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‘SUONO PURO’: THE PURE VOICE OF BATTISTA AND SOUND SIGNATURE OF AUTOMOBILI PININFARINA
– Automobili Pininfarina reveals how it has engineered the unique new ‘sound of sustainable luxury’ for its pure-electric hyper GT, Battista
– Composed using advanced sound engineering and the ‘voice’ of its phenomenal pure-electric powertrain, Battista’s sound resonates at 54 Hz, a frequency that aims to have a positive influence on the driver’s comfort and wellbeing
– Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina: "Our sound designers and engineers have crafted a unique, organic EV sound experience for clients. The Battista voice is emotional and authentic for everyone experiencing the vehicle"
– Video on the unique sound of Battista and its frequency displayed in natural elements: youtu.be/E5etYYeFnik
CAMBIANO, Italy and MUNICH, April 12, 2022 /PRNewswire/ — Automobili Pininfarina has revealed ‘SUONO PURO’ – the sound concept created for the world’s first pure electric hyper GT as the Italian brand continues to develop new products and experiences aiming to lead creation of a sustainable new era in luxury.
Creating a unique sound experience presented key challenges, while ensuring an unrivalled ownership and driving experience with exquisite luxury, design heritage and sustainability remain at the core. What does beauty and power sound like in the world of electrification? What voice should this award-winning design masterpiece and the Automobili Pininfarina brand have? How may natural and emotional connection between driver, car and the driving experience be created?
Aural sensations have been carefully crafted to embody the purity of Battista’s design and give Automobili Pininfarina a unique voice that aims to resonate positively with the driver. Using advanced technology and following more than 2,000 hours of composition, development and fine-tuning by vehicle and sound designers and engineers, a unique brand experience is played out in exquisite frequencies and tones.
Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina, said, "Our sound designers and engineers have crafted a unique, organic EV sound experience, something special and authentic for people experiencing the vehicle. It is a signature for Battista and the Automobili Pininfarina brand that is as recognisable, pure and individual as its design."
SUONO PURO honours the purity of Automobili Pininfarina’s design DNA, incorporating wellbeing qualities associated with the 432 Hz frequency. It is warm and uplifting, as found in the positive emotional effect of Tibetan singing bowls and was used by classical music composers such as Mozart or Verdi.
At idle speed, the Battista’s sound frequency is 54 Hz (down three octaves from 432 Hz) – a pure and resonant signature base note. The purity of this frequency can be visualised by the way in which it impacts water, creating beautiful, organically symmetrical ripples. The effect of this frequency on the human body, which is in average around 70 percent water, intends to contribute to a sense of wellbeing. Clients will experience this in their own Battista, with deliveries worldwide starting this year.
Interview with the experts who crafted SUONO PURO for Battista
Automobili Pininfarina worked closely with sound designers Novo Sonic to craft a unique voice for the brand and Battista. Automobili Pininfarina NVH & Sound Managing Engineer, Garry Lane, and Novo Sonic Founder and CEO, Tom Huber, formed the core partnership that brought this to life, with a small team of dedicated and passionate sound experts. Here they talk in detail about the project.
What was the initial brief? How did you want to make people feel when they hear the Battista?
Garry Lane: We are bringing a unique hyper GT to the luxury car world. It is a first-of-a-kind reimagination of electric mobility – including its sound. SUONO PURO needed to be authentic and reflective of the brand. We decided to let the four powerful electric motors speak for themselves, combined with a special sound experience delivering a positive effect on the driver’s wellbeing.
Tom Huber: We wanted to achieve a natural sound experience, and this comes from the use of frequency. 440 Hz was first introduced to the American music industry in the first half of the 20th century to establish a reference tuning tone for instruments and orchestras. Music tuning worldwide was adapted to this as a result. However, prior to this, 432 Hz was the tuning of the classical music world, including by Verdi. Listening to an orchestra playing in the original tuning, many would agree on a substantial difference in terms of warmth and positive impact.
The sound experience should resonate through all aspects of how the Automobili Pininfarina brand is experienced, not just the product – where a lot of excitement comes from the emotive powertrain sounds. There needs to be an emotion and authenticity to all of it, which is why we took a holistic approach with the use of the 432 Hz frequency throughout the brand experience, with a consistent sound landscape at every point of contact.
What was the biggest challenge?
GL: We had to make sure the Battista is instantly recognisable – we wanted people to be able to hear it and know it was Battista before they could see it, fully embracing and celebrating its pure-electric powertrain. It had to be carefully curated and developed for a truly special car, and an entire brand, in around half the time it takes larger-volume manufacturers, who would typically develop a sonic signature in four to five years of research and engineering. That has been a tremendous challenge.
TH: Beautiful visual design is pure emotion. A beautiful car like the Battista gives you goosebumps. The same goes for music – emotions can come across in different ways and connect with the human body. The challenge was to create a soundscape that emotionalises a sound that many people have not yet experienced – the sound of an electric motor. We tackled this head-on by fully embracing it, showing that the natural, pure-electric sound can be beautiful and uplifting.
How did you achieve the goal of representing design and beauty in the sound of Battista?
TH: The sound is inspired by the signature Design line around the body of Battista. Sound creation in the studio began with the brand’s Chief of Design Luca Borgogno, forming a design-inspired ‘leitmotif’ – a short, recurring musical phrase. This was translated onto a music sheet displaying the brand’s design philosophy based on its unique proportions represented by curves, length and harmony – something that has never been done before in this context.
This is transformed into the sound of Automobili Pininfarina and the Battista, using 54 Hz as a unique and organic base note that is always present, creating harmony between performance and wellness – just like the car itself. This is the Automobili Pininfarina ‘Sonic Line’.
What was the biggest innovation?
GL: The development of bespoke software, which we call the ‘sound heart’. Not only did it have to be created from scratch for Battista, but the way it was implemented was unique, working on a specified software solution to enable the highest quality sound. It is all delivered via the newly engineered, individually tuneable synthesisers that respond to a range of vehicle systems, from the speed and torque profiles of the powertrain to the steering input, and 12 specially developed exterior and interior speakers in harmony with Naim Audio.
The speaker system was meticulously designed to project the 54 Hz tone across the whole frequency spectrum in immense quality. The car creates the sound in real time, a seamless, high-resolution sound experience that encompasses those inside the car, and provides a signature sound graphic on the outside. The sound is seamlessly transmitted to the interior for a natural aural experience. It is low frequency but brings in more of the EV sound experience.
TH: We want to be able to convey the highest quality sonic story to those experiencing it, so ensuring we had the right software and hardware to reproduce what we created in the studio was really important. It is very different from working with ICE (Internal Combustion Engine) vehicles as they develop their own, much wilder sounds. The Battista’s inherent futuristic sound is unique, but also interesting and new with a positive natural effect on those experiencing it. In this regard, the Battista can be seen as an exquisitely engineered and finely tuned instrument, played by the conductor and composer behind the wheel, altering the output by the way they drive in real-time.
What is the most special thing about the final sound? What are you most proud of?
GL: Personalised experiences and beautiful design are very important to our clients, and drivers can enjoy as much or as little of the Battista’s fine quality sound as they’d like. This results from the extensive engineering and development on the real sound of the electric motors, which develops through the different drive modes.
Ensuring the driver experiences defined differences in sound between the driving modes was a challenge, but very rewarding to have achieved that variation. It’s a testament to the team’s efforts. High levels of personalisation run through all aspects of Battista, enhancing the luxury experience to new dimensions, ensuring the driver is encompassed not only by the combination of performance from the powertrain and the material quality of the luxurious interior, but also the way in which the car communicates and makes the driver feel.
TH: The purity of the sound, I think, is very special. From the beginning we wanted to tune the sound to 432 Hz. The 54 Hz base frequency conveys the soulful power of the car and is organic, using the vehicle’s hardware to provide as unique and authentic base as possible. It resonates with what Automobili Pininfarina stands for: pure design, sustainable luxury and outstanding performance.
The way the sound embodies the Battista’s design, as well as the wider brand values is also unique. We haven’t just created a sound for a vehicle. We’ve evaluated in great detail how people experience the entire brand, the way it communicates with people, and what the ‘voice’ of the vehicle is. The same design and sound themes run through the whole experience. That, to me, is genuine and original, and tells an important story about innovation at Automobili Pininfarina.
For full gallery, please go to Dropbox link:
https://www.dropbox.com/sh/v92zn6vmnto9cmh/AAAuIE3kfJ6kmurJ_8WJdq9Pa?dl=0
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
New full-stack offering turns content operations into an agentic growth engine
NEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.
“At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.
“CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”
The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.
“AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.”
While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.
Industry view
“In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.”
– Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member
“Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”
– Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.
With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)
About Typeface
Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.
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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.
Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.
The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.
Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.
Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”
Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.”
Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”
The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.
Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.
About Woxsen University, Hyderabad
Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.
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HarperCollins is proud to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani
Published by HarperCollins
Hardback | Non-Fiction/Self-Help | 140 pp | INR 399
Available wherever books are sold | Releasing on 24 April 2026
NEW DELHI, April 29, 2026 /PRNewswire/ — HarperCollins Publishers India is thrilled to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani, a practical guide towards a spiritual and psychological transformation.
ABOUT THE BOOK
Everyone in the world has good days and bad days. But what if there was a way to unleash one’s radiant self every day? Something simple yet profound—something the reader could reach for every day to centre themselves and remember what really matters.
The Book of Daily Brilliance is designed to speak to the heart and the highest self. Meant to be read over 111 days and covering topics that resonate with all—relationships, self-worth, love, pain, abundance, manifestation, surrender and much more—this daily reader will guide the one through a gentle yet powerful spiritual and psychological journey.
There is no fixed start date. No pressure to be perfect. If a day is skipped or there is a pause for a while, that is okay. All that’s needed to do is come back when it feels right. For those who choose to commit to the 111-day journey, the experience reveals the unfolding of a deeper truth within.
So, take a deep breath. Open the page to Day 1 and let this be an invitation to return to oneself —one day, one page, one insight at a time.
Pamela Puja Kirpalani says, “One page can really just change the way you show up for your life. I wrote The Book of Daily Brilliance to be something you return to, not just read once — a daily pause that brings clarity, perspective and healing. In a fast-paced world, I believe even a single mindful page a day can create powerful inner psychological shifts. This 111 Daily Reader is my way of helping people reconnect with themselves— and if it helps someone feel more present, more grounded, and more like themselves, then it has done exactly what I hoped it would.”
Sachin Sharma, Publisher, HarperCollins India, says, “The Book of Daily Brilliance offers a perfect pause amidst the busyness of life. Readers will appreciate how the book gently guides them through a journey of transformation—without any pressure—one step, one day at a time.”
ABOUT THE AUTHOR
Pamela Puja Kirpalani is the Founder of Inner High Living and a distinguished thought leader in the world of behavioural psychology and neuro-behaviour. Her vision materialized as she started coaching individuals, couples and parents on achieving their goals initially using Neuro-linguistic Programming (NLP) as a modality. She is certified by ABNlp (Australian Board of Neuro-Linguistic Programming), IEMT (Integrated Eye Movement Technique) Practitioner, member of the APSS Singapore and the NLP Association of Singapore.
ABOUT HARPERCOLLINS INDIA
At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 2,000 titles across print and digital formats. Our authors include APJ Abdul Kalam, Agatha Christie, Amish Tripathi, Amitav Ghosh (Erasmus Prize 2024), Jhumpa Lahiri, Paulo Coelho, Raghuram Rajan, Sudha Murty, Ruskin Bond and many more.
HarperCollins India has been honoured with seven Publisher of the Year awards and proudly represents global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne and National Geographic Children.
We have also been certified as a Great Place to Work for two consecutive years, a testament to our culture, creativity and people.
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
Firstsource Partners with Typeface to Launch Agentic Marketing Services
Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
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