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PVR NEST and Deakin University team up to launch ‘You for Youth’ initiative

NEW DELHI, Dec. 1, 2021 /PRNewswire/ — PVR NEST, the Corporate Social Responsibility (CSR) arm of PVR Limited, and Deakin University, one of the most progressive international education providers, have jointly launched the ‘You for Youth’ – a digital campaign initiative – a campaign aimed at advocating the need for focussing on certain Sustainable Development Goals towards a safer future for the Youth. 

As partners, both Deakin University and PVR NEST believe in the immense potential of the youth in India. The launch of the ‘You For Youth’ digital campaign initiative took place virtually in the presence of Shri Manish Sisodia, Deputy Chief Minister and Education Minister of Delhi, Mr Shekhar Gupta, Editor in Chief, The Print along with other eminent speakers from both PVR NEST and Deakin University, Australia. The webinar launch was a success as over 450 people registered for participation in the same.

Shri Manish Sisodia, Deputy Chief Minister and Education Minister of Delhi said, “You for Youth initiative is a step in the right direction where the youth will be motivated to not only think about themselves but also for their community and country. This initiative will connect the youth to the greater good of the country and I want young people to question what, why and how of things and share critical ideas that will help shape a better future for Delhi and India.” He also mentioned about the recently launched Business Blasters initiative which aims at developing youth entrepreneurs at the school itself.

“In today’s age of social media, I think everyone is a journalist communicating stories to bring out social issues and make an impact in the society in some way or the other. I think it is of vital importance that we make effective use of social media to provide people with relevant information and spark some necessary conversations in society. Of course, I am doing my bit right now and will continue to do so through the stories I tell but I think achieving a safer and a better world requires a collective effort which can be accelerated with youth participation,” remarked Mr Shekhar Gupta, renowned journalist and author.

In recent years, the world has witnessed young people using social media to raise awareness and encourage everybody to come forward and contribute to various social causes. The campaign launch video featured many young students working towards creating a difference including working towards gender parity, making organic vegetables accessible, helping earthquake victims and more.

Mr Kean Selway, Chief Operating Officer at Deakin University, shared, “From my experience interacting with hundreds and thousands of students over the years, I have seen first-hand that when young people raise their voices, amazing things can happen! You for Youth is a great initiative to collectivise the power that resides in the minds of the younger generation and have a dialogue that will expedite our journey towards a better future.”

“Young activists around the world have influenced social and environmental issues. I believe there are many more innovative ideas in the minds of the youth of today waiting to be shared with the world and we aim to provide a platform to amplify them through this initiative,” remarked Ms Ravneet Pawha, Deputy Vice President (Global) and Chief Executive Officer (South Asia), Deakin University.

As a part of the initiative, students and young professionals were invited to share their ideas on the key areas of environmental consciousness, diversity and inclusion, mental health wellbeing and Build Back Better (BBB): a sustainable and resilient recovery from the pandemic. 

“As of now, youth participation in decision making is very low around the world. I strongly believe that it should be increased youth participation as only then the youth will be able to share their ideas with the world and bring about a change in the society and get engaged in decisions affecting their lives and communities,” shared Ms Nayana Bijli, Founder of Rani Fund, the philanthropic entity of PVR Ltd.

“As PVR NEST works in alignment with the Sustainable Development Goal (SDG) 11 which envisions safe, inclusive, resilient, and sustainable cities for all, we believe that this goal cannot be achieved without active youth participation. It is essential that we recognize their potential and give them a platform where they can continue to raise their voices and contribute towards a safer world,” commented Ms Deepa Menon, Founder Head of PVR Nest.

People aged 18 to 35 can use video, text, or image to share their views and ideas on their social media handles using the hashtag #YouForYouth and tagging @deakinsouthasia and @pvrnest. Through a process; best, innovative, and convincing ideas will be shortlisted and awarded with certifications & skill development through masterclasses, workshops, and mentorship programs.

Deakin University plays a vital role by supporting and promoting the principles of the Sustainable Development Goals and by providing educational opportunities for students to acquire the knowledge and skills needed to promote sustainable development.

PVR NEST’s core philosophy is to develop and promote public-private partnerships that work on urban sustainability issues and to create a safe environment for all sections of society. The trust believes in educating, empowering, and building a collaborative society by extending ongoing support to the vulnerable sections of the society via its various programs.

For more information about the initiative, please write an email to pvrnestteam@pvrnest.org 

About PVR NEST

Founded in 2006 as the CSR arm of PVR Cinemas, PVR Network for Enablement and Social Transformation (NEST) envisions sustainable, liveable cities with safe multi-utility spaces that empower women & children. It works in close alignment with the Sustainable Development Goal (SDG) 11, which aims to make cities safe, inclusive, resilient, and sustainable.

Since its inception, PVR NEST has initiated many programs in association with the government towards making multi-utility and accessible spaces for women and children such as Aanchal Childscapes, Child Friendly Railway Stations, Pink Toilets Program, Paalan, etc.

For more information, please visit: https://www.pvrnest.org/ 

About Deakin University

Established in 1974, Deakin University successfully combines excellence in teaching, research and effective partnerships with industry and government to deliver high quality courses and undertake research that makes a difference to the domestic and international communities it serves.

Deakin’s South Asia operations commenced in 1994 at New Delhi, India, making it one of the first overseas education provider to set operations in this region. Here, Deakin engages with the government, industry, and the academia to share its vibrant culture of education and research.

For more information, please visit: www.deakin.edu.au/india 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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