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RTB House Reveals Why The Delayed Roll-Out of Google’s Privacy Sandbox Is Positive For Advertisers

SINGAPORE, Aug. 9, 2021 /PRNewswire/ — RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to provide a leading source of knowledge regarding Google’s Privacy Sandbox. Specifically RTB House would like to put the recent changes to the timeline for the Privacy Sandbox and what this means for advertising market participants.

On June 24th Google released an updated timeline for the Privacy Sandbox and revealed a plan to phase out support for third-party cookies over a three month period starting mid-2023. The planned changes are designed to allow “sufficient time” for the regulators, publishers, and the advertising industry to prepare for the change.
“The updated timeline didn’t come to us as a surprise, and it is likely a reaction to the United Kingdom’s Competition and Markets Authority (CMA) recent interventions on the topic,” explained Łukasz Włodarczyk, Global Inventory Partnerships Director at RTB House. “While there is understandable concern, the announcement gives everyone more time to prepare for the cookieless future, and we believe that it is in fact a positive change that will help ensure the success of the Privacy Sandbox.”
Since Google initially announced the Privacy Sandbox in January 2020 RTB House has been working to make its platform fully prepared for the cookieless future. The company has been an active participant in the project, for example RTB House recently hit a key milestone by becoming the first DSP to successfully use Privacy Sandbox’s FLEDGE simulation, globally buying real advertising impressions for almost 500 advertisers. RTB House is also the only provider to have two proposals fully integrated into FLEDGE, improving the usability and competitiveness of the project.
In this context RTB House believes that the extended timeline represents a more realistic roll-out of the Privacy Sandbox. This will provide advertisers and publishers with precious time to integrate new marketing strategies that combine individual, group-based and contextual targeting. Most importantly the extended schedule will provide time for wider buy-side engagement on the testing stage of FLoC and FLEDGE. This will give RTB House time to refine and test its FLEDGE simulation.
RTB House is particularly pleased to see that Google Chrome is no longer the only browser working on privacy-first APIs that address legitimate advertising use cases. RTB House warmly welcomes Microsoft Edge’s PARAKEET and look forward to Firefox’s future announcement. RTB House fully plans to integrate these emerging cookieless advertising solutions into its platform, and engage with them in a positive manner.
If you would like to learn more about cookieless advertising, you can visit blog.rtbhouse.com.
RTB House is a global company that provides marketing technologies powered by Deep Learning engines to brands and agencies worldwide. Performance and full-funnel solutions are employed in over 2,000 active campaigns across the EMEA, APAC, and Americas regions. RTB House has been repeatedly recognized for its marketing innovations and has been ranked among Europe’s fastest-growing companies by the Financial Times in each of the last four years.
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Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

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Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

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Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

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