Connect with us

News Wire

The NEW Shop ropes in Rajkummar Rao as brand ambassador: unveils expansion plans for 10000+ convenience stores by 2030

NEW DELHI, Jan. 27, 2023 /PRNewswire/ — The NEW Shop, India’s largest convenience retail company has appointed Bollywood actor Rajkummar Rao as the brand ambassador. In a series of campaigns to expand its footprints across the country, the actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The New Shop stores and in-app services.

Within two years of its inception, The NEW Shop has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while surpassing the ARR mark of INR 100 crores in the past year. Navigating the unexplored convenience retail sector in India, the company’s omnichannel presence and hyperlocal services offer a “next-gen everyday shopping” experience to a wide variety of demographic. With its plans to expand and open new stores in the near future, the company wants to go beyond conventional strategies of consumer engagement through collaboration with Rajkummar Rao.

Sharing her excitement on the recent development, Aastha Almast, Co-Founder and Head of Business, at The NEW Shop, said, “We are proud to have come a long way since our inception. We are growing rapidly across India through franchise partnerships, but we intend to create 10,000 successful independent stores by 2030. We have so far seen a phenomenal response to our franchise model; thus we want to spread the word even more about this idea. We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives.”

While carving a niche as an actor in Bollywood can be quite daunting, Rajkummar Rao has proven to the world over time and time again that talent is not only a product of merit but a combination of perseverance and diligence. What sets him apart is the unconventionality with which he has navigated through the industry by setting his own rules and striking a chord with the audience. His risks have been nothing less than entrepreneurial, which resonates with the company’s organic growth and breaking systemic barriers by providing round-the-clock quality services to consumers.

In continuation on the same, Aastha further added, “It is quite admirable how Rajkummar Rao has overcome all obstacles to become a renowned Bollywood star. Despite coming from a humble background, he has made his mark through honesty, hard work, dedication, and persistent efforts. And for this reason, audiences connect with him immensely. We are honored to be associated with a celebrity that personifies the entrepreneurial spirit of taking risks and overcoming obstacles with courage and determination. Due to his business savvy and hard-working demeanor, he is the ideal brand ambassador for our brand and franchise partners. We thank Rajkummar Rao for believing in us and being a part of our growth journey.”

India is the third-largest consumer market in the world with its largest ever adolescent and youth population. A uniform, state-of-the-art convenience retail service that is available everywhere in the country at reasonable prices and catering to millions of Indian customers with regard to time and location is an exciting space for creating business opportunities. The franchise model aims to offer around 70 million traditional shopkeepers, aspiring entrepreneurs and small businesses to enable them to build a successful business in convenience retail driven by technology and consumer needs. 

Expressing his happiness, Rajkummar Rao said, “I am thrilled to be partnering with The NEW Shop, a youthful and energetic brand exhibiting rapid growth. I identify with the co-founders’ determination to create a brand, ensuring its sustainability, and profitability; and I believe this comes from their prior entrepreneurial experiences. By encouraging our nation’s workforce to become future entrepreneurs, the brand is on a mission to strengthen the entrepreneurial ecosystem. Simultaneously, it strives to provide consumers with standardized round-the-clock convenience in the truest sense and makes consistent progress toward reaching the zenith. I am excited to be a part of the brand’s journey and look forward to contributing to its success in all ways possible.”

The NEW Shop offers a wide range of quick-consumption goods, including groceries, OTC, FMCG, and fresh food and beverages. It also offers add-on services such as printing, ATMs, courier, EV charging stations, freshly prepared food, etc. With its aim to provide services in busy transit hubs, office buildings, schools, and densely populated neighborhoods; the company serves clients across all touchpoints, including physical retail, e-commerce (via its website and app), as well as through marketplaces like Zomato, Swiggy, and Dunzo, owing to its tech-enabled hybrid omnichannel strategy. Customers can use the app to order delivery to their doorstep, visit the nearest store, or even opt for in-store pickup. With a new feather added to the hat, the company’s focus in 2023 is to establish a strong pan-India presence and grow 10x capturing more territorial presence in 20+ cities.

About The New Shop

The New Shop is India’s largest omnichannel convenience retail platform with instant hyperlocal deliveries solving for quick, standardized, and 24×7 access in India. It offers franchise-as-a-service to upgrade 70 million aspiring entrepreneurs, traditional shopkeepers and small businesses (eg, local sweetshops, QSRs, dhabas, milk shops, printers and photocopiers, grocery shops, and courier shops) to help them build a successful retail business in convenience retail fueled by the modern consumer’s need. The New Shop provides location selection, Information Technology, and marketing services, licensing and compliance, brand partnerships, training, financing, branding, and omnichannel support to all its franchise partners. The company sets up stores in high-density neighborhoods, mass transit hubs, and educational institutions that offer and deliver fresh food cafe services, supermarket, and grocery services, stationery, over-the-counter medicines, neighborhood services like printing, ATM, courier, and other necessities all under one roof.

The New Shop is the brainchild of Aastha Almast (Co-founder and Head of Business), Charak Almast (Co-founder and Head of Operations), and Mani Dev Gyawali (Co-founder and Head of Technology). All the stores have a sleek and contemporary design and are equipped with state-of-the-art technology that makes shopping a seamless and enjoyable, convenient experience. So far, The New Shop has 100+ operating outlets in India, spreading across 10 metro and tier 2 & 3 cities such as Delhi & NCR, Mumbai, Hyderabad, Ludhiana, Lucknow, Ahmedabad, Meerut, Rohtak, and Agra.

Find The New Shop on:

Instagram: https://www.instagram.com/thenewshopofficial

Facebook: https://www.facebook.com/Thenewshopofficial

Linkedin: https://in.linkedin.com/company/thenewshopofficial

Twitter: https://twitter.com/the_new_shop

For media enquiries contact:

Bhuvana K

+91-9869788246

Bhuvaneshwari@value360india.com

Dolly Prajesh

+91-8130887592

Dolly@value360india.com

Video – https://www.youtube.com/watch?v=JbAi6M_B1YQ

Photo – https://oyefilmy.com/wp-content/uploads/2023/01/the-new-shop-ropes-in-rajkummar-rao-as-brand-ambassador-unveils-expansion-plans-for-10000-convenience-stores-by-2030-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/the-new-shop-ropes-in-rajkummar-rao-as-brand-ambassador-unveils-expansion-plans-for-10000-convenience-stores-by-2030-301731839.html

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

SPJIMR holds Annual Convocation 2025 with HUL’s Nitin Paranjpe as Chief Guest

802 graduates embark on a journey to lead with integrity, passion, and a growth mindset

MUMBAI, India, May 22, 2025 /PRNewswire/ — Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research, one of India’s leading business schools, hosted its Annual Convocation 2025 at its Mumbai campus on Saturday, 17 May. The event celebrated the achievements of over 800 graduating participants from across the Institute’s full-time and modular postgraduate programmes, including two (2) Fellow Programme in Management (FPM) scholars.

The Convocation was graced by Mr. Nitin Paranjpe, Non-Executive Chairman of Hindustan Unilever, as Chief Guest. Also, present were Mr. Deepak Parekh, Chair of SPJIMR’s Governing Council; Dr. Varun Nagaraj, Dean, SPJIMR; faculty and staff; and family members of the graduating participants.

Delivering the Convocation Address, Mr. Nitin Paranjpe drew upon his decades of global business experience to urge the graduating cohort to lead with purpose, resilience, and a commitment to continuous growth. Speaking of India’s bold aspiration to become a Viksit Bharat by 2047, he highlighted the need for a new kind of leadership—one that is ethical, compassionate, and driven by the common good.

Mr. Paranjpe shared three powerful life lessons drawn from his personal and professional journey: “There’s no such thing as a good job or a bad one — it’s the mindset you bring that shapes your experience. The real joy, and the foundation for excellence, lies in loving what you do. Don’t chase being the best in the world — strive to be the best version of yourself. Continuous self-improvement is your right, your responsibility, and your greatest opportunity. Purpose is that inner force that fuels your energy and passion. When you find what truly drives you, hold on to it — it’s the most precious gift you’ll ever have.”

In his address, Dean Dr. Varun Nagaraj shared a candid reflection on the challenges graduates face in an uncertain world—geopolitical tensions and the dual promise and peril of AI. He urged them to enter this complex landscape with confidence, guided by SPJIMR’s mission of value-based growth and wise innovation.

He reaffirmed SPJIMR’s commitment to nurturing leaders who combine knowledge with empathy and impact with purpose: “Tomorrow you will be a different and better person than today. Embrace a growth mindset—remember, you are a work in progress, not a finished product. The world offers no ready-made answers; solutions come only through hard work and wise innovation.”

Sixteen (16) top achievers across programmes were presented with Scholastic Medals by Chief Guest Mr. Nitin Paranjape, and 50 recipients from the Dean’s Honour List received their commendation certificates from the Dean. 

Diplomas were conferred across the Institute’s full-time and modular programmes, including the Post Graduate Diploma in Management (PGDM), Post Graduate Programme in Management (PGPM), PGDM (Business Management), Post Graduate Executive Management Programme (PGEMP), Post Graduate Programme in Development Management (PGPDM), Post Graduate Programme in General Management (PGPGM), and Post Graduate Programme in Marketing & Business Management (PGPMBM).

The Convocation ceremony concluded with the traditional hat throw, celebrating the graduates’ journey and the beginning of their next chapter as responsible, value-based leaders.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

Photo: https://oyefilmy.com/wp-content/uploads/2025/05/spjimr-holds-annual-convocation-2025-with-huls-nitin-paranjpe-as-chief-guest-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/spjimr-holds-annual-convocation-2025-with-huls-nitin-paranjpe-as-chief-guest-302463079.html

Continue Reading

News Wire

12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

MUMBAI, India, May 22, 2025 /PRNewswire/ — 12BET, a trusted name in global iGaming since 2007, is excited to announce the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.

12BET_Logo

Crash Games: A New Player Favorite Now on 12BET

Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing, and excitement.

By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.

Licensing Matters: Keeping the Fun Safe and Secure

With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.

As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.

A Trusted Platform for Next-Gen Gaming

Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.

About 12BET:

12BET, founded in 2007, is a pioneering igaming company with over a decade of experience delivering multilingual services across Europe and Asia. Recognized globally and ranked 17th by eGaming Review Magazine’s Annual Power 50, 12BET has become a major force in Asia’s igaming market. Built on the core values of sincerity, fairness, and kindness, 12BET provides a secure, reliable, and exceptional entertainment experience for users around the world.

Website: 12BET.com

X : 12BET India

YT: 12BET India

FB: 12BET India

IG: 12BET India

Contact Information:

Toomas Saar

Marketing Manager

pr@12bet.com 

Logo: https://oyefilmy.com/wp-content/uploads/2025/05/12bet-brings-the-aviator-craze-to-players-with-spribes-trending-games-1.jpg 

 

Cision View original content:https://www.prnewswire.com/in/news-releases/12bet-brings-the-aviator-craze-to-players-with-spribes-trending-games-302463034.html

Continue Reading

News Wire

Herbalife India Releases Second Episode of Podcast Series – Live Your Best Life, Unscripted

‘Nutrition Simplified: Protein, Supplements, and Smarter Choices’ with Dr. Parag Singhal and Dr. Ratnesh Lal

BENGALURU, India, May 22, 2025 /PRNewswire/ — Following the impactful debut episode, Herbalife India, a premier health and wellness company, community, and platform, has released the second episode of its engaging podcast series — Live Your Best Life, Unscripted.

Titled ‘Nutrition Simplified: Protein, Supplements, and Smarter Choices,’ this episode brings together two distinguished voices from the health and wellness space:

  • Dr. Parag Singhal, a UK-based consultant physician and endocrinologist specializing in diabetes, obesity, and hormone-related disorders, and
  • Dr. Ratnesh Lal, a medical expert with Herbalife India and a leading advocate for science-backed supplementation.

In a conversation led by Mr. Ajay Khanna, Managing Director of Herbalife India, the episode explores foundational topics such as macronutrients, micronutrients, protein intake, and the science behind supplements. It aims to demystify nutrition, offer practical guidance, and help individuals make smarter, more personalized dietary choices.

Commenting on the episode, Mr. Ajay Khanna, Managing Director of Herbalife India said, “Live Your Best Life, Unscripted is our way of cutting through the noise and bringing clarity to the wellness conversation. This episode helps listeners decode their nutritional needs and highlights how simple, informed changes can drive lasting impact.”

From understanding protein requirements by age and lifestyle, to identifying safe and effective supplementation strategies, the episode offers tangible insights and a strong call for moderation, balance, and awareness.

Watch & Listen Now:

YouTube: https://shorturl.at/PlRF8

Apple Podcasts: https://shorturl.at/Ni76S

Spotify: https://shorturl.at/7xeeP

Amazon Music: https://shorturl.at/P5ulX

The journey continues — ‘Live Your Best Life, Unscripted‘ will keep spotlighting voices that inspire smarter choices, healthier living, and empowered communities.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

Photo: https://oyefilmy.com/wp-content/uploads/2025/05/herbalife-india-releases-second-episode-of-podcast-series-live-your-best-life-unscripted-1.jpg

Logo: https://mma.prnewswire.com/media/2238437/5333389/Herbalife_Logo.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/herbalife-india-releases-second-episode-of-podcast-series–live-your-best-life-unscripted-302462968.html

Continue Reading

Trending