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teamLab Phenomena Abu Dhabi Revealed as World’s New ‘Home for Infinite Curiosity’ in Saadiyat Cultural District
A multi-sensory immersive exploration of experiential artworks by international art collective teamLab
Latest addition to Saadiyat Cultural District builds on Abu Dhabi’s reputation as a cultural capital offering unique and inspiring experiences that spur creativity and innovation
New art space to feature an architectural vision and captivating artworks based on teamLab’s original concept of environmental phenomena
Construction of the cultural offering is expected to be completed in 2024
ABU DHABI, UAE, June 23, 2022 /PRNewswire/ — Abu Dhabi has unveiled the concept of teamLab Phenomena Abu Dhabi – a multi-sensory art experience that will be a ‘home for infinite curiosity’, featuring original and constantly transforming artistic installations unique to Abu Dhabi.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/9062051-teamlab-phenomena-abu-dhabi-revealed-worlds-new-home-infinite-curiosity/
teamLab Phenomena Abu Dhabi is set to be an immersive, inspirational space where the intersection of art and technology will ignite curiosity, imagination and creativity in all who visit. Slated to be completed in 2024, it is the latest offering of the Saadiyat Cultural District. The 17,000sqm (GFA) teamLab Phenomena Abu Dhabi building has been conceived with unparalleled installations that will be unique to Abu Dhabi, created through an extensive experimentation process.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Miral, the emirate’s leading creator of destinations and experiences, to develop the concept, architecture and facilities, alongside teamLab, the globally acclaimed, interdisciplinary Tokyo-based art collective, known for their unique artistic vision
Strengthening Abu Dhabi’s position as a leading cultural centre, teamLab Phenomena Abu Dhabi will sit alongside Louvre Abu Dhabi, Guggenheim Abu Dhabi and other major landmarks comprising the Saadiyat Cultural District, adding to the area’s creative offering by creating a bridge between history, culture and creativity and immersing visitors in an innovative art experience.
Visitors will be invited to open their minds and embark on a journey through teamLab’s new concept of environmental phenomena, which offers a new perspective on the world around us. The featured artworks are created and shaped by the environment which produces the various phenomena. The adapted and unique architecture, conceptualised by teamLab and realised by Abu Dhabi-based MZ Architects, plays an important role in providing the artworks with an environment to evolve freely and organically, as if they were life-forms themselves. The experience will be unique to each visitor, changing with each visit, as they discover a place in which to endlessly explore and transcend the limits of their imagination.
Having created art that is part of the collection of global institutions such as the Museum of Contemporary Art in Los Angeles and the Art Gallery of New South Wales in Sydney, amongst many others, teamLab’s artists, programmers, engineers, CG animators, mathematicians and architects are creating an original concept and unique teamlab Phenomena Abu Dhabi experience for the UAE capital.
HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Curiosity and imagination are at the core of who we are as human beings, sparking all our discoveries, inventions and innovations through the millennia. Sitting at the intersection of art, technology, nature and high-tech fantasy, teamLab Phenomena Abu Dhabi will offer a world of boundless wonder and creativity to all who visit, encouraging the new perspectives that are so essential to a thriving future. Adding yet another outstanding experience to our world-leading cultural destination, the teamLab Phenomena experience will be unique to Abu Dhabi, reinforcing the emirate’s position as a destination of distinction. Providing a journey which will trigger the senses, nurture curiosity, spark imagination, and awaken a thirst for knowledge, teamLab Phenomena Abu Dhabi fully supports our commitment to inspire a new generation of innovators and creators in the emirate and beyond.”
Toshiyuki Inoko, Founder of teamLab, said: “It is a great honour for us to be able to open teamLab Phenomena Abu Dhabi in the Saadiyat Cultural District of Abu Dhabi, a world-leading, future-focussed city. At teamLab Phenomena Abu Dhabi, visitors will be immersed into a world that organically changes and evolves through the participation and actions of the people in it, and it is precisely this physical experience that can expand our senses of value. The future is built upon the grand sum of people’s creations. Curiosity drives people towards a deeper understanding of the world and leads to creativity. We believe that imagination decides the direction of this creativity. Our hope is for teamLab Phenomena Abu Dhabi to create opportunities for curiosity and imagination to be born.
Commenting on the philosophy behind the project, Inoko continued: “teamLab Phenomena Abu Dhabi is based on teamLab’s new concept in which the existence of the artworks are created by the phenomena produced by their environment. The artworks in teamLab Phenomena Abu Dhabi do not exist independently but are created by the environment which produces the various phenomena. Objects like stones and man-made creations maintain a stable structure on their own. Unlike these, the existence of the artworks in teamLab Phenomena Abu Dhabi are dependent on their environment. The environment produces phenomena and stabilises their structure – these stabilised phenomena are what create the existence of the artworks.
“Environmental phenomena are released from the material substances that have been responsible for maintaining structures of existence. Elements like air, water, and light that permeate our daily lives are transformed by their environment into unique phenomena that become works of art. The boundaries of their existence are ambiguous and continuous. Even if people destroy the work, the work will remain in existence as long as its environment is maintained. On the contrary, the work will disappear if the environment is not maintained. In time, people’s consciousness will expand from existence itself to the environment. A stone can continue to exist in a closed box, sealed off from the outside world, but life cannot sustain its existence in such a box because it is created by its environment. Life is a miraculous phenomenon that emerges from a flow in a continuous world.”
To celebrate the official launch of the project, DCT Abu Dhabi has also announced a preview activation for visitors to experience immersive artworks that embody the concept of ‘infinite curiosity’ ahead of the opening, taking them on a journey of wonder and sensory exploration. This event will take place at Mamsha Al Saadiyat from 24 June to 17 July.
The teamLab Phenomena Abu Dhabi launch reaffirms Abu Dhabi’s vision to enrich the emirate’s cultural landscape and foster its Culture and Creative Industries (CCI), positioning the UAE capital as a centre for creativity and innovation. With culture a major driver of social and economic development, the emirate is fast becoming a globally known centre of talent and a leading producer of creative content. Abu Dhabi seeks to broaden artistic and cultural expression by providing its community and visitors with a diverse cultural programme curated to inspire creativity and knowledge development, creating a culturally active and artistically conscious city with strong links to the wider region and the world.
The emirate continues its support and development of cultural institutions, including museums such as the upcoming Zayed National Museum, Guggenheim Abu Dhabi and the Natural History Museum Abu Dhabi. The emirate’s performing arts, media and gaming sectors will also see further investment in their diverse array of programmes and initiatives.
The Saadiyat Cultural District is an ambitious undertaking that, will be one of the world’s pre-eminent cultural destinations. Through its museums, cultural centres, and educational institutions, the District will boast one of the highest concentrations of cultural experience in the world. The area is already home to Louvre Abu Dhabi, the globally celebrated universal museum, and Manarat Al Saadiyat, a cultural centre that contributes to the region’s vibrant arts scene with internationally relevant exhibitions and events, workshops and creative programming.
The Saadiyat Cultural District will soon also include the Zayed National Museum, the national museum of the UAE; Guggenheim Abu Dhabi, focusing on global Modern and Contemporary art; and the Abrahamic Family House, which will comprise three religious spaces in one complex – a mosque, a synagogue and a church – to inspire and nurture acceptance and peaceful coexistence among people of all faiths.


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Simplilearn and Saïd Business School, University of Oxford, Partner To Launch Three AI-Focused Programmes To Equip Leaders for Enterprise Transformation
Launch of three programmes addressing critical AI talent shortage through accessible, practice-led learning in business analytics, strategic decision-making and cyber-resilient transformation
PLANO, Texas, March 18, 2026 /PRNewswire/ — Simplilearn, a leading digital skills training provider, has partnered with Saïd Business School, University of Oxford, to launch three AI-focused programmes for professionals leading AI integration within their organisations. The programmes – Oxford Programme in AI and Business Analytics; Oxford Programme in Strategic Analysis and Decision-Making with AI; and Oxford Programme in Cyber-Resilient Digital Transformation – are designed to address the widening AI talent gap and train leaders with the frameworks and technical fluency required to lead responsible AI integration at scale.

As artificial intelligence transforms industries at an unprecedented velocity, organisations face acute shortages of experienced professionals capable of translating AI capabilities into business value while managing associated risks. According to a recent McKinsey report, 88% of companies now use AI regularly in at least one business function, up from 78% last year, yet less than a third of executives feel their organisations have adequate AI talent to execute strategic initiatives effectively. These programmes address this critical gap by preparing professionals with the strategic frameworks, ethical considerations and practical implementation capabilities required to lead AI integration initiatives that deliver measurable business impact.
Speaking about the programmes, Kashyap Dalal, Co-founder and COO of Simplilearn, said: “AI has moved from experimental adoption to become foundational infrastructure across every sector, yet the leadership skills required to harness its potential responsibly remain scarce. Our partnership with Saïd Business School, University of Oxford, reflects our commitment to making advanced AI education more accessible and bringing industry and academia closer together.
The curriculum is built to develop strategic judgement, governance frameworks and implementation capabilities to lead enterprise-wide AI transformation with confidence. As AI reshapes competitive dynamics and operational models, organisations need leaders who can translate analytics into strategy, integrate AI responsibly into decision-making frameworks and build cyber-resilient digital infrastructures. By making the School’s world-class faculty expertise accessible through flexible, online formats designed for professionals worldwide, we are addressing a critical market need while advancing our mission to develop future leaders who lead responsibly and effectively.”
The three programs collectively form a comprehensive AI leadership curriculum addressing complementary dimensions of AI-enabled business transformation:
- Oxford Programme in AI and Business Analytics focuses on translating descriptive, predictive and prescriptive analytics into strategic business decisions, preparing leaders to bridge the divide between data science and boardroom strategy through real-world case studies, including Hartford HealthCare and the Rialto e-commerce capstone project.
- The Oxford Programme in Strategic Analysis and Decision-Making with AI enables professionals to strengthen their strategic thinking capabilities by leveraging AI as a decision-support partner, exploring frameworks such as PESTEL analysis and Porter’s Five Forces and using generative AI tools for scenario planning, competitive analysis and evidence-based recommendation development.
- The Oxford Programme in Cyber-Resilient Digital Transformation addresses the critical imperative of embedding cyber-risk thinking into AI-powered enterprises, teaching leaders to evaluate emerging technologies, protect critical assets and communicate technology risks effectively at the board and executive levels.
Designed using evidence-based learning principles grounded in the Universal Design for Learning framework, the programme is developed by Oxford Saïd faculty and includes self-paced modules alongside live sessions that support applied learning and practical application. This approach offers flexibility for working professionals while maintaining strong academic rigour and practical relevance.
Commenting on the partnership, Rishad Lilani, Associate Director, Oxford Saïd Online, at Saïd Business School, University of Oxford, said: “The collaboration with Simplilearn represents a strategic alignment between academic excellence and global accessibility in addressing responsible AI integration at an organisational level. Cybersecurity, strategic analytics and AI-driven decision-making are core leadership imperatives that require judgement, ethical frameworks and the confidence to navigate uncertainty. With these programmes, we are equipping leaders with the analytical rigour, human-in-the-loop oversight principles and cross-functional integration capabilities required to drive digital transformation that withstands executive and board-level scrutiny while creating measurable business value.”
Learners will earn a certificate of attendance from Saïd Business School, University of Oxford, upon successful completion of the programme, subject to meeting the requirements outlined in the programme orientation module. They will also join the Oxford Saïd elumni community, a global network of over 50,000 professionals across more than 195 countries, with access to exclusive resources, events and opportunities.
These programmes are designed for professionals in strategic, leadership, or management roles. This includes business managers and functional leaders, strategy and transformation professionals, analytics and business intelligence leaders, consultants advising on AI-driven change, product and digital and technology leaders responsible for enterprise AI initiatives.
About Saïd Business School
Saïd Business School is a vibrant and innovative school, embedded within the University of Oxford, offering accredited degrees and diplomas for undergraduates and postgraduates and a broad portfolio of on-campus and online courses for business executives. The School educates global business leaders, change makers and innovators across every industry and sector. Its ground-breaking research and exceptional teaching transforms individuals, who transform businesses, which transforms the world and creates impact from within.
In partnership with Simplilearn, the School’s professional programmes are promoted and delivered to professionals worldwide through a high-quality digital learning experience. This partnership brings together Oxford’s academic excellence and Simplilearn’s digital learning strengths, offering a transformative and future-ready learning journey for aspiring leaders.
About Simplilearn
Founded in 2010, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training for individuals and businesses. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners worldwide. Its programs are designed and delivered in collaboration with world-renowned universities, top corporations and leading industry bodies. From early-career professionals to managers, executives, small businesses and large enterprises, Simplilearn’s role-based, skill-focused, industry-recognized and globally relevant training programs provide ideal upskilling solutions for diverse career or business goals.
For more information, please visit www.simplilearn.com

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Agentic Marketing Will Redesign How Growth Decisions Are Made
Rajesh Jain, MD & Founder at Netcore Cloud explains why Agentic Marketing will redefine growth, retention, and customer economics
MUMBAI, India, March 18, 2026 /PRNewswire/ — Marketing technology is entering a new phase as artificial intelligence moves beyond automation toward autonomous decision-making. According to Rajesh Jain, Founder and MD of Netcore Cloud, the next evolution of marketing lies in Agentic Marketing, where autonomous systems continuously evaluate customer signals and take action to optimise outcomes such as revenue, profit, lifetime value, and retention.

“For nearly two decades, martech has been paying revenue tax for acquiring the same set of customers and customers that they didn’t really lose,” Jain said. “At Netcore, our North Star is simple: Never lose customers. Never pay twice. Never pay fixed. Our agentic marketing efforts are built to deliver exactly that.”
Jain explained that earlier martech systems largely focused on automation by scaling workflows, improving targeting, manual segmentation, A/B testing, and orchestrating channels more efficiently. While automation improved productivity, it did not fundamentally change how decisions were made. Humans still defined the rules in advance and systems executed them at scale.
Agents with agency represent a structural shift. An agentic system does not rely solely on predefined rules or static workflows. Instead, it evaluates context in real time, interprets behavioural signals, weighs economic trade-offs, and determines the next best action based on defined outcomes such as revenue, profit, lifetime value, or retention. It also learns from past interactions and continuously refines its decision-making within governance boundaries.
“The difference between AI-enabled and agentic is authority,” Jain noted. “Many systems today provide recommendations. An agentic system has the authority to act autonomously within guardrails. It closes the loop between insight and execution. This transition moves marketing from programmed execution to autonomous optimisation.”
Jain also emphasised that Agentic Marketing changes the economics of growth. Digital marketing over the past decade prioritised scale, often at the expense of relevance. Acquisition became easier through platforms, but dependence on paid channels increased. Retention remained under-optimised, and discounts were frequently deployed broadly rather than with precision.
Agentic Marketing introduces economic intelligence at the level of each customer interaction. Every decision whether and when to intervene, which channel to use, what incentive to offer, and how much budget to allocate can be evaluated based on past purchasing behaviours rather than aggregate averages.
This has three important effects. Effective customer acquisition cost declines because better retention reduces the need for reacquisition. Lifetime value expands because engagement becomes continuous and adaptive rather than episodic. Discounting becomes precise, protecting margins.
“When customer relationships compound over time, the value created is measurable in incremental revenue, higher contribution margins, and reduced reacquisition spend,” Jain said.
While the shift begins with AI capabilities, Jain argues that Agentic Marketing ultimately represents a redesign of how marketing organisations operate. Campaigns and workflows evolve from episodic initiatives into continuous decision systems aligned to clear business outcomes.
“If treated as a purely technology-led shift layered onto existing structures without changing how decisions, metrics, and accountability work, agentic marketing will underdeliver,” he said. “Agentic Marketing is not a tool adoption decision. It is a redesign of how growth decisions are made inside the company.”
The industry’s heavy investments in predictive intelligence have not yet translated into proportional growth outcomes, Jain added, largely because of execution latency. Generative AI systems often generate insights, but humans still need to interpret those insights, coordinate across teams, build campaigns, and deploy changes. Markets, however, operate in real time.
“Intelligence without authority to act does not create a compounding advantage,” Jain said. “Agentic Marketing integrates prediction and execution within a governed system. The same intelligence that detects opportunity can initiate action immediately.”
Autonomy, he noted, must remain structured. CMOs define the outcomes, strategic intent, risk tolerance, and brand constraints that become the guardrails for agentic systems. Humans remain responsible for objectives and compliance, while agents handle micro-decisions at scale, including timing, sequencing, offer calibration, and channel selection.
Agentic Marketing also changes the role of campaigns. Campaign-centric marketing was designed for a broadcast era and assumes engagement happens in bursts. Customer behaviour today is continuous and dynamic, requiring persistent optimisation rather than episodic interventions.
One of the most overlooked inefficiencies in digital marketing, Jain said, is reacquisition spend. Brands often allow engagement to weaken and then rely on paid platforms to win customers back.
Agentic systems continuously monitor behavioural signals, purchase cycles, and engagement decay, allowing brands to intervene early through owned channels when signs of churn appear. Over time, this shifts growth from rented channels to stronger direct customer relationships.
In this environment, Jain believes the role of the CMO will evolve significantly. “In an agentic marketing world, the next generation CMO will stand out not because they run better campaigns, but because they build better systems.”
Future CMOs will focus on profit ownership measuring retention, contribution margin, and customer lifetime value rather than clicks or campaign metrics. They will also define the governance structures within which autonomous agents operate.
“In simple terms,” Jain said, “the next-generation CMO is not just a marketer. They are a systems designer, an AI orchestrator, and a profit leader turning marketing from a cost centre into a true growth engine.”
About Netcore Cloud
Netcore Cloud, a leading agentic marketing platform, leverages its comprehensive Customer Engagement Suite to create personalised, omnichannel experiences. Leveraging AI to analyse customer data, Netcore enables targeted segments and meaningful digital interactions. Trusted by over 6,500 brands across sectors like Ecommerce, Retail, Banking and Financial Services, Media and Entertainment, and Travel, its marquee clients include Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs. Netcore Cloud is appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited, reaffirming its commitment to process excellence. Netcore Cloud has also been recognised in G2’s Best Software Awards 2026, ranking among the Best Software Companies in APAC and India, based entirely on verified customer reviews and satisfaction scores. For more information, visit netcorecloud.com
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Bengaluru-based TerraTern Emerges As a Global Hub for AI-Powered Immigration, Work & Study Abroad Guidance
BANGALORE, India, March 17, 2026 /PRNewswire/ — Since the advent of artificial intelligence is transforming global mobility and global education processes, TerraTern, a technology platform based in Bengaluru, is spearheading the immigration-tech transformation in India. Within less than two years, this AI-native platform has combined intelligent automation with certified human expertise to solve complex global talent mobility challenges for Indian professionals. With a 99.7% visa success rate and over 3 million lives impacted, TerraTern demonstrates how technology can democratize access to international opportunities.
Visionary Direction and Rapid Growth
Founded by serial entrepreneur Divyansh Chaudhari, former co-founder of IELTSMaterial.com (acquired by CollegeDekho Group in 2022), TerraTern brings deep edtech and immigration expertise to the mobility sector. The company has achieved remarkable milestones:
- 10,000+ visas approved through AI-optimised pathways
- 8,000+ job interviews secured via intelligent matching algorithms
- 100+ services covering 30+ countries
- 120+ specialised team members combining tech and immigration expertise
These metrics reflect not just growth, but the increasing demand in 2026 for structured, technology-enabled global mobility solutions that eliminate guesswork and delays.
How TerraTern’s AI Technology Transforms Immigration
The proprietary technology created by TerraTern covers all parts of the immigration process using five fundamental innovations:
- Smart Eligibility Check: Engine evaluates several data points – age, education qualifications, language scores, work experience, and country-specific point systems to present real-time and accurate eligibility checkouts in less than 3 minutes in 30-plus destinations.
- Artificial Intelligence-based Job Matching: It applies predictive analytics to compare the profiles of the candidates with real-time job databases worldwide to find an opportunity based on skills and immigration friendly employers. This has facilitated 8000 plus job interviews, in many cases, prior to the arrival of the candidates in their host country.
- Automated Document Verification: This is based on optical character recognition (OCR) and natural language processing (NLP) to scan and verify as well as highlight inconsistencies in application material. Absent documents and formatting mistakes are spotted by the AI and prevented according to submission, which minimises the rejection rate.
- Real-time Tracking of Applications: It offers personalised dashboards that are aligned to government processing schedules. It has automated alerts that inform clients of changes in status and impending deadlines, which is proactive case management.
- Predictive Analytics: It uses previous case history to estimate the probability of approval and suggests potential strategic options, like improving language scores or alternative routes, prior to the filing of an application. TerraTern has a 99.7% success rate, and this is supported by this data-driven approach.
The Human + AI Advantage
As much as automation promotes efficiency, TerraTern understands that complex cases need human decisions as far as immigration is concerned. The platform integrates AI to instantly screen the eligibility, verify the documents, and track the deadline with human experts to customise the strategy and interpret policies and review compliance. This is a hybrid model that provides technology speed and the assurance of experienced immigration professionals.
Comprehensive Service Portfolio
TerraTern offers AI-enabled services across multiple verticals: immigration services including Express Entry and PR pathways, work overseas programs featuring job seeker visas and Ausbildung programs in Germany, study abroad guidance for 30+ countries, language preparation with AI-powered practice tools, post-landing integration support, family reunification services, and investment immigration programs. For Canada, they optimise Express Entry CRS scores and Provincial Nominee Programs. Australia’s services include Skilled Independent visas and regional migration strategies. Germany pathways feature the EU Blue Card, Opportunity Card, and healthcare worker routes. Additional expertise covers Austria’s Job Seeker Visa and PR pathways for the UAE, Portugal, Sweden, and New Zealand.
ICU Nurse Priya in Pune opted to follow the Ausbildung pathway in Germany after the AI tool offered by TerraTern suggested training programs and matched them to her healthcare background. She claimed that the Germany-specific guidance on the platform was the most significant; she was guided on the details of the B2 language needs, the dual education system was explained using simple terms, and even showed the contacts of employers who offered apprenticeship contracts even before she applied for a visa. In 4 months, she received her training contract and visa. She said that had TerraTern not provided a country-specific breakdown, she would have wasted her time by posting adverts to generic job boards that were not familiar with the special Ausbildung system of Germany.
Industry Credentials and Partnerships
TerraTern’s technology is validated by industry-leading certifications. The team includes British Council-certified experts, IDP IELTS and CELTA-certified trainers, IID-certified immigration professionals, and International Migration Law specialists (IOM-UN Migration-certified). While talking to the Senior management, Achuth Reena added that Strategic partnerships with RCIC (Regulated Canadian Immigration Consultants), MARA-registered agents for Australian applications, Pearson PTE, and the Indo-German and Indo-American Chamber of Commerce strengthen the vision of bringing transparency to immigration processes.
Technology-driven Results
TerraTern’s 99.7% success rate stems from its AI-first approach that only advances high-probability cases. Recent outcomes include experienced professionals relocating through AI-optimised CRS improvements, tech talent securing pre-landing job interviews, healthcare workers accessing Ausbildung pathways in Germany, and students selecting optimal programs based on AI-driven ROI analysis. The platform’s predictive analytics eliminates the trial-and-error approach common in traditional consulting.
Leading the Future of Digital Immigration
As governments worldwide integrate AI into immigration processing, TerraTern has positioned itself ahead by building AI-native processes rather than digitising outdated workflows. The platform creates modern client experiences matching digital-first professionals’ expectations for instant information, transparency, and control.
TerraTern invites professionals, students, and families to begin their global journey with a free AI-powered eligibility assessment. As AI reshapes global immigration, TerraTern stands as the trusted partner turning international ambitions into data-backed, achievable realities.
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