The customised study, commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence, indicated that travel industry professionals who attended multiple trade shows in the region once again identified OTM as a leading travel trade show in India and Asia.

MUMBAI, India, May 30, 2025 /PRNewswire/ — OTM has once again been recognized as the leading travel trade show in both India and Asia, according to a comprehensive custom market research study commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence. This recognition, for the second consecutive year, underscores OTM’s continued leadership in the travel exhibition landscape. The latest study, conducted among travel industry professionals who attended multiple travel shows in 2025, revealed even higher satisfaction scores and stronger performance metrics compared to the previous year, with OTM decisively outperforming other major shows across the region.

The comprehensive custom survey, commissioned by Fairfest Media, evaluated 15 international travel trade shows across Asia and 19 regional shows in India. The study found a ‘significantly higher quantum of respondents stating OTM to be the leading show at a National & Asia level’, outperforming other major shows, including ITB Asia and SATTE.

Overwhelming Industry Recognition

The extensive 2025 study revealed:

• Among professionals who participated in or visited 2 or more shows in India, 55% recognised OTM as the leading national show
• Among those who attended multiple shows in Asia, 52% ranked OTM as the top show across Asia

OTM has played a crucial role in major business transactions, with the majority of the attendees saying they made purchase decisions within 3 months of attending the event.

Mr. Sanjiv Agarwal, Chairman & CEO of Fairfest Media, commented: “At Fairfest Media, we’re deeply committed to delivering measurable ROI for our exhibitors and visitors, which is why we commissioned this comprehensive custom study conducted by NielsenIQ. The consecutive recognition of OTM in the study confirms that OTM continues to set the standard for the industry, in India and globally. As we prepare for OTM 2026, we remain focused on further enhancing the experience and business outcomes for all participants.”

Future Growth Opportunities

The study also identified expansion opportunities that will guide OTM’s future development:

• Travel professionals expressed interest in seeing increased representation from the Americas (particularly USA and Brazil), Europe (with emphasis on Switzerland and the Nordic countries), and Asia (especially Singapore and Turkey).
• Enhanced conference programming has been identified as an opportunity area for future development.

The comprehensive custom survey evaluated travel trade shows across Asia and regional shows in India. Countries covered in the customized study (conducted by NielsenIQ and commissioned by Fairfest Media) included India, Singapore, Egypt, Sri Lanka, United Kingdom, Maldives, Tanzania, Greece, Philippines, Russia, Netherlands, Vietnam & Republic of Korea.

The population covered in the study includes exhibitors and visitors of travel trade shows. The total usable database of visitors shared with NielsenIQ by Fairfest Media was over 32,000, and of exhibitors was over 2,832. The sample size was overall (N=211); exhibitors (N=56), and visitors (N=155). The sampling method was online, purposive sampling.

The next edition of OTM is scheduled for 5, 6 & 7 February 2026 at the Jio World Convention Centre in Mumbai. Based on current projections and the strong satisfaction metrics from the 2025 event, OTM 2026 is expected to further strengthen its lead in both the country and the region.

About OTM and Fairfest Media Limited

OTM, organised by Fairfest Media Limited, is the leading travel trade show in Asia and India. Each year, it brings together a global network of exhibitors, buyers, and travel industry professionals to connect, showcase innovations, and generate business opportunities. Fairfest Media also organises TTF-branded travel shows in 7 Indian cities, making it the largest travel trade show organiser in India. As the leading travel show organiser in the region, Fairfest continues to shape the future of travel in the world’s fastest-growing market.

About NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com

Media Contact

Sandrine Clarac 

Director – Marketing and International Sales 

Fairfest Media Limited

Phone: +91-2245558555

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MUMBAI, India, May 29, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), a leading global provider of transformational solutions and services and an RP-Sanjiv Goenka Group company, has announced the launch of the Firstsource Gigsourcing Platform, a next-generation crowdsourcing solution designed to revolutionize how enterprises leverage the gig economy.

Part of the Firstsource relAI™ suite of AI-powered solutions, the Gigsourcing Platform connects businesses with skilled, on-demand global talent. It enables cost-effective, flexible, and scalable workforce models—helping organizations streamline talent management, boost operational efficiency, and stay competitive by addressing challenges in gig worker acquisition, management, and coordination.

Ritesh Idnani, Managing Director & Chief Executive Officer at Firstsource, shared, “The Firstsource Gigsourcing Platform marks a pivotal milestone in our UnBPO™ journey, reimagining how enterprises operate and scale. As work becomes more decentralized and digital, our ability to blend AI-powered virtual agents, domain expertise, and a global freelance talent pool, empowers clients to move faster and smarter. This isn’t just about workforce flexibility—it’s about creating an entirely new operating model. We’re committed to driving non-linear growth and measurable transformation for our clients, and this platform is a core enabler of that mission.”

The platform offers an intuitive experience for both, enterprises and independent professionals:

• For businesses, the platform streamlines project creation, gig worker onboarding, and performance tracking, ensuring scalable execution and superior outcomes.
• For gig workers, it offers seamless registration, project discovery, and automated payments, delivering a frictionless and rewarding work experience.

Hasit Trivedi, Chief Digital & AI Officer at Firstsource, added, “The Firstsource Gigsourcing Platform represents the convergence of AI, digital platforms, and workforce innovation. It goes beyond just connecting businesses with gig workers – we are building a digitally intelligent, hyper-agile ecosystem. AI-led matching, workflow orchestration, and secure integrations make it a robust sourcing engine. This platform will fundamentally reshape how work is disaggregated, how sourcing is diversified, and how scale and precision are delivered. We see gig sourcing becoming a critical pillar of enterprise transformation – redefining workforce agility in the AI era and building the future of work.”

The Firstsource Gigsourcing Platform delivers unparalleled benefits with functionalities like:

• Compliance-first onboarding: alignment with regional regulations and standards.
• Comprehensive Control: efficient management of user groups roles, access, and notifications.
• Qualification Tests: qualified freelancers selected with pre-requisite tests.
• Gig worker Onboarding: simplified freelancer integration, including from external partners.
• Third-Party Integration: single sign-On (SSO) enabled for streamlined operations.
• Effortless Payments: hassle-free payment processes for gig workers.

Additionally, the platform’s SaaS capabilities provide:

• Private Instance: enabling organizations to create their own exclusive freelancer crowd.
• Insourcing Flexibility: facilitates internal resource allocation within the organization.

This launch follows Firstsource’s recent introduction of Agentic AI Studio, reinforcing Firstsource’s commitment to transforming the future of work through innovation. Together, the Gig Sourcing Platform and Agentic AI Studio form a comprehensive foundation to reimagine how work is sourced, executed, and scaled.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809) (Reuters: FISO.BO) (Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With a global footprint across US, UK, India, Philippines, Mexico, Romania, Turkey, Trinidad & Tobago, South Africa, and Australia, we ‘make it happen’ for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our inch-wide, mile-deep practitioners work collaboratively, leveraging UnBPO™ – our differentiated approach to reimagining traditional outsourcing – to deliver real-world, future-focused solutions that drive speed, scale, and smarter decision, turning transformation into tangible results for our clients.

(www.firstsource.com)

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~ Single-origin milk brand challenges norms with a high-impact, 360° transparency movement across print, digital, and influencer platforms

MUMBAI, India, May 29, 2025 /PRNewswire/ — Taking a fresh approach that questions long-standing dairy practices, Pride of Cows—a truly single-origin, farm-owned milk brand—has launched a provocative new campaign that asks a powerful, thought-provoking question: “What’s the source of your milk?”

At a time when discerning consumers are demanding more transparency about what they consume, this campaign urges people to pause and question the origins of the milk they bring home. It goes beyond marketing—urging the industry to be more open about where milk really comes from.

Through this initiative, Pride of Cows puts traceability at the heart of its communication. The campaign brings attention to the brand’s most powerful differentiator—milk produced 100% from its own Pride of Cows farm near Pune, where over 5,000 cows are nurtured with global-best practices and utmost care. This farm-to-home model ensures complete control over the production process, offering unmatched purity, hygiene, and consistency.

Commenting on the campaign, Akshali Shah, Executive Director of Parag Milk Foods Ltd., said, “Through this initiative, we’re inviting consumers to pause and think about something they often take for granted—the source of their milk. It’s a simple yet powerful question that aligns with Pride of Cows’ long-standing promise of quality and transparency. As a brand, we’ve always believed that trust is built not just on taste, but on knowing where your food comes from. This campaign is our way of turning that belief into a wider conversation.”

“What’s the Source of Your Milk?” is a full-fledged 360-degree campaign, strategically rolled out across high-visibility platforms to spark mass consumer engagement. Premium print ads across national publications are designed to make readers stop and reflect on their daily dairy choices. On the digital front, a mix of snackable video content, storytelling, and interactive formats on Instagram, Facebook, YouTube, and programmatic platforms decode the meaning and benefits of single-origin milk.

In a market dominated by brands that procure milk from fragmented third-party sources, Pride of Cows stands apart by owning and operating its own state-of-the-art dairy farm. Every cow is fed a scientifically balanced diet, milking is done via automated and contactless systems, and the product is delivered directly to consumers through a robust cold-chain network—eliminating any ambiguity or human touchpoints in the process.

About Pride of Cows

Pride of Cows is India’s first and only premium single-origin milk brand from the house of Parag Milk Foods Ltd. Sourced exclusively from the company’s own world-class farm near Pune, the brand delivers fresh, pure, and untouched milk straight to consumers’ doorsteps in major Indian cities. Pride of Cows embodies a rare combination of ethics, innovation, and traceability—setting a new benchmark in the Indian dairy landscape.

Contact

Pournima Surve 

pournima.surve@parag.com 

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