News Wire
Sonata Software celebrates 30 years of relationship with Microsoft
– To further expand the relationship with a range of new growth initiatives and investments aligned to Microsoft strategy
BANGALORE, India, May 24, 2021 /PRNewswire/ — Sonata Software Ltd., a global IT services and technology solutions company, announced 30 years of relationship with Microsoft, and a commitment to invest aggressively in a business that Sonata had identified ahead of the curve and has helped drive growth. A relationship that started in India in 1991 has today blossomed into a worldwide 360-degree one, spanning industries, technologies and geographies. Currently Sonata not only provides services to Microsoft across product engineering, customer support and internal IT applications, but has a deep global relationship across continents, industries and services being a global ISV,SI, lSP, CSP and ISV dev centre.
For Sonata, the key to this success has been aligning continuously to Microsoft’s strategy and making investments proactively, organically and inorganically. Today, the Sonata global go-to-market strategy based on its proprietary digital transformation concept – Platformation™, is totally aligned to the Microsoft digital transformation strategy of engaging customers, empowering employees, optimizing operations, and transforming products across the pillars of modern work, Applications and infrastructure, Data & AI and business applications. This has been done through a variety of initiatives from working closely with product engineering teams of Microsoft to leverage the knowledge for building deep expertise, build industry-leading technology practices around platform engineering on Azure and Dynamics 365, providing engineering services to ISVs wanting to migrate to the Microsoft platform.
Srikar Reddy, MD & CEO, Sonata Software, said, “The relationship with Microsoft is one of Sonata’s most important journeys – 30 years old and still going strong. What has helped us succeed is our understanding of Microsoft’s vision, and our investments in acquiring companies, building skills and capabilities to align and execute to that vision. Having identified and invested in an opportunity ahead of the curve, the focus is now to expand this relationship across geographies, technologies, and industries, making further investments organically and inorganically and derive maximum advantage from a huge and growing market opportunity.”
Sonata has continued to invest and grow in IP’s like Brick & Click, Modern Distribution, CTRM (Commodity Trading and Risk Management), Connected field services, Franchisee retail, Project Accounting for the services Industry.
Talking about Sonata’s expertise in taking Microsoft offerings to market, PVSN Raju, Chief Delivery Officer, Sonata Software, said, “Sonata is certified across 18 Microsoft offerings, and is now among a select list of global partners that have achieved specialised accreditation across many of these, which are critical to Microsoft’s growth plans, like Windows Virtual Desktop and Azure certifications.”
Sonata started early in identifying a growth opportunity in Microsoft technologies and to create differentiation, has been investing in acquisitions, IP Development, Industry specialisation, Global and Local Partnerships and New Geo and Market Expansion.
In 2015, Sonata expanded its footprint in the Microsoft Dynamics 365 ecosystem with I.B.I.S.’s leading supply chain software and services provider, renowned for its proprietary Advanced Supply Chain Software solution. Sonata established its first US development facility in Redmond to get closer to Microsoft and enable deeper engagement and entered into a partnership with a Denmark–based consulting firm to implement end-to-end Dynamics 365 solutions in the region. The recent strategic acquisition of Australia-based Scalable Data Systems and US-based Sopris Systems, has significantly augmented their Microsoft Dynamics 365 capabilities across the areas of F&O and Field Service, respectively. Scalable Data Systems’ IP for the Commodities Trading Industry and Sopris’ capabilities in Field Service, one of the fastest growing areas of Dynamics 365 has helped in taking Microsoft solutions to customers in newer segments.
Laura Pfohl, Co-Founder and President of US based Sopris Systems, a company that Sonata acquired in 2019, said, “We have now a much larger market to target, with a wide portfolio of Microsoft services that Sonata brings, like Dynamics Modernisation, Data and Cloud. And an ability to support global service industry customers. Sonata’s unique Platformation™ model has helped us transform our solution into a digital transformation platform rather than a pointed solution”.
Brett Crew, CEO of Australia based Scalable Data Systems another Sonata acquisition, said, “We had a strong local presence and technical capability already in Microsoft Dynamics. Overnight we scaled to be part of a team of over 4,000+ with more than 2,500 Microsoft skilled resources, across 18 Gold competencies and a global systems integrator. We are enabled to be strategic digital partners to our customers, leveraging Microsoft technologies and platforms beyond Dynamics including data, analytics, cloud, modernisation and process automation. We can scale quickly and deliver globally. This is driving compounding growth for us with Microsoft. Additionally, with Sonata we are able to invest and grow our commodity trading solution for Dynamics faster, allowing us to service larger customers globally and realise our goals of delivering our commodity platform for industry around the world.”
With Microsoft’s increased focus on industry-led go-to-market, Sonata has aligned its cloud and data services to its unique Platformation™ model of digital transformation. Their consulting services are now aligned to the catalyst business transformation services of Microsoft.
Sonata continues to look at an inorganic strategy aligned to its Microsoft alliance led growth strategy focussed on both geographic expansion and technology expansion on cloud and data led acquisition.
Ranganath Puranik, Chief Growth Officer, Sonata Software sums it up, “At 30, we are just beginning to tango & the goal of the tango is perfect harmony with one’s partner.”
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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