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Qualcomm collaborates with country’s top talents in music, films and photography to help unleash the dreams of millions across the country
MUMBAI, India, July 27, 2023 /PRNewswire/ — Snapdragon® ‘Unleash your Dreams‘ is a nationwide series of contests that provide a platform for enthusiasts to pursue their creative interests in the areas of photography, music, and filmmaking. Furthermore, for the few talented winners it provides an opportunity to work closely with their celebrity mentors and achieve their dreams. Flagged off a few months back by Qualcomm’s Global CEO and President, Cristiano Amon in Mumbai, the campaign is hosted exclusively on @snapdragon_in Instagram channel. The celebrity mentors for the campaign include top creative legends in India such as Shankar–Ehsaan–Loy, Neeti Mohan, Benny Dayal, Atul Kasbekar, Dabboo Ratnani, Aarzoo Khurana, Zoya Akhtar, Rakeysh Omprakash Mehra and Imtiaz Ali.
The campaign had a widespread impact and achieved an astounding reach of over 200 million people, gathered over 255K new community member sign-ups and delivered over 62 million engagements. In addition, the campaign garnered 158 million videos views with a single video clocking over 35 million views.
Snapdragon powers billions of android smartphones around the world and delivers premium experiences to consumers. Photography, music and video streaming are some of the biggest use cases for smartphones these days and Snapdragon delivers cutting edge technology to power unique experiences. This campaign empowers and educates consumers on ways to get the most out of their smartphones while providing a unique stage to showcase their talents.
‘Snapdragon Insiders’ Community
‘Snapdragon Insiders’ is a global community of brand fans with over 8 million members globally and 1.5 million in India. The purpose for the Snapdragon Insider community is to enable consumers to connect deeply with the brand and engage with Snapdragon experts while having exclusive access to offers, information, events and updates. ‘Unleash your Dreams’ campaign is one such initiative to celebrate the many talents fans possess, expressed creatively through their Snapdragon powered phones.
Snapdragon ‘Unleash your Dreams’
The campaign drove two key objectives – a) to build and engage the Snapdragon Insider community in their passion areas b) empower fans by creating more awareness about Snapdragon processors and make informed purchase decisions.
‘Unleash your Dreams‘ campaign kicked off with the Snapdragon Photography Contest, with renowned photographers Atul Kasbekar, Aarzoo Khurana and Dabboo Ratnani as the celebrity mentors. Participants creatively amalgamated a picture that was originally clicked by them using a Snapdragon powered phone with one of the pictures given by the mentors to tell a unique story. The winners secured internships with Dabboo Ratnani and Aarzoo Khurana and an exclusive workshop in wildlife photography with the latter. This ‘once in a lifetime’ opportunity is aimed at further honing their skills, kickstarting their careers and ultimately unleashing their dreams. To further the engagement and reach, the contest also included a collaboration with Snapdragon OEM partner OnePlus to reward 10 unique photo entries with the OnePlus 10T powered by Snapdragon.
This was followed by the Snapdragon Music Contest that invited participants to use the ‘remix‘ feature on Instagram to create and share using a Snapdragon powered phone, their own version of the track composed by the celebrity mentors, Shankar-Ehsaan-Loy, Neeti Mohan, and Benny Dayal. The winners of the contest will also be featured along with the celebrity mentors in an upcoming music video with lyrics by Prasoon Joshi and composed by Shankar-Ehsaan-Loy. This unique opportunity for budding musicians to work alongside their heroes sets the stage for new stars to born. This campaign leg was run in association with OEM partner Samsung and the 10 best reels, which used the base track created by the mentors, were rewarded with the new Samsung S23 Ultra.
The final leg of the campaign features the Snapdragon Film Contest, with the celebrity mentors, Rakeysh Omprakash Mehra, Zoya Akhtar and Imtiaz Ali. The winners earned internships with the production houses of these mentors by creating a short film on the contest theme, ‘India – A land of diversity‘ on their Snapdragon powered phone. Through a collaboration with OEM partner Xiaomi, 10 unique reel entries following the theme of ‘India at night‘ will be rewarded with the Xiaomi 13 Pro or the Redmi Note 12 5G smartphones.
Anand Subbiah, Senior Director, Qualcomm India Pvt. Ltd. and Head of India Marketing and Communications, said, “The Snapdragon brand across the world stands for technology innovation and enabling premium experiences. With India’s mobile first predisposition, it was time that we create a program that was designed exclusively for our Indian fans. The ‘Unleash your Dreams’ campaign has inspired the creation of some truly incredible content. Congratulations to the winners who get this amazing opportunity to learn from some of the best in their art. To everyone who participated, I say – continue to pursue your dreams. The Snapdragon Insider community is the place to engage with both mobile enthusiasts and like-minded people who use their smartphone to express themselves and their creative spirit.”
In addition to the massive reach brought to bear by the celebrity mentors, over 100 micro and nano influencers joined hands to promote the contest, create content and engage with our target audience. The results speak for itself. Over 16,000 creators registered to build original content and compete delivering 62 million digital engagements in total. The campaign won the ‘Most Creative Digital Marketing Campaign’ and the launch video bagged the ‘Best AV Film’ in the 2023 EDCA Awards.
While the campaign pulls to a close this year, it is the beginning of a journey for many who take their first steps in honing their unique talents, building their own fan base, and unleashing their dreams.
Learn more about the ‘Unleash your Dreams’ campaign from here: https://www.instagram.com/snapdragon_in/
About Qualcomm
Qualcomm is enabling a world where everyone and everything can be intelligently connected. Our one technology roadmap allows us to efficiently scale the technologies that launched the mobile revolution – including advanced connectivity, high-performance, low-power compute, on-device intelligence and more – to the next generation of connected smart devices across industries. Innovations from Qualcomm and our family of Snapdragon platforms will help enable cloud-edge convergence, transform industries, accelerate the digital economy, and revolutionize how we experience the world, for the greater good.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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News Wire
Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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India Emerging as Stable Investment Anchor in Turbulent Global Economy, Say Investors at IGF Mumbai 2026
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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