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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

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Third Wave Coffee and HarperCollins India launch ‘Paperbacks & Pour Overs’ to celebrate the joy of reading over coffee

NEW DELHI, April 23, 2025 /PRNewswire/ — This World Book Day, Third Wave Coffee, India’s beloved homegrown coffee brand, and HarperCollins India, a leading global publisher, come together to launch ‘Paperbacks & Pour Overs’ – an initiative that brings the timeless love for books and brews to life.

Thoughtfully curated, Paperbacks & Pour Overs aims to create warm, welcoming corners for readers and coffee lovers at select Third Wave Coffee cafés across the country. These cafés will feature a handpicked HarperCollins Discovery Set—an engaging collection of popular and bestselling titles from both local and international lists. Housed on dedicated bookshelves, the selection will be refreshed periodically, ensuring there’s always something new to explore. These literary additions are designed to transform each café into a cozy reading nook—inviting comfort, sparking conversations, and offering a moment of quiet reflection for solo readers and book lovers alike, all while enjoying their favourite brews.

At Third Wave Coffee, we’ve always believed that our cafés are more than just places to grab a great cup — they’re where people pause, connect, and create. Coffee and books have always come together effortlessly, and with Paperbacks & Pour Overs, we’re excited to give this natural pairing a place in our spaces. This partnership is a celebration of two rituals — reading and brewing — and we’re proud to bring them to life for our community,” said Rajat Luthra, CEO, Third Wave Coffee.

Coffee and books have always come together — it’s the most obvious and timeless pairing. This partnership simply gives that everyday magic a curated corner to thrive in. With this effort, Third Wave Coffee aims to seamlessly weave reading into everyday café culture, spotlighting the timeless connect between coffee and books.

Speaking about this initiative, Shabnam Srivastava – GM Marketing, HarperCollins India, adds, “As we go ahead with our plan of building READ[er] communities, we are thrilled to have Third Wave Coffee as our partners to jointly build up on the bond between coffee and books as we endeavor to add another dimension to the coffee-lovers’ experience by bringing them a list of curated books to read as they sip!”

While the books are not for sale, customers are encouraged to pick up a paperback, read while sipping their favorite pour-over, and place it back for someone else to enjoy. The partnership also paves the way for a series of literature-led experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise—all thoughtfully designed for those who enjoy their books with a side of brew. Together, Third Wave Coffee and HarperCollins India aim to bring the café brand’s literary vision to life: connecting readers with stories, and stories with spaces that inspire.

With Paperbacks & Pour Overs, Third Wave Coffee and HarperCollins India are brewing a shared space for literature and lifestyle to meet — one page, one pour, and one conversation at a time. This collaboration invites everyone to stop by, pick up a book, enjoy a cup of coffee, and become part of a growing movement where creativity, caffeine, and community come together.

About Third Wave Coffee: Third Wave Coffee is a coffee and food QSR brand founded by Sushant Goel, Anirudh Sharma and Ayush Bathwal in 2015. With a commitment to quality and innovation, the homegrown coffee QSR chain has rapidly expanded to over 140 stores nationwide, earning a reputation as one of the fastest-growing coffee brands in the country. Third Wave Coffee is dedicated to providing a high-quality coffee-first experience to its customers across the country with a specific focus on high-quality beans, convenient locations and a technology-enabled consumer experience. Celebrated as a trailblazer in the industry, the brand was recognised as one of the ET Now Best Brands of 2024. For more information, visit Third Wave Coffee at https://www.thirdwavecoffeeroasters.com.

About HarperCollins India: HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.

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CEPT University Invites Practicing Architects to the Second Edition of Prestigious International Program in London

~ Urgent Call for Applications: Last Date to Apply – April 30, 2025

AHMEDABAD, India, April 23, 2025 /PRNewswire/ — CEPT University’s CEPT Professional Programs (CPP) has announced the second edition of its highly acclaimed international program — Global Practices in Architecture & Urban Design. This is the second batch of this program, and it is scheduled to take place from June 16 to June 24, 2025. This exclusive nine-day, on-site professional development experience in London is designed for practicing architects and urban designers eager to gain first-hand exposure to contemporary global practices in urban design, placemaking, and architectural innovation.

With only a few days left for applications to close, this program presents a timely and rare opportunity for professionals to engage deeply with one of the world’s most dynamic urban environments. The application deadline is April 30, 2025, and interested individuals can apply for the program on this link: https://cpp.cept.ac.in/program/global-practices-in-architecture-urban-design-batch-02

A Global Learning Experience Anchored in London

Curated and led by Prof. A Srivathsan, Head of the Centre for Research in Architecture and Urbanism at CRDF and Steven Smith, Director of London-based architecture firm, Urban Narrative, this immersive program offers an in-depth exploration of architectural and urban developments that have shaped modern London.

The program comprises guided walking tours to iconic precincts such as King’s Cross, dialogues and workshops with leading architects and urban practitioners based in the UK, visits to major redevelopment sites, heritage quarters and culturally significant districts and tailored site visits based on participants’ individual interests.

Emphasising the relevance of the program for practicing architects, Prof. Subhrangsu Goswami, Head – CPP, said, London’s urban transformation over the past century — from the Olympic-led renewal of East London to the heritage-driven revival of South Kensington — offers valuable insights into how cities adapt to change. In today’s evolving architectural landscape, this program provides professionals with a unique opportunity to engage with global practices and critically explore the intersection of design, history, and urban innovation.”

Who Should Apply

This program is exclusively tailored for mid-career and senior professionals in architecture and urban design who are looking to expand their practice internationally, engage with new design vocabularies, and learn from the lived realities of a city renowned for its urban complexity and design excellence.

Upon completion, participants will receive a Certificate from CEPT University, adding a globally recognized credential to their professional portfolio.

Application Process and Visa Support

Given the international nature of the program, CEPT Professional Programs (CPP) strongly encourages early application to allow sufficient time for visa processing. The admissions team will provide support letters and host an online pre-departure briefing to help participants prepare for the experience.

About CEPT University

CEPT University is a recognized leader in education and research in the areas of architecture, planning, design, technology and urban management. Its teaching programs aim to build thoughtful professionals and its research programs deepen understanding in its areas of expertise.  CEPT University also undertakes advisory projects to support the national, state and city governments and large sections of private industry. Through its education, research and advisory activities, the University strives to contribute to enriching the lives of people in India’s villages, towns and cities. 

The University comprises five faculties: viz. the Faculty of Architecture, the Faculty of Planning, the Faculty of Technology, the Faculty of Design, and the Faculty of Management. In December 2023, CEPT University was recognized by the Government of India as a Centre of Excellence in Urban Planning and Design. This comes with an endowment of Rs. 250 Crore to be used towards the research and training on India specific knowledge in Urban Planning and Design over the next 25 years.

CEPT University was established by the CEPT University Act of 2005 enacted by the government of Gujarat. It was originally started in 1962 as the School of Architecture supported by the Ahmedabad Education Society. The Department of Scientific and Industrial Research (DSIR) of the Government of India recognizes the University as a Scientific and Industrial Research Organization (SIRO). CEPT University is recognized as a Center of Excellence by the Government of Gujarat. CEPT University has over 30 ongoing collaborations and exchange programs with top-ranked universities across the world.

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Star Health Insurance Partners with Sunrisers Hyderabad as the Official Health Insurance Partner in T20

CHENNAI, India, April 23, 2025 /PRNewswire/ — Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India’s leading private health insurance provider, has partnered with Sunrisers Hyderabad (SRH) as their official health insurance partner for the ongoing T20 League 2025. Star Health Insurance is advancing its efforts to promote health and wellness through cricket and what better platform to partner with in the sports space. This partnership marks a meaningful step forward.

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Commenting on the partnership, Mr. Anand Roy, MD & CEO, Star Health Insurance, said, “We are delighted to associate with Sunrisers Hyderabad in this T20 league, as this partnership perfectly reflects our three core values: customer centricity, trust and transparency. This league, which is in its 18th season, is not just a celebration of cricket, but also a platform that brings together millions of people across the country, echoing our commitment to putting customers at the heart of everything we do. Just as the players and teams earn the trust of their fans through dedication and integrity, we strive to build lasting trust with our customers through reliable service and transparent processes. This collaboration is a testament to our shared belief in these values, both on the pitch and in everyday life, and we look forward to supporting the team and the tournament while championing what matters most to our customers.”

Mr. K. Shanmugam, CEO of Sunrisers Hyderabad, also expressed his enthusiasm for the collaboration: “We place the highest priority on the players’ and staff’s health and fitness. Through this partnership, we wish to inspire cricket fans worldwide to prioritize their health by investing in health insurance that offers enhanced benefits, comprehensive protection, and greater peace of mind. Our dedication to our team’s overall well-being is imperative to deliver exceptional outcomes. Star Health Insurance, India’s largest retail health insurance company, through this collaboration will give our team the backing they need to succeed both on and off the field.”

Star Health Insurance has launched a brand campaign featuring Sunrisers Hyderabad players Ishan Kishan, Jaydev Unadkat, Rahul Chahar, and Harshal Patel to engage fans and build awareness around the importance of everyday wellness and the need for health insurance for all. These campaigns use the popularity of cricket and its icons to spark positive conversations around health. As the T20 tournament 2025 season continues, it highlights the shared goal of encouraging healthier living among athletes and communities alike.

Click here to watch video campaign: https://www.youtube.com/watch?v=UZxrL9tg0lk 

About Star Health and Allied Insurance

Star Health Insurance (BSE: 543412) (NSE: STARHEALTH) is India’s leading standalone health insurer, operating since 2006. The Company offers Health, Personal Accident and Travel Insurance, with specialized products for cancer, diabetes, cardiac illnesses, senior citizens, women and children. Star Health has a strong distribution network, including 910 offices, 14000+ network hospitals, ~17000 employees, 7.6 lac+ agents, and robust bancassurance partnerships. The Company is also the first in India to settle over 1.2 crore claims amounting to INR 54000 crores. In FY24, Star Health reported a gross written premium of Rs 15,254 Cr and a net worth of Rs 6,339 Cr.

For more information, visit http://www.starhealth.in

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