Connect with us

News Wire

Tennis Australia and Infosys Reimagine Digital Experience for Australian Open Virtual Audience

MELBOURNE, Australia, Feb. 11, 2021 /PRNewswire/ — Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting and the Australian Open’s Official Digital Innovation Partner, this year is applying technology to enhance tennis experiences for those onsite and those unable to attend in person. 

Infosys

Using digital as an equaliser to bridge the physical gap, Infosys and Tennis Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual experiences and mobility. The innovations are envisioned to alter the sporting normal well beyond the current Grand Slam and represent a shift towards placing digital at the core of the tournament to elevate immersion, passion, brilliance and experience for those on court and across the globe.

“The past year has accelerated the need for meaningful digital engagement between the Australian Open and its fans, players, coaches, partners and the media. Our focus this year is delivering new digital experiences and insights that are accessible for everyone involved, regardless of where they are currently located,” Ben Slack, Chief Revenue Officer, Tennis Australia said.

“Having Infosys on board as our digital innovation partner for the third year running has allowed us to optimise engagement with all our stakeholders, not only our fans, players and coaches but our broadcast partners and sponsors as well. Despite access restrictions this year the team has excelled, enabling us to continue delivering new and improved digital experiences for this year’s tournament.”

The focus for the Australian Open (AO) is to innovate across the entire stakeholder ecosystem in the following ways:

  • Immersion in analytics: 3D Court Vision allows individuals to watch tournament matches in an animated form, with data overlay for each shot. From speed to spin to serve placement, every detail of the game is available at a click of a button. Infosys uses Hawk Eye data to animate each shot in near real-time and empowers fans to analyse the game from any vantage point in the stadium.
  • Furthering fan passion: A new AO Virtual Slam experience transports every fan into the Rod Laver Arena. 3D court views and data simulate the experience of playing at the AO, letting fans be a part of the glory. An enhanced AO Fan App will also deliver richer content and personalised journeys based on their interest areas, while guided navigation helps fans find their way within the new Melbourne Park zones set up due to COVID protocols.
  • Sensing brilliance on court: In the dedicated AO player and coach app, the AI Video Analysis feature brings new intelligence to the hands of all players and their teams, regardless of rank. The AI tool allows precise player and opponent assessment, be it the technique behind winning backhand drop shots or handling volley shots in long rallies. With many players’ full teams unable to attend the tournament, this feature allows coaches to provide guidance remotely from anywhere across the world by sharing live strategy notes in the app.

For the AO media team, AI Shot of the Day uses machine learning to rapidly identify match highlights, using multiple data points that are objective (such as fastest serve) and subjective (player emotion, crowd reaction and cruciality of the shot in context to the match).

  • Reinventing the guest experience: A 3D AO Virtual Hub has been developed to overcome physical restrictions for partners and sponsors, who are integral to the AO business model. Powered by Infosys Meridian, the Virtual Hub is a premium experience for partners to access exclusive events, behind the scenes tours, tennis clinics, legend interactions, master chef sessions, live performances, 360 match viewing and more. It is expected to host over 12,000 VIPs across the globe during the tournament.

Andrew Groth, Senior VP and Regional Head at Infosys Australia and New Zealand, said, “As we know the pandemic has forced many organisations to change tack and adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has been able to seamlessly meet the changing needs of their audience while continuing to push the boundaries of what’s possible with new digital experiences.”

“We are so proud to be working with Tennis Australia for a third year running and excited to bring new dimensions of the AO to fans, partners, players, coaches and the media. Our work with the AO this year is a clear demonstration of the power of data and AI, and its ability to bring people closer, no matter the physical distance.” 

Infosys at Australian Open 2021: #NextNeverStops – YouTube

About Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 46 countries to navigate their digital transformation. With nearly four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, financial expectations and plans for navigating the COVID-19 impact on our employees, clients and stakeholders are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding COVID-19 and the effects of government and other measures seeking to contain its spread, risks related to an economic downturn or recession in India, the United States and other countries around the world, changes in political, business, and economic conditions, fluctuations in earnings, fluctuations in foreign exchange rates, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, industry segment concentration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Infosys has made strategic investments, withdrawal or expiration of governmental fiscal incentives, political instability and regional conflicts, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry and the outcome of pending litigation and government investigation. Additional risks that could affect our future operating results are more fully described in our United States Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2020. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

Logo: https://oyefilmy.in/wp-content/uploads/2021/02/tennis-australia-and-infosys-reimagine-digital-experience-for-australian-open-virtual-audience-1.jpg

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

  • Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
  • Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
  • Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

The thumbnail for the ‘Implant System Introduction’ lecture, the most-watched content on Denall TV India
  •  Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

  • Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

  • Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

  • Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

Photo – https://oyefilmy.com/wp-content/uploads/2026/06/osstem-implant-accelerates-innovation-in-india-with-denall-tv-a-digital-dental-education-hub-1.jpg

Cision View original content:https://www.prnewswire.com/in/news-releases/osstem-implant-accelerates-innovation-in-india-with-denall-tv-a-digital-dental-education-hub-302796515.html

Continue Reading

News Wire

Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-1.jpg

Logo: https://oyefilmy.com/wp-content/uploads/2026/06/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-302798377.html

Continue Reading

News Wire

ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor

Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.

MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.

Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.

In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.

In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.

ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.

ROHAN SAHU, Founder & CEO, ContentLens:

“When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”

HARI NAIR, Pro Bono Strategic Advisor, ContentLens:

“I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”

ABOUT CONTENTLENS

ContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.

ABOUT HARI NAIR

Hari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-1.jpg

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-302798001.html

Continue Reading

Trending