Connect with us

News Wire

Quora’s Aspirational Influence: A Success Story with Godrej Appliances

MUMBAI, India, Nov. 7, 2023 /PRNewswire/ — Conversations on Quora surge during the festive season, especially about ‘shopping spree’ during Diwali, and brands, like Godrej Appliances, have leveraged this trend well ahead of the festivities to convey their message about premium and feature-rich aspirational home appliances.

Godrej Appliances engaged with users actively seeking premium consumer durables on Quora, underscoring its commitment to provide aspirational products aligned with evolving consumer preferences.

The brand identified relevant queries in premium product categories, delivering tailored content to meet the needs of Quora users actively seeking high-end consumer durables. Utilizing Quora’s targeting features, they engaged an audience with a genuine aspiration for premium home appliances, creating a personalized experience through audience-focused content, precision targeting, contextual engagement, and leveraging ‘promoted answers’.

The outcome was an impressive 50% higher click-through rate (CTR) on their Promoted Answers compared to other ad formats, over a million content views, and 65% lower cost per click (CPC) compared to the Consumer Durable category’s average. Their Business Profile answers garnered a remarkable 21 million+ views, underscoring their extensive reach and robust engagement within the Quora community.

Quora’s General Manager, APAC and MEA, Gurmit Singh, stated, “Godrej Appliances’ success on Quora exemplifies the platform’s potential for brands to effectively communicate with audiences in a high intent state of mind. Advertising on Quora is very effective for Consumer Durable and FMCG brands and the Godrej Appliances campaign is an excellent example of how Quora can be leveraged to achieve campaign goals.”

In response, Swati Rathi, Marketing Head at Godrej Appliances, stated, “Our engagement on Quora has allowed us to better connect with consumers in their shopping journey and solidify our brand as a trusted expert in the consumer durables domain. The results we’ve achieved on Quora have exceeded our expectations, and we look forward to continuing our journey of engaging with our audience on this platform.”

Quora’s success in elevating premiumization and aspirational product lines showcases the platform’s potential, especially for brands who want to effectively communicate with engaged audiences, reinforcing its role to foster connections between brands and consumers.

For more information, write to nchimbulkar@quora.com or please visit Quora for Business.

About Quora

Quora today has 100 million MUVs in India. The platform allows businesses to engage with Quora’s knowledgeable community through targeted advertising. By leveraging Quora Ads, businesses can tap into a vast user base and actively participate in conversations related to their industry, products, and services.

About Godrej Appliances

Godrej Appliances, business unit of Godrej & Boyce, is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture Refrigerators and since then Godrej Appliances has expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers and more recently InsuliCool product range, all powered by the driving philosophy of ‘Things Made Thoughtfully’.

Photo: https://oyefilmy.com/wp-content/uploads/2023/11/quoras-aspirational-influence-a-success-story-with-godrej-appliances-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/quoras-aspirational-influence-a-success-story-with-godrej-appliances-301979621.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/lumina-datamatics-wins-imc-rbnqa-performance-excellence-trophy-2025-in-the-service-category-1.jpg

Logo: https://mma.prnewswire.com/media/2674666/5956151/Lumina_Datamatics_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/lumina-datamatics-wins-imc-rbnqa–performance-excellence-trophy-2025-in-the-service-category-302764010.html

Continue Reading

News Wire

HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/hop-events-helmed-by-kalpesh-kinariwala-bridges-indian-talent-and-global-prestige-at-the-shows-of-india-2026-conclave-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hop-events-helmed-by-kalpesh-kinariwala-bridges-indian-talent-and-global-prestige-at-the-shows-of-india-2026-conclave-302762789.html

Continue Reading

News Wire

MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/mseed-and-scope-global-skills-university-sign-strategic-partnership-to-shape-the-future-of-experiential-marketing-education-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/mseed-and-scope-global-skills-university-sign-strategic-partnership-to-shape-the-future-of-experiential-marketing-education-302761332.html

Continue Reading

Trending