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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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Latest Economy Observer report from Dun & Bradstreet reveals India’s steady rise as inflation eases and financial markets strengthen

MUMBAI, India, June 9, 2025 /PRNewswire/ — Dun & Bradstreet, a global leader in business decisioning data and analytics, has released its Economy Observer report for June 2025. Economy Observer is a monthly report sharing in-depth analysis of key macroeconomic developments in India and provides forecasts for key economic indicators, and insight into the expected direction of the Indian economy.

DB Logo

Key economic forecast:

Real Economy: India’s GDP in the final quarter of FY25 expanded by an impressive 7.4% from the provisional estimate of 6.5%. Looking ahead, D&B forecasts a moderation in India’s Industrial Production Index (IIP) to 1.8% in May from 2.7% in April— reflecting a combination of cyclical and sector-specific weaknesses. Domestic demand is robust, and international ties are improving. Industrial growth faces short-term headwinds. These include base effects, inventory corrections (destocking), and supply disruptions caused by the early monsoon season. Urban demand is expected to pick up due to tax exemptions taking effect from April, while an early monsoon should boost the kharif season, supporting rural consumption—especially durables and e-commerce. 

Price Scenario: India’s inflation trajectory continues to improve, reinforcing price stability. Dun & Bradstreet forecasts CPI inflation to follow its current downward trajectory to 3.0% in May from 3.2% in April, driven primarily by sustained disinflation in food prices. Food and beverages inflation has cooled down to its lowest in over a year, led by sharp corrections in vegetables and pulses. While unseasonal weather caused intermittent volatility, proactive release of buffer stocks by the Food Corporation of India helped contain cereal inflation and dampen broader food price pressures. Dun & Bradstreet forecasts WPI inflation to fall to 0.7% in May, from 0.9% in April, reflecting weak input cost pressures, subdued global commodity prices, and a supportive base effect. Notably, the recent surge in global copper prices has yet to significantly impact wholesale price indices but may influence industrial cost structures in the coming months.

Money & Finance: India’s financial markets in May 2025 exhibit growing stability, supported by easing inflation, improved liquidity, and a stronger fiscal position. Dun & Bradstreet projects the 10-year G-Sec yield to ease to 6.4% and the 91-day T-Bill to 5.9%, reflecting better borrowing conditions. The RBI’s ₹40,000 crore OMO purchase and a record ₹2.7 lakh crore dividend transfer to the government have bolstered liquidity and reduced bond supply pressures. Bank credit growth has moderated to 10.0%, indicating recalibrated demand and cautious lending amid tighter digital lending oversight. The RBI’s decision to raise the Contingent Risk Buffer to 7.5% signals growing confidence in financial system resilience. Structural reforms, including the launch of ‘. bank.in’ and ‘fin.in’ domains, enhance cybersecurity in digital finance, while formalization trends are curbing currency circulation.

External Sector: In May 2025, the Indian rupee appreciated to ₹85.3/USD, Dun & Bradstreet forecasts Rupee to stabilize around 85.4 in June. The currency’s strength was supported by reduced capital outflows, RBI’s calibrated liquidity support and rate adjustments, which reinforced monetary stability, as well as a weakening of the dollar. A narrower trade deficit due to lower non-essential imports and sustained FII inflows improved the balance of payments. A steepening yield curve and notable declines in 5- and 10-year yields underscored strong demand for Indian debt. Going forward, the rupee is well positioned to defend its gains, backed by robust fundamentals and investor confidence.

Arun Singh, Global Chief Economist, Dun & Bradstreet, said, “India’s short-term economic outlook remains strong as GDP in the final quarter of FY25 expanded by an impressive 7.4% —a symbolic milestone that reinforces investor confidence. A pick-up in urban consumption—spurred by pre-festive spending, tax reliefs, and a favorable base—is cushioning overall growth. Meanwhile, an early and widespread monsoon is expected to lift rural demand, particularly in agri-linked sectors. Headline inflation remains manageable, aided by easing food prices and supply-side interventions. Financial markets continue to show momentum, with strong equity performance, stable bond yields, and robust foreign portfolio inflows. The rupee has appreciated mildly, reflecting improved current account dynamics and positive sentiment. In the short run, policy support and macro stability are expected to anchor growth amid global volatility.”

D&B’s Economy Observer Forecast

Variables

Forecast**

Latest Period

Previous period

IIP Growth

1.8% May-25

2.7%April-25

3.0%Mar-25

Inflation WPI

0.7% May-25

0.9% April 25

2.0% Mar-25

CPI (Combined)

3.0% May-25

3.2% April-25

3.3% Mar-25

Exchange Rate (INR/USD) *

85.4 June-25

85.3 May-25

85.7 Apr 25

91-day T-Bills*

5.9% May-25

6.0% April-25

6.5% Mar-25

10-year G-Sec Yield*

6.4% May-25

6.5% April-25

6.7% Mar-25

Bank Credit

10.0% May-25

10.9%April-25

11% Mar-25

*Weekly Average ** Dun and Bradstreet Forecasts

About Dun & Bradstreet:

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions across finance, risk, compliance, information technology and marketing. Working towards Government of India’s vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make in India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity.

India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses.

Visit www.dnb.co.in for more information.

Click here for all Dun & Bradstreet India press releases.

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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