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SC Johnson and Liverpool Football Club Team Up to Tackle Plastic Waste; Anfield Plastic to Become New Mr Muscle® Bottles

New “Goals for Change” partnership to focus on sustainability, health and opportunity for underserved youth
LIVERPOOL, England, Sept. 16, 2021 /PRNewswire/ — SC Johnson, the maker of household consumer brands such as Mr Muscle®, Ecover® and Duck®, today announced it is teaming up with Liverpool Football Club to create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season.
From the start of the partnership, fans at Anfield will be able to place plastic beverage bottles in specially designed receptacles.  SC Johnson will collect the plastic and repurpose it to create new Mr Muscle® trigger bottles.
“Plastic waste is a threat to our planet for this and future generations,” said Fisk Johnson, Chairman and CEO of SC Johnson. “At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.”
The new partnership, called Goals for Change, kicks off a series of initiatives to drive improvements in sustainability and health and hygiene and provide pathways to greater economic and social mobility for underserved youth across Liverpool F.C.’s communities in the UK, Asia and Latin America.
Earlier this year, Liverpool F.C. launched the Red Way, its vision for sustainability and way of supporting society now and for future generations, underscoring the importance of a like-minded partnership, as SC Johnson’s ambitions as a family company are to work for a better, more sustainable world.
Matt Scammell, Commercial Director at LFC: “We launched our sustainability programme the Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet.  SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.
“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.” 
In addition to recycling plastic waste at Anfield, SC Johnson and Liverpool F.C. will team up to focus on health and hygiene. As the Official Cleaning and Disinfectant Partner of Liverpool F.C., SC Johnson will provide soaps and hand sanitizers throughout the stadium and AXA Training Centre to help promote health and hygiene. SC Johnson Professional, the company’s commercial business, will work with Liverpool F.C. to establish a new standard of cleaning.
Some of the actions SC Johnson has taken to help create a waste free world include:
The company has committed to making 100% of its plastic packaging recyclable, reusable or compostable, along with tripling the amount of post-consumer recycled (PCR) plastic content, by 2025. Currently, 65% of SC Johnson plastic packaging is designed to be recyclable, reusable or compostable, and 19% of SC Johnson’s packaging is PCR, up from 10% in 2019. And since February 2021, all Mr Muscle® trigger bottles sold in the UK are now made using 100% PCR plastic. SC Johnson is committed to continuing to remove excess plastics wherever possible. The company has eliminated more than 2.5 million kilograms of unnecessary or problematic plastic packaging since 2018. Over the last two years, SC Johnson has formed first-of-its kind partnerships with U.S. professional sports teams, like the Milwaukee Bucks and Milwaukee Brewers, to implement new recycling initiatives to better recycle the more than one million plastic cups that are used at the teams’ respective stadiums throughout their seasons. The cups collected will then be turned into 100% post-consumer recycled bottles for Scrubbing Bubbles® bottles in North America. SC Johnson introduced the company’s first concentrated refill in the UK in 2019 for its Mr Muscle® line of cleaning products and introduced the first concentrated refill in the US in 2010. These concentrate bottles use about 80% less plastic compared to a typical trigger bottle. Additionally, the company’s brand Ecover® is currently testing refill stations in Belgium, Netherlands, and the UK, with participation from retailers Delhaize, Albert Heijn, Sainsbury’s and Waitrose. In 2019, SC Johnson announced an expanded global partnership with Plastic Bank to stop plastic waste from entering the ocean and fight poverty. As part of the 3-year partnership, 30,000 metric tons of ocean-bound plastic will be collected, the equivalent of preventing approximately 1.5 billion plastic bottles from entering the world’s oceans. The collected plastic is being incorporated into new product packaging including Mr Muscle® Platinum Window & Glass Cleaner in the UK and Windex® in North America. In 2019, SC Johnson signed on as the 10th global partner with Ellen MacArthur Foundation to help advance a circular economy. The multi-year partnership builds on SC Johnson’s decades long journey to improve the sustainability of its products. As part of this effort, the company has spent years working with industry experts to understand barriers to circularity and to find solutions to overcome them. Earlier this week, the company launched a first of its kind immersive educational experience in London to raise awareness about ocean plastic pollution and how collectively, businesses, government, NGOs and individuals can make a difference. Called The Blue Paradox, the unique experience is free to the public and open 15th – 27th September.For more information on SC Johnson’s efforts to create a waste free world, visit: www.scjohnson.com
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 135-year-old company employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
Photo – https://mma.prnewswire.com/media/1627875/SC_Johnson_X_Liverpool_FC_Goals_for_Change.jpg Photo – https://mma.prnewswire.com/media/1627876/SC_Johnson_X_Liverpool_FC_Goals_for_Change.jpg Photo – https://mma.prnewswire.com/media/1627880/SC_Johnson_X_Liverpool_FC_Goals_for_Change.jpg
 
 
 

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”About KreativespaceKreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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Times of India Launches Inaugural ‘TOI AI Quotient Awards’ to Celebrate Pioneers in AI Innovation

In collaboration with Knowledge Partner Adrosonic, the premier nomination-led platform will honor excellence, scalability, and measurable impact across India’s AI ecosystem. NEW DELHI, June 18, 2026 /PRNewswire/ — The Times of India has announced the launch of the inaugural edition of the TOI AI Quotient Awards—India’s most credible, nomination-led recognition platform celebrating excellence in artificial intelligence adoption, innovation, and impact.

Organized in collaboration with Adrosonic as the official Knowledge Partner, the awards will bring together pioneering enterprises, technology leaders, startups, innovators, and institutions that are harnessing the power of AI to drive business transformation, optimize decision-making, and enhance customer experiences.As AI becomes a core driver of competitiveness and productivity, this initiative marks the beginning of a prestigious annual celebration. The awards aim to spotlight those leveraging AI to solve complex challenges, unlock new opportunities, and deliver meaningful, scalable outcomes across sectors.Leadership Insights”The conversation around AI has rapidly moved from experimentation to execution. For modern brands, a high AI Quotient is now a boardroom priority. The TOI AI Quotient Awards will serve as India’s most credible validation platform, spotlighting the enterprises that are successfully navigating this transition to drive real business outcomes and stronger governance. We look forward to uncovering the incredible stories of human-machine collaboration that are redefining the future of Indian industry.” — Prasad Sanyal, Group Business Head – TOI, IndiaTimes, WhatsHot”AI will not replace human intelligence, it will amplify it. The organisations that succeed with AI will be those that combine technology with human judgement, domain expertise and a clear focus on business outcomes. The true measure of AI success is not how much AI is deployed, but how effectively it improves decision making and delivers measurable value. Achieving this requires clear objectives, strong governance and responsible guardrails. The TOI AI Quotient Awards celebrate organisations turning AI potential into meaningful business impact.” — Mayank, Founder & CEO, AdrosonicAward Tracks & CategoriesThe initiative features 25+ awards distributed across 4 distinct tracks: Industry, Functional AI, Maturity-based, and Special Jury Awards. Key categories include:Sector Excellence: BFSI, Retail & Commerce, Healthcare & Wellness, Travel & Hospitality, Media & Content.Functional & Strategic AI: Customer Experience, HR & Talent, Risk & Compliance.Enterprise & Impact: Social Impact, Women in AI, Legacy to AI Transformation, and Native Enterprise.To ensure absolute credibility, the evaluation matrix leverages Adrosonic’s deep technical consulting frameworks for an objective initial screening. Following a preliminary audit by the expert TOI Editorial Board, the final winners will be selected by an esteemed, independent jury comprising leading AI experts, technology pioneers, industry veterans, and business visionaries.Why Nominate Your Organization?The TOI AI Quotient Awards offer more than just recognition—they provide a premier platform for national visibility and industry-wide alignment:National Recognition: Showcase your AI-led innovations and business impact before a distinguished audience of industry leaders and decision-makers.Credible Validation: Gain elite positioning backed by TOI’s powerful media reach and Adrosonic’s technical validation frameworks.Industry Benchmarking: Measure your achievements against the rapidly evolving AI ecosystem to strengthen your market leadership.How to ParticipateIs your organization setting new benchmarks in AI adoption and implementation? Do you know an enterprise driving measurable transformation through artificial intelligence?Nominate your organization or a deserving industry leader today to secure your place among India’s most forward-thinking, AI-driven enterprises.Learn more and submit your nomination here: toievents.indiatimes.com/ai-quotient-awards 

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