BHUBANESHWAR, India, May 19, 2026 /PRNewswire/ — The 13th International Art of Giving Day, inspired by the vision of Dr. Achyuta Samanta, was celebrated this year across 190 countries spanning six continents. In addition, followers and well-wishers of the Art of Giving movement participated in the campaign at 50,000 locations internationally, including all 222 FIVB member nations, all 28 states and 8 Union Territories of India, every city and town across the country, and all district headquarters, blocks, and panchayats of Odisha.

In Odisha alone, the day was observed at 20,000 locations. On the occasion of the 13th International Art of Giving Day, the movement directly impacted nearly 2.5 crore people, including followers and supporters.

Over the past week, Art of Giving programmes have been organised at various places around the world and across different cities in India, witnessing participation from people from all sections of society. Every year, the International Art of Giving Day is celebrated with a unique theme.

This year’s theme was ‘Share to Shine’, signifying that sharing happiness with others also leads to one’s own growth and progress. As part of this year’s celebrations, arrangements were made for the distribution of volleyballs and nets at more than 3,000 locations across Odisha. Inspired by Dr. Achyuta Samanta’s vision for the development of sports and to foster harmony and friendship among young people, 9,100 volleyballs were distributed this year.

“What I am today is because of the concept of ‘Art of Giving’. I have received the warmth, love, and affection of people because of this movement,” Dr. Samanta said.

A mega programme marking the 13th Art of Giving Day was organised in Bhubaneswar with participation from people from various walks of life. On the occasion, the Art of Giving theme song, sung by renowned Hindi playback singer Shaan, was unveiled. Among others, Rabindra Narayan Behera, MP, Lok Sabha; Indian tennis legend and Padma Bhushan awardee Leander Paes; Tibetan Buddhist master and Spiritual Director of Ripa International Center, Switzerland, Getrul Jigme Rinpoche; Baba Ram Narayan Das; and Femina Miss India Nikita Porwal attended the event.

As in previous years, the prestigious AOG Hero Awards were presented to noted medical expert Dr. Bidyut Das, Rotarian Ajay Agrawal, and KIIT professor Kumar Debadatta for their remarkable contributions to social service. Each awardee received a cash prize of Rs. 1 lakh.

The event was attended by the Vice-Chancellor of KIIT and KISS, Prof. Saranjit Singh, and other senior functionaries.

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GURUGRAM, India, May 19, 2026 /PRNewswire/ — A monetization service for influencers, Trendweave, is launching the Scout Program — a new way to earn on social media without creating content. Now every user can get paid for something people already do every day: finding creators with potential. The flow is simple – spot them, invite them to Trendweave, they start earning — and the user, who invited them, earn from the creator’s results. 

The brand-new approach allows users to create an unlimited revenue stream: fixed payment combined with commission from creators’ earnings.

The launch date is set for June 1st. Early users are getting a welcome bonus, priority access and boosted earnings. It’s a good opportunity to earn online while acting at one’s own pace and schedule.

About the Scout Program: Who Can Join

Short answer – everyone! Users don’t need experience, content creation skills or their own audience. The program is open for everyone: students, stay-at-home moms or anyone looking for extra income while scrolling social media.

This works best if the users spend time on Instagram, can spot creators with potential and want an income stream that can grow over time. One just needs to find creators and invite them to join Trendweave, where they start earning from product recommendations. Users get paid when the creators invited in the program by them generate results. 

Users earn in two ways. Every scout will get a fixed payout for the creator who joins and starts using Trendweave and then – a share of GMV (sales volume) those content creators will generate for the program. One can buy a pretty dress or have dinner at a nice place for just one successful recommendation.

There are millions of creators posting daily, but most of them don’t monetize properly. Brands are actively looking for creators who can sell, but there’s still a gap between creators and actual earnings. Trendweave built the Scout Program to close that gap — and turn it into an income opportunity for anyone.

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CHENNAI, India, May 18, 2026 /PRNewswire/ — As B2B SaaS companies face increasing pressure to justify every marketing dollar against pipeline outcomes, the question of which SEO agency can move beyond traffic reports and into revenue contribution has become the defining selection criteria for founders and CMOs in 2026.

In that context, PipeRocket Digital has been recognised as a standout SaaS SEO agency for its pipeline-first approach, embedded team model, and a track record of verified client outcomes across organic search, performance marketing, and content.

Verified client outcomes across the portfolio:

• 3.5x MQL growth: Delivered for a B2B SaaS client through targeted content and intent-based optimisation
• 220% improvement in non-branded organic traffic: Achieved for a SaaS spend management platform, shifting reliance from branded search to net-new buyer acquisition
• 10x growth in signups and demos: Delivered for a product demo SaaS through paid campaigns, with the CEO noting: “Their comprehensive analysis, strategic initiatives, end-to-end campaign structuring, landing page experimentation, and targeted remarketing delivered remarkable results.”
• 7,000% organic traffic growth: Delivered for a B2B SaaS platform, converting organic into a reliable acquisition channel rather than a traffic reporting function.
• 1,500% organic traffic growth: Achieved for a sales productivity SaaS, with the Head of Growth noting: “The consistency in execution made the difference. Growth wasn’t a spike – it scaled into a reliable acquisition channel.”
• 178% organic traffic growth + 2.5x revenue growth: A single quarter result confirmed by the Associate Director of Marketing at a B2B SaaS company: “We got the best quarter in the last 16 quarters – not only in terms of traffic, leads, and pipeline, but it increased the revenue by 2.5x.”
• 172% organic traffic growth with direct pipeline and revenue impact confirmed: “We saw a clear shift in organic which became a meaningful growth channel, not just a support function.” – Head of Strategy & Growth, a B2B SaaS company
• 108% organic traffic growth + doubled MQLs in the US and UK within 6 months: “108% organic growth is one thing but doubling MQLs in the US and UK within 6 months is what made the real difference.” – VP of Marketing, a B2B SaaS platform
• 100% increase in paid leads in 1.5 months while simultaneously decreasing CPC and CPL

Team and credentials:

PipeRocket Digital is a 25-person team with a 4.8 rating on Clutch, having worked with 50+ B2B SaaS companies across SaaS SEO, SaaS PPC, content marketing, account-based LinkedIn, marketing operations, and AEO/GEO.

The portfolio spans verticals including sales tech, HR tech, spend management, security compliance, data analytics, and product-led growth.

The agency was co-founded by Kamaraj Mathiarasan, who brings 10+ years of SaaS SEO experience, and Praveen Ravi, a performance marketing leader with experience at global agencies and high-growth SaaS brands.

Both founders built the agency around a principle their backgrounds reinforced: most agencies measure what they can control, not what the CFO is asking about.

Most SaaS SEO agencies start with a keyword tool. PipeRocket Digital starts with the sales conversation.

Before any content brief is written or any page is optimised, the team maps the ICP from actual buyer language which is pulled from sales call recordings, product demos, and category research.

Every page built, every cluster prioritised, and every content decision made ties back to a single question: does this move a qualified buyer closer to a conversation with sales?

This approach addresses the problem that founders and marketing leaders consistently report: organic search is running, rankings are improving, but the board still cannot see what SEO contributed to pipeline last quarter. PipeRocket treats that disconnect as the core problem to solve, not an acceptable trade-off.

Key elements of the methodology:

• ICP-first foundation: Buyer language is extracted from real sales recordings before any strategy work begins. The ICP is defined and the category is mapped before any keyword tool opens.
• BOFU content in month one: Bottom-of-funnel content targeting buyers already evaluating solutions goes live in the first month. Traffic-building content follows, not the other way around.
• Pipeline as the reporting metric: Every engagement is measured in MQLs, SQLs, and pipeline contribution. Traffic reports are not the deliverable.
• Embedded team model: The team sits in pipeline reviews, listens to post-handoff sales outcomes, and tracks what happens to leads after they reach the sales team. Accountability does not end at content delivery.
• AEO and GEO integration: Content is structured to be cited by ChatGPT, Perplexity, and Google AI Overviews, ensuring clients remain visible as buyer research shifts from search engines to AI-generated answers.

SaaS companies in 2026 face a dual challenge in organic search. Buyer research is fragmenting – decisions that previously started with a Google search now frequently begin with a query to ChatGPT, Perplexity, or a Google AI Overview.

At the same time, boards are increasing scrutiny on marketing ROI, pushing CMOs to report not on traffic or rankings but on pipeline contribution and CAC efficiency.

Agencies that built their service model around traffic growth are finding that the goalposts have moved.

Buyers expect to see their vendor appear in AI-generated answers, not just rank on page one. And founders expect their SEO investment to show up in the pipeline review, not just the analytics dashboard.

PipeRocket’s methodology was built around these realities rather than retrofitted to them. The BOFU-first content architecture, ICP anchoring in sales conversations, and AEO/GEO integration were embedded in the approach from the start, positioning the agency to serve the demand that has now become the industry standard expectation.

PipeRocket Digital stands out in a crowded SaaS SEO market not through a wider service menu or a lower price point, but through a structural commitment to pipeline accountability that most agencies do not offer.

The methodology begins at the ICP level, the reporting ends at revenue contribution, and the team model keeps accountability in place between those two points. For B2B SaaS companies that have outgrown traffic reports and need an organic team that thinks in revenue, PipeRocket Digital represents a substantive alternative to conventional agency engagements.

PipeRocket Digital is a SaaS growth marketing agency and extended marketing team for B2B SaaS companies. Founded by Kamaraj Mathiarasan and Praveen Ravi, the agency operates as an embedded revenue team across SEO, performance marketing, content, account-based LinkedIn, marketing operations, AEO, and GEO.

PipeRocket has served 50+ B2B SaaS companies across sales tech, HR tech, spend management, security compliance, data analytics, and product-led growth, holds a 4.8 rating on Clutch, and measures every engagement against qualified pipeline and closed revenue.

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