News Wire
The 51st International Film Festival of India (IFFI) to highlight autism spectrum disorder (ASD) by premiering Shred’s brilliant ‘In Our World’ non-fiction film on 18th January 2021
This first-of-its-kind documentary has been directed and produced by ace filmmaker Shreedhar of Shred Creative Lab – winner of 43 national and international awards for creative excellence
MUMBAI, India and NEW DELHI, Jan. 11, 2021 /PRNewswire/ — The 51st International Film Festival of India (IFFI) is presenting a humane face by highlighting the many shades of autism through the narratives of three children in the beginning of the New Year. Shred Creative Lab Private Limited’s documentary on Autism ‘In Our World’ will premiere as the official selection on 18thJanuary at 13:00 hours in the non-feature film category of the Indian Panorama of the 51st IFFI in Goa (to be held from 16th to 24th January 2021). This brilliant documentary has been directed and produced by ace filmmaker Shreedhar BS of Shred Creative Lab – winner of 43 national and international awards for creative excellence. The trailer of the docu-film is available on https://youtu.be/E1cq5lKxc_0.
This film documents the lives of three autistic children explored through their day-to-day lived reality, to unpack their world and bring about a nuanced understanding so that all can co-exist with love and respect. With in-depth, semi-structured, candid interviews of parents, therapists; their day-to-day activities like swimming classes, horse-riding and music lessons; their special moments with parents, all converge into a narrative that spells hope. This film goes beyond mere documentation of their lives to garner a nuanced understanding of Autism Spectrum Disorder (ASD). It unveils their experiences, their daily negotiations and trials to tell the world that they do not need sympathy; rather need to be understood and accepted for who they are; that one needs to understand their world in order to co-exist as equals, with respect and love.
Director and Producer of the documentary Shreedhar BS, said, “The way we live right now suggests there are two different worlds. Of ‘them’ and ‘us’. They who are misunderstood by Us. This film is that window to see a world which needs to be understood in all its nonconformist ways with love and charter a path to assimilate them in one world, in one universe where we all co-exist with love and mutual respect. In Our World.”
The festival strategy partner for the documentary is Panorama Spotlight, a division under Panorama Studios.
Links – Facebook – https://fb.watch/2X1C9vVfro/
Instagram – https://www.instagram.com/p/CJ4DpwZD0Ug/
About Shreedhar
Shreedhar BS (also known as Shred), director of Shred Creative Lab Private Limited since 2013 has over 22 years of comprehensive experience in films, television/digital content, branding, and marketing. Known for innovative and disruptive ideas, Shred has worked closely with international brands such as Turner Broadcast UK, National Geographic – International, Fox, Ford – APAC, BMW – India, Sony Motion Pictures – London/USA and many more. Winner of 43 National and International awards for creative excellence, Shred, earlier was the Director of Salt Studios Private Limited and Creative Director for the National Geographic Channel as well as Fox International Channels.
About Shred Creative Lab(SCL)
Founded by former creative director for Fox Network of channels and winner of 43 National and International awards for creative excellence, Shred founded SCL in 2013 as a creative studio catering to broadcast- branding, formerly known as Shred Inc. His vision is to create innovative and path-breaking visual communication. Driven by a belief in unconventional ideas and validated by experience, SCL is a beaming example of the mutual efforts of creativity and state-of-the-art execution. SCL has grown organically over the years, moving beyond the borders of broadcast branding and diversified into other creative branches like films, production for digital and television content and designing for products. Backed by an eclectic mix of dedicated creative directors, motion and graphic designers, animators, VFX experts and marketers, spread across Argentina, Philippines and India, SCL today stands out of the crowd as an exclusive studio that is your one-stop-shop for everything creative, from start to finish. SCL’s visual identity for Zee Punjab won a Promax India 2020 award for Best Brand Image Design and Best Logo Design Across Multiple Media. Furthermore, the brand song composed for Zee Biskope fetched an e4m Indian Content Marketing award for Best Branded Content Marketing on Television, 2020.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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