News Wire
‘postpe’ dominates BNPL market: Clocks annualized TPV of Rs. 2,400 crores in 3 months of launch
– Targets Rs. 24,000 crores in TPV run-rate by end of 2022
– BharatPe’s Buy Now Pay Later records 1.8 Mn downloads in 90 days
– 300,000 individuals utilized interest free credit in the first quarter
NEW DELHI, Jan. 24, 2022 /PRNewswire/ — BharatPe, one of India’s fastest-growing fintech companies, today announced that its recently launched ‘Buy Now Pay Later’ product, ‘postpe‘, has been a runaway success. ‘postpe’ emerged as one of the fastest growing products in the BNPL industry, with an annualized TPV of Rs. 2,400 crores in just 3 months of its launch. The company shared that ‘postpe’ is now a formidable player in the extremely competitive BNPL space, having facilitated disbursals to 300,000 consumers in the first quarter of its launch. The company also shared that it has extended a credit line of Rs. 1,000 crores, in partnership with its lending partners. BharatPe shared that postpe is expected to grow 2x in the last quarter of the financial year and the company is targeting closing the last quarter of FY22 with an annualized TPV of Rs. 4,500 crores.
BharatPe launched postpe in Oct 2021 at the ICC T20 Cricket World Cup in Dubai, where postpe was the Global Sponsor. The app has received an overwhelming response over the last 90 days and currently has 1.8 Mn downloads and 1.5 Mn registered users. The company offers interest-free credit limit of up to Rs. 10 Lakhs to its customers. It is the first BNPL product to offer universal usage – on QR, card and online. Customers can choose to pay by scanning QR at BharatPe merchant outlets or pay via VISA card for POS and online transactions. Customers can also take money into their bank or send to other postpe customers using the ‘send money’ feature. Additionally, customers can enjoy a host of discounts and offers when using postpe across popular online platforms across industries, including Swiggy, BookMyShow, Pharmeasy, Tata Cliq and, EazyDiner.
Speaking on the milestone, Suhail Sameer, Chief Executive Officer, BharatPe said on the launch, “The idea behind postpe was simple – to make EMI and credit available for everyday purchases made by a customer, irrespective of the ticket size. As against a few organized retail outlets where BNPL was available traditionally, we started out with offering postpe at our 80 Lakh plus merchant outlets. Over the last 3 months, we have been able to facilitate credit to 3 Lakh plus customers and are hoping to touch 8 Lakh customers by March. We had initially set a target of facilitating a loan book of Rs 2,000 crores on postpe in the first 12 months, for our lending partners. However, we have already surpassed this milestone and are now targeting annualized TPV of Rs. 24,000 crores by end of 2022.”
Added Nehul Malhotra, Head- Consumer Lending, BharatPe, “postpe is the youngest but one of the biggest success stories in BNPL space. In just one quarter, we have been able to emerge as a dominating player in the cluttered BNPL category through a very simple yet powerful proposition. Our media campaign of ‘de dena aaram se’ has become the anthem for BNPL and made us a household name. Both iPhone and Gol Gappa on emi is our motto. Send money and ability to pay on BharatPe QRs is our biggest differentiating advantage.”
postpe is a truly digital product that empowers the customers to shop across offline as well as online merchants, and repay easily through EMIs. Customers can simply open the postpe app, scan QR code and pay using postpe credit at merchant outlets. The sign up and limit assignment is done in a record 60 seconds. postpe was the Global Sponsor of ICC T20 World Cup that was held in Dubai last year.
In August last year, BharatPe announced its entry into consumer Fintech with the launch of 12% Club. The app is available on Google Play Store and Apple App Store. With 12% Club, consumers have an option to invest and earn up to 12% annual interest or borrow at a competitive interest rate of 12%. BharatPe has partnered with RBI approved P2P NBFCs to offer this investment-cum-borrowing product to its customers.
About BharatPe
BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 80 lakh merchants across 150 cities, the company is a leader in UPI offline transactions, processing 11 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 17+ Bn). The company has already facilitated disbursement of loans totaling to over ₹3000 crores to over 300,000 merchants, since launch. BharatPe’s POS business processes payments of over ₹1,400 crores/ month. BharatPe has raised over US$ 650 million in equity and debt, till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital. In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In June 2021, it was also given an in-principle approval by Reserve Bank of India to establish a Small Finance Bank, in partnership with Centrum Financial Services Limited (Centrum), the established and profitable NBFC arm of the Centrum Group. In August 2021, BharatPe forayed into the consumer space with the launch of its first-of-its-kind consumer investment+ lending product- 12% Club. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). BharatPe also made its grand entry in the Buy Now Pay Later segment with the launch of postpe in October 2021.
For more details, please contact:
Akanksha Jain
Head- PR and Communications
BharatPe
Mobile: +91-9871900447
Email: akanksha@bharatpe.com
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
Pooja Hegde on the March Cover of Maxim India!
-
News Wire2 months agoThe Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra
-
News Wire1 month agoAMITY UNIVERSITY MUMBAI, AMITY SCHOOL OF FASHION TECHNOLOGY (ASFT), SHOWCASES ‘SWARA – THE MELODY OF THREADS’ AT BOMBAY TIMES FASHION WEEK 2025
-
News Wire2 months agoApplause Entertainment Launches ‘ApplaToon’ – A New Animation Channel on YouTube
-
News Wire1 month agoPEPSI® IS BACK WITH A NEW CHAPTER OF ‘THIRSTY FOR MORE’ FEATURING DAVID BECKHAM
-
News Wire1 month agoIDeA World College’s latest clothing line featured on acclaimed magazines
-
News Wire1 month agoPeter England unveils its newest campaign ‘The Gentlemen’s League – League of Legends’
-
News Wire1 month agoFrom New Friends to Big Adventures: What Kids Really Want on Their Dream Holidays
-
News Wire1 month agoBollywood Star Pankaj Tripathi joins Euro Adhesives Family to strengthen the ‘Pakka Jod’ as a National Brand Ambassador; Unveils New Campaign Championing Product Superiority
You must be logged in to post a comment Login
You must log in to post a comment.