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Short Film To Fight Domestic Violence Menace Released In 150 Screens In MMR

– #MeraFarzHai 2.0 urges people to speak up in wake of the alarming rise in domestic violence cases exacerbated by lockdown
– Film by Viviana Mall and Thane Police to be released across 150 screens urging people to take responsibility and report incidents on 103 helpline number
– Online petition calling for further policy changes and enhanced safety
MUMBAI, India, March 8, 2021 /PRNewswire/ — As the nation adopted unprecedented lockdown measures during the pandemic and followed the stay-at-home directives for safety, many women experiencing violence found themselves trapped with their abusers, worsening the impact of their abuse. Domestic violence cases saw a dramatic rise in the past year. The violence continues unabated and a substantial number of cases are going unreported either to safeguard family’s reputation or due to fear of shame to identify oneself as a victim. To curb the menace of domestic violence and encourage people to take responsibility by reporting such incidents, the second edition of #MeraFarzHai was launched by Viviana Mall in partnership with Thane Police, ahead of International Women’s Day.
Although #MeraFarzHai began as a campaign in 2020 to safeguard women against those who violate their rights and space, the DNA of the campaign is to equip each one and all with the armour one needs, to carry out their Farz, and push them to take the very first step of reporting any incidents of violence against women.
As part of the campaign, a short film conceptualised by Viviana Mall and supported by Thane police will be showcased across 150 screens in the Mumbai Metropolitan region on the occasion of women’s day. The film urges people to not be mute spectators and call on them to think of it as their Farz (responsibility) to speak up against domestic violence. The core idea of the video is that one voice against domestic violence can change someone’s life, so don’t hold back, and #AwaazUthao against the act of abuse to create a safer space for women all around. The film has been released on YouTube and amplified on other social media platforms to ensure it reaches the right target audience, calling more people to join the movement against domestic violence.
The association with Thane Police aims to draw attention and make victims and people aware of the helpline number 103  available for women’s safety, thereby encouraging individuals to take action for every cause possible.
Further, to lend voice to the victims of domestic violence and call for national action to ensure a safe environment, Viviana Mall together with NatConnect Foundation has created an online petition seeking community support that victims desperately need. The petition addressed to the Union Ministry of Women & Child Development, makes an appeal for policy changes to protect whistleblowers who come forward to report such incidents, create safe shelter homes for victims and their children and the need to create counselling centres for couples and family members. The petition has been supported by various activists, NGOs and celebrities.  
Speaking about this initiative Ms. Rima Kirtikar, Chief Marketing Officer, Viviana Mall said, “Over the years, our social initiatives have focused on the welfare of women because we firmly believe that any social, political and economic development we seek centers around empowering women.  Through our unique property ‘ExtraordiNAARI’ we have launched some ground-breaking campaigns like Stop Acid Sale, Women on Wheelchairs, #MeraFarzHai, that have been lauded, helped provoke change and resonated with women from all walks of life. Domestic violence has been a serious issue faced by women in India and the recent figures suggesting the pandemic has worsened it further highlights the need that it is our responsibility as a society to find a solution together. Violence faced by women can affect every aspect of their lives, from their mental health, social life, financial security, relationship with their children and work life. Many women continue to live with the perpetrator, mostly their partners to safeguard the reputation, due to fear of shame or pressure from family. Through the campaign and support from Thane Police, we have created a film that will be rolled across 150 screens urging people to not ignore the woes of victims they may know in their vicinity, and report such incidents on the emergency help line number 103. The severity of domestic violence impacting the mental and physical health of women also stresses the need for policy changes concerning safety of the complainant, counselling measures to alleviate victim’s trauma and temporary protection and shelter homes for women. An online petition has been launched requesting for measures to create a safe environment for the victims of domestic violence.”
Launched in 2015, Viviana Mall through its flagship campaign – ‘ExtraordiNAARI’ aims to take up various women centric social causes and aims for the betterment of women in society by creating awareness and a long-lasting impact on society. 
In 2018 Viviana Mall launched #STOPACIDSALE campaign where they highlighted unheard and untold stories of acid attack survivors in India. The entire concept was taken a notch ahead, where the acid attack survivors walked the ramped at a leading Fashion Week. Viviana Mall was lauded for its innovative and socially relevant campaign against the sale of Acid aimed at prevention of an ever prevalent social malaise of scarring caused by Acid Attacks at the ICSC Gold Asia Pacific Shopping center awards 2018, followed by ICSC VIVA Best of Best  Award at Las Vegas in May 2019 for the same initiative.
In 2019, the Mall applauded Women on Wheelchair through their campaign #RespectWomenOnWheelchair. This campaign was in association with the NINA foundation, which aimed to portray women who have broken through the shackles of disability and achieved success in their respective fields despite facing challenges. Through ExtraordiNAARI Viviana Mall aims to facilitate changes in the society in the coming years. 
In 2020, MeraFarzHai, (it is my responsibility), was launched that focused on gender sensitisation and creating awareness among the people to stand against sexual harassment faced by women, especially in public places. To reach a larger audience, a video was created and released across 150 cinema halls in the MMR. The campaign received over 18 million views across different social media platforms. The campaign was recognised in India and abroad that led to similar campaigns being launched by Ontarion government and L’Oreal Paris. Inspired by Viviana Mall’s initiative, Ontarion government launched #WhoWillYouHelp in September 2020 followed by #StandUpAgainstStreetHarassment by L’Oreal Paris, in November 2020.The campaign film was also reposted by Telangana State Police on their social media handles.
Campaign link: https://www.youtube.com/watch?v=mWl43ybHaZc
Petition link: https://www.change.org/p/mrs-smriti-zubin-irani-fight-against-domestic-violence?recruiter=29763990&recruited_by_id=ee3a85c0-dca3-012f-61c2-4040f855b16c&utm_source=share_petition&utm_medium=copylink&utm_campaign=petition_dashboard
ABOUT VIVIANA MALL:
Viviana Mall, a well-known ‘Destination Mall’ by the Ashwin Sheth Group, was built to give an experience to its audience. Encompassing one million square feet, Viviana Mall covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired.

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Firstsource Partners with Typeface to Launch Agentic Marketing Services

New full-stack offering turns content operations into an agentic growth engineNEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
  Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.”At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.”CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.”AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.” While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.Industry view”In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.” – Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member”Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”- Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board MemberAbout FirstsourceFirstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)About TypefaceTypeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.Logo: https://mma.prnewswire.com/media/2515360/Firstsource_Logo.jpg

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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals

HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.

Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.” Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.About Woxsen University, HyderabadWoxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.Photo: https://mma.prnewswire.com/media/2969917/Woxsen_PSPA_1.jpgPhoto: https://mma.prnewswire.com/media/2969918/Woxsen_PSPA_2.jpgLogo: https://mma.prnewswire.com/media/1771070/5365059/Woxsen_University_Logo.jpg 

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Ryan Group of Schools Hosts First In Math® — 24® Game National Tournament in Mumbai

MUMBAI, India, April 30, 2026 /PRNewswire/ — Ryan Group of Schools successfully hosted the first of three National First In Math® — 24® Game Tournaments in Mumbai on Friday, April 24, bringing together some of the brightest young mathematical minds from across Western and Central India.

A total of 124 top-performing students from the West Zone were selected to compete in the live tournament, representing Ryan schools from across the region. Their participation reflects the remarkable scale of Ryan Group’s commitment to numeracy and skill-based learning. Today, 92 Ryan schools across India actively participate in the First In Math® program, with students having collectively solved nearly 3.5 crore maths problems through year-round practice.The live tournaments are a high-energy numeracy initiative centered around the iconic 24® Game series, created in 1988 by engineer-inventor Robert Sun, who also developed the First In Math® program. Designed to make mathematics engaging, fast-paced, and rewarding, the competition sharpens students’ logical reasoning, focus, critical thinking, and problem-solving skills.Students arrived with great enthusiasm and pride, ceremoniously collecting their MVP badges along with personalised score cards bearing their seating assignments. The event began on an inspiring note with a message and prayer, followed by spirited cheerleading performances that energized participants and audiences alike.The tournament format tested both speed and accuracy. In the first round, four students were seated at each table, where proctors issued challenge cards one at a time. Each card required students to use all four numbers shown, without repetition, to create a three-step solution equaling 24. The first student to solve the challenge within 15 seconds earned the card’s score value by stating the solution clearly and accurately.After an exciting opening round, students progressed to the semifinals, which featured two thrilling tiebreaker moments, before the final round saw the top four players in each grade group compete for top honours.Final Round Winners were:Champions of Champions (Tablet Winner): Mst. Gaurang Roy, Grade 7, Ryan International School, ICSE, Malad.Grade Group Level Champions: Mst. Nehaan Sethia, Grade 4, Ryan International School, Sanpada and Mst. Varad Gunjal, Grade 6, Ryan International School, SanpadaUnder the visionary leadership of Dr. Grace Pinto, Managing Director, Ryan Group of Institutions, Ryan schools across India adopted the First In Math® program with a clear goal: to ensure that every Ryanite experiences both the joy and the power of mathematics. The initiative continues to build lifelong skills in students, including logical reasoning, critical thinking, concentration, and strong analytical ability.Dr. Snehal Pinto, Director, Ryan Group of Schools, said: “At Ryan Group of Schools, we believe mathematics is not just a subject, but a powerful way to develop confidence, logical thinking, and problem-solving skills for life. The First In Math® — 24® Game Tournament beautifully brings together learning and excitement, inspiring students to enjoy the challenge of numbers in a dynamic and meaningful way. As Ryan Group proudly celebrates 50 years of nurturing young minds, initiatives like these reflect our continued commitment to innovation in education and to empowering every Ryanite to excel with skill, spirit, and determination.”Following the successful Mumbai tournament, the National First In Math® — 24® Game Tournaments will next travel to Delhi and Bangalore, continuing Ryan Group’s nationwide celebration of numeracy excellence and student achievement.About Ryan Group of Schools: Ryan Group of Schools is a premier educational institution in India with a widespread network of 150+ schools across 20+ states and 40+ cities, reaching learners across the country and abroad. Founded on the vision of fostering holistic development and academic excellence, the group is dedicated to nurturing lifelong learners who are equipped to face the challenges of a rapidly changing world.With a rich legacy spanning 50 years, Ryan Group of Schools has established itself as a beacon of educational excellence, combining academic rigor with character-building values.Photo: https://mma.prnewswire.com/media/2968951/First_in_Math_2026_Ryan_Group_of_Schools.jpgLogo: https://mma.prnewswire.com/media/1687598/5934106/Ryan_Group_Logo.jpg 

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