban demand is expected to pick up due to tax exemptions taking effect from April, while an early monsoon should boost the kharif season, supporting rural consumption—especially durables and e-commerce. 

Price Scenario: India’s inflation trajectory continues to improve, reinforcing price stability. Dun & Bradstreet forecasts CPI inflation to follow its current downward trajectory to 3.0% in May from 3.2% in April, driven primarily by sustained disinflation in food prices. Food and beverages inflation has cooled down to its lowest in over a year, led by sharp corrections in vegetables and pulses. While unseasonal weather caused intermittent volatility, proactive release of buffer stocks by the Food Corporation of India helped contain cereal inflation and dampen broader food price pressures. Dun & Bradstreet forecasts WPI inflation to fall to 0.7% in May, from 0.9% in April, reflecting weak input cost pressures, subdued global commodity prices, and a supportive base effect. Notably, the recent surge in global copper prices has yet to significantly impact wholesale price indices but may influence industrial cost structures in the coming months.

Money & Finance: India’s financial markets in May 2025 exhibit growing stability, supported by easing inflation, improved liquidity, and a stronger fiscal position. Dun & Bradstreet projects the 10-year G-Sec yield to ease to 6.4% and the 91-day T-Bill to 5.9%, reflecting better borrowing conditions. The RBI’s ₹40,000 crore OMO purchase and a record ₹2.7 lakh crore dividend transfer to the government have bolstered liquidity and reduced bond supply pressures. Bank credit growth has moderated to 10.0%, indicating recalibrated demand and cautious lending amid tighter digital lending oversight. The RBI’s decision to raise the Contingent Risk Buffer to 7.5% signals growing confidence in financial system resilience. Structural reforms, including the launch of ‘. bank.in’ and ‘fin.in’ domains, enhance cybersecurity in digital finance, while formalization trends are curbing currency circulation.

External Sector: In May 2025, the Indian rupee appreciated to ₹85.3/USD, Dun & Bradstreet forecasts Rupee to stabilize around 85.4 in June. The currency’s strength was supported by reduced capital outflows, RBI’s calibrated liquidity support and rate adjustments, which reinforced monetary stability, as well as a weakening of the dollar. A narrower trade deficit due to lower non-essential imports and sustained FII inflows improved the balance of payments. A steepening yield curve and notable declines in 5- and 10-year yields underscored strong demand for Indian debt. Going forward, the rupee is well positioned to defend its gains, backed by robust fundamentals and investor confidence.

Arun Singh, Global Chief Economist, Dun & Bradstreet, said, “India’s short-term economic outlook remains strong as GDP in the final quarter of FY25 expanded by an impressive 7.4% —a symbolic milestone that reinforces investor confidence. A pick-up in urban consumption—spurred by pre-festive spending, tax reliefs, and a favorable base—is cushioning overall growth. Meanwhile, an early and widespread monsoon is expected to lift rural demand, particularly in agri-linked sectors. Headline inflation remains manageable, aided by easing food prices and supply-side interventions. Financial markets continue to show momentum, with strong equity performance, stable bond yields, and robust foreign portfolio inflows. The rupee has appreciated mildly, reflecting improved current account dynamics and positive sentiment. In the short run, policy support and macro stability are expected to anchor growth amid global volatility.”

D&B’s Economy Observer Forecast

Variables

Forecast**

Latest Period

Previous period

IIP Growth

1.8% May-25

2.7%April-25

3.0%Mar-25

Inflation WPI

0.7% May-25

0.9% April 25

2.0% Mar-25

CPI (Combined)

3.0% May-25

3.2% April-25

3.3% Mar-25

Exchange Rate (INR/USD) *

85.4 June-25

85.3 May-25

85.7 Apr 25

91-day T-Bills*

5.9% May-25

6.0% April-25

6.5% Mar-25

10-year G-Sec Yield*

6.4% May-25

6.5% April-25

6.7% Mar-25

Bank Credit

10.0% May-25

10.9%April-25

11% Mar-25

*Weekly Average ** Dun and Bradstreet Forecasts

About Dun & Bradstreet:

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions across finance, risk, compliance, information technology and marketing. Working towards Government of India’s vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make in India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity.

India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses.

Visit www.dnb.co.in for more information.

Click here for all Dun & Bradstreet India press releases.

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