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Product Analytics is the Number One Measurement of Digital Success, New Report By Harvard Business Review Analytic Services Sponsored by Amplitude Shows

NEW DELHI, India, March 22, 2021 /PRNewswire/ — Amplitude, the operating system for digital business, today unveiled sponsored research conducted by Harvard Business Review Analytic Services that reveals product analytics is the number one measurement for digital customer experiences. The survey and report, “Making the Leap to a Digital-First Enterprise,” shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era, with product analytics in the top spot over legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys. 

 

Amplitude customers Ford Motor Company, Care.com, and Match were interviewed by Harvard Business Review Analytic Services for the report, which included insights from 295 global business executives at companies ranging in size from hundreds to tens of thousands of employees, across a variety of key industries. The report uncovered five new pillars critical to laying the foundation for digital business success in the new digital-first era, including: 
The digital-first era is here to stay: More than three quarters of executives surveyed (78%) said digital adoption has accelerated and will never return to previous levels, with customers having formed new and lasting digital habits. 92% said now is a unique opportunity to capitalize on digital acceleration. Digital product is the epicenter of the digital business: 58% of executives cited a focus on user engagement as the number one indicator of a digital product’s long-term success. This highlights the shift from measuring how to ‘get the customer in the door’, with metrics such as ad clicks and website traffic, to measuring how customers are realizing value within the digital product as the new benchmark for digital success. Net Promoter Score is fading in relevance: Net Promoter Score (NPS) used to be the holy grail of measuring customer sentiment and loyalty. Now, only 16% of executives see customer sentiment scores such as NPS as important to a digital product’s long-term success, highlighting a key shift from measuring after-the-fact customer sentiment to real-time user engagement within the digital product experience as the critical digital success factor. Data culture is a differentiator: 43% of executives cited the lack of a data-driven culture as the top challenge to making the leap to a digital-first business. Nearly 40% of executives also cited the inability to analyze their customers’ full experience across devices and products, and a lack of centralized data, as key challenges. Expectations are high and the competition relentless: 81% of executives believe user expectations for great digital experiences have never been higher, and 69% said competition for customer loyalty has never been more fierce, highlighting the urgency and criticality for all digital businesses to rethink how they deliver customer value in the new era. “We are living through a digital-product revenue revolution, centered around using digital products to completely redesign the value we create for customers,” said Jian Wei Hoh, head of business design at Ford Motor Company, in the report. “Everything that people do has a digital experience aspect to it. Digital products help us get closer to the customer by seamlessly integrating into their digital centric customer journeys.” 
“There are now two types of companies emerging faster than ever — digital disruptors and those being digitally disrupted,” said Jennifer Johnson, Chief Marketing and Strategy Officer, Amplitude. “To survive in this new digital-first era, companies need a fundamentally new approach to understanding digital customer behavior, predicting which behaviors translate to business outcomes and adapting digital experiences to maximize business outcomes. You cannot get this visibility through ad clicks and web traffic. The new digital business metric to unlocking growth is measuring where value is created and exchanged — in the digital product. Measuring digital success through this lens needs to be at the core of every digital business.”
To learn more about the report read our blog post here or access the full report here.
About Amplitude
Amplitude, the operating system for digital business, is ranked #22 on G2’s list of Best Software Products. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude helps organizations deeply understand their digital customer behavior, predict the actions that correlate to business outcomes, and quickly adapt the customer experience to maximize revenue. More than 40,000 digital applications at companies like Microsoft, Ford, CapitalOne, NBC, Hubspot, and PayPal use Amplitude to answer strategic questions about how digital customers use their digital products, and where to place their digital bets to maximize revenue.
Connect with Amplitude
Read the Blog: https://blog.amplitude.com/Engage on Twitter: @Amplitude_HQConnect on LinkedIn: https://www.linkedin.com/company/amplitude-analytics
Amplitude, Inc.631 Howard St, Floor 5San Francisco, CA 94105

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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.The team at DCB is working methodically to achieve the stated mission.Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.About Deutscher Cricket Bund (DCB)The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.For more information, please visit https://www.cricket.de/About SMW Global MediaSMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.comPhoto: https://mma.prnewswire.com/media/2996851/DCB_Crew.jpgLogo: https://mma.prnewswire.com/media/2996850/DCB_x_SMW_Logo.jpg 

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GIGABYTE Celebrates 40 Years of Milestone at COMPUTEX 2026 with Award-Winning AI, Gaming, and Design Showcases

TAIPEI, June 12, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, concluded COMPUTEX 2026 with multiple products recognized by international media and industry organizations. Presented under the 40th Anniversary theme ENTER INFINITY, the showcase highlighted advancements across AI, gaming, product design, and user experiences, earning numerous Best of COMPUTEX awards, Editor’s Choice recognitions, and industry honors.
Leading the showcase was the X870E AORUS INFINITY NEXT motherboard, which earned widespread recognition from international media for its combination of space-inspired engineering, advanced thermal technologies, and distinctive aesthetics. Featuring rocket-thruster-grade thermal materials, 3D metal-printing technologies, an AI Gyroid Structure that increases cooling surface area by up to 44%, and a 64-phase power design capable of delivering up to 5,120 amps, the motherboard was praised by Tom’s Hardware as being “packed with never-before-used space-grade thermal engineering and a never-before-seen aesthetic.” The launch also introduced the broader INFINITY Series, spanning motherboards, graphics cards, gaming peripherals, and chassis, extending the ENTER INFINITY vision across the entire PC build ecosystem.GIGABYTE also demonstrated how AI and gaming technologies are converging across its ecosystem. AI TOP solutions, AI PCs, and the award-winning AORUS GeForce RTX™ 5090 AI BOX showcased scalable local AI capabilities from personal productivity to advanced AI workflows. The COMPUTEX Best Choice Award-winning AORUS MASTER 16 AI gaming laptop highlighted GIGABYTE’s commitment to delivering intelligent and high-performance gaming experiences. The company also expanded its display portfolio with the media-recognized FM275K16P, the world’s first 27-inch 5K Multi-Mode Mini LED gaming monitor, further reinforcing its leadership in next-generation display technologies.Design innovation remained another key focus throughout the showcase. From the award-winning AORUS GeForce RTX™ 5080 INFINITY WOOD graphics card to the STEALTH cableless PC ecosystem, GIGABYTE demonstrated how performance-focused engineering and premium aesthetics can coexist across modern gaming platforms. The same design philosophy extended to the ENTER INFINITY exhibition itself. Through modular booth architecture, reusable display systems, and sustainable operational planning, GIGABYTE created an engaging exhibition experience that received the COMPUTEX 2026 ECOBooth Sustainable Exhibition Certification, demonstrating how thoughtful design can support both visitor engagement and environmental responsibility.As GIGABYTE celebrates its 40th anniversary, ENTER INFINITY reflects both a milestone and a vision for the future, bringing together AI, gaming, design, and sustainability to shape the next generation of intelligent computing. For more information, please visit the official website.Photo – https://mma.prnewswire.com/media/2996556/Computex_Award_1920x1080.jpg

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ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor

Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.

Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.ROHAN SAHU, Founder & CEO, ContentLens:”When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”HARI NAIR, Pro Bono Strategic Advisor, ContentLens:”I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”ABOUT CONTENTLENSContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.ABOUT HARI NAIRHari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.Photo: https://mma.prnewswire.com/media/2996838/CONTENTLENS_Hari_Image.jpgPhoto: https://mma.prnewswire.com/media/2996839/CONTENTLENS_Rohan_Image.jpg 

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