Connect with us

News Wire

Protean narrates the story of aspirational Bharat with Pankaj Tripathi as brand ambassador

  • The film is a manifesto of the profound impact that Digital Public Infrastructure has on uplifting citizens
  • The storyline is inspired by Pankaj’s real-life journey, transitioning from humble beginnings to the peak of his profession
  • The campaign has been designed as digital-first to amplify audience reach and capitalize on the viral potential of social media

MUMBAI, India, Jan. 9, 2025 /PRNewswire/ — Protean eGov Technologies Limited, a technology leader in Digital Public Infrastructure (DPI), and a pioneer in developing innovative citizen–centric e-Governance solutions, continues on the path of building the organisation’s newly created identity from NSDL eGov to Protean, with their new brand campaign – Apni Kahani Ka Hero! The brand has on-boarded Pankaj Tripathi – the epitome of the common man of India – to showcase how DPI elevates lives of citizens.

The storyline of the film is a tribute to the 1.45 billion heroes – filled with aspirations and optimism – who overcome numerous everyday obstacles to fulfil their dreams. It is in doing so that they become the Heroes of their own life story. And Protean is a humble enabler in these hero stories, as summarized in the tagline – ‘Protean: Impacting Everyone, Every day’.

Speaking about the film, Mr. Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies Ltd, said, “Digital Public Infrastructure Is a technical jargon that a few understand and relate to, and needs to be humanised in storytelling. DPI is empowerment of the nation and an enabler to billion aspirations. As humble leaders in this space, it is our responsibility to tell human stories that inspire – of a category that not only has an impact on the BFSI & startup industry but on every citizen of this country. It is this impact that we wanted to highlight through our campaign which marks the next chapter in rebuilding Protean’s identity. And we couldn’t think of anyone better than Mr. Pankaj Tripathi to be our chief narrator, because he is also our customer and now our brand ambassador. We are confident that this film will inspire millions of viewers to continue to be the Hero of their own stories.”

Suresh Sethi, MD & CEO, Protean eGov Technologies Ltd. said, Amidst the evolving digital world, the growth in India’s digital prowess clearly stands out through the development of Digital Public Infrastructure (DPI) which we now share with the world. The core inclusive principle of DPI states that every citizen in the most inaccessible corner of the country has the same opportunity as everyone else, and thus DPI has played a key role in driving social and financial inclusion, which is pivotal for socio-economic transformation. Though Protean eGov has been a leader in the DPI space, we have always been working in the background; this campaign is our opportunity to tell our story. We are delighted to have a versatile and talented actor like Pankaj Tripathi to lead this narrative.”

Conceptualised and developed by Ogilvy, ‘Apni Kahani ka Hero’ weaves together light-hearted lines, nostalgic moments, and a recognizable hunger for success. Speaking about their experience with the film, Sujoy Roy, Sr. Executive Creative Director, Ogilvy said “Technology is a force for good, it’s bridging the gap between essential services and the people who need them. This new film, featuring Pankaj Tripathi, beautifully captures how Protean’s Digital Public Infrastructure solutions—such as the PAN Card, National Pension System, Open Network for Digital Commerce—are transforming lives across India. Through Pankaj’s journey, we see the true power of digital empowerment, making crucial services accessible, secure, and impactful for everyone. As an agency we are proud to play a role in helping Protean create these moments and contribute to a more inclusive future for all in the form of an engaging narrative.”

Actor Pankaj Tripathi added his bit saying, “When I was told about the campaign I was intrigued about what DPI is but then as I got to know about it, I was amazed about the impact it has in our lives and we hardly realize it. As a customer of Protean myself, I am thrilled to be a part of their story.”

Kanika Bharadwaj, the CEO of People As Brands – PAB, who structured this association remarked, “At People As Brands, we’re committed to crafting collaborations that not only elevate brands but also resonate with audiences. This synergy between Pankaj’s authenticity and Protean’s innovation promises to be a game-changer, and we’re thrilled to have played a part in bringing this vision to life.”

The 3minute 50sec film follows Pankaj’s narration, as he takes the viewer through pivotal moments from the life of a common Indian, with humble beginnings but big dreams. The film portrays the transformative support and impact of Protean products, that pave the way for these innumerable heroes. Some of the products called out are Protean Vidyasaarathi (scholarships), Protean PAN, eKYC, NPS, ONDC and ProteanLife.

The company’s previous campaign, #ChangeIsGrowth was aimed at reintroducing the company after rebranding from NSDL e-Gov. This time around, the brand has opted to position itself as the essential digital partner for Indian masses, offering a comprehensive suite of solutions that cater to their diverse needs and aspirations, from education and finance to lifestyle and philanthropy. By showcasing how Protean’s digital solutions can make a positive impact at every stage of one’s life journey, the film aims to resonate with consumers on a personal level.

To watch the ad, please click here: https://youtu.be/aJOUhOMo05I?si=BM5XEqHiAg5iOn9E

About Protean eGov Technologies Ltd.

Incorporated in December 1995, Protean eGov Technologies (BSE: PROTEAN), (formerly NSDL e-Governance Infrastructure) is engaged in the business of developing citizen-centric and population-scale e-governance solutions. Protean is an information technology-enabled solutions company conceptualizing, developing, and executing critical and population-scale greenfield technology solutions. The company collaborates with the Indian government and has extensive experience in creating digital public infrastructure and developing innovative citizen-centric e-governance solutions.

Video: https://www.youtube.com/watch?v=aJOUhOMo05I

Photo: https://oyefilmy.com/wp-content/uploads/2025/01/protean-narrates-the-story-of-aspirational-bharat-with-pankaj-tripathi-as-brand-ambassador-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/protean-narrates-the-story-of-aspirational-bharat-with-pankaj-tripathi-as-brand-ambassador-302345823.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

Senior figures behind some of the world’s most influential publishing, digital learning, and technology organizations join KITABOO to help shape the future of learning.

MUMBAI, India, June 8, 2026 /PRNewswire/ — KITABOO and KITABOO One today announced the formation of its Global Advisory Board, assembling an extraordinary group of internationally respected leaders whose collective influence spans global publishing, digital transformation, education technology, content innovation, and enterprise growth.

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

The newly formed board brings together pioneers who have helped shape modern publishing and digital learning across multiple continents — from leading some of the world’s most influential publishing institutions to scaling transformative technology and education businesses globally.

The founding members of the KITABOO Global Advisory Board include:

Richard Charkin

One of the most influential figures in global publishing, Richard Charkin has held senior leadership positions at publishing giants including Bloomsbury, Macmillan, Oxford University Press, Reed Elsevier, and Current Science Group. A former President of both the International Publishers Association and the U.K. Publishers Association, Charkin currently serves as Chair of Thames & Hudson and advises multiple next-generation AI and publishing ventures. In 2024, he was awarded an OBE for services to publishing and literature.

David Taylor

A globally respected publishing and distribution strategist, David Taylor spent over four decades shaping the evolution of the international book trade. As Senior Vice President at Ingram Content Group, he led the global expansion strategy for Lightning Source, one of the world’s pioneering print-on-demand platforms, helping establish transformative publishing infrastructure across Europe, Australia, the Middle East, and Asia, including a major footprint in India.

Emma House

Emma House is internationally recognized for driving innovation across publishing and creative industries. Known for helping publishers navigate digital disruption, emerging technologies, and audience transformation, she has been at the forefront of industry modernization initiatives and future-focused publishing strategy across global markets.

Vikrant Mathur

Vikrant Mathur brings extensive leadership experience in enterprise technology, strategic transformation, and scaling global businesses. His expertise spans technology-driven growth, operational excellence, and innovation-led organizational transformation across international markets.

Sesh Seshadri

Sesh Seshadri is a seasoned technology and business leader with deep expertise in enterprise systems, digital learning ecosystems, and large-scale transformation initiatives. Over the course of his career, he has advised and led organizations through critical technology modernization and innovation journeys.

Pranav Gupta

Pranav Gupta is a globally recognised publishing and education industry leader known for advancing innovation across learning ecosystems, digital publishing, copyright, and workforce transformation. As a prominent voice in the international publishing community, he has worked that spans policy advocacy, knowledge accessibility, future skills, and the modernisation of education and content ecosystems, influencing institutions, industry bodies, and learning organisations across global markets.

The formation of the Global Advisory Board marks a major strategic milestone for KITABOO as the company accelerates its mission to help publishers, educators, and enterprises navigate the rapidly evolving future of learning.

At a time when artificial intelligence, immersive technologies, accessibility, and personalized learning are fundamentally reshaping how knowledge is created and consumed, KITABOO is bringing together some of the most experienced minds in the industry to help define what comes next.

“The future of learning will belong to organizations that can successfully combine technology, pedagogy, accessibility, and scalable content innovation,” said the leadership team at KITABOO. “This board represents decades of global experience across exactly those domains. Their insights and strategic guidance will be instrumental in shaping the next phase of KITABOO’s growth and impact.”

The advisory board will help guide KITABOO’s strategic direction across:

  • AI-powered learning experiences
  • Digital publishing transformation
  • Global content accessibility
  • Interactive and immersive learning
  • Enterprise learning ecosystems
  • K12 and higher education innovation
  • Scalable content distribution infrastructure

Over the years, KITABOO has emerged as a trusted digital publishing and learning platform serving publishers, educational institutions, and enterprises worldwide. The company’s solutions power interactive content experiences across K12, higher education, professional publishing, and corporate learning ecosystems.

With the launch of this Global Advisory Board, KITABOO is reinforcing its long-term vision to become one of the defining global platforms powering the future of digital learning and knowledge delivery.

About KITABOO

KITABOO is a leading cloud-based digital publishing and learning platform that enables publishers, educational institutions, and enterprises to create, distribute, secure, and analyze interactive digital content experiences at scale. Through AI-driven capabilities, accessibility-first design, analytics, and immersive learning technologies, KITABOO powers next-generation learning experiences for organizations across the globe.

About KITABOO ONE

KITABOO ONE is a digital content distribution and access platform developed by BookIT Digital Technologies Pvt. Ltd., designed to help publishers distribute, license, and monetize eBooks and digital learning content across retail, institutional, and global partner ecosystems. Built on the KITABOO digital reading infrastructure, the platform supports secure content delivery, multi-device access, flexible licensing models, branded publisher storefronts, and institutional digital library solutions for universities, libraries, corporations, and government organizations.

Media Contact

contact@kitaboo.com 

www.kitaboo.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/kitaboo-unveils-global-advisory-board-bringing-together-leaders-from-international-publishing-education-and-technology-302793893.html

Continue Reading

News Wire

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

TAIPEI, June 2, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, today officially opened COMPUTEX 2026 under the theme “ENTER INFINITY,” drawing strong visitor engagement across next-generation PC innovation, gaming, and intelligent computing showcases. Marking its 40th anniversary, GIGABYTE presents ENTER INFINITY not simply as a celebration of its history, but as a continuation of four decades of engineering innovation that shaped the evolution of performance computing.

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

GIGABYTE’s premium gaming brand, AORUS, takes center stage with the INFINITY Series, a comprehensive lineup of motherboards, graphics cards, peripherals, and chassis. The lineup is led by the flagship X870E AORUS INFINITY NEXT, pushing limits further with aerospace-inspired engineering, featuring an industry-first 3D metal-printed cooling component and space-grade Quad OptiMOS power architecture built for next-generation AI and high-performance computing.

Together with AORUS GeForce RTX™ 50 Series INFINITY graphics cards, the AORUS C510 GLASS INFINITY chassis, and matching peripherals such as the AORUS K10 INFINITY gaming keyboard and AORUS M10 INFINITY gaming mouse, the series reflects GIGABYTE’s continued focus on merging engineering performance with elevated PC craftsmanship.

Beyond gaming hardware, GIGABYTE is also showcasing how AI is increasingly becoming part of everyday computing workflows through its expanding AI ecosystem. Across AI TOP, AI BOX, and exclusive AI Agent, GiMATE, on AI gaming laptops, visitors can experience how hardware and software are being optimized together to simplify local AI development, which highlights GIGABYTE’s broader vision of making AI more accessible across gaming, creation, and productivity scenarios.

The showcase further highlights how aesthetics is becoming an increasingly important part of PC builds, featuring STEALTH cableless design and the expanded AERO WOOD that brings cleaner builds and more lifestyle-oriented craftsmanship to high-performance PCs. Alongside these designs, a broader lineup of high-performance motherboards, graphics cards, and AORUS ELITE Series gaming monitors, delivering more immersive gaming and visual experiences across the show floor. Please visit ENTER INFINITY at the GIGABYTE Consumer Booth (4F, Booth No. M0520) and Enterprise Booth (1F, Booth No. K0802) during COMPUTEX 2026, and explore more at: COMPUTEX 2026: GIGABYTE & AORUS Press Kit.

Photo – https://oyefilmy.com/wp-content/uploads/2026/06/gigabyte-opens-computex-2026-with-enter-infinity-where-ai-gaming-and-pc-innovation-unite-1.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/gigabyte-opens-computex-2026-with-enter-infinity-where-ai-gaming-and-pc-innovation-unite-302788506.html

Continue Reading

News Wire

Nationwide Celebrations mark Ruskin Bond’s 92nd Birthday

GURUGRAM, India, June 2, 2026 /PRNewswire/ — On May 19, 2026, 92 bookstores across India came together to celebrate the 92nd birthday of beloved author Ruskin Bond, marking a nationwide tribute to one of India’s most cherished literary voices. The celebrations were facilitated by HarperCollins India, enabling readers across the country to participate in honouring the legendary writer and his enduring legacy. Coinciding with the celebrations was the release of How to Laugh, Ruskin Bond’s latest book published by HarperCollins India, which encourages readers of all ages to embrace humour and learn to laugh at life’s everyday moments.

Talking about the occasion Ruskin Bond said, “With every passing year, publishers don’t just release new books around my birthday but also seem to come up with new and creative ways to celebrate the occasion. This year to mark my 92nd birthday, HarperCollins organized a cake-cutting at 92 bookstores across India. That was quite a remarkable feat!”

Zuber Baig of Midland Book Shop, Hauz Khas, says, “Ruskin Bond’s stories have inspired generations of readers, and we have proudly housed his books on our shelves since 1978. It was a privilege to be among the 92 bookstores across India celebrating such a beloved literary icon. We look forward to many more books from him that will continue to delight readers for generations to come.”

Natasha Mehta, Senior Marketing Head, Sapna Book House, says, “For nearly 60 years, Sapna has watched generations grow up with Ruskin Bond in their hands and hearts. Celebrating his 92nd birthday has been deeply emotional for us – because some writers don’t just write stories, they become a part of our legacy, our childhood, and our lives forever!”

Tina Narang, Executive Publisher – HarperCollins, adds, “It has been a privilege and an honour to publish our favourite Ruskin Bond at HarperCollins and to celebrate the launch of a new book around his birthday every year. We are delighted to have marked his 92nd birthday with celebrations across 92 bookstores. We look forward to many more wonderful books and celebrations!”

Nisha Singh, General Manager – Marketing, HarperCollins, adds, “For over six decades, Ruskin Bond has remained one of India’s most beloved children’s authors, cherished across generations for his timeless storytelling. Promoting his books has always been a joy, and even as children’s publishing continues to grow rapidly, Ruskin Bond remains a name readers of all ages instantly recognise and treasure.”

About HarperCollins Publishers India

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace.

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/nationwide-celebrations-mark-ruskin-bonds-92nd-birthday-1.jpg

Logo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/nationwide-celebrations-mark-ruskin-bonds-92nd-birthday-302788478.html

Continue Reading

Trending